SUPPLY CHAIN MARKETING: LEARN FROM THE PROS

Supply Chain Marketing can be a haze of buzzwords, with every company in a crowded space endlessly describing their ‘solution’ and ‘platform’ as the best fit. Throw in expensive Magic Quadrants and Forrester Waves and it can seem even more daunting to get your message out there.That’s where third-party validation via targeted analyst and public relations can help companies form an identity that separates from competitors.Your customers are your biggest assets, with your executives close behind. They should tell your stories, giving prospects scenarios they can identify with, featuring experts with an understanding of both the problems and the solutions. To get these stories and perspectives working for you, you need the ear of influencers, and you’ll need to persuade them. This webinar will offer some advice on how to find those influencers and rally them to your cause, creating a mutually beneficial relationship that provides you air cover to do what you do best: sell.
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OTHER ON-DEMAND WEBINARS

The 2019 Freight and Transportation Trends for Shippers to Know

Cerasis

This webinar is perfect for shippers looking to reduce costs and gain “Shipper of Choice” status in 2019. In the webinar the Cerasis team will cover The Current State of the Freight & Transportation Industry.
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The Gartner Top Supply Chain Themes for 2022 and Beyond

Gartner

Supply chains face unprecedented challenges, impacted by the ongoing pandemic, security incidents and global shortages. Supply chain leaders need to embrace a themed approach to communicate which technology solutions will best help the enterprise navigate these challenges and generate new growth opportunities. This complimentary supply chain webinar explores the top technology themes you need to embrace through the remainder of 2022 and beyond, determining which offer the best opportunities to supplement and support immediate tactical and longer-term technology planning decisions and investments.
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Reshoring – The Future of Supply Chains

Supply chain disruptions create uncertainty and unpredictability for both businesses and consumers. These disruptions bring to light an organization's supply chain dependencies, which they were often unaware of when everything was running smoothly. Re-shoring is one solution that is gaining popularity as a result of pandemic-related issues. Companies can lower the risk of disruptions by shortening the supply chain and moving manufacturing close to the points of sale to reduce the need for expensive and time-consuming transportation
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Redefine the Role of Supply Chain Planning Center of Excellence

Supply Chain Planning teams are operating in a world where disruptions are happening more frequently and they have become predictably unpredictable, and bigger in impact. The supply chain planning organizations have the responsibility to lead their organizations’ planning for future demand and supply. In a volatile environment this is becoming increasingly difficult, and more often than not, the businesses end up finding themselves in a highly reactive mode of operations. The organization structures, processes and technologies of the past have a hard time keeping up with today’s challenges.
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