Q&A with Maliha Aqeel, Director of Global Communications at Fix Network World

MEDIA 7 | January 16, 2020

marketing metrics
Maliha Aqeel, Director of Global Communications at Fix Network World is an award-winning, communication and marketing professional who helps companies harness the power of their brand to drive engagement and achieve measurable business results. 

She has developed and led content and marcomm programs for B2B companies in the financial and professional services sectors in her over 15 years of industry experience.

MEDIA 7: When did you start working and what was it?
MALIHA AQEEL:
I started my career in 1996 right after high school, freelancing as a journalist and features writer for a magazine in Dubai, UAE. Over time, I expanded my services to include scriptwriting for corporate videos and TV productions, writing and designing client newsletters and promotional collateral.

M7: What made you want to pursue a career in branding and marketing communications? What aspect about your role brings you the most joy?
MA: I didn’t consciously decide to pursue a career in marketing and communication as my plan was to become a filmmaker. However, I had great curiosity about what makes people prefer one brand over the other when a feature-by-feature comparison didn’t show a huge difference between similar products or services. I had taken a few advertising courses during university and it broadened my understanding of how powerful brand experiences and storytelling can drive business objectives. That balance of strategy and creativity is what I enjoy most about what I do and why I’ve continued to find purpose in my career.


"Marketing professionals have to act as conveners, and connect the dots so that there is alignment between stakeholders like sales and operation teams and executive leadership on what products and services will drive growth in any given quarter."

M7: How has branding changed over the years to become what it is today? What marketing metrics do you value most for brand management?
MA:
Branding used to be focused on the tactical: aesthetics of an ad, wordsmithing copy and “selling” a vision that was less about what the customer needed and more about what the brand wanted you to purchase. Much of this was driven by the rise of a consumerist society in the 1980s and part of the 1990s. But the new millennium witnessed boom-bust economic cycles, changing demographics and technological advances at a relentless pace than ever before. Gradually, the brand’s point of view started to become less relevant and empowered consumers took back control of their brand experience and their buyer journey.

Now brands have to look outward, focusing on the needs, behaviors and motivations of their end customers. They’re also recognizing that purpose and having an impact on society in a positive way is what will drive their enterprise value instead of share price alone. The institutional investors are also taking notice and aligning their investment criteria and evaluation accordingly. This was one of the outcomes of the Embankment Project for Inclusive Capitalism, a multi-year initiative that looked into making capitalism more dynamic, sustainable, inclusive and trusted. As a result, the brand metrics that I value most are outcome-focused like contribution to reputation value, net promoter score, brand perception (a combination of brand recall and service delivery) and employee engagement/advocacy scores.


"One of the most common mistakes companies make is implementing a brand strategy that isn’t aligned to the organization’s overall business goal."

M7: What are the common mistakes that companies make when implementing their brand strategies?
MA:
One of the most common mistakes is implementing a strategy that isn’t aligned to the organization’s overall business goal. This can be challenging in large corporations where there are multiple competing priorities, but marketing professionals have to act as conveners, and connect the dots so that there is alignment between stakeholders like sales and operation teams and executive leadership on what products and services will drive growth in any given quarter. And then create and implement holistic marketing campaigns that drive specific results that support the key performance indicators (KPIs) that the executives are measured on.

A second mistake is running campaigns that are not aligned from a macro or micro environmental perspective. For example, an oil company runs a social media campaign on their corporate citizenship initiatives at a time when the industry (not necessarily the company) is under regulatory scrutiny for bad environmental practices. The timing, not necessarily the content, of the campaign can appear tone deaf and unsympathetic to sentiment in society. Another instance is if a company runs an employer branding campaign about its great culture at a time when it might be going through litigation for a workplace harassment issue. To counter this, marketing and communication professionals need to create business partnerships across all layers and functions of the company so that they’re planning and executing brand strategies that are contextually appropriate and reputationally sound.


"Marketing and communication professionals need to create business partnerships across all layers and functions of the company so that they’re planning and executing brand strategies that are contextually appropriate and reputationally sound."

M7: Which strategies do you count on to help leaders understand the value of communications?
MA:
I’m a huge advocate of data-driven decision making and offering informed insights and recommendations. C-suite executives see data analytics as a distinct competitive advantage for their business, and it can be the main strategy we use to help them understand our value. Gut instinct has a role to play in planning and execution, but to convince others and demonstrate our importance, we need to have a common understanding of business goals and use language that senior leaders will understand. Examples of this include showing how strategic communications resulted in cost efficiencies, margin improvement and contribution to revenue or increase in sales. These are tangible financial results that any executive function will recognize and appreciate. In addition to the above, I also use benchmarking data (internal and external) and forecasting as part of my communication and resource planning so that I have a framework for reporting to leadership on communication-driven outcomes.

M7: With over 15 years of progressive experience in strategic communication, what advice do you have for leaders who are trying to improve their performance?
MA:
My advice is to bring the brand promise and purpose into your decision-making process. Often, not always, performance is directly impacted by the culture of an organization. And your culture is a reflection of your purpose. It conveys why what the organization does matters; make evangelists out of your customers and convince employees to be part of the journey not just show up for a pay cheque. Research by Gallup found that highly engaged teams are 21% more productive, but low employee engagement results in 65% lower share price over time.

Communication professionals are enablers of the brand. As strategic advisors, we have to help make the connection between culture and business performance—between the intangible and the tangible. The cost of getting it wrong can have a negative impact on reputation capital, share price and even the balance sheet. Research from the Engagement Institute showed that disengaged employees cost US businesses up to $550 billion a year, which is a little over half the nominal GDP of The Netherlands in 2019 ($900 billion). That’s not a comparison that you want someone making at your annual general meeting of shareholders.

ABOUT FIX NETWORK WORLD

The Fix Network global family of brands includes collision repair franchise networks Fix Auto and Pro Color, glass repair and replacement brand NOVUS Glass and mechanical shops Speedy Auto Service, as well as the full suite of SRP glass products. With more than 2,100 points of service in over 40 countries worldwide, Fix Network is the global aftermarket services leader. The Network continues to grow internationally, thanks to a solid foundation based on entrepreneurship and innovation. For more information, visit Fixnetwork.

More THOUGHT LEADERS

"It’s time to raise the bar on automotive safety," says Aaron Jefferson Vice President of Product at Luminar Technologies

Media 7 | June 6, 2022

Aaron Jefferson, Luminar Technologies' Vice President of Product, discusses a new era of next-generation vehicle safety and autonomous capabilities for production vehicles. Continue reading to learn more about the global automotive game-changer OEMs....

Read More

Q&A with Sri Gopinath, Director of Global Procurement Strategy at Schneider Electric

MEDIA 7 | July 1, 2020

Sri Gopinath, Director of Global Procurement Strategy at Schneider Electric is a senior procurement leader with in-depth knowledge of global strategic sourcing and comprehensive experience in business strategy, transformation and change management. Sri leads the Procurement Strategy function for Schneider Electric globally with responsibilities for Supply Base Management, Relationship Programs, Category Strategy and Business Transformation initiatives. He previously managed an internal business transformation team within Nissan and led a special assignment for the President of Nissan Brazil to enable business expansion in that market. MEDIA 7: What do you look forward to most when you get up in the morning? SRI GOPINATH: I look forward to making a difference – I have been very fortunate to be able to have gained professional experiences internationally, in many diverse industries and create value for my employers and customers. As part of the procurement and supply chain community, our business and macroeconomic environment is always changing. It greatly motivates me to think about how strategies can be translated into meaningful actions to create value for our customers and stakeholders. No two days are the same, and this makes me excited to contemplate new possibilities each day. Further, I enjoy interacting with talented people in procurement and supply chain and contributing to their career aspirations and development.  I never run out of opportunities! M7: Could you tell me a little about yourself and what led you to your position as Procurement Strategy Director at Schneider Electric? SG: It would be helpful if I connected my career evolution to how I came to Schneider Electric. I came here 5 years ago after gaining valuable experience in leading companies like Nissan Motor Company, Motorola and in management consulting. By working with many talented and senior executives from many leading companies, I learned about best practices and how to understand the CEO perspective early in my career. I then discovered my passion – how to enable boardroom strategies and to be able to make it real and achieve tangible results. Schneider Electric offered me the opportunity to apply my skills in a global organization, interact with people from many countries while driving strategic transformation and change. Most importantly I really connected with the people who share my passion and desire for results. As a case in point, Schneider Electric was ranked #34 in Gartner’s Annual Supply Chain ranking in 2015 and in 2020 we have achieved the #4 position! That is an amazing accomplishment in such a short period of time, and it is rewarding for me to have contributed to that effort. ...

Read More

Q&A with Matt Amundson, VP of Marketing at Everstring

MEDIA 7 | November 14, 2019

Matt Amundson, VP of Marketing at EverString has over 10 years of sales and marketing experience. Matt has held roles in Demand Generation and Sales Development at TIBCO, Marketo, FGXI and Red Bull. His primary focus has been on creating processes that generate a consistent, pipeline. MEDIA 7: Could you tell us about your mantra “Go for the run”? MATT AMUNDSON: On December 29th of 2017, I decided to change my lifestyle habits and decided that I’m going to run a minimum of one mile every single day. So, every day since that day I’ve got up and ran. It’s been a seminal moment where my approach on life and work has changed dramatically. And as a result of that, it’s become a personal mantra, which is to not be afraid of where you might be today. If you’ve got some lofty goals or if you want to try something new, just get out there and give it a try and see what the results of it could be. On a personal level, whether you’re physically tired or don’t feel like doing it, just give it a shot and go for it. On a professional level, if it’s something that can benefit you or your brand give it a try, go for it and see what happens. M7: What is your favorite part about working at EverString? MA: I really love the people that I work with and I’ve been at the organization for about four and a half years. Some of the folks that I’ve worked with since the beginning are still here and it’s just been an awesome journey to be on with some incredible colleagues and that’s just on a personal level. On a professional level, I think we’re all solving a major problem that a lot of organizations are suffering from – which is related to data. As a marketer who has existed in the mar tech space for the broader part of my career, we often think of our process improvements and workflow improvements to gain more efficiency. Whether that’s marketing automation system or a cool new technology like conversational AI most people fall into two camps when it comes to data, either they’re just not conscious of data or they are. The data that they purchase or the data they acquire ultimately powers everything they do from a marketing perspective or they’re used to the status quo of current data providers that provide low quality of data and are sort of mired in the “well I guess that’s the way it is and that’s just the quality level that I have to deal with”. The fact that we’re changing that for some of the world’s biggest brands like Capital One, FedEx, Staples, Autodesk, Oracle as well as the smaller brands is really exciting to me. ...

Read More

"It’s time to raise the bar on automotive safety," says Aaron Jefferson Vice President of Product at Luminar Technologies

Media 7 | June 6, 2022

Aaron Jefferson, Luminar Technologies' Vice President of Product, discusses a new era of next-generation vehicle safety and autonomous capabilities for production vehicles. Continue reading to learn more about the global automotive game-changer OEMs....

Read More

Q&A with Sri Gopinath, Director of Global Procurement Strategy at Schneider Electric

MEDIA 7 | July 1, 2020

Sri Gopinath, Director of Global Procurement Strategy at Schneider Electric is a senior procurement leader with in-depth knowledge of global strategic sourcing and comprehensive experience in business strategy, transformation and change management. Sri leads the Procurement Strategy function for Schneider Electric globally with responsibilities for Supply Base Management, Relationship Programs, Category Strategy and Business Transformation initiatives. He previously managed an internal business transformation team within Nissan and led a special assignment for the President of Nissan Brazil to enable business expansion in that market. MEDIA 7: What do you look forward to most when you get up in the morning? SRI GOPINATH: I look forward to making a difference – I have been very fortunate to be able to have gained professional experiences internationally, in many diverse industries and create value for my employers and customers. As part of the procurement and supply chain community, our business and macroeconomic environment is always changing. It greatly motivates me to think about how strategies can be translated into meaningful actions to create value for our customers and stakeholders. No two days are the same, and this makes me excited to contemplate new possibilities each day. Further, I enjoy interacting with talented people in procurement and supply chain and contributing to their career aspirations and development.  I never run out of opportunities! M7: Could you tell me a little about yourself and what led you to your position as Procurement Strategy Director at Schneider Electric? SG: It would be helpful if I connected my career evolution to how I came to Schneider Electric. I came here 5 years ago after gaining valuable experience in leading companies like Nissan Motor Company, Motorola and in management consulting. By working with many talented and senior executives from many leading companies, I learned about best practices and how to understand the CEO perspective early in my career. I then discovered my passion – how to enable boardroom strategies and to be able to make it real and achieve tangible results. Schneider Electric offered me the opportunity to apply my skills in a global organization, interact with people from many countries while driving strategic transformation and change. Most importantly I really connected with the people who share my passion and desire for results. As a case in point, Schneider Electric was ranked #34 in Gartner’s Annual Supply Chain ranking in 2015 and in 2020 we have achieved the #4 position! That is an amazing accomplishment in such a short period of time, and it is rewarding for me to have contributed to that effort. ...

Read More

Q&A with Matt Amundson, VP of Marketing at Everstring

MEDIA 7 | November 14, 2019

Matt Amundson, VP of Marketing at EverString has over 10 years of sales and marketing experience. Matt has held roles in Demand Generation and Sales Development at TIBCO, Marketo, FGXI and Red Bull. His primary focus has been on creating processes that generate a consistent, pipeline. MEDIA 7: Could you tell us about your mantra “Go for the run”? MATT AMUNDSON: On December 29th of 2017, I decided to change my lifestyle habits and decided that I’m going to run a minimum of one mile every single day. So, every day since that day I’ve got up and ran. It’s been a seminal moment where my approach on life and work has changed dramatically. And as a result of that, it’s become a personal mantra, which is to not be afraid of where you might be today. If you’ve got some lofty goals or if you want to try something new, just get out there and give it a try and see what the results of it could be. On a personal level, whether you’re physically tired or don’t feel like doing it, just give it a shot and go for it. On a professional level, if it’s something that can benefit you or your brand give it a try, go for it and see what happens. M7: What is your favorite part about working at EverString? MA: I really love the people that I work with and I’ve been at the organization for about four and a half years. Some of the folks that I’ve worked with since the beginning are still here and it’s just been an awesome journey to be on with some incredible colleagues and that’s just on a personal level. On a professional level, I think we’re all solving a major problem that a lot of organizations are suffering from – which is related to data. As a marketer who has existed in the mar tech space for the broader part of my career, we often think of our process improvements and workflow improvements to gain more efficiency. Whether that’s marketing automation system or a cool new technology like conversational AI most people fall into two camps when it comes to data, either they’re just not conscious of data or they are. The data that they purchase or the data they acquire ultimately powers everything they do from a marketing perspective or they’re used to the status quo of current data providers that provide low quality of data and are sort of mired in the “well I guess that’s the way it is and that’s just the quality level that I have to deal with”. The fact that we’re changing that for some of the world’s biggest brands like Capital One, FedEx, Staples, Autodesk, Oracle as well as the smaller brands is really exciting to me. ...

Read More

Related News

SOFTWARE AND TECHNOLOGY, TRANSPORTATION

Spartan Leverages Series B Funding to Deliver Flagship Product, Ago, to the Market

Spartan | February 06, 2023

One of the leading sensor software companies, Spartan Radar, recently announced the closing of an initial B round of $17 million headed by 8VC and joined by Microsoft, MaC VC, Gaingels, Prime Movers Lab, and others, which shows that investors are still interested in significant technology and products with clear plans for getting to market, even though the start-up community is facing strong economic headwinds. With the funding, Spartan will be able to bring its most important product, Ago, to market and grow its product team and Commercial Vehicle Division in Detroit, Michigan. As a result, the company's products help improve existing radars' performance and presence in Detroit. In addition, it allows a closer relationship with its current Tier 1 and OEM partners, who validate and test its software. Spartan's goal is to make all vehicles safer, more reliable, and more self-driving by adding its software on them. Its Flagship product, Ago, is a software solution that improves the range and resolution of driver assistance systems. This allows automatic emergency brakes to work better, with fewer false alarms, and safer vulnerable road users (VRUs). Unlike the other new mobility start-ups that have proven challenging to commercialize due to the moonshot requirements, Spartan sells into the Advanced driver assistance systems (ADAS) and commercial vehicle markets today. Hoplo is a Spartan commercial vehicle powered by Ago software to eliminate blind spots behind and along commercial vehicles. The company's products offer a shield of protection around 360 degrees for fleet and drivers. It was built by the people who have been protecting America's heroes for the last 30 years. The technology and products of the company have been developed in battle and are ready to disrupt the automotive mobility market, unlike science projects or R&D adventures. About Spartan Radar Founded in 2020, Spartan Radar is a next-generation mobility sensor software provider with expertise in Radar Digital Signal Processing and antenna design. The company's flagship software project, ' Ago,' is primarily used to boost the performance of existing radar designs in a computationally efficient manner. It is engineered to put sensor systems on the ground, air, and space. The company can improve upon tried-and-true technology by applying systems engineering and practical thinking. In addition, it's working on sensing software to boost transportation safety.

Read More

SUPPLY CHAIN, TRANSPORTATION

VSE Corporation’s New Fulfillment Center Expands Fleet Segment Supply Chain Operations

VSE Corporation | January 25, 2023

Leading aftermarket distribution and maintenance, repair and overhaul (MRO) services provider, VSE Corporation, yesterday announced its all-new e-commerce fulfillment and distribution center in greater Memphis, Tennessee area. The company serves government and commercial markets with MRO services for air, sea and land transportation assets. VSE’s new state-of-the-art center is spread over 450,000 sq.ft., double the size the current warehouse for its fleet segment. This new center provides VSE’s Wheeler Fleet Solutions segment with the additional capacity to meet the growing demand for aftermarket products for its commercial and e-commerce fleet customers. VSE’s new fulfillment center is to support faster, same-day deliveries including order-to-delivery. This allows for additional shipping options, while ensuring the best level of services for the company’s aftermarket parts distribution portfolio. The new center harnesses a warehouse management system (WMS) and automation to increase productivity and capacity while maintaining order and delivery accuracy. The center can stock more than 175,000 SKUs when operating at full capacity. John Cuomo, President and CEO of VSE Corporation, said, “The addition of our new distribution center is an important strategic milestone for our Wheeler Fleet Solutions subsidiary, one of the leading fleet-focused parts and services companies serving heavy, medium and light duty vehicles in the United States.” He further added, “During the last four years, our commercial fleet sales have grown from approximately 10% to 40% of Fleet Segment revenue, driven by share gains across both commercial fleet and e-commerce fulfillment channels. Looking ahead, we anticipate this distribution center will contribute more than $50 million in new, incremental sales to our Fleet segment in 2023.” (Source – Business Wire) About VSE Corporation VSE is a customized solution provider to support mission-critical platforms for commercial and government aircraft, ships and vehicles. The company is registered as a professional services and supply chain management firm primarily offering its services to Fleet Management Services, Federal & Defense Services, and Aerospace Distribution & Repair. It provides technical and engineering services to operators and owners of equipment and transportation assets, large, mission-critical fleets of aircrafts, vehicles and ships.

Read More

LOGISTICS

WiseTech Global Announces Envase Technologies Acquisition

WiseTech Global | January 31, 2023

WiseTech Global, the developer of CargoWise, a logistics execution software, recently acquired Envase Technologies (Envase), a transport management system software provider for drayage (container haulage), intermodal trucking, and landside logistics in North America. The transaction was valued at US $230 million. Envase was purchased from Firmament, a private investment firm and supply chain investor, and some other shareholders. Envase's carrier solutions automate and provide visibility for container movement throughout all import and export haulage processes, from rail and port terminals to destination. With over 1,300 customers in North America, the company serves ports, depots, trucking companies, warehouses, and more. It is anticipated that the company will generate around US$35 million in revenue for the fiscal year 2023, with an EBITDA margin in the mid to low 20% range. WiseTech will fund the transaction with a mix of cash (US$161 million) and new WiseTech Global shares issued to the vendors (US$69 million). The deal is expected to close in February 2023. Furthermore, existing cash reserves will cover the one-time transaction costs of around US$10 million. "This is a strategically significant acquisition in landside logistics, which extends and strengthens our position in one of our six key CargoWise development priority areas, and we're extremely pleased to have the Envase team join the WiseTech Global group," shared Richard White, Founder and CEO of WiseTech Global. (Source – BusinessWire) About WiseTech Global Based in Alexandria, New South Wales, WiseTech empowers the world's supply chains through innovation and global technology. The company is improving connectivity, productivity, and resource usage for more than 18,000 logistics companies in over 165 countries. Its customers include 24 of the 25 largest global freight forwarders and 41 out of the top 50 third-party logistics providers globally. The company continuously invests in product development to create technology that prioritizes highly scalable, long-term solutions.

Read More

SOFTWARE AND TECHNOLOGY, TRANSPORTATION

Spartan Leverages Series B Funding to Deliver Flagship Product, Ago, to the Market

Spartan | February 06, 2023

One of the leading sensor software companies, Spartan Radar, recently announced the closing of an initial B round of $17 million headed by 8VC and joined by Microsoft, MaC VC, Gaingels, Prime Movers Lab, and others, which shows that investors are still interested in significant technology and products with clear plans for getting to market, even though the start-up community is facing strong economic headwinds. With the funding, Spartan will be able to bring its most important product, Ago, to market and grow its product team and Commercial Vehicle Division in Detroit, Michigan. As a result, the company's products help improve existing radars' performance and presence in Detroit. In addition, it allows a closer relationship with its current Tier 1 and OEM partners, who validate and test its software. Spartan's goal is to make all vehicles safer, more reliable, and more self-driving by adding its software on them. Its Flagship product, Ago, is a software solution that improves the range and resolution of driver assistance systems. This allows automatic emergency brakes to work better, with fewer false alarms, and safer vulnerable road users (VRUs). Unlike the other new mobility start-ups that have proven challenging to commercialize due to the moonshot requirements, Spartan sells into the Advanced driver assistance systems (ADAS) and commercial vehicle markets today. Hoplo is a Spartan commercial vehicle powered by Ago software to eliminate blind spots behind and along commercial vehicles. The company's products offer a shield of protection around 360 degrees for fleet and drivers. It was built by the people who have been protecting America's heroes for the last 30 years. The technology and products of the company have been developed in battle and are ready to disrupt the automotive mobility market, unlike science projects or R&D adventures. About Spartan Radar Founded in 2020, Spartan Radar is a next-generation mobility sensor software provider with expertise in Radar Digital Signal Processing and antenna design. The company's flagship software project, ' Ago,' is primarily used to boost the performance of existing radar designs in a computationally efficient manner. It is engineered to put sensor systems on the ground, air, and space. The company can improve upon tried-and-true technology by applying systems engineering and practical thinking. In addition, it's working on sensing software to boost transportation safety.

Read More

SUPPLY CHAIN, TRANSPORTATION

VSE Corporation’s New Fulfillment Center Expands Fleet Segment Supply Chain Operations

VSE Corporation | January 25, 2023

Leading aftermarket distribution and maintenance, repair and overhaul (MRO) services provider, VSE Corporation, yesterday announced its all-new e-commerce fulfillment and distribution center in greater Memphis, Tennessee area. The company serves government and commercial markets with MRO services for air, sea and land transportation assets. VSE’s new state-of-the-art center is spread over 450,000 sq.ft., double the size the current warehouse for its fleet segment. This new center provides VSE’s Wheeler Fleet Solutions segment with the additional capacity to meet the growing demand for aftermarket products for its commercial and e-commerce fleet customers. VSE’s new fulfillment center is to support faster, same-day deliveries including order-to-delivery. This allows for additional shipping options, while ensuring the best level of services for the company’s aftermarket parts distribution portfolio. The new center harnesses a warehouse management system (WMS) and automation to increase productivity and capacity while maintaining order and delivery accuracy. The center can stock more than 175,000 SKUs when operating at full capacity. John Cuomo, President and CEO of VSE Corporation, said, “The addition of our new distribution center is an important strategic milestone for our Wheeler Fleet Solutions subsidiary, one of the leading fleet-focused parts and services companies serving heavy, medium and light duty vehicles in the United States.” He further added, “During the last four years, our commercial fleet sales have grown from approximately 10% to 40% of Fleet Segment revenue, driven by share gains across both commercial fleet and e-commerce fulfillment channels. Looking ahead, we anticipate this distribution center will contribute more than $50 million in new, incremental sales to our Fleet segment in 2023.” (Source – Business Wire) About VSE Corporation VSE is a customized solution provider to support mission-critical platforms for commercial and government aircraft, ships and vehicles. The company is registered as a professional services and supply chain management firm primarily offering its services to Fleet Management Services, Federal & Defense Services, and Aerospace Distribution & Repair. It provides technical and engineering services to operators and owners of equipment and transportation assets, large, mission-critical fleets of aircrafts, vehicles and ships.

Read More

LOGISTICS

WiseTech Global Announces Envase Technologies Acquisition

WiseTech Global | January 31, 2023

WiseTech Global, the developer of CargoWise, a logistics execution software, recently acquired Envase Technologies (Envase), a transport management system software provider for drayage (container haulage), intermodal trucking, and landside logistics in North America. The transaction was valued at US $230 million. Envase was purchased from Firmament, a private investment firm and supply chain investor, and some other shareholders. Envase's carrier solutions automate and provide visibility for container movement throughout all import and export haulage processes, from rail and port terminals to destination. With over 1,300 customers in North America, the company serves ports, depots, trucking companies, warehouses, and more. It is anticipated that the company will generate around US$35 million in revenue for the fiscal year 2023, with an EBITDA margin in the mid to low 20% range. WiseTech will fund the transaction with a mix of cash (US$161 million) and new WiseTech Global shares issued to the vendors (US$69 million). The deal is expected to close in February 2023. Furthermore, existing cash reserves will cover the one-time transaction costs of around US$10 million. "This is a strategically significant acquisition in landside logistics, which extends and strengthens our position in one of our six key CargoWise development priority areas, and we're extremely pleased to have the Envase team join the WiseTech Global group," shared Richard White, Founder and CEO of WiseTech Global. (Source – BusinessWire) About WiseTech Global Based in Alexandria, New South Wales, WiseTech empowers the world's supply chains through innovation and global technology. The company is improving connectivity, productivity, and resource usage for more than 18,000 logistics companies in over 165 countries. Its customers include 24 of the 25 largest global freight forwarders and 41 out of the top 50 third-party logistics providers globally. The company continuously invests in product development to create technology that prioritizes highly scalable, long-term solutions.

Read More