Digital Marketing Transformation Trends in Transportation & Logistics

Transportation Marketing and Sales Association

The pace at which innovation happens is getting faster it's moving in exponential ways as opposed to a linear progression. This trend certainly has a deep impact on marketing, sales, and the overall buyer journey. Attend this webinar and you will learn: Steps for formalizing your current state customer journey map.
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Spotlight

Using the correct set of metrics can lead a shipper to realize if they have the proper balance between service and cost. Using the correct transportation performance metrics will not only let you know your current performance but will also lead you to change processes to become more efficient.Transportation measures of effectiveness should be considered critical to any improvement plan. That why today we’ll give you the top 5 surface transportation metrics to know to measure performance.

OTHER ON-DEMAND WEBINARS

Digitization of Logistics

Ascent Global Logistics

In under 30 minutes, our President at Ascent Global Logistics explains what digitization is and how new technologies are transforming the logistics industry.
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Identifying Buyers In The Supply Chain

Transportation Marketing and Sales Association

In today’s ultra-competitive global transportation market, it’s imperative that you (as a transportation solution provider) know exactly who you’re selling to. This may sound simple, but it isn’t easy.Focusing your message and value proposition on the correct buyers is more difficult than ever. Each year, the transportation industry suddenly changes. In the past, freight purchasing decisions were left to one buyer (often the dock or warehouse employee), and we focused our selling time there. However, as companies seek total supply chain solutions, they require several new “buyers” into the once simple decision making process.
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How to Achieve compounded value by leveraging network effects across your supply chain

Alibaba, Amazon, AirBnB, Uber, and others, have proven the unmatched superiority of the multi-party, real-time network model over traditional hub and spoke type relations. How can these same models be applied to your supply chain? Can you leverage the same leap in innovation and value creation that these networks leveraged in the consumer world?
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Global Logistics in a Rapidly Evolving Marketplace

Lucidchart

In the modern transportation and shipping industry, fast and effective planning is vital for successful supply chain management. Current trends with changing international trade tariffs and restrictions require an innovative look at managing your supply chain. In this webinar, Chris Topham will discuss how mapping out your internal and external processes will give you greater insight into your transactions and a clearer way to share that information with executive teams.
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Spotlight

Using the correct set of metrics can lead a shipper to realize if they have the proper balance between service and cost. Using the correct transportation performance metrics will not only let you know your current performance but will also lead you to change processes to become more efficient.Transportation measures of effectiveness should be considered critical to any improvement plan. That why today we’ll give you the top 5 surface transportation metrics to know to measure performance.

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