SUPPLY CHAIN

Gooten Introduces an Improved Smart Supply Chain Process, Accelerating Global Growth and Innovation

Anurag Khadkikar | May 05, 2021

Gooten Introduces an Improved Smart Supply Chain Process, Accelerating Global Growth and Innovation
Gooten revealed today the launch of its improved on-demand manufacturing supply chain for organizations. The extended offering, named The Gooten 7, is a seven-step process for achieving success in on-demand manufacturing. The extended method caters to the needs of companies that are moving to on-demand sourcing in response to increasing market uncertainty, rising customer demand, and problems with conventional supply chain management. Gooten's latest offering offers a fully integrated, smart supply chain designed to assist large-scale companies in offering innovative, flexible solutions to both eCommerce retailers and brands.

"The last year's events have accelerated the change in eCommerce, and companies haven't been able to keep up by focusing strictly on traditional manufacturing methods that are typically complicated and unreliable," said Brian Rainey, CEO of Gooten. "Because our platform offers dependable, customized solutions that appeal to the scale and unique needs of enterprises, our merchant partners rely on us to help them expand and deliver on their customer commitments. Furthermore, our infrastructure enables us to meet orders more effectively, sustainably, and with industry-leading quality."

Gooten's proprietary technology allows enterprises and brands to incorporate one-of-a-kind design workflows that empower customers to order personalized products from their stores. The extended offering also allows brands to extend their merch offerings and encourages the moving part or even all of their production to a more sustainable on-demand sourcing model, reducing the risks associated with inventory keeping.

"Before Gooten, we were navigating a complex network of diverse manufacturing providers with no unified forum to handle our thousands of stores and hundreds of thousands of orders on behalf of our customers," said Andy Martel, OneLive's Head of Artist Services. "Working with Gooten provides our customers with easy access to a high-quality, global network of on-demand manufacturing, while also providing our staff with the resources they need to serve more stores and clients. After several years of trial and error, we eventually found the right partner in Gooten, allowing us to achieve our growth objectives."

About Gooten
Gooten manages a smart supply chain for brands looking to improve their eCommerce business by on-demand manufacturing. It blends proprietary technologies and operational expertise with a global network of world-class manufacturing partners. This infrastructure enables Gooten to fill orders more efficiently, sustainably, and competitively. Gooten's manufacturing-on-demand platform enables eCommerce brands to market high-quality goods without stocking any inventory. Gooten, headquartered in New York City, was established in 2015 and is already profitable.

Spotlight

As supply chains become increasingly complex, and efficiency savings motivate companies to outsource business processes, service providers continue to be a primary vector for information security risks. In part this is because of the lack of usable, consistent standards for suppliers. Many suppliers


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As supply chains become increasingly complex, and efficiency savings motivate companies to outsource business processes, service providers continue to be a primary vector for information security risks. In part this is because of the lack of usable, consistent standards for suppliers. Many suppliers

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