LaneAxis to Fast Start with Industry-First Broker-Free Direct Freight Network

Riding a strong tailwind of demand and discontent, LaneAxis, Inc., a supply chain-centered SaaS organization, is seeing fast and eager extension of the LaneAxis Direct Network following its ongoing launch. This eagerly awaited broker-free network isn't simply disturbing, however reinventing the manner in which goods are moved from A to B. The Network's essential mission: interfacing shippers directly to carriers, and in the process disposing of the freight industry’s most problematic player: freight brokers. This immediate model will reduce enormous expenses while adding huge efficiencies to an industry needing a significant redesign.

“We understand cutting brokers out of the transportation equation will make us very unpopular in some corners,” says LaneAxis CEO & Founder Rick Burnett. “3PLs, brokers and purchased transportation have long filled in gaps in the supply chain. But LaneAxis’ patented technology and direct network solution is now available to fill that void, particularly for the 97% of trucking companies that are small and independent, owning just a handful of trucks. These are the very truckers who already hauling the freight today - but are simply unable to contractually go direct.”

Burnett says brokers have held a near stranglehold on the freight industry for decades, particularly on the omnipresent “load boards” that are often labeled “shipper-carrier direct” – but in reality are broker posted loads.

LaneAxis has revealed broadly on the reaction of outrage imposed by U.S. truckers against the freight brokerage industry in 2020. An absence of pricing transparency, low rates, and bad-faith strategies lead the list of complaints.