Identifying Buyers In The Supply Chain

Transportation Marketing and Sales Association

In today’s ultra-competitive global transportation market, it’s imperative that you (as a transportation solution provider) know exactly who you’re selling to. This may sound simple, but it isn’t easy.Focusing your message and value proposition on the correct buyers is more difficult than ever. Each year, the transportation industry suddenly changes. In the past, freight purchasing decisions were left to one buyer (often the dock or warehouse employee), and we focused our selling time there. However, as companies seek total supply chain solutions, they require several new “buyers” into the once simple decision making process.
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Spotlight

As a 100-plus-year-old global company, Honeywell had a legacy architecture with numerous siloed databases, which it knew it needed to break down in order to effectively manage its inventory, manufacturing processes, and supply chains across its many business units spread across the globe. To tackle that challenge, Honeywell selected Snowflake as the core platform to bring all its data together into one, centralized, single source of truth. Now, according to Honeywell’s Chief Digital Technology Officer Sheila Jordan, the company is able to integrate all data, including from ERP systems, Salesforce, supply chain databases, and more within Snowflake where it can be analyzed to create actionable insights for the business.

OTHER ON-DEMAND WEBINARS

PART THREE: Smart Transportation: Leveraging Technology to Transform the Movement of Freight

Freight is a competitive advantage and critical to the bottom line. What do we do to help both of these? Leveraging technology is front and center. Attend this webinar to hear from Deloitte Consulting Analyst, Christoper Starks, to learn more about how you can leverage technology to move freight. This will be an important session as we go into 2023 and beyond.
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CONNECTED DOMESTIC TRANSPORTATION: MOVING FROM BASIC TO OPTIMIZED EXECUTION

Outdated transportation management systems (TMS) and infrastructure are among the most significant challenges plaguing the domestic transport industry today. It continues to be extremely difficult to access tracking, reporting, and analytics information.
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Executive Outlook for Supply Chain 2019

Supply & Demand Chain Executive

SDCE’s annual Executive Outlook educational webinar brings together industry executives for a roundtable discussion of the top-level trends and developments taking shape in the supply chain sector and what that means for the year ahead.
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How The Network Effect Is Essential For Supply Chain Survival

Alibaba, Amazon, AirBnB, Uber, and others, have proven the unmatched superiority of the multi-party, real-time network model over traditional hub and spoke type relations.How can these same models be applied to your supply chain? Can you leverage the same leap in innovation and value creation that these networks leveraged in the consumer world?
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Spotlight

As a 100-plus-year-old global company, Honeywell had a legacy architecture with numerous siloed databases, which it knew it needed to break down in order to effectively manage its inventory, manufacturing processes, and supply chains across its many business units spread across the globe. To tackle that challenge, Honeywell selected Snowflake as the core platform to bring all its data together into one, centralized, single source of truth. Now, according to Honeywell’s Chief Digital Technology Officer Sheila Jordan, the company is able to integrate all data, including from ERP systems, Salesforce, supply chain databases, and more within Snowflake where it can be analyzed to create actionable insights for the business.

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