Q&A with Jeanne Hopkins, CMO at Lola.com

Media 7 | November 15, 2021

We had the opportunity to interview the data-enthusiast and the former first Chief Data Officer in Sweden, Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact and Board Member at Fidesmo, where she explored the different features of the autonomous vehicle. Read on to find out more about the Zenseact protects critical business and company information.

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Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

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Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

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Software and Technology, Sustainability, Supply Chain

PR Newswire | January 09, 2024

GoBolt, a technology company building the world's largest sustainable supply chain network, today announces it has partnered with Instock on a technology-driven warehouse initiative. GoBolt is already at the forefront of innovation in the logistics industry with its sustainable fleet and proprietary technology and now, by working with Instock, the company continues to blaze a trail in terms of advancing and simplifying logistics. Instock and GoBolt, united by their shared commitment to technology-driven efficiency and innovation, are partnering to integrate Instock's Automated Storage and Retrieval Solution (ASRS) into GoBolt's fulfillment centers. This collaboration, launching in January 2024, will enhance logistics operations by automating routine tasks, allowing warehouse associates to focus on more complex responsibilities. "GoBolt is committed to driving innovation in the traditional logistics sector through the development and adoption of groundbreaking technology. That's why our team is thrilled to partner with Instock on this exciting automation project," said Mark Ang, Co-founder and Chief Executive Officer of GoBolt. "In addition to advancing automation and improving efficiency for our brand partners, Instock allows our employees to dedicate their efforts to increasingly complex tasks. This is not only a win for warehouse productivity and safety, but also for employee satisfaction." Founded in 2020, Instock is a team grounded in deep experience in both engineering and operating technology for retailers in the U.S. and abroad. Their desire for more flexible and agile automation led them to embark on a mission to radically improve goods-to-person robotics with a simplified, soup to nuts rebuild. The result is their Robotics-as-a-Service (RaaS) offering, which delivers high-density goods-to-person automation with a flexible range of throughput rates. "We're inspired by what GoBolt is achieving for brands and retailers," said Yegor Anchyshkin, Instock's Co-founder and Chief Executive Officer. "Just as impressively, the company is eager to explore and embrace new technologies, like automation, instead of waiting in the wings. When it comes to partnerships, ours with GoBolt is as natural and synergistic as it gets." Through this partnership, the two dynamic companies will redefine storage density and volume throughput boundaries within defined footprints, and lay the groundwork toward self-service in warehouse automation.

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Operations, Warehousing and Distribution

PR Newswire | January 26, 2024

Turbo Wholesale Tires, and two-time Stanley Cup Champions, the LA Kings have announced a powerful brand partnership. As part of the multi-year agreement, brokered by AEG Global Partnerships, Lexani Performance Tires will become an official partner of the LA Kings, reaching millions of passionate sports fans. As an official partner of the LA Kings, Lexani Performance Tires will have the unique opportunity to engage fans each week during the season as a presenting sponsor of the LA Kings "Game Preview," which will appear on the team's official social channels. Lexani Performance Tire will also benefit from in-arena signage via dasher boards and scoreboard branding during all LA Kings home games at Crypto.com Arena. "We are proud to partner with the LA Kings and their global fanbase," said Phillip Kane, CEO of Turbo Wholesale Tires. "The Kings have a strong international brand and passionate following, we look forward to introducing their supporters to Lexani Performance Tire products." Turbo Wholesale Tires has been a trusted tire supplier, leading the industry with a strong emphasis and understanding of the independent tire dealer. Turbo Wholesale Tires has evolved into a national and international supplier of its proprietary brands, Lexani Performance Tire, RBP Tires and Lionhart Tires. With nearly a million square feet of warehouse space nationwide, Turbo Wholesale Tires continues to exceed the needs of its tire customers. "We are honored to be teaming up with Lexani Performance Tires," said Josh Veilleux, senior vice president, AEG Global Partnerships. "This collaboration not only brings a renowned tire supplier into our Kings family, but also introduces new ways for our fans to interact with its brand. We look forward to the positive impact this new partnership will bring to the team, Lexani Performance Tires and our incredible community of fans."

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Logistics, Supply Chain

PR Newswire | January 31, 2024

Delta Cargo is excited to announce the launch of its newest product, DeliverDirect, developed in collaboration with SmartKargo. DeliverDirect is a door-to-door delivery service for the U.S. market, offering a competitive and customizable solution for e-commerce retailers seeking to optimize their direct-to-consumer shipping solutions. With DeliverDirect, Delta Cargo pioneers an innovative domestic carrier approach, providing swift service with transparent pricing for e-commerce and small parcel delivery. From initial warehouse pickup to delivery at the end consumer's doorstep, DeliverDirect is a fast, seamless, end-to-end service that upgrades traditional ground or air shipping services utilized by most current e-tailers. Small package shippers will benefit from increased shipping speeds, an uncomplicated pricing structure, proactive alert management, transparent tracking and reporting, and access to Delta's vast domestic network. "We are thrilled to introduce DeliverDirect, our new offer for the small parcel delivery market," shared Alison Ricker, Managing Director, Delta Cargo Global Sales. "Through our strategic collaboration with SmartKargo, DeliverDirect gives e-tailers an alternative transportation solution that fits their customers' requirements, and we envision that this service will prove to be a fast, reliable and cost-effective solution." The DeliverDirect offering can be tailored to shippers' needs with a variety of service innovations that empower customers to customize according to their unique preferences. These service innovations include: personalized pick-up times, geo-fenced notifications for consumers, multiple delivery attempts, signature-required deliveries, proof of delivery with photos, and access to advanced reporting features for a complete comprehensive service that aligns seamlessly with a variety of needs. "E-commerce shippers are looking for simple, faster and more reliable alternatives to deliver their products to consumers. Delta Cargo has a vision for small package delivery that will transform the U.S. market and continue to diversify their already robust offering in the air cargo market. Their innovative approach makes them a fantastic partner for SmartKargo, and we look forward to growing this service together," stated Milind Tavshikar, CEO and Founder of SmartKargo.

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