Q&A with Matt Amundson, VP of Marketing at Everstring

MEDIA 7 | November 14, 2019

Q&A with Matt Amundson
Matt Amundson, VP of Marketing at EverString has over 10 years of sales and marketing experience. Matt has held roles in Demand Generation and Sales Development at TIBCO, Marketo, FGXI and Red Bull. His primary focus has been on creating processes that generate a consistent, pipeline.

MEDIA 7: Could you tell us about your mantra “Go for the run”?
MATT AMUNDSON:
On December 29th of 2017, I decided to change my lifestyle habits and decided that I’m going to run a minimum of one mile every single day. So, every day since that day I’ve got up and ran. It’s been a seminal moment where my approach on life and work has changed dramatically. And as a result of that, it’s become a personal mantra, which is to not be afraid of where you might be today. If you’ve got some lofty goals or if you want to try something new, just get out there and give it a try and see what the results of it could be. On a personal level, whether you’re physically tired or don’t feel like doing it, just give it a shot and go for it. On a professional level, if it’s something that can benefit you or your brand give it a try, go for it and see what happens.

M7: What is your favorite part about working at EverString?
MA:
I really love the people that I work with and I’ve been at the organization for about four and a half years. Some of the folks that I’ve worked with since the beginning are still here and it’s just been an awesome journey to be on with some incredible colleagues and that’s just on a personal level. On a professional level, I think we’re all solving a major problem that a lot of organizations are suffering from – which is related to data. As a marketer who has existed in the mar tech space for the broader part of my career, we often think of our process improvements and workflow improvements to gain more efficiency. Whether that’s marketing automation system or a cool new technology like conversational AI most people fall into two camps when it comes to data, either they’re just not conscious of data or they are. The data that they purchase or the data they acquire ultimately powers everything they do from a marketing perspective or they’re used to the status quo of current data providers that provide low quality of data and are sort of mired in the “well I guess that’s the way it is and that’s just the quality level that I have to deal with”. The fact that we’re changing that for some of the world’s biggest brands like Capital One, FedEx, Staples, Autodesk, Oracle as well as the smaller brands is really exciting to me.


"The world’s largest businesses do really large contracts with much bigger deals because they are so data focused and we can provide not only the data but also data science to go along with that."

M7: How does EverString’s data platform stand out from the rest in delivering high coverage as well as accuracy for data vendors?
MA:
The high-quality of our data lies in the way that we collect data versus the way that traditional data vendors collect. The traditional route for collecting data is by using a couple of different ways, but the most traditional would be to have a call from somewhere where people are just dialing into an organization and asking them for data about their companies. That’s problematic for a lot of reasons, one being – you’re essentially relying on people to give you accurate answers to the frequency at which you’re updating. This is fairly sparse because you’re not always going to get a hold of somebody as businesses are changing.

The way EverString does it is by taking a more digital approach to it – we use machine learning and artificial intelligence not only to go out and scrape and collect data and update that data on a monthly basis but we also use artificial intelligence to say, if these companies are similar, the likelihood that they have the same attributes or technology or number of sales employees or engineering employees is probably true as well. So, we’re able to predict that type of data and then feed it back through people to go in and verify. So essentially, we’re able to collect data on a much broader set of companies in a much faster fashion and we’re able to update that data much more frequently than any of our competitors. 

M7: What marketing channels do you use and which ones do you see as the most promising given your target customers?
MA:
We have a fairly small marketing department; we only have five people on the team. But I think the team that we have here is very efficient, and the channels that we generally lean into are the traditional channels of email, digital marketing through both PPC display advertising as well as using platforms like LinkedIn and Facebook which have actually been successful for us.

One of the things that we do is we’re very heavy direct mail marketers and we’ve found a lot of efficiency gain from that. We’re also very well–known for doing really great events, we did a party at Marketo summit in 2016 that had about 3000 people there and luckily, we had Will Smith as the keynote presenter from Marketo summit come and perform in the party. So, that was an amazing event that we’ve been very well known for.


"There’s just a lot of in accuracy and incompleteness in data so modelling that data to try to predict outcomes is problematic."

M7: Since you joined the company EverString in 2015, what paradigm shift do you see in the company today?
MA:
 In the early days of the business we really focused on being primarily a data science company where we wanted to roll out our customer’s data to essentially model and predict outcomes. And the problem with that was a lot of what I talked about at the top of our conversation. There’s just a lot of inaccuracy and incompleteness in data so modelling that data to try to predict outcomes was problematic. And what we realized three years ago was we couldn’t just be a data science company we also had to be a data company and so we set out on this journey to become the data company and realistically about 18 months ago we saw the fruit of that work. For about the last six quarters we’ve been able to go into some of the world’s largest businesses and do really large contracts with much bigger deals because they are so data focused and we can provide not only the data but also data science to go along with that. So, it’s not just that they consume raw data from us but also let us use our own internal data science capabilities to make sense of that data to help marketers do better segmentation, for sales people to have better insights into why they should be reaching out to an account when they should be reaching out to an operations teams to be able to provide their go-to-market teams with just a much higher quality of data.



"Everstring makes sense of data to help marketers do better segmentation and for sales people to have better insights into why they should be reaching out to an account or operations teams."

M7: How old were you when you had your first paying job?
MA:
 I think I was about 10 years old and I fall into like the fairly regular category of a lot of people that I know in the professional world who began their careers as adolescents with a paper route. So, I was like the neighborhood paperboy for a number of years and that was interesting because that taught me a lot of lessons and how to ask people for money which is fairly difficult. It also taught me discipline and building routines and processes around making sure you get up early making sure papers are delivered on time. So, it was a great learning lesson for me. I didn’t necessarily think about it in the time I just kind of thought about the 50 bucks a month that I was getting to go spend on candy and toys.

ABOUT EVERSTRING

EverString’s AI SaaS solution is designed for B2B sales and marketing professionals to drive pipeline growth, help close new customers, expand into new markets, prioritize accounts, and provide actionable insights – all without the need for an administrator.

EverString is backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, IDG Ventures and Lakestar. For more information, visit www.everstring.com.

More THOUGHT LEADERS

"It’s time to raise the bar on automotive safety," says Aaron Jefferson Vice President of Product at Luminar Technologies

Media 7 | June 6, 2022

Aaron Jefferson, Luminar Technologies' Vice President of Product, discusses a new era of next-generation vehicle safety and autonomous capabilities for production vehicles. Continue reading to learn more about the global automotive game-changer OEMs....

Read More

Q&A with Sri Gopinath, Director of Global Procurement Strategy at Schneider Electric

MEDIA 7 | July 1, 2020

Sri Gopinath, Director of Global Procurement Strategy at Schneider Electric is a senior procurement leader with in-depth knowledge of global strategic sourcing and comprehensive experience in business strategy, transformation and change management. Sri leads the Procurement Strategy function for Schneider Electric globally with responsibilities for Supply Base Management, Relationship Programs, Category Strategy and Business Transformation initiatives. He previously managed an internal business transformation team within Nissan and led a special assignment for the President of Nissan Brazil to enable business expansion in that market. MEDIA 7: What do you look forward to most when you get up in the morning? SRI GOPINATH: I look forward to making a difference – I have been very fortunate to be able to have gained professional experiences internationally, in many diverse industries and create value for my employers and customers. As part of the procurement and supply chain community, our business and macroeconomic environment is always changing. It greatly motivates me to think about how strategies can be translated into meaningful actions to create value for our customers and stakeholders. No two days are the same, and this makes me excited to contemplate new possibilities each day. Further, I enjoy interacting with talented people in procurement and supply chain and contributing to their career aspirations and development.  I never run out of opportunities! M7: Could you tell me a little about yourself and what led you to your position as Procurement Strategy Director at Schneider Electric? SG: It would be helpful if I connected my career evolution to how I came to Schneider Electric. I came here 5 years ago after gaining valuable experience in leading companies like Nissan Motor Company, Motorola and in management consulting. By working with many talented and senior executives from many leading companies, I learned about best practices and how to understand the CEO perspective early in my career. I then discovered my passion – how to enable boardroom strategies and to be able to make it real and achieve tangible results. Schneider Electric offered me the opportunity to apply my skills in a global organization, interact with people from many countries while driving strategic transformation and change. Most importantly I really connected with the people who share my passion and desire for results. As a case in point, Schneider Electric was ranked #34 in Gartner’s Annual Supply Chain ranking in 2015 and in 2020 we have achieved the #4 position! That is an amazing accomplishment in such a short period of time, and it is rewarding for me to have contributed to that effort. ...

Read More

Q&A with Maliha Aqeel, Director of Global Communications at Fix Network World

MEDIA 7 | January 16, 2020

Maliha Aqeel, Director of Global Communications at Fix Network World is an award-winning, communication and marketing professional who helps companies harness the power of their brand to drive engagement and achieve measurable business results.  She has developed and led content and marcomm programs for B2B companies in the financial and professional services sectors in her over 15 years of industry experience. MEDIA 7: When did you start working and what was it? MALIHA AQEEL: I started my career in 1996 right after high school, freelancing as a journalist and features writer for a magazine in Dubai, UAE. Over time, I expanded my services to include scriptwriting for corporate videos and TV productions, writing and designing client newsletters and promotional collateral. M7: What made you want to pursue a career in branding and marketing communications? What aspect about your role brings you the most joy? MA: I didn’t consciously decide to pursue a career in marketing and communication as my plan was to become a filmmaker. However, I had great curiosity about what makes people prefer one brand over the other when a feature-by-feature comparison didn’t show a huge difference between similar products or services. I had taken a few advertising courses during university and it broadened my understanding of how powerful brand experiences and storytelling can drive business objectives. That balance of strategy and creativity is what I enjoy most about what I do and why I’ve continued to find purpose in my career. ...

Read More

"It’s time to raise the bar on automotive safety," says Aaron Jefferson Vice President of Product at Luminar Technologies

Media 7 | June 6, 2022

Aaron Jefferson, Luminar Technologies' Vice President of Product, discusses a new era of next-generation vehicle safety and autonomous capabilities for production vehicles. Continue reading to learn more about the global automotive game-changer OEMs....

Read More

Q&A with Sri Gopinath, Director of Global Procurement Strategy at Schneider Electric

MEDIA 7 | July 1, 2020

Sri Gopinath, Director of Global Procurement Strategy at Schneider Electric is a senior procurement leader with in-depth knowledge of global strategic sourcing and comprehensive experience in business strategy, transformation and change management. Sri leads the Procurement Strategy function for Schneider Electric globally with responsibilities for Supply Base Management, Relationship Programs, Category Strategy and Business Transformation initiatives. He previously managed an internal business transformation team within Nissan and led a special assignment for the President of Nissan Brazil to enable business expansion in that market. MEDIA 7: What do you look forward to most when you get up in the morning? SRI GOPINATH: I look forward to making a difference – I have been very fortunate to be able to have gained professional experiences internationally, in many diverse industries and create value for my employers and customers. As part of the procurement and supply chain community, our business and macroeconomic environment is always changing. It greatly motivates me to think about how strategies can be translated into meaningful actions to create value for our customers and stakeholders. No two days are the same, and this makes me excited to contemplate new possibilities each day. Further, I enjoy interacting with talented people in procurement and supply chain and contributing to their career aspirations and development.  I never run out of opportunities! M7: Could you tell me a little about yourself and what led you to your position as Procurement Strategy Director at Schneider Electric? SG: It would be helpful if I connected my career evolution to how I came to Schneider Electric. I came here 5 years ago after gaining valuable experience in leading companies like Nissan Motor Company, Motorola and in management consulting. By working with many talented and senior executives from many leading companies, I learned about best practices and how to understand the CEO perspective early in my career. I then discovered my passion – how to enable boardroom strategies and to be able to make it real and achieve tangible results. Schneider Electric offered me the opportunity to apply my skills in a global organization, interact with people from many countries while driving strategic transformation and change. Most importantly I really connected with the people who share my passion and desire for results. As a case in point, Schneider Electric was ranked #34 in Gartner’s Annual Supply Chain ranking in 2015 and in 2020 we have achieved the #4 position! That is an amazing accomplishment in such a short period of time, and it is rewarding for me to have contributed to that effort. ...

Read More

Q&A with Maliha Aqeel, Director of Global Communications at Fix Network World

MEDIA 7 | January 16, 2020

Maliha Aqeel, Director of Global Communications at Fix Network World is an award-winning, communication and marketing professional who helps companies harness the power of their brand to drive engagement and achieve measurable business results.  She has developed and led content and marcomm programs for B2B companies in the financial and professional services sectors in her over 15 years of industry experience. MEDIA 7: When did you start working and what was it? MALIHA AQEEL: I started my career in 1996 right after high school, freelancing as a journalist and features writer for a magazine in Dubai, UAE. Over time, I expanded my services to include scriptwriting for corporate videos and TV productions, writing and designing client newsletters and promotional collateral. M7: What made you want to pursue a career in branding and marketing communications? What aspect about your role brings you the most joy? MA: I didn’t consciously decide to pursue a career in marketing and communication as my plan was to become a filmmaker. However, I had great curiosity about what makes people prefer one brand over the other when a feature-by-feature comparison didn’t show a huge difference between similar products or services. I had taken a few advertising courses during university and it broadened my understanding of how powerful brand experiences and storytelling can drive business objectives. That balance of strategy and creativity is what I enjoy most about what I do and why I’ve continued to find purpose in my career. ...

Read More

Related News

SUPPLY CHAIN

WSI Selects Metafora to Advise Transportation Technology Strategy

prnewswire | May 30, 2023

One of the largest privately held logistics companies in the U.S., Warehouse Specialists, LLC (WSI), has selected Metafora to assist with WSI's technology strategy for its brokerage and managed transportation offerings. The goal of this partnership is to further modernize and improve the WSI freight unit's technology and make better use of its data. "The technology approach for our warehouse business has been to take best-in-class software modules from a variety of vendors and tie them together to provide our customers with a truly reliable and data-rich experience. Our transportation business requires the same thing. Metafora has a unique combination of deep technology expertise, operating experience, and market knowledge. It also shares WSI's commitment to customer service. Partnering with Metafora was an easy decision," says Peter Davis, VP and General Manager of Fulfillment and Chemical for WSI. The partnership with WSI on its digital freight initiative will focus on technology selection and data strategy to support rapid growth goals and ensure consistent and top tier customer experience. "Metafora is excited to partner with WSI on this journey. They have an incredible team, an incredible reputation, and an incredible track record of delivering for their customers. Delivering our technology and industry expertise will ensure that WSI remains an industry leader in all facets of their business through this digital transformation," added Ryan Schreiber, Metafora's Chief Growth Officer. As the freight tech landscape continues to evolve, Metafora is uniquely positioned to help trucking companies, shippers, 3PLs, freight brokers, freight forwarders, and others in the transportation and supply chain industry navigate challenges and capitalize on opportunities. With a focus on technology and data-driven solutions, Metafora helps businesses achieve greater efficiency, cost savings, and customer satisfaction. About WSI Founded in 1966, WSI is one of the largest privately-held 3PLs in the U.S. Through its roughly 14 million square feet of warehousing space, asset and non-asset transportation offerings, and large rail network, WSI provides absolute supply chain reliability for customers ranging in size from the Fortune 500 to recent startups.

Read More

SOFTWARE AND TECHNOLOGY

Gep uses microsoft azure openai service to enhance its procurement & supply chain software solutions

prnewswire | May 29, 2023

GEP, a leading provider of supply chain strategy, software, and services to Fortune 500 and Global 2000 enterprises worldwide, today announced the launch of a suite of solutions within GEP SOFTWARE that uses OpenAI's ChatGPT technology through Microsoft Azure OpenAI Service.This integration offers clients an intuitive interface to query data, automate processes and improve decision-making to optimize operations. "The AI capabilities from Microsoft are a giant leap forward. This integration provides our clients with a conversational-based interface that is more intuitive, allowing them to derive actionable insights and improve global procurement and supply operations like never before, unlocking new levels of efficiency and productivity," said Subhash Makhija, chief executive officer, GEP. "We're using generative AI capabilities through Microsoft Azure OpenAI Service to identify operational gaps and risks in supplier contracts and brainstorm ways to optimize procurement and value chains." "This collaboration aims to accelerate AI-driven innovation to deliver more efficient and sustainable global procurement and supply chains for our joint customers," said Alvaro Celis, vice president of ISV Sales for Microsoft. GEP SOFTWARE, used in 120 countries, is available in the Microsoft Azure Marketplace. It includes GEP SMART™, named the world's best procurement software, encompassing spend analysis, sourcing, contract management, supplier management, savings project management, catalog management, and category workbench, and GEP NEXXE™, the next-generation cloud-native supply chain unified platform. Microsoft's generative AI capabilities are incorporated into the GEP MINERVA™ suite of AI and machine learning (ML) engine enabling cross-organization data analytics and decision support. GEP SOFTWARE enables global companies to drive optimum efficiency, agility, visibility and actionable intelligence into all procurement, purchasing and supply chain functions while eliminating burdensome infrastructure and support costs to achieve maximum ROI. About GEP Software GEP Software provides award-winning digital procurement and supply chain platforms that help global enterprises become more agile, resilient, competitive and profitable. With beautifully rendered interfaces and flexible workflows, GEP provides users fresh, intuitive digital workspaces that yield extraordinary levels of user adoption and meaningful gains in team and personal productivity. GEP products capitalize on machine learning and cognitive computing, advanced data and semantic technologies, IoT, mobile and cloud technologies, and are designed to incorporate continual innovations in technology. GEP's software integrates quickly and easily with third-party and legacy systems, such as SAP, Oracle and all other major ERP and F&A software. And with superb support and service, GEP is an industry leader in customer satisfaction and loyalty. A leader in multiple Gartner Magic Quadrants, GEP's cloud-native software and digital business platforms consistently win awards and recognition from industry analysts, research firms and media outlets, including Gartner, Forrester, IDC, Procurement Leaders and Spend Matters. GEP SOFTWARE is part of Clark, NJ-based GEP — the world's leading provider of procurement and supply chain strategy, software and managed services.

Read More

SUPPLY CHAIN

Optilogic Introduces Personalized Risk Profiling in Cosmic Frog Supply Chain Network Design Platform

prnewswire | May 26, 2023

Supply chain design software innovator Optilogic today announced personalized risk profiling, available as part of its Cosmic Frog supply chain network design solution. Cosmic Frog is the fastest network design solution and provides a risk score on every scenario to help companies proactively minimize risk and volatility. The OptiRisk score is calculated based on weights of different risk components. With the new personalized risk profiling feature, businesses can create customized risk profiles to emphasize risk areas that matter in their business domain, including climate risk, network complexity, and geography. "At Optilogic we know that risk is a part of every strategic supply chain decision, whether you measure it or not," said Don Hicks, CEO of Optilogic. "For the first time, risk is on equal footing with financials and service in supply chain network design, allowing companies to choose the future that's right for them. If you don't know what risks you're throwing at your company, you're like a baby at a poker table. If you're able to measure and quantify risk, you're a professional risk taker." Using risk scenarios, supply chain practitioners can easily compare results across several risk profiles to make the best design decisions. Download Guide to Considering Risk in Supply Chain Design Optilogic considers risk in the big picture and breaks it down to the granular level to help guide supply chain decision-making. Cosmic Frog's risk engine can identify and quantify risks on multiple levels: Supplier risk Facility risk Customer risk Network risk These include external risks like proximity to a nuclear power plant and operational risks like percentage of volume that is single-sourced. The engine assesses risk and potential impacts according to analytic data collected by sources like the World Bank and the World Health Organization (WHO). "When supply chain modeling tools like Cosmic Frog are exercised, every scenario displays the financial impact of a risk event and potentially a risk assessment," said Greg Schlegel, founder of the Supply Chain Risk Management Consortium. "Companies can use this data to develop risk mitigation plans. The SCRM Consortium calls this 'stress-testing the supply chain' and deems it an SCRM exemplary company best practice." About Optilogic Optilogic offers cloud-native supply chain design solutions that enable businesses to evaluate trade-offs across financial performance, service levels, and systemic risk to design resilient supply chains even in the most dynamic, challenging environments. Its Cosmic Frog supply chain design solution tackles enterprise data at scale, runs models faster than ever, automatically converts legacy models, and requires no IT footprint. Cosmic Frog is the only supply chain design platform to combine optimization, simulation, and risk engines, and includes a risk rating on every scenario. Solutions include network design, intelligent greenfield analysis and site selection, M&A analysis, near-shoring/reshoring, CapEx planning, cost-to-serve, product flow, and many more.

Read More

SUPPLY CHAIN

WSI Selects Metafora to Advise Transportation Technology Strategy

prnewswire | May 30, 2023

One of the largest privately held logistics companies in the U.S., Warehouse Specialists, LLC (WSI), has selected Metafora to assist with WSI's technology strategy for its brokerage and managed transportation offerings. The goal of this partnership is to further modernize and improve the WSI freight unit's technology and make better use of its data. "The technology approach for our warehouse business has been to take best-in-class software modules from a variety of vendors and tie them together to provide our customers with a truly reliable and data-rich experience. Our transportation business requires the same thing. Metafora has a unique combination of deep technology expertise, operating experience, and market knowledge. It also shares WSI's commitment to customer service. Partnering with Metafora was an easy decision," says Peter Davis, VP and General Manager of Fulfillment and Chemical for WSI. The partnership with WSI on its digital freight initiative will focus on technology selection and data strategy to support rapid growth goals and ensure consistent and top tier customer experience. "Metafora is excited to partner with WSI on this journey. They have an incredible team, an incredible reputation, and an incredible track record of delivering for their customers. Delivering our technology and industry expertise will ensure that WSI remains an industry leader in all facets of their business through this digital transformation," added Ryan Schreiber, Metafora's Chief Growth Officer. As the freight tech landscape continues to evolve, Metafora is uniquely positioned to help trucking companies, shippers, 3PLs, freight brokers, freight forwarders, and others in the transportation and supply chain industry navigate challenges and capitalize on opportunities. With a focus on technology and data-driven solutions, Metafora helps businesses achieve greater efficiency, cost savings, and customer satisfaction. About WSI Founded in 1966, WSI is one of the largest privately-held 3PLs in the U.S. Through its roughly 14 million square feet of warehousing space, asset and non-asset transportation offerings, and large rail network, WSI provides absolute supply chain reliability for customers ranging in size from the Fortune 500 to recent startups.

Read More

SOFTWARE AND TECHNOLOGY

Gep uses microsoft azure openai service to enhance its procurement & supply chain software solutions

prnewswire | May 29, 2023

GEP, a leading provider of supply chain strategy, software, and services to Fortune 500 and Global 2000 enterprises worldwide, today announced the launch of a suite of solutions within GEP SOFTWARE that uses OpenAI's ChatGPT technology through Microsoft Azure OpenAI Service.This integration offers clients an intuitive interface to query data, automate processes and improve decision-making to optimize operations. "The AI capabilities from Microsoft are a giant leap forward. This integration provides our clients with a conversational-based interface that is more intuitive, allowing them to derive actionable insights and improve global procurement and supply operations like never before, unlocking new levels of efficiency and productivity," said Subhash Makhija, chief executive officer, GEP. "We're using generative AI capabilities through Microsoft Azure OpenAI Service to identify operational gaps and risks in supplier contracts and brainstorm ways to optimize procurement and value chains." "This collaboration aims to accelerate AI-driven innovation to deliver more efficient and sustainable global procurement and supply chains for our joint customers," said Alvaro Celis, vice president of ISV Sales for Microsoft. GEP SOFTWARE, used in 120 countries, is available in the Microsoft Azure Marketplace. It includes GEP SMART™, named the world's best procurement software, encompassing spend analysis, sourcing, contract management, supplier management, savings project management, catalog management, and category workbench, and GEP NEXXE™, the next-generation cloud-native supply chain unified platform. Microsoft's generative AI capabilities are incorporated into the GEP MINERVA™ suite of AI and machine learning (ML) engine enabling cross-organization data analytics and decision support. GEP SOFTWARE enables global companies to drive optimum efficiency, agility, visibility and actionable intelligence into all procurement, purchasing and supply chain functions while eliminating burdensome infrastructure and support costs to achieve maximum ROI. About GEP Software GEP Software provides award-winning digital procurement and supply chain platforms that help global enterprises become more agile, resilient, competitive and profitable. With beautifully rendered interfaces and flexible workflows, GEP provides users fresh, intuitive digital workspaces that yield extraordinary levels of user adoption and meaningful gains in team and personal productivity. GEP products capitalize on machine learning and cognitive computing, advanced data and semantic technologies, IoT, mobile and cloud technologies, and are designed to incorporate continual innovations in technology. GEP's software integrates quickly and easily with third-party and legacy systems, such as SAP, Oracle and all other major ERP and F&A software. And with superb support and service, GEP is an industry leader in customer satisfaction and loyalty. A leader in multiple Gartner Magic Quadrants, GEP's cloud-native software and digital business platforms consistently win awards and recognition from industry analysts, research firms and media outlets, including Gartner, Forrester, IDC, Procurement Leaders and Spend Matters. GEP SOFTWARE is part of Clark, NJ-based GEP — the world's leading provider of procurement and supply chain strategy, software and managed services.

Read More

SUPPLY CHAIN

Optilogic Introduces Personalized Risk Profiling in Cosmic Frog Supply Chain Network Design Platform

prnewswire | May 26, 2023

Supply chain design software innovator Optilogic today announced personalized risk profiling, available as part of its Cosmic Frog supply chain network design solution. Cosmic Frog is the fastest network design solution and provides a risk score on every scenario to help companies proactively minimize risk and volatility. The OptiRisk score is calculated based on weights of different risk components. With the new personalized risk profiling feature, businesses can create customized risk profiles to emphasize risk areas that matter in their business domain, including climate risk, network complexity, and geography. "At Optilogic we know that risk is a part of every strategic supply chain decision, whether you measure it or not," said Don Hicks, CEO of Optilogic. "For the first time, risk is on equal footing with financials and service in supply chain network design, allowing companies to choose the future that's right for them. If you don't know what risks you're throwing at your company, you're like a baby at a poker table. If you're able to measure and quantify risk, you're a professional risk taker." Using risk scenarios, supply chain practitioners can easily compare results across several risk profiles to make the best design decisions. Download Guide to Considering Risk in Supply Chain Design Optilogic considers risk in the big picture and breaks it down to the granular level to help guide supply chain decision-making. Cosmic Frog's risk engine can identify and quantify risks on multiple levels: Supplier risk Facility risk Customer risk Network risk These include external risks like proximity to a nuclear power plant and operational risks like percentage of volume that is single-sourced. The engine assesses risk and potential impacts according to analytic data collected by sources like the World Bank and the World Health Organization (WHO). "When supply chain modeling tools like Cosmic Frog are exercised, every scenario displays the financial impact of a risk event and potentially a risk assessment," said Greg Schlegel, founder of the Supply Chain Risk Management Consortium. "Companies can use this data to develop risk mitigation plans. The SCRM Consortium calls this 'stress-testing the supply chain' and deems it an SCRM exemplary company best practice." About Optilogic Optilogic offers cloud-native supply chain design solutions that enable businesses to evaluate trade-offs across financial performance, service levels, and systemic risk to design resilient supply chains even in the most dynamic, challenging environments. Its Cosmic Frog supply chain design solution tackles enterprise data at scale, runs models faster than ever, automatically converts legacy models, and requires no IT footprint. Cosmic Frog is the only supply chain design platform to combine optimization, simulation, and risk engines, and includes a risk rating on every scenario. Solutions include network design, intelligent greenfield analysis and site selection, M&A analysis, near-shoring/reshoring, CapEx planning, cost-to-serve, product flow, and many more.

Read More

Spotlight

Everstring

EverString’s AI SaaS solution is designed for B2B sales and marketing professionals to drive pipeline growth, help close new customers, expand into new markets, prioritize accounts, and provide actionable insights – all without the need for an administrator. EverString is backed by leading investors...

Events

Resources