H&M's AI operation helps make its supply chain more sustainable

H&M is somewhat known for its work to make fast fashion more sustainable. The retailer pledged to reach 100% recycled or sustainable materials across the company's supply chain by 2030 and 100% sustainable cotton sourcing by 2020. It has an entire collection dedicated to showcasing more sustainable sourcing. The company has had a robust sustainability reporting practice going back to at least 2010. So why did Arti Zeighami, global head of advanced analytics and AI at H&M, talk about sustainability at the National Retail Federation's Big Show in New York City Monday? Beyond understanding the environmental nuances of every raw material and input into apparel supply chains, artificial intelligence and predictive technology have a big role to play in making all supply chains, in fashion and beyond, more sustainable, explained Zeighami. The key is aligning demand and supply.