Vidyard is the video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Going beyond video hosting and management, we help businesses connect with more viewers through interactive and personalized video experiences, learn powerful insights on their viewing audience, turn insights into action with enterprise integrations, and prove the impact of their video programs.

C-Suite On Deck

Responsive image

Q&A with Tyler Lessard, VP Marketing, Vidyard

MEDIA 7 | April 3, 2019

Tyler Lessard, VP Marketing of Vidyard has been recently named as an Epic Marketer by Marketo. In this interesting Q&A, Tyler takes us through his marketing journey and shares with us the value of technology in an era where videos are not just visually replenishing, but are also empowering the customer service teams in more ways than one. MEDIA 7: What were you doing prior to your current position? TYLER LESSARD: Prior to joining Vidyard as VP Marketing, I spent 10 years at BlackBerry, building out their developer relations program and global partner community. It was an incredible opportunity to learn the importance of relationship building and strong storytelling on a global scale, and the need to simplify how we articulate and position the value of technology for line-of-business customers. M7: What are the changes that video hosting and management have undergone over the past couple of years at Vidyard? TL: In recent years we’ve seen the conversation with businesses change from “why should I invest in video” to “how do I unlock the power of video across my marketing, sales and customer service teams”. This has driven us to focus on delivering new solutions through the lenses of these key audiences and what they are really trying to achieve. We’re now helping marketing teams increase audience engagement with personalized and interactive video experiences, boost conversion rates on digital channels with optimized video experiences within their websites and email marketing, and accelerate deal cycles using video engagement data within their marketing automation platforms to qualify prospects. We’re helping sales development reps stand out and increase their response rates using personalized video messages sent via our Vidyard GoVideo app. And we’re helping customer service teams reduce call volumes and

Read More

Events

Related News

Transportation

SHIPPEO UNVEILS CARRIER RECOGNITION PROGRAM ALONGSIDE ENHANCED AUTOMATED ONBOARDING EXPERIENCE

Shippeo | July 06, 2022

news image

Shippeo, a leading provider of global and multimodal shipment visibility, has launched a new program recognizing and rewarding carriers who champion supply chain visibility. Accompanying the launch are a raft of enhancements to its automated carrier onboarding solution, which now offers the easiest and fastest visibility platform integration for carriers on the market.“Over 150,000 carriers are already connected to Shippeo’s Multimodal Visibility Network, supplying high-quality real-...

Read More

VIA AND SACRT LAUNCH ON-DEMAND PUBLIC TRANSPORTATION IN SACRAMENTO

SacRT | January 13, 2020

news image

Uber and Lyft are about to get some competition from an on-demand public transit system in Sacramento, California. Via has teamed up with the Sacramento Regional Transit District (SacRT) to create what they call the largest “microtransit system” in America. That’s heartening to hear for me, as I grew up in Sacramento and used to ride buses all over town in my youth. It means that the public will be able to hail rides from apps and the city’s public transportation departme...

Read More

Freight

FREIGHTWAVES AND TURVO COLLABORATE TO IMPROVE SHIPMENT PLANNING CLARITY AND SIMPLICITY

Turvo, FreightWaves | May 28, 2021

news image

Turvo, the world's leading supply chain collaboration application, announced a new collaboration and integration with FreightWaves, bringing FreightWaves SONAR data to the company's collaborative logistics platform. FreightWaves SONAR is the industry's most comprehensive freight data platform. "COVID-19 blew up the system in terms of reliable historical data. It demonstrated how difficult it could be to make business decisions based on outdated information, "...

Read More

Logistics, Supply Chain

E2OPEN OCEAN SHIPPING INDEX INDICATES CONTINUED REDUCTION IN CROSS-OCEAN SHIPMENT TRANSIT TIME ACROSS ALL MAJOR OCEAN ROUTES

businesswire | July 25, 2023

news image

E2open Parent Holdings, Inc, the connected supply chain SaaS platform with the largest multi-enterprise network, has released the latest edition of its Ocean Shipping Index, a quarterly benchmark report that provides insight for decision-making around global ocean shipments. Report data reflects a 14-day improvement in cross-ocean transit times over the same quarter in 2022, suggesting that ocean shipment transit times are rebounding to pre-pandemic levels despite ongoing geopolitical conc...

Read More
news image

Transportation

SHIPPEO UNVEILS CARRIER RECOGNITION PROGRAM ALONGSIDE ENHANCED AUTOMATED ONBOARDING EXPERIENCE

Shippeo | July 06, 2022

Shippeo, a leading provider of global and multimodal shipment visibility, has launched a new program recognizing and rewarding carriers who champion supply chain visibility. Accompanying the launch are a raft of enhancements to its automated carrier onboarding solution, which now offers the easiest and fastest visibility platform integration for carriers on the market.“Over 150,000 carriers are already connected to Shippeo’s Multimodal Visibility Network, supplying high-quality real-...

Read More
news image

VIA AND SACRT LAUNCH ON-DEMAND PUBLIC TRANSPORTATION IN SACRAMENTO

SacRT | January 13, 2020

Uber and Lyft are about to get some competition from an on-demand public transit system in Sacramento, California. Via has teamed up with the Sacramento Regional Transit District (SacRT) to create what they call the largest “microtransit system” in America. That’s heartening to hear for me, as I grew up in Sacramento and used to ride buses all over town in my youth. It means that the public will be able to hail rides from apps and the city’s public transportation departme...

Read More
news image

Freight

FREIGHTWAVES AND TURVO COLLABORATE TO IMPROVE SHIPMENT PLANNING CLARITY AND SIMPLICITY

Turvo, FreightWaves | May 28, 2021

Turvo, the world's leading supply chain collaboration application, announced a new collaboration and integration with FreightWaves, bringing FreightWaves SONAR data to the company's collaborative logistics platform. FreightWaves SONAR is the industry's most comprehensive freight data platform. "COVID-19 blew up the system in terms of reliable historical data. It demonstrated how difficult it could be to make business decisions based on outdated information, "...

Read More
news image

Logistics, Supply Chain

E2OPEN OCEAN SHIPPING INDEX INDICATES CONTINUED REDUCTION IN CROSS-OCEAN SHIPMENT TRANSIT TIME ACROSS ALL MAJOR OCEAN ROUTES

businesswire | July 25, 2023

E2open Parent Holdings, Inc, the connected supply chain SaaS platform with the largest multi-enterprise network, has released the latest edition of its Ocean Shipping Index, a quarterly benchmark report that provides insight for decision-making around global ocean shipments. Report data reflects a 14-day improvement in cross-ocean transit times over the same quarter in 2022, suggesting that ocean shipment transit times are rebounding to pre-pandemic levels despite ongoing geopolitical conc...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Q&A with Tyler Lessard, VP Marketing, Vidyard

MEDIA 7 | April 3, 2019

Tyler Lessard, VP Marketing of Vidyard has been recently named as an Epic Marketer by Marketo. In this interesting Q&A, Tyler takes us through his marketing journey and shares with us the value of technology in an era where videos are not just visually replenishing, but are also empowering the customer service teams in more ways than one. MEDIA 7: What were you doing prior to your current position? TYLER LESSARD: Prior to joining Vidyard as VP Marketing, I spent 10 years at BlackBerry, building out their developer relations program and global partner community. It was an incredible opportunity to learn the importance of relationship building and strong storytelling on a global scale, and the need to simplify how we articulate and position the value of technology for line-of-business customers. M7: What are the changes that video hosting and management have undergone over the past couple of years at Vidyard? TL: In recent years we’ve seen the conversation with businesses change from “why should I invest in video” to “how do I unlock the power of video across my marketing, sales and customer service teams”. This has driven us to focus on delivering new solutions through the lenses of these key audiences and what they are really trying to achieve. We’re now helping marketing teams increase audience engagement with personalized and interactive video experiences, boost conversion rates on digital channels with optimized video experiences within their websites and email marketing, and accelerate deal cycles using video engagement data within their marketing automation platforms to qualify prospects. We’re helping sales development reps stand out and increase their response rates using personalized video messages sent via our Vidyard GoVideo app. And we’re helping customer service teams reduce call volumes and

Read More