Improving the Driver’s Experience

The intense competition to hire and retain the best drivers is a challenge for every fleet. The carriers who innovate and stand out as an attractive place for the best drivers to work will gain competitive advantage. A sure way to win the battle for driver loyalty is finding ways to improve the driver’s experience, and leveraging technology is a great place to start.Giving drivers a voice in the planning and management of their trip and offering them choices about their loads are two ways in which carriers can improve a driver’s perception of the company they work for. While many companies are working toward these goals, few have been successful at leveraging their technology and systems for an easy and routine way to interact with their drivers. That is changing.