SUPPLY CHAIN MARKETING: LEARN FROM THE PROS

Supply Chain Marketing can be a haze of buzzwords, with every company in a crowded space endlessly describing their ‘solution’ and ‘platform’ as the best fit. Throw in expensive Magic Quadrants and Forrester Waves and it can seem even more daunting to get your message out there.That’s where third-party validation via targeted analyst and public relations can help companies form an identity that separates from competitors.Your customers are your biggest assets, with your executives close behind. They should tell your stories, giving prospects scenarios they can identify with, featuring experts with an understanding of both the problems and the solutions. To get these stories and perspectives working for you, you need the ear of influencers, and you’ll need to persuade them. This webinar will offer some advice on how to find those influencers and rally them to your cause, creating a mutually beneficial relationship that provides you air cover to do what you do best: sell.
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Spotlight

OTHER ON-DEMAND WEBINARS

How to Streamline Procurement and Increase Buying Power Working with a GPO

A Group Purchasing Organization (GPO) aggregates the purchasing volume of its members for various goods and services and develops contracts with suppliers through which members may buy at group prices and terms. Despite their distinct advantages, GPOs continue to be widely misunderstood. Learn how to leverage the purchasing power of a group of businesses to obtain discounts from vendors based on the collective buying power of the GPO members and why participating in a GPO is a distinct strategic advantage.
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Autonomous shipping

Lloyd's List Maritime Intelligence

Initial proposals for fully-autonomous shipping have reached the clear light of day: remotely-controlled merchant vessels will take longer to bring into operation than had been thought. But the past five years has shown there is real excitement within the maritime community for innovation that will change the way shipping works. Business models will change, trading patterns will change, seafaring will change.Where is Autonomous shipping today, and what technology is under construction to push it further? What developments are under way in the aviation, automotive, and trucking sectors that will have a bearing on how shipping will evolve? How will Autonomous shipping fit with designs for the Autonomous supply chain?
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Ocean Freight Webinar

Brief Industry Update. Specific tips – in the case for Ocean Freight. And a related case study.
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Leveraging 3PLs for Future Shipper Gains

Logistics Management

The inexorable force of digitization is reshaping the 3PL marketplace, with new alliances and partnerships reflecting that trend as never before. Warehousing and freight brokerages, meanwhile, are sectors of constant reinvention. Armstrong & Associates research indicates that one other ongoing development is also a game changer: global trade tensions and disruptions. "We are going to be taking a long view on how trade agreements will play out, and what their impact will have on logistics managers with their planning and forecasting budgets," says Evan Armstrong, president of Armstrong & Associates.
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