DIVERSE VOICES STRENGTHEN BRAND CHARACTER

| August 14, 2019

What character appears in the most films and television programs? Dracula? God? Santa Claus?  All of those make the top ten list, but none is the correct answer. Satan (or The Devil) is a character is more than 840 projects – more than any other character. If you limit the list to mortals, the Guinness Book of World Records recognizes fictional detective Sherlock Holmes as the most portrayed human. More than 75 actors have taken on the role, including Sir Christopher Lee, John Cleese, Charlton Heston, Roger Moore, Robert Downey Jr, Will Farrell, Benedict Cumberbatch, and Yuko Takeuchi (who plays a female version of the character in a new series from HBO Asia and Hulu Japan). The diversity of these distinct voices and performances makes the Sherlock Holmes brand richer and stronger. In fact, it highlights the importance of understanding the difference between voice and character.
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Lusocargo - Transitários, S.A.

With more than 30 years of activity, Lusocargo® is currently the largest 100% national freight forwarder and one of the three largest operating in Portugal. A relevant recognition position given by the market in response to its determination in the daily demand to satisfy the needs of its customers and in offering them the best services in the market.

Spotlight

Lusocargo - Transitários, S.A.

With more than 30 years of activity, Lusocargo® is currently the largest 100% national freight forwarder and one of the three largest operating in Portugal. A relevant recognition position given by the market in response to its determination in the daily demand to satisfy the needs of its customers and in offering them the best services in the market.

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