ZUUM Launches the Most Comprehensive Freight Broker Platform to Digitize Operations and Increase Profits

ZUUM Transportation, a logistics technology innovator, has launched ZUUM Automated Broker, a SaaS-enabled network for freight brokers to fuel their growth by digitizing their operations. ZUUM Automated Broker is the first platform in ZUUM's Logistics Super Platform modular product line that addresses capability gaps for freight brokerages, 3PLs, and freight forwarders. The launch of ZUUM Automated Broker illustrates the company's commitment to defragmenting the logistics industry by offering the tools necessary for proper collaboration.

By serving as a freight-matching tool for shippers and carriers, new entrants are trying to capitalize on the displacement of traditional freight brokerages. During volatile markets, freight brokerages also raise headcount to service the influx of freight. While this meets their customers' capacity needs immediately, it is not sustainable when freight rates stabilize, as freight brokers and carriers depend on thin profit margins to stay in business.

According to Market Research on Freight Broker Software, the "high license cost of software" and a scarcity of user-friendly options are stifling industry-wide adoption.

While ZUUM provides freight-matching services, the company is sharing the technology used by ZUUM's freight brokerage with external brokerages that could be considered competitors.

"At ZUUM, we strive to elevate the industry by delivering technology that truly enhances the logistics and transportation industry, as well as the experts who occupy the space," says Mustafa Azizi, CEO of ZUUM Transportation. "We rigorously tested this for our brokerage before launch, and our best freight brokers covered over 30 shipments in a single day. This product enables brokers to focus on strengthening relationships with their partners."

About ZUUM Transportation
ZUUM Transportation is a fast-growing tech startup that is revolutionizing the logistics industry. Its vision is to simplify logistics and streamline supply chains globally through the use of a single efficient, automated, and user-friendly super platform. ZUUM is a global freight marketplace that also includes a shipper TMS, broker SaaS, carrier TMS, and a mobile driver app.