The Most Important Metric for Sales Leaders in Subscription Businesses to Track and Use to Drive Revenue Growth

| July 8, 2019

Subscription businesses that charge customers monthly for using their offerings are expanding rapidly in response to consumers’ and b-to-b buyers’ desire to try a product and walk away easily if they’re not achieving the expected value. However, the subscription-based business model puts tremendous pressure on sales organizations to facilitate a seamless transition between the buyer and customer journey and ensure customers are seeing the value they were promised during their evaluation. Many sales leaders are drowning in data and struggling to figure out what key metrics they should track to reveal their progress in growing subscription revenue. One powerful, simple metric enables sales leaders to pull the right levers to grow revenue: the ratio of customer lifetime value (LTV) to customer acquisition cost (CAC).
Become a contributor

Spotlight

A. Duie Pyle Inc

A. Duie Pyle operates an LTL fleet of more than 630 satellite equipped power units and over 1,575 trailers which provide consistent, on-time transportation services to customers throughout eastern North America. Customers are personally served by over 1,700 incentive compensated employees operating from a 100 door dock and 40 acre terminal and customer support center in West Chester, Pennsylvania, as well as eleven other service centers strategically positioned throughout the Northeast. We are dedicated to meeting the demands of our customer's equipment and delivery requirements.

Spotlight

A. Duie Pyle Inc

A. Duie Pyle operates an LTL fleet of more than 630 satellite equipped power units and over 1,575 trailers which provide consistent, on-time transportation services to customers throughout eastern North America. Customers are personally served by over 1,700 incentive compensated employees operating from a 100 door dock and 40 acre terminal and customer support center in West Chester, Pennsylvania, as well as eleven other service centers strategically positioned throughout the Northeast. We are dedicated to meeting the demands of our customer's equipment and delivery requirements.

RELATED ARTICLES