Identifying Buyers In The Supply Chain

In today’s ultra-competitive global transportation market, it’s imperative that you (as a transportation solution provider) know exactly who you’re selling to. This may sound simple, but it isn’t easy.Focusing your message and value proposition on the correct buyers is more difficult than ever. Each year, the transportation industry suddenly changes. In the past, freight purchasing decisions were left to one buyer (often the dock or warehouse employee), and we focused our selling time there. However, as companies seek total supply chain solutions, they require several new “buyers” into the once simple decision making process.