The Media & Entertainment (M&E) industry has been in a state of disruption for the past 15 years. Digital technology, such as file sharing, social sites, online advertising, and electronic books, have wreaked havoc on traditional business models. The first segment to feel the sting of technology disruption was the music industry in the early 2000s. The emergence of digital music files or MP3s that could be shared or sold— legally or illegally—blew up the decades-old business model of recording and distributing music. In half a decade, the music industry saw billions of dollars evaporate with devastating results. Forward-thinking segments of M&E saw what happened to music and took preventative action by adopting new information technology and an innovation imperative now drives strategic planning and decisions. Media companies across the board have decided it’s safer to ride the technology wave than it is to resist and drown in it.