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Product Lifecycle Management and the Supply Chain: Extending the Boundaries for Effective Product Realization

Thriving in today's hyper connected and fiercely competitive business environment is akin to conducting an orchestra, where different functions must work together harmoniously to create customer delight. This becomes all the more challenging with widespread reliance on outsourced manufacturing that requires suppliers, distributors, manufacturers, and resellers to collaborate in real time. More and more companies are realizing the importance of involving the global supplier network early in the product development cycle. This involvement can begin as early as the conceptualization stage and continue across the design, production, distribution, and service phases; in other words the entire product lifecycle. This means that product lifecycle management (PLM) and supply chain management (SCM) can no longer be viewed in silos. These two functions must integrate seamlessly if companies wish to bring high quality, innovative products to the market quickly and cost effectively. Integrating product lifecycle information with supply chain processes also helps organizations hit the right notes with respect to profitability and customer satisfaction. With organizations aggressively pursuing new markets and rapidly expanding operations to drive growth, PLM's role as a supply chain enabler is likely to become more important in the future. In this paper, we highlight the key challenges in managing a global supply chain and how PLM can provide a platform for supplier integration across the product lifecycle. We also discuss some areas of supply chain and PLM integration that are likely to have a notable impact on businesses.

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Spotlight

Watco Companies LLC

Watco Companies, LLC. is a Pittsburg, KS., based transportation company serving transportation, mechanical, and terminal & port services needs of Customers throughout the nation. Watco is the owner of Watco Transportation Services, Inc. (WTS), the largest privately-held short line railroad company in the U.S. operating 32 short line railroads on more than 3,500 miles of track as well as 28 industrial contract switching locations. Watco’s Mechanical Services division operates 15 railcar repair shops, 4 locomotive shops and 19 mobile mechanical shops. The Terminal & Port Services division currently manages 20 transload facilities, 7 warehouses and 2 ports. Watco also owns Greens Port Industrial Park located in the Houston, Texas, ship channel offering services such as warehousing, lay down storage, leasing of industrial property, access to deep water dock and barge, contract stevedoring, rail and truck transportation.

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