Transportation Marketing and Sales Association
In today’s ultra-competitive global transportation market, it’s imperative that you (as a transportation solution provider) know exactly who you’re selling to. This may sound simple, but it isn’t easy.Focusing your message and value proposition on the correct buyers is more difficult than ever. Each year, the transportation industry suddenly changes. In the past, freight purchasing decisions were left to one buyer (often the dock or warehouse employee), and we focused our selling time there. However, as companies seek total supply chain solutions, they require several new “buyers” into the once simple decision making process.
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Lloyd's List Maritime Intelligence
However, the past decade has probably seen the greatest challenges, and the next decade will test ship managers more than ever.Digital disruption will impact all maritime businesses, but none more so than ship managers because they will need to embrace change in technical management, in a dynamic regulatory environment, while upskilling all levels of human resources, and continuing to provide value for customers.
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Our digital experts discuss the business imperatives of supply chains and share how digitalization helps maximize operational efficiencies. Understand the nuances of supply chain performance in CPG, retail and logistics.
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FreightWaves
In conjunction with FleetLocate, a product of Spireon, this webinar focused on the future of trailer fleet technology and what that can mean for your company’s finances.
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