Amazon Prime Day's "Christmas in July" to test supply chain

Today is Amazon’s annual “Prime Day.” The event kicks off today at 3:00 PM eastern time and is one of the biggest e-commerce days of the year, with sales growing at over 60% year-over-year since 2016. Prime Day features deep discounts for Amazon Prime members and will generate sales to rival those of the holiday season, even during one of the year’s lowest sales periods. Retailers supplying the 560M+ items available every day on Amazon in the USA are upping their game with the help of technology to meet expectations for quick deliveries and excellent service by optimizing their shipments and improving visibility. Prime Day is not just a test for Amazon’s own network, but also that of FedEx, UPS, and others. This year, Prime Day will last for 36 hours. Massachusetts-based, Kuebix, a transportation management system (TMS) that delivers a wide variety of freight analytics, plans to take a look at the impact Amazon Prime Day will have on the supply chain.