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TechTarget

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney.

C-Suite On Deck

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Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

MEDIA 7 | October 17, 2019

John A. Steinert, Chief Marketing Officer at TechTarget helps bring the power of purchase intent-driven marketing and sales services to technology companies. With a strong drive to help customers achieve their business objectives faster and bigger, John and his TechTarget team connects the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, ensuring that everybody wins. MEDIA 7: What inspired you to get into marketing? JOHN STEINERT: That’s easy. Marketing inspired me to get into marketing. I’ve always loved great communicators and the formats used in communications. As a kid during some pretty tumultuous times in American history, I was surrounded by great political, guerilla, and yes even commercial communications. Speeches, hearings, demonstrations, TV, advertisements, even album covers and t-shirts made a strong impression on me. Obviously, with the rise of the internet, long-tail video channels and social media, things have blossomed to an even more amazing level. M7: How does TechTarget's Priority Engine™ support tech vendors to achieve their marketing and sales objectives? JS: By helping companies see and interpret real buyer needs and preferences, Priority Engine first provides a relevant, permissioned basis for a marketer to intercept a buyer’s journey and then it assists users in taking very specific influencing and engagement actions. Because Priority Engine provides the actual permissioned people doing buying research, it saves tons of resource that’s commonly wasted chasing prospects who don’t have a need and leads that are actually dead ends. And because Priority Engine shares the real needs and preferences of the actual buyers with both marketing and sales when they share the platform, it enables far better conversion at every step, from funnel, to pipeline, through to renewal.

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Events

Related News

SUPPLY CHAIN, LOGISTICS AND INVENTORY GO 3D WITH ADDITIVE MANUFACTURING

techtarget | March 29, 2017

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Additive manufacturing popularly known as 3D printing has been touted as the next big thing in manufacturing, but its impact will soon be seen in supply chain management. Additive manufacturing the creation of product parts or components from a digital 3D model has gotten a lot of attention lately, and rightly so: It's one of those ideas that's simultaneously wildly innovative, and yet glaringly obvious. Indeed, with the benefits of additive manufacturing causing a stir in manufact...

Read More

XPO LOGISTICS: PROVIDING PIVOTAL SUPPLY CHAIN SOLUTIONS

XPO Logistics | January 17, 2020

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As one of the largest providers of transportation and logistics services worldwide, XPO Logistics serves over 50,000 customers. Supply Chain Digital takes a closer look at the firm. The company offers a range of different solutions. These are: drayage, expedite, full truckload, global forwarding, intermodal, last mile, less-than-truckload, managed transportation. With around 202mn sq.ft of facility space, XPO Logistics is considered one of the largest logistics providers worldwide. The organisat...

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FLEXCON ADDS SUPPLY CHAIN MANAGEMENT GROUP

Flexcon | January 16, 2020

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LeanCor Supply Chain Group, a provider of end-to-end supply chain management and logistics, announced that Flexcon, a supplier coated and laminated films and adhesives, has selected the company as its third-party logistics provider to manage logistics engineering and transportation execution in order to advance performance and deliver improved customer experience. LeanCor will engineer and manage Flexcon’s North American transportation network, providing a dedicated team of logisticians at...

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VISIBLE SUPPLY CHAIN MANAGEMENT ACQUIRES FELLOW LOGISTICS PROVIDER

Visible Supply Chain Management | January 14, 2020

news image

Salt Lake City-based Visible Supply Chain Management, a provider of shipping and fulfillment services for small- to mid-sized businesses, announced December 19 that it acquired Kansas Continental Express (KCX). Based in Emporia, Kansas, KCX is a provider of shipping logistics and freight transportation throughout North America. It will join Visible’s family of companies and will be known by the parent company name. “Most important to Visible is our customers’ continued success,...

Read More
news image

SUPPLY CHAIN, LOGISTICS AND INVENTORY GO 3D WITH ADDITIVE MANUFACTURING

techtarget | March 29, 2017

Additive manufacturing popularly known as 3D printing has been touted as the next big thing in manufacturing, but its impact will soon be seen in supply chain management. Additive manufacturing the creation of product parts or components from a digital 3D model has gotten a lot of attention lately, and rightly so: It's one of those ideas that's simultaneously wildly innovative, and yet glaringly obvious. Indeed, with the benefits of additive manufacturing causing a stir in manufact...

Read More
news image

XPO LOGISTICS: PROVIDING PIVOTAL SUPPLY CHAIN SOLUTIONS

XPO Logistics | January 17, 2020

As one of the largest providers of transportation and logistics services worldwide, XPO Logistics serves over 50,000 customers. Supply Chain Digital takes a closer look at the firm. The company offers a range of different solutions. These are: drayage, expedite, full truckload, global forwarding, intermodal, last mile, less-than-truckload, managed transportation. With around 202mn sq.ft of facility space, XPO Logistics is considered one of the largest logistics providers worldwide. The organisat...

Read More
news image

FLEXCON ADDS SUPPLY CHAIN MANAGEMENT GROUP

Flexcon | January 16, 2020

LeanCor Supply Chain Group, a provider of end-to-end supply chain management and logistics, announced that Flexcon, a supplier coated and laminated films and adhesives, has selected the company as its third-party logistics provider to manage logistics engineering and transportation execution in order to advance performance and deliver improved customer experience. LeanCor will engineer and manage Flexcon’s North American transportation network, providing a dedicated team of logisticians at...

Read More
news image

VISIBLE SUPPLY CHAIN MANAGEMENT ACQUIRES FELLOW LOGISTICS PROVIDER

Visible Supply Chain Management | January 14, 2020

Salt Lake City-based Visible Supply Chain Management, a provider of shipping and fulfillment services for small- to mid-sized businesses, announced December 19 that it acquired Kansas Continental Express (KCX). Based in Emporia, Kansas, KCX is a provider of shipping logistics and freight transportation throughout North America. It will join Visible’s family of companies and will be known by the parent company name. “Most important to Visible is our customers’ continued success,...

Read More

Resources

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IoT ushers in a new era for supply chain fulfilment

Article

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IoT ushers in a new era for supply chain fulfillment

Article

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Open source code recycling: Know your software supply chain

Article

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IoT ushers in a new era for supply chain fulfilment

Article

resource image

IoT ushers in a new era for supply chain fulfillment

Article

resource image

Open source code recycling: Know your software supply chain

Article

Events

C-Suite On Deck

Responsive image

Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

MEDIA 7 | October 17, 2019

John A. Steinert, Chief Marketing Officer at TechTarget helps bring the power of purchase intent-driven marketing and sales services to technology companies. With a strong drive to help customers achieve their business objectives faster and bigger, John and his TechTarget team connects the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, ensuring that everybody wins. MEDIA 7: What inspired you to get into marketing? JOHN STEINERT: That’s easy. Marketing inspired me to get into marketing. I’ve always loved great communicators and the formats used in communications. As a kid during some pretty tumultuous times in American history, I was surrounded by great political, guerilla, and yes even commercial communications. Speeches, hearings, demonstrations, TV, advertisements, even album covers and t-shirts made a strong impression on me. Obviously, with the rise of the internet, long-tail video channels and social media, things have blossomed to an even more amazing level. M7: How does TechTarget's Priority Engine™ support tech vendors to achieve their marketing and sales objectives? JS: By helping companies see and interpret real buyer needs and preferences, Priority Engine first provides a relevant, permissioned basis for a marketer to intercept a buyer’s journey and then it assists users in taking very specific influencing and engagement actions. Because Priority Engine provides the actual permissioned people doing buying research, it saves tons of resource that’s commonly wasted chasing prospects who don’t have a need and leads that are actually dead ends. And because Priority Engine shares the real needs and preferences of the actual buyers with both marketing and sales when they share the platform, it enables far better conversion at every step, from funnel, to pipeline, through to renewal.

Read More