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BBE Expediting Ltd
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BBE Expediting’s (BBE) northern roots and more than four decades of global logistics experience allow us to make complex supply chain logistics simple. We provide client-specific solutions including, but not limited to:
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allnex Extends with Shippeo to Enhance Global Supply Chain Visibility and Efficiency

SUPPLY CHAIN

December 16, 2024

allnex leverages Shippeo's global network to gain comprehensive visibility into all ocean containers transporting its goods, with a strong emphasis on shipments across Asia. This includes real-time tracking of over 40 unique ocean carriers, terminals, ports, and vessels. By integrating data from various sources such as ocean carriers, satellite providers, and Shippeo's proprietary data models, the platform creates a unified view of all shipments, enabling allnex to adopt a more proactive approach to supply chain management.

The integration of Shippeo's solution with allnex's SAP system ensures that teams can act swiftly on the insights gained, optimizing operations and enhancing decision-making. This partnership is expected to significantly benefit allnex by improving customer experience through greater transparency, reliable delivery schedules, and proactive updates. Additionally, allnex can share tracking data of its containers directly with customers via Shippeo’s public link, providing real-time updates on their shipments. The platform also allows allnex to identify containers that are delayed or at risk due to anomalies, enabling quicker response times and minimizing potential impact on customers.

Martin Leitner, Director of Supply Chain EMEA at allnex, stated, "Partnering with Shippeo allows us to gain greater control over our global supply chain, particularly for ocean freight, and offer our customers a more transparent and reliable experience." Cédric Demeulenaere, Senior Vice President for EMEA at Shippeo, added, “Our platform's real-time visibility and actionable insights will enable allnex to improve their global supply chain operations, ensuring better reliability, efficiency, and customer satisfaction.”

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SUPPLY CHAIN

December 16, 2024

Grupo Juguetron has chosen RELEX Solutions to implement advanced demand forecasting and replenishment capabilities across its distribution center and 114 stores in Mexico. This strategic move aims to enhance supply chain efficiency, improve planning for promotions, events, and seasonal demand, and ultimately elevate the customer experience. Isaac Sánchez, CIO of Grupo Juguetron, stated, "At Grupo Juguetron, we are committed to maintaining the tradition of bringing the magic of play to every home in Mexico. With the implementation of RELEX, we will not only optimize our supply chain but also ensure a more efficient and accurate experience to meet the needs of our customers." Carlos Victoria, Senior Vice President for the Americas at RELEX Solutions, commented, “We are excited to begin this partnership with Juguetron, leveraging our expertise in specialty retail to deliver a robust forecasting and replenishment system. With our advanced demand forecasting and replenishment system in place, they will not only enhance their operational efficiency but also ensure optimal stock levels and improved customer satisfaction.”

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SUPPLY CHAIN

December 16, 2024

Biocodex, a pioneer in human microbiota health, has partnered with Kinaxis to modernize and optimize its supply chain processes. This collaboration aims to achieve greater forecast accuracy, simplify regulatory management, and enhance resilience against disruptions. As Biocodex expands globally, the complexity of its supply chain increases, necessitating end-to-end orchestration. Kinaxis's Maestro™ platform offers pharma-specific functionalities designed to address industry challenges such as expiry management, regulatory approvals, and attribute-based planning. Cécile Jolivet, Procurement & Supply Chain Director at Biocodex, emphasized the company's commitment to delivering medical innovation to patients and the importance of investing in a resilient supply chain to support this mission. Fabienne Cetre, Executive Vice President of EMEA at Kinaxis, highlighted the platform's ability to help Biocodex foresee and manage supply chain disruptions, ensuring timely delivery of medicines to patients.

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Cameron WorthCEO & FounderSharpEnd

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity.

He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum.

MEDIA 7: How did the idea of “the agency of things” come to your mind?

CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels.

M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability?

CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).

Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc.

SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

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Tara RyanChief Marketing OfficerIncortaTara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies. 

Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation.

MEDIA 7: When did you first start working and what was it?
TARA RYAN:
 My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up.

M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future?
TR:
Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze. 

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Rachel GabatoRipe.ioRachel Gabato, COO at ripe.io is a highly experienced and proven Product Management executive and advisor with experiences in designing, developing and delivering enterprise SaaS solutions for start-ups, mid-size and large companies. I have demonstrated success is managing solutions across all stages of the software lifecycle.

Deck 7: What is your favorite part of working at ripe.io?
RACHEL GABATO: 
My favorite part of working at ripe.io is the diverse background of people that ripe.io has brought together. We’re a blockchain technology company with a mission to build long-lasting trust and confidence in our food supply chain through a platform where everyone can access transparent and reliable information on the origin, journey and quality of their food. 

Our co-founders originate from the fintech space, so they were very familiar with blockchain as a technology. They assessed multiple industries and identified the food supply chain as a industry which could be transformed by leveraging this technology. I didn’t have any knowledge of agriculture and the food supply chain, but I had a background in retail supply chain technology. However, we also have food scientists, data scientists, farmers, sustainable agriculture specialists, flavor specialists, blockchain technologists on staff;  it’s a diverse group that has their own specialty but when we have ideation sessions, the education and sharing that happens is tremendous. This is one of my favorite parts of ripe.io – seeing us all educating, supporting and working together to work on our common mission.

If you would have asked me two years ago if I would be visiting farms, I would have said no. However, much has changed, and I’ve been on hog farms, produce and citrus farms, sugar cane farms, etc. and visited all participants involved in the supply chain. I find this space incredibly fascinating and interesting. I now have a much better understanding where food comes from, how it gets to us, how it’s grown and handled. I’ve learned a tremendous amount from our team and it’s the intersection of technology and solving the challenges of the food supply chain which I’m incredibly passionate about.
 

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Mahipal Nehra
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Jim West
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Franco Chiam
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Barbara Marsh-Wetherell
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Senthil Radhakrishnan
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