Vidyard is the video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Going beyond video hosting and management, we help businesses connect with more viewers through interactive and personalized video experiences, learn powerful insights on their viewing audience, turn insights into action with enterprise integrations, and prove the impact of their video programs.

C-Suite On Deck

Responsive image

Q&A with Tyler Lessard, VP Marketing, Vidyard

MEDIA 7 | April 3, 2019

Tyler Lessard, VP Marketing of Vidyard has been recently named as an Epic Marketer by Marketo. In this interesting Q&A, Tyler takes us through his marketing journey and shares with us the value of technology in an era where videos are not just visually replenishing, but are also empowering the customer service teams in more ways than one. MEDIA 7: What were you doing prior to your current position? TYLER LESSARD: Prior to joining Vidyard as VP Marketing, I spent 10 years at BlackBerry, building out their developer relations program and global partner community. It was an incredible opportunity to learn the importance of relationship building and strong storytelling on a global scale, and the need to simplify how we articulate and position the value of technology for line-of-business customers. M7: What are the changes that video hosting and management have undergone over the past couple of years at Vidyard? TL: In recent years we’ve seen the conversation with businesses change from “why should I invest in video” to “how do I unlock the power of video across my marketing, sales and customer service teams”. This has driven us to focus on delivering new solutions through the lenses of these key audiences and what they are really trying to achieve. We’re now helping marketing teams increase audience engagement with personalized and interactive video experiences, boost conversion rates on digital channels with optimized video experiences within their websites and email marketing, and accelerate deal cycles using video engagement data within their marketing automation platforms to qualify prospects. We’re helping sales development reps stand out and increase their response rates using personalized video messages sent via our Vidyard GoVideo app. And we’re helping customer service teams reduce call volumes and

Read More

Events

Related News

Software and Technology, Operations

HY-TEK INTRALOGISTICS AND HAI ROBOTICS ANNOUNCE PARTNERSHIP

prnewswire | June 02, 2023

news image

Hy-Tek Intralogistics, a premier integrator of full-service automation technology for the supply chain, has partnered with Hai Robotics, a leading provider of intelligent automated warehouse solutions. With Hy-Tek's IntraOne enterprise logistics platform, the addition of Hai Robotics' automated storage and retrieval systems (ASRS) solutions will help reduce a customer's storage footprints, increase workflow efficiency, maximize order pick accuracy, and improve daily order fulfi...

Read More

Supply Chain

ORBITAL INSIGHT LAUNCHES SUPPLY CHAIN INTELLIGENCE SOLUTION TO CREATE END-TO-END SUPPLY CHAIN VISIBILITY AND ILLUMINATE RISK USING AI

Orbital Insight | August 19, 2021

news image

Orbital Insight, the leader in geospatial analytics, today released its Supply Chain Intelligence solution that combines artificial intelligence, multi-source data and location analytics to uncover hidden risks, monitor upstream or downstream activities and reveal movement patterns across facilities all over the world at scale. With a simple query in the company's flagship GO platform, organizations can now better detect connections between specific areas over time, including supply chains, ...

Read More

Procurement and Sourcing, Supply Chain

MAGAYA AND CHAIN.IO EMPOWER FORWARDERS TO AUTOMATE RATE MANAGEMENT OPERATIONS

Chain.io | October 20, 2022

news image

Chain.io, a cloud-based integration platform that connects partners across the global supply chain, announced an integration partnership with Magaya, a modern, data-driven logistics software provider that helps its customers optimize every step of operations from origin to destination. Chain.io enables freight forwarders and other logistics service providers to leverage Magaya’s rate database through a seamless integration. With the ability to access rate data from Magaya vi...

Read More

Software and Technology

GXO TEAMS WITH BD ROWATM TO OPTIMIZE STORAGE AND RETRIEVAL FOR REVERSE LOGISTICS

GXO Logistics, Inc | December 19, 2022

news image

GXO Logistics, Inc. (NYSE: GXO), the world’s largest pure-play contract logistics provider, announced that it is deploying the BD RowaTM Vmax technology solution in partnership with manufacturer BD (Becton, Dickinson and Company) (NYSE: BDX), providing value-added services, including a fully automated reverse logistics system, for a major telecommunications provider. “We’re excited to partner with BD Rowa to bring its state-of-the-art automati...

Read More
news image

Software and Technology, Operations

HY-TEK INTRALOGISTICS AND HAI ROBOTICS ANNOUNCE PARTNERSHIP

prnewswire | June 02, 2023

Hy-Tek Intralogistics, a premier integrator of full-service automation technology for the supply chain, has partnered with Hai Robotics, a leading provider of intelligent automated warehouse solutions. With Hy-Tek's IntraOne enterprise logistics platform, the addition of Hai Robotics' automated storage and retrieval systems (ASRS) solutions will help reduce a customer's storage footprints, increase workflow efficiency, maximize order pick accuracy, and improve daily order fulfi...

Read More
news image

Supply Chain

ORBITAL INSIGHT LAUNCHES SUPPLY CHAIN INTELLIGENCE SOLUTION TO CREATE END-TO-END SUPPLY CHAIN VISIBILITY AND ILLUMINATE RISK USING AI

Orbital Insight | August 19, 2021

Orbital Insight, the leader in geospatial analytics, today released its Supply Chain Intelligence solution that combines artificial intelligence, multi-source data and location analytics to uncover hidden risks, monitor upstream or downstream activities and reveal movement patterns across facilities all over the world at scale. With a simple query in the company's flagship GO platform, organizations can now better detect connections between specific areas over time, including supply chains, ...

Read More
news image

Procurement and Sourcing, Supply Chain

MAGAYA AND CHAIN.IO EMPOWER FORWARDERS TO AUTOMATE RATE MANAGEMENT OPERATIONS

Chain.io | October 20, 2022

Chain.io, a cloud-based integration platform that connects partners across the global supply chain, announced an integration partnership with Magaya, a modern, data-driven logistics software provider that helps its customers optimize every step of operations from origin to destination. Chain.io enables freight forwarders and other logistics service providers to leverage Magaya’s rate database through a seamless integration. With the ability to access rate data from Magaya vi...

Read More
news image

Software and Technology

GXO TEAMS WITH BD ROWATM TO OPTIMIZE STORAGE AND RETRIEVAL FOR REVERSE LOGISTICS

GXO Logistics, Inc | December 19, 2022

GXO Logistics, Inc. (NYSE: GXO), the world’s largest pure-play contract logistics provider, announced that it is deploying the BD RowaTM Vmax technology solution in partnership with manufacturer BD (Becton, Dickinson and Company) (NYSE: BDX), providing value-added services, including a fully automated reverse logistics system, for a major telecommunications provider. “We’re excited to partner with BD Rowa to bring its state-of-the-art automati...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Q&A with Tyler Lessard, VP Marketing, Vidyard

MEDIA 7 | April 3, 2019

Tyler Lessard, VP Marketing of Vidyard has been recently named as an Epic Marketer by Marketo. In this interesting Q&A, Tyler takes us through his marketing journey and shares with us the value of technology in an era where videos are not just visually replenishing, but are also empowering the customer service teams in more ways than one. MEDIA 7: What were you doing prior to your current position? TYLER LESSARD: Prior to joining Vidyard as VP Marketing, I spent 10 years at BlackBerry, building out their developer relations program and global partner community. It was an incredible opportunity to learn the importance of relationship building and strong storytelling on a global scale, and the need to simplify how we articulate and position the value of technology for line-of-business customers. M7: What are the changes that video hosting and management have undergone over the past couple of years at Vidyard? TL: In recent years we’ve seen the conversation with businesses change from “why should I invest in video” to “how do I unlock the power of video across my marketing, sales and customer service teams”. This has driven us to focus on delivering new solutions through the lenses of these key audiences and what they are really trying to achieve. We’re now helping marketing teams increase audience engagement with personalized and interactive video experiences, boost conversion rates on digital channels with optimized video experiences within their websites and email marketing, and accelerate deal cycles using video engagement data within their marketing automation platforms to qualify prospects. We’re helping sales development reps stand out and increase their response rates using personalized video messages sent via our Vidyard GoVideo app. And we’re helping customer service teams reduce call volumes and

Read More