Q&A with Matt Amundson, VP of Marketing at Everstring

Q&A with Matt Amundson
Matt Amundson, VP of Marketing at EverString has over 10 years of sales and marketing experience. Matt has held roles in Demand Generation and Sales Development at TIBCO, Marketo, FGXI and Red Bull. His primary focus has been on creating processes that generate a consistent, pipeline.

MEDIA 7: Could you tell us about your mantra “Go for the run”?
MATT AMUNDSON:
On December 29th of 2017, I decided to change my lifestyle habits and decided that I’m going to run a minimum of one mile every single day. So, every day since that day I’ve got up and ran. It’s been a seminal moment where my approach on life and work has changed dramatically. And as a result of that, it’s become a personal mantra, which is to not be afraid of where you might be today. If you’ve got some lofty goals or if you want to try something new, just get out there and give it a try and see what the results of it could be. On a personal level, whether you’re physically tired or don’t feel like doing it, just give it a shot and go for it. On a professional level, if it’s something that can benefit you or your brand give it a try, go for it and see what happens.

M7: What is your favorite part about working at EverString?
MA:
I really love the people that I work with and I’ve been at the organization for about four and a half years. Some of the folks that I’ve worked with since the beginning are still here and it’s just been an awesome journey to be on with some incredible colleagues and that’s just on a personal level. On a professional level, I think we’re all solving a major problem that a lot of organizations are suffering from – which is related to data. As a marketer who has existed in the mar tech space for the broader part of my career, we often think of our process improvements and workflow improvements to gain more efficiency. Whether that’s marketing automation system or a cool new technology like conversational AI most people fall into two camps when it comes to data, either they’re just not conscious of data or they are. The data that they purchase or the data they acquire ultimately powers everything they do from a marketing perspective or they’re used to the status quo of current data providers that provide low quality of data and are sort of mired in the “well I guess that’s the way it is and that’s just the quality level that I have to deal with”. The fact that we’re changing that for some of the world’s biggest brands like Capital One, FedEx, Staples, Autodesk, Oracle as well as the smaller brands is really exciting to me.


"The world’s largest businesses do really large contracts with much bigger deals because they are so data focused and we can provide not only the data but also data science to go along with that."

M7: How does EverString’s data platform stand out from the rest in delivering high coverage as well as accuracy for data vendors?
MA:
The high-quality of our data lies in the way that we collect data versus the way that traditional data vendors collect. The traditional route for collecting data is by using a couple of different ways, but the most traditional would be to have a call from somewhere where people are just dialing into an organization and asking them for data about their companies. That’s problematic for a lot of reasons, one being – you’re essentially relying on people to give you accurate answers to the frequency at which you’re updating. This is fairly sparse because you’re not always going to get a hold of somebody as businesses are changing.

The way EverString does it is by taking a more digital approach to it – we use machine learning and artificial intelligence not only to go out and scrape and collect data and update that data on a monthly basis but we also use artificial intelligence to say, if these companies are similar, the likelihood that they have the same attributes or technology or number of sales employees or engineering employees is probably true as well. So, we’re able to predict that type of data and then feed it back through people to go in and verify. So essentially, we’re able to collect data on a much broader set of companies in a much faster fashion and we’re able to update that data much more frequently than any of our competitors. 

M7: What marketing channels do you use and which ones do you see as the most promising given your target customers?
MA:
We have a fairly small marketing department; we only have five people on the team. But I think the team that we have here is very efficient, and the channels that we generally lean into are the traditional channels of email, digital marketing through both PPC display advertising as well as using platforms like LinkedIn and Facebook which have actually been successful for us.

One of the things that we do is we’re very heavy direct mail marketers and we’ve found a lot of efficiency gain from that. We’re also very well–known for doing really great events, we did a party at Marketo summit in 2016 that had about 3000 people there and luckily, we had Will Smith as the keynote presenter from Marketo summit come and perform in the party. So, that was an amazing event that we’ve been very well known for.


"There’s just a lot of in accuracy and incompleteness in data so modelling that data to try to predict outcomes is problematic."

M7: Since you joined the company EverString in 2015, what paradigm shift do you see in the company today?
MA:
 In the early days of the business we really focused on being primarily a data science company where we wanted to roll out our customer’s data to essentially model and predict outcomes. And the problem with that was a lot of what I talked about at the top of our conversation. There’s just a lot of inaccuracy and incompleteness in data so modelling that data to try to predict outcomes was problematic. And what we realized three years ago was we couldn’t just be a data science company we also had to be a data company and so we set out on this journey to become the data company and realistically about 18 months ago we saw the fruit of that work. For about the last six quarters we’ve been able to go into some of the world’s largest businesses and do really large contracts with much bigger deals because they are so data focused and we can provide not only the data but also data science to go along with that. So, it’s not just that they consume raw data from us but also let us use our own internal data science capabilities to make sense of that data to help marketers do better segmentation, for sales people to have better insights into why they should be reaching out to an account when they should be reaching out to an operations teams to be able to provide their go-to-market teams with just a much higher quality of data.



"Everstring makes sense of data to help marketers do better segmentation and for sales people to have better insights into why they should be reaching out to an account or operations teams."

M7: How old were you when you had your first paying job?
MA:
 I think I was about 10 years old and I fall into like the fairly regular category of a lot of people that I know in the professional world who began their careers as adolescents with a paper route. So, I was like the neighborhood paperboy for a number of years and that was interesting because that taught me a lot of lessons and how to ask people for money which is fairly difficult. It also taught me discipline and building routines and processes around making sure you get up early making sure papers are delivered on time. So, it was a great learning lesson for me. I didn’t necessarily think about it in the time I just kind of thought about the 50 bucks a month that I was getting to go spend on candy and toys.

ABOUT EVERSTRING

EverString’s AI SaaS solution is designed for B2B sales and marketing professionals to drive pipeline growth, help close new customers, expand into new markets, prioritize accounts, and provide actionable insights – all without the need for an administrator.

EverString is backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, IDG Ventures and Lakestar. For more information, visit www.everstring.com.

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Revoy Launches the Ultimate Scalable Sustainability Solution for Trucking

PR Newswire | February 01, 2024

<p>Revoy, a simple and truly viable solution to decarbonize the trucking industry, today announces the launch of the Revoy EV, a simple add-on for fleets that enables an easy transition to full EV without alterations to trucks or trailers. Pioneering a new sector of commercial trucking EV solutions, Revoy's technology improves fuel efficiency from 6 - 8 mpg to 20 - 35+ mpg, representing a 70 - 90%+ reduction in emissions. Economically, adding a Revoy EV to a tractor enables companies to save thousands of dollars in fuel per truck annually, inclusive of Revoy fees.</p><p>Currently, commercial trucks and fleets account for 6.7%¹ of all of the United States' GHG emissions. Revoy is helping reduce this and propel businesses towards net zero goals. Revoy EVs are on the road today actively decarbonizing trucks, and are expanding to more areas this year.</p<p>"Trucking contributes 6.7% of all greenhouse gas emissions in the US. The current approach of wholly replacing diesel engines with batteries and electric motors is too abrupt of a transition for such a critical and underappreciated part of our economy," said Ian Rust, CEO and founder of Revoy. "EV tractors are more expensive to purchase and recharge compared to diesel, and no driver can spare the time to stop and charge for hours. Luxury passenger vehicles are not engineered to generate ROI and depreciate quickly. Making commercial vehicles the same way poses a risk to any fleet that adopts them. Revoy has engineered an electric commercial vehicle that is built as an asset first. The entire vehicle is swappable in under five minutes, so no waiting on a charge, and can operate on any trucker's existing vehicle with no modifications."</p><p>Revoy handles all infrastructure and charging, and its adaptable technology offers ease of use, saved time, low upfront costs, and ongoing fuel benefits. Revoy allows truckers to drive up to 235 miles on electric power using a 525kWh LFP battery pack.</p<p>Solving for sustainability in the trucking industry is complex, but simplicity is at the core of Revoy's innovation. Revoy's EV technology is adaptable and easy to apply to existing fleets, with the option to use as needed. The process is simple: trucks visit a Revoy swap station, where an attendant swaps the Revoy EV while the driver relaxes in the truck or shops inside.</p><p>Revoy's EV technology addresses the sustainability and competitive business needs of trucking fleets and companies committed to net zero goals through the following</p> Dramatic MPG Improvement: At 235 miles of range, Revoy can take a 6 - 8 mpg truck to 20 - 35+ mpg. At a shorter range, for example 150 miles, mpg can exceed 30 - 40 mpg. This is a transformational step change in fuel efficiency. Electric Range Extension on Electric Trucks: Revoy allows truckers to drive up to 235 miles on electric power using a 525kWh LFP battery pack, and can be "recharged" nearly instantly with a Revoy swap. Long charges or battery-destroying fast charges are no longer necessary. An 800kWh long-range version will be coming out in May 2024. No Time Wasted On The Road: Revoy electric vehicles instantly convert any diesel truck into a hybrid, easily attaching to the fifth wheel automatically. Truckers can swap at an available station for a fresh battery in less than five minutes, which is 90% faster than traditional EV charging. Fleets can share Revoy EVs based on subscription tier for immediate savings, without the risk. Zero Payload Impact: The Revoy EV has no impact on payload. Trucks encountering loads that are too heavy to accept the extra battery weight can revert to diesel in minutes by dropping the Revoy EV. Compliant with Length Laws: The Revoy EV requires no additional CDL endorsements and is compliant with all length restrictions on the national highway network. Safety Features Built Into Every Vehicle: Revoy offers intelligent auto-correction to prevent rollovers, flipping and jackknifing. The Revoy EV has an extra set of brakes to automatically engage more stopping power when driving down mountains, blind spot detection and automatic reversing with intelligent computing from a series of sensors with notifications through Revoy's mobile app. <p>Revoy was founded by Ian Rust, an innovator, founder and mechanical engineer with over 12 years of experience in clean transportation and sustainability, and is backed by YCombinator, Transition Global, and Liquid2 Ventures. The team includes over 100 years of experience from GM, Tesla, Embark Trucks, Waymo, and the European Space Agency, among others. Revoy's technology is made in the USA, FMVSS compliant, and compliant with all length and weight (bridge and GVW) regulations.</p>

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Logistics, Supply Chain, Transportation

AIT Worldwide Logistics Acquires Global Transport Solutions Group

Business Wire | February 05, 2024

AIT Worldwide Logistics, one of the world’s leaders in global supply chain solutions, has acquired Global Transport Solutions Group (GTS), a prominent international freight forwarder specializing in time-critical marine spare parts logistics. Headquartered in the Netherlands, GTS and its more than 600 teammates across 16 locations in Asia, Europe, the Middle East and North America, serve over 2,000 ports around the world. The GTS network also includes nine consolidation hubs totaling more than 45,000 square meters of warehouse space. AIT Chairman and Chief Executive Officer, Vaughn Moore, said, “I’d like to welcome our new GTS teammates to the global AIT network. This is the largest acquisition in our company’s history and GTS’ marine spare parts business is an excellent complement to AIT’s time-critical supply chain solutions.” The company’s business is divided into two sub-brands: Marinetrans (founded in 1991), excelling in “door-to-deck” spare parts logistics for ship owners and managers, and Best Global Logistics (founded in 2007), providing time-critical solutions and general forwarding for other industries, including life sciences shippers. According to AIT’s Chief Business Officer, Greg Weigel, the acquisition provides the company with new geographic presence in Greece, Japan and the Nordic region while adding significant capacity and subject matter expertise to existing AIT networks in China, the Netherlands and Singapore. The deal also provides a strong foundation to expand GTS’ world-class marine spare parts solutions via AIT’s expansive global freight network. “The acquisition of GTS creates an incredible portfolio of solutions serving the maritime industry with delivery of time-critical spare parts across all geographies. This is a perfect complement to AIT’s vertical strategies focused on expedited mission-critical services like our Critical Solutions Group, government and AOG team, and Life Sciences Division,” Weigel said. “We plan to rapidly invest and expand GTS’ North American operations by capitalizing on AIT’s robust salesforce in the United States and offering maritime customers a world-class spare parts logistics solution in every port.” AIT President and Chief Operating Officer, Keith Tholan, noted that the GTS core values – customer first, operational excellence, and partnership and collaboration – closely mirror AIT’s core values. “We are delighted to welcome GTS teammates to AIT,” Tholan said. “Their deep marine logistics expertise and three decades of proven on-time performance in a very demanding segment will complement the diverse solutions we offer across our vertical sector strategy. We also expect our best-in-class global air freight procurement will instantly benefit their time-critical operations.” According to GTS co-CEO John Burgstra, the acquisition is an opportunity for GTS to further expand their worldwide operations. “We aim to provide our clients an unrivaled experience when it comes to global visibility, transparency and on-time performance, fully unburdening them of the required logistical handling of their vessels’ spare parts,” he said. “We are excited about becoming part of a larger group and the global development opportunities this acquisition will provide for our teammates.” “Because of the highly fragmented and international nature of our clients’ requirements, they need a trusted partner with a vetted and effective global network,” added GTS co-CEO Vegard Prytz. “GTS will gain enormous benefits from leveraging the global AIT infrastructure, creating an even more integrated and seamless solution for clients around the world.”

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