Could the Breadcrumb Technique Help Boost Your Landing Page Conversions?

| June 24, 2019

We’ve all heard the term “less is more”. And we’ve been told this applies for landing pages too. I.e. your forms should be short and only ask for only the bare minimum of required information if you want to convert. As an example, one of the main questions someone typically has when faced with a landing page is is how much your offer will cost. But if the offer on your landing page is for a free quote, you can’t necessarily disclose pricing on the page. When there’s no pricing, but instead a form requiring a name, phone number, and email, the visitor knows.
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Fr. Meyer's Sohn | FMS

Fr. Meyer’s Sohn is a family-owned global forwarding company. Since 1897 we have taken care of our customers with transport and logistics solutions that add value to their supply chain. We specialize in commodities such as forest, steel, and agricultural products, and offer solutions for ocean freight, airfreight, and truck shipments

Spotlight

Fr. Meyer's Sohn | FMS

Fr. Meyer’s Sohn is a family-owned global forwarding company. Since 1897 we have taken care of our customers with transport and logistics solutions that add value to their supply chain. We specialize in commodities such as forest, steel, and agricultural products, and offer solutions for ocean freight, airfreight, and truck shipments

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