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Lionbridge

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Lionbridge partners with brands to break barriers and build bridges all over the world. For more than 20 years, we have helped companies connect with global customers by delivering marketing, testing and globalization services in more than 300 languages. Through our world-class platform, we orchestrate a network of 500,000 passionate experts in 5,000-plus cities, who partner with brands to create culturally rich experiences. Relentless in our love for linguistics, we use the best of human and machine intelligence to forge understanding that resonates with our customers’ customers. Based in Waltham, Mass., Lionbridge maintains solution centers in 27 countries.

C-Suite On Deck

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Q&A with Jaime Punishill, CMO at Lionbridge

MEDIA 7 | August 26, 2019

Jaime Punishill, CMO at Lionbridge is an innovative marketing, channel, and product executive with a proven track record for finding blue ocean strategies and delivering scalable business operations. Jaime is also an expert in operationalizing design thinking, translating new concepts and trends into workable business plans and operations, and delivering pragmatic innovation within a large enterprise. MEDIA 7: Could you tell us about your role and journey into marketing? JAIME PUNISHILL: As Chief Marketing Officer for Lionbridge, I oversee brand, demand gen, corporate communications, marketing, and customer research. Interestingly enough, I’m not a classic marketer by training. I have spent most of my career on the product side and in digital transformation. I’ve been doing that since the mid-1990s. At some point, it became clear that marketing was the next area that universal digital transformation was going to overtake, and areas like user experience and many other digital functions that had been done separately were going to move under the remit of marketing. I slowly moved into the marketing universe and helped with big digital transformation in my previous company. That led me to take on all our brand, advertising, and integrated marketing. In that way, I ended up with a more traditional marketing role, and that led me to Lionbridge. M7: As a CMO, what are the biggest challenges you face? JP: One of the biggest challenges is the unbelievable explosion in the martech space. I get over 300-400 emails and dozens of phone calls every day from different vendors who are trying to push different tools to help optimize the new digital experience. Keeping track of the rapid pace of evolution and trying to integrate all those tools is single-handedly probably one of the biggest challenges for CMOs. It swallows historical challenges, like getting the company to bu

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Events

Related News

LIONBRIDGE WINS EMPLOYEE ENGAGEMENT AWARD FROM THE CONFERENCE BOARD

Lionbridge | July 10, 2019

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Lionbridge, the world's most trusted global communications platform, is pleased to announce that it has won the Technology division award for Employee Engagement in the Conference Board's Excellence in Marketing & Communications Awards Program. This prestigious program honors organizations for their innovative use of communications technologies. Last year, Lionbridge developed a new intranet known as The Bridge to help its more than 6,000 employees around the world live out its missi...

Read More

XPO LOGISTICS: PROVIDING PIVOTAL SUPPLY CHAIN SOLUTIONS

XPO Logistics | January 17, 2020

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As one of the largest providers of transportation and logistics services worldwide, XPO Logistics serves over 50,000 customers. Supply Chain Digital takes a closer look at the firm. The company offers a range of different solutions. These are: drayage, expedite, full truckload, global forwarding, intermodal, last mile, less-than-truckload, managed transportation. With around 202mn sq.ft of facility space, XPO Logistics is considered one of the largest logistics providers worldwide. The organisat...

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FLEXCON ADDS SUPPLY CHAIN MANAGEMENT GROUP

Flexcon | January 16, 2020

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LeanCor Supply Chain Group, a provider of end-to-end supply chain management and logistics, announced that Flexcon, a supplier coated and laminated films and adhesives, has selected the company as its third-party logistics provider to manage logistics engineering and transportation execution in order to advance performance and deliver improved customer experience. LeanCor will engineer and manage Flexcon’s North American transportation network, providing a dedicated team of logisticians at...

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LIONBRIDGE AUGMENTS ARTIFICIAL INTELLIGENCE OFFERING THROUGH ACQUISITION OF GENGO AND GENGO.AI

Lionbridge | January 16, 2019

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Today, Lionbridge, one of the world’s most trusted global communications platforms, announced its acquisition of Gengo, a Tokyo-based, leading edge technology company providing crowdsourcing, machine learning and localization services to global customers. Lionbridge has a 20-year history of leveraging its 500,000 linguistic experts to help the world’s largest companies expand their businesses on the global stage by providing machine learning data to make their platforms and products ...

Read More
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LIONBRIDGE WINS EMPLOYEE ENGAGEMENT AWARD FROM THE CONFERENCE BOARD

Lionbridge | July 10, 2019

Lionbridge, the world's most trusted global communications platform, is pleased to announce that it has won the Technology division award for Employee Engagement in the Conference Board's Excellence in Marketing & Communications Awards Program. This prestigious program honors organizations for their innovative use of communications technologies. Last year, Lionbridge developed a new intranet known as The Bridge to help its more than 6,000 employees around the world live out its missi...

Read More
news image

XPO LOGISTICS: PROVIDING PIVOTAL SUPPLY CHAIN SOLUTIONS

XPO Logistics | January 17, 2020

As one of the largest providers of transportation and logistics services worldwide, XPO Logistics serves over 50,000 customers. Supply Chain Digital takes a closer look at the firm. The company offers a range of different solutions. These are: drayage, expedite, full truckload, global forwarding, intermodal, last mile, less-than-truckload, managed transportation. With around 202mn sq.ft of facility space, XPO Logistics is considered one of the largest logistics providers worldwide. The organisat...

Read More
news image

FLEXCON ADDS SUPPLY CHAIN MANAGEMENT GROUP

Flexcon | January 16, 2020

LeanCor Supply Chain Group, a provider of end-to-end supply chain management and logistics, announced that Flexcon, a supplier coated and laminated films and adhesives, has selected the company as its third-party logistics provider to manage logistics engineering and transportation execution in order to advance performance and deliver improved customer experience. LeanCor will engineer and manage Flexcon’s North American transportation network, providing a dedicated team of logisticians at...

Read More
news image

LIONBRIDGE AUGMENTS ARTIFICIAL INTELLIGENCE OFFERING THROUGH ACQUISITION OF GENGO AND GENGO.AI

Lionbridge | January 16, 2019

Today, Lionbridge, one of the world’s most trusted global communications platforms, announced its acquisition of Gengo, a Tokyo-based, leading edge technology company providing crowdsourcing, machine learning and localization services to global customers. Lionbridge has a 20-year history of leveraging its 500,000 linguistic experts to help the world’s largest companies expand their businesses on the global stage by providing machine learning data to make their platforms and products ...

Read More

Resources

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Creating Content That Improves CX: A Q&A with Lionbridge & Aprimo

Article

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Lionbridge Brand Video

Video

resource image

Supply Chain

Hegelmann Logistics warehouse building project

Video

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WHY AI? HOW LANGUAGE & AI SERVICES GO HAND-IN-HAND

Whitepaper

resource image

Creating Content That Improves CX: A Q&A with Lionbridge & Aprimo

Article

resource image

Lionbridge Brand Video

Video

resource image

Supply Chain

Hegelmann Logistics warehouse building project

Video

resource image

WHY AI? HOW LANGUAGE & AI SERVICES GO HAND-IN-HAND

Whitepaper

Events

C-Suite On Deck

Responsive image

Q&A with Jaime Punishill, CMO at Lionbridge

MEDIA 7 | August 26, 2019

Jaime Punishill, CMO at Lionbridge is an innovative marketing, channel, and product executive with a proven track record for finding blue ocean strategies and delivering scalable business operations. Jaime is also an expert in operationalizing design thinking, translating new concepts and trends into workable business plans and operations, and delivering pragmatic innovation within a large enterprise. MEDIA 7: Could you tell us about your role and journey into marketing? JAIME PUNISHILL: As Chief Marketing Officer for Lionbridge, I oversee brand, demand gen, corporate communications, marketing, and customer research. Interestingly enough, I’m not a classic marketer by training. I have spent most of my career on the product side and in digital transformation. I’ve been doing that since the mid-1990s. At some point, it became clear that marketing was the next area that universal digital transformation was going to overtake, and areas like user experience and many other digital functions that had been done separately were going to move under the remit of marketing. I slowly moved into the marketing universe and helped with big digital transformation in my previous company. That led me to take on all our brand, advertising, and integrated marketing. In that way, I ended up with a more traditional marketing role, and that led me to Lionbridge. M7: As a CMO, what are the biggest challenges you face? JP: One of the biggest challenges is the unbelievable explosion in the martech space. I get over 300-400 emails and dozens of phone calls every day from different vendors who are trying to push different tools to help optimize the new digital experience. Keeping track of the rapid pace of evolution and trying to integrate all those tools is single-handedly probably one of the biggest challenges for CMOs. It swallows historical challenges, like getting the company to bu

Read More