The Programmatic Supply Chain Deconstructing the Anatomy of a Programmatic CPM

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing.

Spotlight

Riada Shipping & Logistics LTD Rotterdam

Trough RIADA Shipping & Logistics Ltd., Rotterdam we provide unparalleled expertise in global logistics and supply chain management offering one-stop shopping for all your transportation needs. From small packages to oversized project cargo, our comprehensive logistics services can handle the most complex and demanding jobs.

OTHER WHITEPAPERS
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How Payments Automation Can Un-Freeze Freight

whitePaper | September 2, 2022

The global supply chain crisis exposes industry vulnerabilities and critical U.S. infrastructure shortcomings. A key link in that frozen chain is the U.S. freight industry. An innovative digital payments solution for trucking companies could break the ice.

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The supply chain gets smarter

whitePaper | June 16, 2020

Supply chains are evolving into more network-like, collaborative ecosystems – with implications for all the parties involved; and opportunities to leverage new technologies to augment traditional supply chain management practices.

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The “Multi-Multi” Supply Chain Problem

whitePaper | May 13, 2022

Not only are we in state of constant disruption, but disruptions are here to stay. The cause of disruption may change; yesterday it may have been global health, today it may be political unrest, while tomorrow it may be trade related. Issues like inflation, material shortages, high performance pressures from customers, and capacity constraints will never be challenges businesses can overcome on their own – at least not complex or global businesses. It is an ecosystem problem, as issues can originate beyond the scope of one’s own internal network of factories, warehouses, and distribution centers.

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Xand Technical Whitepaper

whitePaper | October 6, 2022

To send digital dollars on a Xand network, Members need to create Claims. Once Members have Claims, any member can send some of or all of those Claims to any other Member. Finally, if a Member wishes to withdraw funds from a network, the member can redeem those Claims for US dollars

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Whitepaper Supply chain reinvention

whitePaper | February 15, 2022

Before COVID-19, global supply chains ticked a lot of boxes: lower labor and operating costs, wider product ranges and greater reach to new markets. But the vulnerabilities and visible failures of global supply chains during COVID-19 were there for all to see. Lead times expanded exponentially. Manufacturing capacity stalled. Ports became congested. Transportation ground to a halt. Excessive reliance on one location or one supplier caused a domino effect of expensive downtime along the line.

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Remote Support Security Whitepaper

whitePaper | October 21, 2022

BeyondTrust connects and protects people and technology with leading secure access solutions that strengthen security while increasing productivity. The BeyondTrust Appliance B Series gives support technicians secure remote control of computers, over the internet or on local networks. This specialized B Series Appliance provides exceptional performance, reliability, ease-of-use, and scalability through a solution that is optimized for remote support. With BeyondTrust, a support technician can see the supported screen and control the supported system remotely, as if physically present.

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Spotlight

Riada Shipping & Logistics LTD Rotterdam

Trough RIADA Shipping & Logistics Ltd., Rotterdam we provide unparalleled expertise in global logistics and supply chain management offering one-stop shopping for all your transportation needs. From small packages to oversized project cargo, our comprehensive logistics services can handle the most complex and demanding jobs.

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