'We treat information as a critical business asset,' says Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact

We had the opportunity to interview the data-enthusiast and the former first Chief Data Officer in Sweden, Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact and Board Member at Fidesmo, where she explored the different features of the autonomous vehicle. Read on to find out more about the Zenseact protects critical business and company information.

We also understand the importance of aligning people, processes, and technology to meet our information security and data protection needs.

MEDIA 7: You are a pioneer and a leading-edge data practitioner with several years of experience. What inspired you to choose this career path?
VANESSA ERIKSSON:
It was way back in the early 2000s, while I was working at Ericsson’s Global Master Data Management office, that my journey with data began. It was here that I was first introduced to Master Data and I found myself developing a deep curiosity of the underlying technology, as well as understanding the need and value of having good quality in data. It became quite evident to me that I liked working with data and I wanted to continue to develop my skills within this field. So I targeted roles where data was a key part of the job. I moved to Sony Ericsson and worked as an Analyst, verifying data from 27 production sites all over the world. However, it was only at Telia where I believe my career within data really took off. Starting as Project Manager for procurement Master Data, I challenged everything from the way of working with data to data not being treated as the asset it was. I got nicknamed, "The lady with the whip," but nothing mattered as I got delivered results and built up my integrity.

I got the opportunity to lead Data Governance while it was still a new concept in the world, drive innovation and data monetization; but most importantly, anchor the Chief Data Officer role in Telia, Eurasia. Working with Gartner as an Advisory on their Board, I believe I am one of the first to have had the role of the Chief Data Officer in Sweden. Analytics and AI are part of every CDO role today, but I have had the good fortune to have found myself in an industry like no other: the autonomous vehicle! Working for start-up Zenseact as Chief Digital Officer, in addition to bringing the organization even further into the digital age, my responsibilities also include data and cybersecurity. My enthusiasm holds no bounds when I get to work with data! Today I work not just with core data management, but also with advanced techniques like federated learning, swarm learning, edge training; knowing how we can use it to make safer roads and create a sustainable future.


M7: What are some of the safe self-driving features that Zenseact offers in its software platform?
VE:
Zenseact’s mission is to preserve life by accelerating the move to zero collisions with the help of self-driving technology. What‘s more important to us is the speed to reaching zero collisions everywhere rather than the speed to reaching unsupervised technology somewhere. So, safety is the one main drive. OnePilot is our flagship service that offers a single experience throughout the user’s journey. Once activated in the vehicle, it offers three different modes of operation namely Drive, Cruise, and Ride, and a growth track from supervised comfort cruising towards unsupervised riding at high speed in a continuously growing ODD. 

The OnePilot software stack operates end to end from sensing to actuating torque requests. It comprises of a complete computer vision stack, tracking and low-level fusion of all inclusive sensing modalities, as well as planning and control software. Ride is our mode for self-driving functions where the main feature being offered will be HWP - Highway Pilot. HWP offers unsupervised automated driving. It enhances comfort and convenience by allowing the driver to engage in secondary activities. The HWP will then constantly be updated with geographics, weather conditions, and speed.

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Analytics and AI are part of every CDO role today.



M7: What are some of the different ways you ensure Zenseact’s sensitive information is protected from cyber-attacks?
VE:
At Zenseact we treat information as a critical business asset. Our security strategies and measures are aligned to secure information throughout the life cycle using defense-in-depth techniques. We also understand the importance of aligning people, processes, and technology to meet our information security and data protection needs. Some of the techniques we have deployed include effective security policy and process management, information classification, awareness and training for information owners, employees, and a combination of various security monitoring tools. It is key for us to maintain compliance with leading practices for security management for both enterprise and product cyber security.


M7: As a board member of Fidesmo, what are some of the different ways you have tried to achieve the perfect gender balance within the organization?
VE:
I recently visited Fidesmo at their offices in Regeringsgatan, Stockholm, and was happy and proud to see the evident diversity in the organization. Talking to Alana Kennett, who has been with the company from its very start says, "When I joined Fidesmo a few years ago, I was the only woman in the company. Since then, women have made up almost 40% of new hires in both tech and non-tech positions. This shows the positive strides Fidesmo has made in attracting and hiring from a more diverse range of people. The company has always been very international and welcoming of different cultures – as we continue to grow, it is important to keep our focus on expanding the backgrounds, cultures, interests and experiences of our future colleagues which will only enrich our internal culture and external business further."

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It is key for us to maintain compliance with leading practices for security management for both enterprise and product cyber security.

M7: What is your advice to young women stepping into the data industry?
VE:
I am a fiercely competitive person, (I am not without fault!). At the gym, I peek at the speedometer on the treadmill beside me and that makes me go faster because I believe can do better! It doesn’t always happen, but it helps me to constantly challenge myself and push the boundaries. I encourage and would advise women in tech and in other industries, to go further, conquer their fears and come out as winners.

ABOUT ZENSEACT

Zenseact's mission is to preserve life by accelerating the transition to zero collisions with the help of self-driving technology. They develop the complete software stack for ADAS and AD, from sensing to actuation. Their focus is to build a single cutting-edge software platform in order to serve various levels of autonomy and offer unequaled scalability at the same time. They operate out of Gothenburg, Sweden and Shanghai, China with approx. 600 employees. Zenseact’s first self-driving deployment will be launched on the next-generation vehicle platform from Volvo Car.

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Revoy Launches the Ultimate Scalable Sustainability Solution for Trucking

PR Newswire | February 01, 2024

<p>Revoy, a simple and truly viable solution to decarbonize the trucking industry, today announces the launch of the Revoy EV, a simple add-on for fleets that enables an easy transition to full EV without alterations to trucks or trailers. Pioneering a new sector of commercial trucking EV solutions, Revoy's technology improves fuel efficiency from 6 - 8 mpg to 20 - 35+ mpg, representing a 70 - 90%+ reduction in emissions. Economically, adding a Revoy EV to a tractor enables companies to save thousands of dollars in fuel per truck annually, inclusive of Revoy fees.</p><p>Currently, commercial trucks and fleets account for 6.7%¹ of all of the United States' GHG emissions. Revoy is helping reduce this and propel businesses towards net zero goals. Revoy EVs are on the road today actively decarbonizing trucks, and are expanding to more areas this year.</p<p>"Trucking contributes 6.7% of all greenhouse gas emissions in the US. The current approach of wholly replacing diesel engines with batteries and electric motors is too abrupt of a transition for such a critical and underappreciated part of our economy," said Ian Rust, CEO and founder of Revoy. "EV tractors are more expensive to purchase and recharge compared to diesel, and no driver can spare the time to stop and charge for hours. Luxury passenger vehicles are not engineered to generate ROI and depreciate quickly. Making commercial vehicles the same way poses a risk to any fleet that adopts them. Revoy has engineered an electric commercial vehicle that is built as an asset first. The entire vehicle is swappable in under five minutes, so no waiting on a charge, and can operate on any trucker's existing vehicle with no modifications."</p><p>Revoy handles all infrastructure and charging, and its adaptable technology offers ease of use, saved time, low upfront costs, and ongoing fuel benefits. Revoy allows truckers to drive up to 235 miles on electric power using a 525kWh LFP battery pack.</p<p>Solving for sustainability in the trucking industry is complex, but simplicity is at the core of Revoy's innovation. Revoy's EV technology is adaptable and easy to apply to existing fleets, with the option to use as needed. The process is simple: trucks visit a Revoy swap station, where an attendant swaps the Revoy EV while the driver relaxes in the truck or shops inside.</p><p>Revoy's EV technology addresses the sustainability and competitive business needs of trucking fleets and companies committed to net zero goals through the following</p> Dramatic MPG Improvement: At 235 miles of range, Revoy can take a 6 - 8 mpg truck to 20 - 35+ mpg. At a shorter range, for example 150 miles, mpg can exceed 30 - 40 mpg. This is a transformational step change in fuel efficiency. Electric Range Extension on Electric Trucks: Revoy allows truckers to drive up to 235 miles on electric power using a 525kWh LFP battery pack, and can be "recharged" nearly instantly with a Revoy swap. Long charges or battery-destroying fast charges are no longer necessary. An 800kWh long-range version will be coming out in May 2024. No Time Wasted On The Road: Revoy electric vehicles instantly convert any diesel truck into a hybrid, easily attaching to the fifth wheel automatically. Truckers can swap at an available station for a fresh battery in less than five minutes, which is 90% faster than traditional EV charging. Fleets can share Revoy EVs based on subscription tier for immediate savings, without the risk. Zero Payload Impact: The Revoy EV has no impact on payload. Trucks encountering loads that are too heavy to accept the extra battery weight can revert to diesel in minutes by dropping the Revoy EV. Compliant with Length Laws: The Revoy EV requires no additional CDL endorsements and is compliant with all length restrictions on the national highway network. Safety Features Built Into Every Vehicle: Revoy offers intelligent auto-correction to prevent rollovers, flipping and jackknifing. The Revoy EV has an extra set of brakes to automatically engage more stopping power when driving down mountains, blind spot detection and automatic reversing with intelligent computing from a series of sensors with notifications through Revoy's mobile app. <p>Revoy was founded by Ian Rust, an innovator, founder and mechanical engineer with over 12 years of experience in clean transportation and sustainability, and is backed by YCombinator, Transition Global, and Liquid2 Ventures. The team includes over 100 years of experience from GM, Tesla, Embark Trucks, Waymo, and the European Space Agency, among others. Revoy's technology is made in the USA, FMVSS compliant, and compliant with all length and weight (bridge and GVW) regulations.</p>

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LA Kings Partner with Lexani Performance Tires

PR Newswire | January 26, 2024

Turbo Wholesale Tires, and two-time Stanley Cup Champions, the LA Kings have announced a powerful brand partnership. As part of the multi-year agreement, brokered by AEG Global Partnerships, Lexani Performance Tires will become an official partner of the LA Kings, reaching millions of passionate sports fans. As an official partner of the LA Kings, Lexani Performance Tires will have the unique opportunity to engage fans each week during the season as a presenting sponsor of the LA Kings "Game Preview," which will appear on the team's official social channels. Lexani Performance Tire will also benefit from in-arena signage via dasher boards and scoreboard branding during all LA Kings home games at Crypto.com Arena. "We are proud to partner with the LA Kings and their global fanbase," said Phillip Kane, CEO of Turbo Wholesale Tires. "The Kings have a strong international brand and passionate following, we look forward to introducing their supporters to Lexani Performance Tire products." Turbo Wholesale Tires has been a trusted tire supplier, leading the industry with a strong emphasis and understanding of the independent tire dealer. Turbo Wholesale Tires has evolved into a national and international supplier of its proprietary brands, Lexani Performance Tire, RBP Tires and Lionhart Tires. With nearly a million square feet of warehouse space nationwide, Turbo Wholesale Tires continues to exceed the needs of its tire customers. "We are honored to be teaming up with Lexani Performance Tires," said Josh Veilleux, senior vice president, AEG Global Partnerships. "This collaboration not only brings a renowned tire supplier into our Kings family, but also introduces new ways for our fans to interact with its brand. We look forward to the positive impact this new partnership will bring to the team, Lexani Performance Tires and our incredible community of fans."

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Zenseact

Zenseact's mission is to preserve life by accelerating the transition to zero collisions with the help of self-driving technology. They develop the complete software stack for ADAS and AD, from sensing to actuation. Their focus is to build a single cutting-edge software platform in order to serve va...

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