Consumers demanding supply chain visibility and performance

According to a global survey, 78% of consumers want to receive updates on the status of their orders when purchasing goods, and they won't hesitate to switch brands if supply chain performance fails to meet their expectations.  The survey, conducted in February by YouGov and sponsored by Infor, a leading provider of industry-specific cloud applications, polled 6,285 consumers, including a nationally representative sample of consumers in France (1,016), Germany (2,105), the UK (2,035) and the United States (1,129). Seventy-eight percent of consumers surveyed expect to receive updates on the status of their orders. Of that group, nearly half (49%) of consumers said Estimated Time of Arrival (ETA) information – and a further 29% said real-time location information – is most important to know, when waiting for a purchase to be delivered at home or to a pickup location. Further, the survey showed that consumers will switch brands if supply chain performance doesn't keep pace with their expectations. According to the survey, it can suggest that consumers are more likely to switch brands related to their day-to-day needs, including groceries (59%), household products (53%), fashion/footwear (40%), and health & beauty products (37%).