Hapag-Lloyd launches remote reefer supply chain monitoring tool

Hapag-Lloyd is adding near real-time monitoring of its reefer containers to their product portfolio: “Hapag-Lloyd LIVE”. The monitoring tool will increase the transparency of the cold chain by offering customers a number of data sets about the condition and location of their reefer containers. The product will initially be launched to a selected group of customers and will gradually be made available as the reefer fleet of some 100,000 containers is being outfitted with the monitoring devices, Hapag Lloyd said. “‘Hapag-Lloyd LIVE’ significantly increases the reliability of the global supply chain and the accountability of all parties involved. We are committed to the highest level of transparency by making data available unfiltered and untampered,” said Juan Carlos Duk, managing director global commercial development.