Why Sales Leaders Need to Digitally Transform Their Teams

| July 8, 2019

Three key trends are driving the need for sales leaders to digitally transform their organizations. First, b-to-b buyers are conducting more of their purchase journey in the digital arena and demanding the same kind of frictionless and seamless customer experience they enjoy as consumers. Second, the subscription economy continues to grow rapidly, as consumers and b-to-b buyers want the ability to try products, pay for them monthly, and turn them off quickly if they’re not receiving the expected value. Third, data is widely available – therefore, buyers expect highly personalized interactions from sales. B-to-b organizations that can respond to these trends by reimagining their buyer and customer processes will enjoy a sustained competitive advantage. But what is a digital sales transformation, and what are the key tenets underpinning a successful one?
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Penske Logistics

Penske Logistics engineers supply chain solutions that help move the things that move the world forward and delivers powerful business results for market-leading companies. The company has headquarters and operations in North America, South America, Europe and Asia. Penske Logistics serves customers in a variety of industries including: automotive; food, foodservice, grocery and beverage; CPG; industrial manufacturing; healthcare and pharmaceuticals; high-tech and electronics; retail; chemical; publishing and packaging. Penske Logistics is an award-winning logistics organization known for its expertise, thought leadership and world-class performance in helping leading companies optimize their supply chains. Our service offering is broad and includes: dedicated carriage, distribution center management, transportation management, lead logistics, supply chain and logistics consulting, and freight brokerage.

Spotlight

Penske Logistics

Penske Logistics engineers supply chain solutions that help move the things that move the world forward and delivers powerful business results for market-leading companies. The company has headquarters and operations in North America, South America, Europe and Asia. Penske Logistics serves customers in a variety of industries including: automotive; food, foodservice, grocery and beverage; CPG; industrial manufacturing; healthcare and pharmaceuticals; high-tech and electronics; retail; chemical; publishing and packaging. Penske Logistics is an award-winning logistics organization known for its expertise, thought leadership and world-class performance in helping leading companies optimize their supply chains. Our service offering is broad and includes: dedicated carriage, distribution center management, transportation management, lead logistics, supply chain and logistics consulting, and freight brokerage.

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