Digital Marketing Transformation Trends in Transportation & Logistics

Blockchain-based networks are transforming the way entire industries work, with new business models and new revenue streams. But before fully embracing blockchain’s potential at your organization, you’re likely looking for answers to key questions about the technology. What are its true benefits? What are its costs and risks? What’s the expected ROI?

Listen to Clinton DeSouza, Director of Public Health at Imperial Logistics, as he discusses how Imperial Logistics is leveraging One Network to provide an end-to-end fulfillment backbone spanning their entire distribution process for essential medical supplies, including serialization and authentication of HIV and antimalarial drugs.

In this webinar by Anne-Sophie Zerlang Karlsen, Global Head of Reefer Solutions at MAERSK, explains how to get started with Cold Chain Logistics.The webinar covered five main topics:What commodity are you planning to ship and how far?What is the right mode of transport and equipment?Who should you have a contract with: single modal provider, shipping lines or through a forwarder?What is your need for transparency, and what options do you have?How do you understand your risks, and what are the options to mitigate the same?

Scaling up a supply chain is a challenge that not many enterprises could master in their first attempt. Bigbasket, India's leading e-retailer scaled up their business from 1 to 10 mn+ customers in just under seven years. They expanded their presence to over 30 cities across India.Developing a supply chain is a challenge which is at the heart of any such expansion. Upsizing-procurement, maintenance and transportation in a short time frame require decision-making capabilities far more substantial than human know-how. Right from sourcing the best vegetable and ingredients to delivering it to the correct customer address on time, every day throws a new challenge.