AI can realise $300bn+ in value if retailers utilise it across entire value chain - Capgemini
Supply Chain Digital | December 17, 2018
Retailers are focusing on implementing artificial intelligence into sales and marketing, ignoring the sea of opportunity that it could unleash throughout their entire value chains, a Capgemini global study has found. In the report released this week, Capgemini found that while retailers are starting to move from AI hype to reality, more efforts can be made in order to seize the growth opportunities it can bring. The firm believes that there is $300bn+ opportunity for retailers that are refocusing their efforts, but only 1% of them have achieved this to date.