Managing Color in Complex Packaging Supply Chains
If you or your company looks to improve the consistency of printed packaging in the market, reduce time-to-market for new graphic packaging and products, simplify the churn and expense of print approvals, and increase bandwidth within graphics management resources, please join us for this discussion with Jay Sperry from HAVI Global Solutions.Packaging makes a first impression. Packaging engages with the target consumer; both before and after the product is purchased. Printed graphics on packaging not only informs and activates key product messaging, when executed correctly they establish the products quality position, and enforce the brand and product experience. Packaging is a manufacturing process, driven by efficiencies and cost management, with a supply chain that is diverse in capabilities, regions, print methods and substrates.