Home > Companies > C-Suite On Deck > Q&A with Randy Frisch, CMO at Uberflip

Q&A with Randy Frisch, CMO at Uberflip

MEDIA 7 | September 26, 2019

Q&A with Randy Frisch
Randy Frisch, CMO and Co-Founder at Uberflip has led the content experience movement, prompting marketers to think beyond content creation and focus on the experience. 

Randy also co-hosts the Conex Show, a weekly podcast featuring top marketers and their strategies and secrets to success. His talks empower marketers with the strategies they need to capture their audiences, prove their worth, and align their vision.

MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear?
RANDY FRISCH: Determined, passionate, caring.

M7: From Flipbooks to the world’s first content experience platform in just 6 years. What are some of the top reasons that helped drive Uberflip to where it is now?
RF:  We started as a solution that would allow marketers to share content to readers whenever they wanted and on whichever devices. People still want to consume content whenever they want. Think of the way in which we consume video content on Netflix or music content on Spotify. We’ve been successful in large part because we’ve been able to create a product that marketers need, that make it easier for their buyers to become customers. But that hasn’t been enough.
The differentiator for us is culture—the values we strive for as an organization (not just the work environment). I’ll share my 3 favourites here:

● H.U.S.T.L.E.: this one stands for Heart, Unique, Skill, Tech, Lean, Entrepreneurial. My co-founder, Yoav Schwartz, and I actually screen new hires for these traits.
● Valuable, Relevant & Consistent: this one comes from the initial definition of Content Marketing (“creating and distributing valuable, relevant and consistent content”) by Robert Rose and Joe Pullizzi at the Content Marketing Institute. It only makes sense that our teams and employees should expect to be valuable, relevant, and consistent.
● Give Back: It’s important for us to give back to our communities and while we do this in numerous ways led by people across our team, one of my favourites is an annual charity ping pong tournament we host called Startupong which brought together startups in Toronto to raise $50,000 for Sick Kids hospital this year.
We’ve been successful mostly because we’ve been able to create a brand around engaging our team, our customers, and even our partners around these values.


"As marketers, we need to take our buyers on a journey using content. We need to be able to get a buyer from one piece of content to the next—think of a nice hiking trail through the woods."

M7: How can modern marketers leverage the personalized content recommendations given by Uberflip AI?
RF: It all comes down to the journey we take our buyers through. We recently produced a report with Heinz Marketing in which we found that only “1 in 3 B2B marketing leaders [of 283 interviewed] believe their current website encourages people to engage with their content at a high volume”. Essentially, we are leading buyers to a piece of content and leaving them to fend for themselves among your content. A visual I like to use is that of walking someone into a dark forest with no pathway and leaving them there. Not a good experience at all. As marketers, we need to take our buyers on a journey using content. We need to be able to get a buyer from one piece of content to the next—think of a nice hiking trail through the woods.

Uberflip AI serves up recommendations on our platform personalized to our buyers after they’ve consumed a piece of content. This allows them to stay and engage with more content while they’re in a content experience. Uberflip AI gives marketers the ability to predict what topic or piece of content their buyer might be interested in based on their behavior on a website, benchmark them against other users, and deliver content that they might be interested in, in order to extend their journey.


"Buyers want personalized content and they want it when they’re ready to buy. And it has to be a great experience."

M7: How does user-generated content help in scaling ABM campaigns at Uberflip?
RF: I believe the best UGC for ABM (acronym overload!) is the reviews from customers. The best way to learn is from our peers. We often copy our competitors or look for best practices. There are many ways we can relate to a target account by showing them what their peers are saying. It could be finding a tweet from someone they respect speaking about the value of your platform. Think of it this way. If Roger Federer tweeted that a certain shoe was key to his play you'd likely win over other aspiring tennis players. In the world of B2B marketing, we can sometimes find more professional review sites like G2 or TrustRadius where highlighting a review from someone in a related industry can help win over the next target account.

M7: There is a lot of buzz around your book “F#ck Content Marketing”. What inspired you to preach this influential gospel?
RF: I was off to Dreamforce in 2017 and I came across a SiriusDecisions stat that 60-70% of all marketing content goes unused. It brought to light that even I contributed to this problem by driving my team to create more and more content. I had a revelation.

Thanks to Robert Rose and Joe Pulizzi at the Content Marketing Institute, content marketing was supposed to be about creating and distributing content “with the objective of driving profitable customer action.” But somewhere along the line, it became too much about creation and not enough about distribution and driving customer action (converting). And when marketers were distributing content, we weren’t distributing it in ways that led to profitable customer action—think of all those generic emails we sent people, loaded with links to videos and blog posts spread across the internet. We were sending people into dark scary forests full of content (sometimes that of our competitors). And we never got them back.

It all hit me. So I said “f#ck content marketing”, or rather, f#ck what it had become. My mission over the last two years has become to teach marketers how to create great personalized online experiences that we can send our buyers to, that actually take them on a journey leading to a conversion.


"Marketing is now becoming creating and distributing content to drive profitable customer action."

M7: What is the idea behind ‘The Conex’ (podcast show) hosted by you every week, which is already a big hit among the viewers?
RF: After 3 years and 227 episodes, we’ve decided to end the Content Experience Show and start fresh with a new show, The Marketer’s Journey, launching October. We had a great base of listeners and guests, but we wanted to spend more time focusing on the concept of the journey—both, the journey that our buyers go through, and the journey we go through as marketers. I’ll be speaking in-depth with marketing leaders about what their journey has looked like as marketers and what they strive for in creating great experiences for their buyers and customers.

M7: How do you see content marketing evolving over time?
RF: We’re not just seeing the evolution of content marketing, we’re seeing the evolution of marketing as a whole. Marketing is now becoming creating and distributing content to drive profitable customer action.
Let’s take a look for a moment at the way in which we consume video and music media. We went from syndicated TV shows and weekly programming on set channels (cable) to having bingeable content ready for us on demand (Netflix, Hulu, etc). We went from listening for our favourite song to be played on the radio, to downloading songs on iTunes, to now getting recommended curated playlists and artists based on my listening history on Spotify. We can search for content we want on demand and binge it for as long as we want. And we can do it whenever we want on multiple different devices around us.

Our buyers want personalized content and they want it when they’re ready to buy. And it has to be a great experience. Marketers are starting to catch on. We’re starting to spend time and money on analyzing the data, having great salespeople, and even on distribution. The difference-maker is that marketers are spending more time and money on personalized content experiences and using a content experience platform like Uberflip to accelerate the buyer journey.

ABOUT UBERFLIP

Uberflip is the world’s #1 Content Experience Platform (CEP). With tools to aggregate all your marketing content, they empower B2B marketing and sales teams to create personalized content experiences to engage accounts, nurture prospects, and convert leads, without the help of IT. It’s their mission to put control back in the hands of marketing teams to deliver high-converting experiences, that put the customer front and center.

More C-Suite on deck

'We treat information as a critical business asset,' says Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact

Media 7 | November 15, 2021

We had the opportunity to interview the data-enthusiast and the former first Chief Data Officer in Sweden, Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact and Board Member at Fidesmo, where she explored the different features of the autonomous vehicle. Read on to find out more about the Zenseact protects critical business and company information.

Read More

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

Read More

'We treat information as a critical business asset,' says Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact

Media 7 | November 15, 2021

We had the opportunity to interview the data-enthusiast and the former first Chief Data Officer in Sweden, Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact and Board Member at Fidesmo, where she explored the different features of the autonomous vehicle. Read on to find out more about the Zenseact protects critical business and company information.

Read More

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

Read More

Related News

LOGISTICS

Radiant logistics announces further expansion of service by air network with new operations in boston, Massachusetts

prnewswire | June 02, 2023

Radiant Logistics, Inc. a technology-enabled global transportation and value-added logistics services company, today announced the continued expansion of its Service By Air ("SBA") Network with a new location in Boston, Massachusetts. The Boston operation will leverage Radiant's robust technology platform, purchasing power and global network to provide a comprehensive level of domestic and international freight forwarding and logistics services. With over 27years of experience, David Naman will lead SBA-Boston servicing a diversified base of domestic and international customers. "We are very excited to be joining the Radiant/SBA Network," said Naman. "As a people and service-oriented group, it is important that we align ourselves with an organization that has the people, process and technology to help us to meet and exceed our customers' expectations. For us, the Radiant Network matches our needs perfectly and we are delighted to be flying the Radiant/SBA flag here in Boston." "We are very proud to have David and the entire Boston team joining us," remarked Radiant's Founder and CEO, Bohn Crain. "Their expertise, particularly in supporting the Medical & Bio Tech, Military and Electronics & High-Tech verticals is a perfect fit for our network. We remain committed to our strategic operating partners and supporting logistics entrepreneurs like David, who are passionate about providing exceptional service to customers both here at home and around the world. Our strength and stability provide our strategic partners the ideal platform to protect and grow their business. We are excited to support David and his team with a dedicated network and complete toolbox of resources including the recently completed upgrade of our SAP TM operating platform. We welcome them and look forward to celebrating their continued success for years to come." About Service By Air Service By Air founded in 1972, is a member of the Radiant family of companies and provides worldwide transportation and logistics services through a network of approximately 100 company-owned and exclusive agent offices across North America. The company services a diversified account base that includes manufacturers, distributors and government agencies, using a network of independent carriers and international agents positioned strategically around the world. To learn more about how to join the Service By Air Network please contact Tim O'Brien, SVP and General Manager at (305) 495-8669. About Radiant Logistics Radiant Logistics, Inc.operates as a third-party logistics company, providing technology-enabled global transportation and value-added logistics services primarily to customers in the United States and Canada. Through its comprehensive service officering, Radiant provides domestic and international freight forwarding along with truck and rail brokerage services to a diversified account base including manufactures, distributors and retailers, which it supports from an extensive network of Radiant and agent-owned offices throughout North America and other key markets around the world. Radiant's value-added logistics services include warehouse and distribution, customs brokerage, order fulfillment, inventory management and technology services.

Read More

SUPPLY CHAIN

AFS Logistics recognized with two accolades for technology platform

businesswire | May 31, 2023

AFS Logistics a non-asset based, non-asset biased third party logistics (3PL) provider, announces it has been named a top 3PL technology company by Inbound Logistics magazine, with its AFSmart suite recognized as a best-in-class solution. AFSmart Audit, one of the tools that makes up the integrated AFSmart package, is also a CIO 100 award winner, named by CIO.com to its annual list of 100 innovative IT solutions that deliver business value. “Logistics operations face significant challenges, from constant disruptions and complicated pricing to lack of visibility and invoice overcharges,” says Nathan Johnson, Chief Information Officer, AFS Logistics. “AFSmart is the robust technology suite that logistics professionals need to handle logistics data with the level of speed required by today’s complex market.” The technology suite offers responsive controls, clear visuals and intuitive navigation and search functions for instant access to relevant data, presented through a unified, cohesive user experience. The AFSmart platform consists of several cloud-native tools designed to help logistics professionals automate their operations and more effectively manage their logistics networks across modes of transportation. AFSmartAudit (CIO 100 winner) – Freight audit and payment (FAP) processing solution that provides a comprehensive view of freight expenses across modes to uncover and resolve overpayments, billing errors and discrepancies, while identifying new opportunities to streamline processes. AFSmartTMS – Transportation management system (TMS) that allows users to stop wasting time searching for critical information and instead rely on an intuitive, state-of-the-art portal that fully integrates with enterprise resource planning (ERP) systems to manage everyday freight tasks in one location, from creating quotes and bill of lading documents to confirming shipment information and filing claims. AFSmartTrack – Provides full shipment visibility with real-time updates and analytics for all inbound and outbound freight, equipping users with the most informed perspective for critical logistics decisions. Users can get regular, daily reports with key metrics to help manage operations with greater efficiency. AFSmartClaim – Automates the creation, tracking and management of overage, shortage and damage (OS&D) claims for faster, easier resolutions and access to additional LTL coverage. Integration with AFSmartTMS allows for easy retrieval of key documents, information, contacts and more. AFSmartAnalytics – Provides easy access to a comprehensive range of critical metrics through standard or customized reports, including high-level aggregate data sets and transactional metrics to track lanes, carriers, accessorials, spend, service levels and more. About AFS Logistics AFS Logistics helps more than 1,800 companies across more than 35 countries drive sustained savings and operational improvements, while turning their logistics operations into competitive, customer-centric differentiators. As a non-asset based and non-asset biased 3PL, AFS provides a range of logistics services, featuring freight and parcel audit, parcel cost management, LTL cost management and transportation management, which includes freight brokerage and freight forwarding. Founded in 1982 and employing a team of more than 380 logistics teammates in eight major locations across the U.S. and Canada, AFS is regularly part of the Inc. 5000 list of fastest growing companies.

Read More

SOFTWARE AND TECHNOLOGY

Manhattan Associates Launches the Next-Generation Yard Management Solution to Unlock New Levels of Supply Chain Unification

businesswire | May 30, 2023

Today at Momentum, its annual user conference, Manhattan Associates Inc. announced its re-imagined Manhattan Active Yard Management solution to expand the company’s vision of a unified supply chain. By redesigning yard management to work seamlessly with its industry leading warehouse and transportation management solutions on a single cloud native platform, Manhattan is completing the digital unification of distribution and logistics where they come together in the physical world. This unified approach creates optimization opportunities that aren’t possible with traditional siloed systems. The cutting-edge solution offers a digital twin representation of the yard, providing users with real-time insights and dynamic updates to help teams identify risks and opportunities quickly. This gives users clear visibility to every dock door and yard position, the trailers at each location, trailer status, the contents of those trailers, real time progress of inbound and outbound warehouse operations, as well as information related to pending arrivals and movement within the yard. “Manhattan Active Yard Management perfectly combines warehouse and transportation planning and execution to create a truly unified supply chain,” said Blake Coram, director of Product Management for Manhattan. “Infusing the yard decision process with intelligence from both warehouse and transportation drives optimal yard execution, more efficient warehouses, and faster and smarter transportation networks.” Receive up-to-date product, customer and partner news directly from Manhattan Associates on Twitter, LinkedIn and Facebook. About Manhattan Associates Manhattan Associates is a technology leader in supply chain and omnichannel commerce. We unite information across the enterprise, converging front-end sales with back-end supply chain execution. Our software, platform technology and unmatched experience help drive both top-line growth and bottom-line profitability for our customers. Manhattan Associates designs, builds and delivers leading edge cloud and on-premises solutions so that across the store, through your network or from your fulfillment center, you are ready to reap the rewards of the omnichannel marketplace.

Read More

LOGISTICS

Radiant logistics announces further expansion of service by air network with new operations in boston, Massachusetts

prnewswire | June 02, 2023

Radiant Logistics, Inc. a technology-enabled global transportation and value-added logistics services company, today announced the continued expansion of its Service By Air ("SBA") Network with a new location in Boston, Massachusetts. The Boston operation will leverage Radiant's robust technology platform, purchasing power and global network to provide a comprehensive level of domestic and international freight forwarding and logistics services. With over 27years of experience, David Naman will lead SBA-Boston servicing a diversified base of domestic and international customers. "We are very excited to be joining the Radiant/SBA Network," said Naman. "As a people and service-oriented group, it is important that we align ourselves with an organization that has the people, process and technology to help us to meet and exceed our customers' expectations. For us, the Radiant Network matches our needs perfectly and we are delighted to be flying the Radiant/SBA flag here in Boston." "We are very proud to have David and the entire Boston team joining us," remarked Radiant's Founder and CEO, Bohn Crain. "Their expertise, particularly in supporting the Medical & Bio Tech, Military and Electronics & High-Tech verticals is a perfect fit for our network. We remain committed to our strategic operating partners and supporting logistics entrepreneurs like David, who are passionate about providing exceptional service to customers both here at home and around the world. Our strength and stability provide our strategic partners the ideal platform to protect and grow their business. We are excited to support David and his team with a dedicated network and complete toolbox of resources including the recently completed upgrade of our SAP TM operating platform. We welcome them and look forward to celebrating their continued success for years to come." About Service By Air Service By Air founded in 1972, is a member of the Radiant family of companies and provides worldwide transportation and logistics services through a network of approximately 100 company-owned and exclusive agent offices across North America. The company services a diversified account base that includes manufacturers, distributors and government agencies, using a network of independent carriers and international agents positioned strategically around the world. To learn more about how to join the Service By Air Network please contact Tim O'Brien, SVP and General Manager at (305) 495-8669. About Radiant Logistics Radiant Logistics, Inc.operates as a third-party logistics company, providing technology-enabled global transportation and value-added logistics services primarily to customers in the United States and Canada. Through its comprehensive service officering, Radiant provides domestic and international freight forwarding along with truck and rail brokerage services to a diversified account base including manufactures, distributors and retailers, which it supports from an extensive network of Radiant and agent-owned offices throughout North America and other key markets around the world. Radiant's value-added logistics services include warehouse and distribution, customs brokerage, order fulfillment, inventory management and technology services.

Read More

SUPPLY CHAIN

AFS Logistics recognized with two accolades for technology platform

businesswire | May 31, 2023

AFS Logistics a non-asset based, non-asset biased third party logistics (3PL) provider, announces it has been named a top 3PL technology company by Inbound Logistics magazine, with its AFSmart suite recognized as a best-in-class solution. AFSmart Audit, one of the tools that makes up the integrated AFSmart package, is also a CIO 100 award winner, named by CIO.com to its annual list of 100 innovative IT solutions that deliver business value. “Logistics operations face significant challenges, from constant disruptions and complicated pricing to lack of visibility and invoice overcharges,” says Nathan Johnson, Chief Information Officer, AFS Logistics. “AFSmart is the robust technology suite that logistics professionals need to handle logistics data with the level of speed required by today’s complex market.” The technology suite offers responsive controls, clear visuals and intuitive navigation and search functions for instant access to relevant data, presented through a unified, cohesive user experience. The AFSmart platform consists of several cloud-native tools designed to help logistics professionals automate their operations and more effectively manage their logistics networks across modes of transportation. AFSmartAudit (CIO 100 winner) – Freight audit and payment (FAP) processing solution that provides a comprehensive view of freight expenses across modes to uncover and resolve overpayments, billing errors and discrepancies, while identifying new opportunities to streamline processes. AFSmartTMS – Transportation management system (TMS) that allows users to stop wasting time searching for critical information and instead rely on an intuitive, state-of-the-art portal that fully integrates with enterprise resource planning (ERP) systems to manage everyday freight tasks in one location, from creating quotes and bill of lading documents to confirming shipment information and filing claims. AFSmartTrack – Provides full shipment visibility with real-time updates and analytics for all inbound and outbound freight, equipping users with the most informed perspective for critical logistics decisions. Users can get regular, daily reports with key metrics to help manage operations with greater efficiency. AFSmartClaim – Automates the creation, tracking and management of overage, shortage and damage (OS&D) claims for faster, easier resolutions and access to additional LTL coverage. Integration with AFSmartTMS allows for easy retrieval of key documents, information, contacts and more. AFSmartAnalytics – Provides easy access to a comprehensive range of critical metrics through standard or customized reports, including high-level aggregate data sets and transactional metrics to track lanes, carriers, accessorials, spend, service levels and more. About AFS Logistics AFS Logistics helps more than 1,800 companies across more than 35 countries drive sustained savings and operational improvements, while turning their logistics operations into competitive, customer-centric differentiators. As a non-asset based and non-asset biased 3PL, AFS provides a range of logistics services, featuring freight and parcel audit, parcel cost management, LTL cost management and transportation management, which includes freight brokerage and freight forwarding. Founded in 1982 and employing a team of more than 380 logistics teammates in eight major locations across the U.S. and Canada, AFS is regularly part of the Inc. 5000 list of fastest growing companies.

Read More

SOFTWARE AND TECHNOLOGY

Manhattan Associates Launches the Next-Generation Yard Management Solution to Unlock New Levels of Supply Chain Unification

businesswire | May 30, 2023

Today at Momentum, its annual user conference, Manhattan Associates Inc. announced its re-imagined Manhattan Active Yard Management solution to expand the company’s vision of a unified supply chain. By redesigning yard management to work seamlessly with its industry leading warehouse and transportation management solutions on a single cloud native platform, Manhattan is completing the digital unification of distribution and logistics where they come together in the physical world. This unified approach creates optimization opportunities that aren’t possible with traditional siloed systems. The cutting-edge solution offers a digital twin representation of the yard, providing users with real-time insights and dynamic updates to help teams identify risks and opportunities quickly. This gives users clear visibility to every dock door and yard position, the trailers at each location, trailer status, the contents of those trailers, real time progress of inbound and outbound warehouse operations, as well as information related to pending arrivals and movement within the yard. “Manhattan Active Yard Management perfectly combines warehouse and transportation planning and execution to create a truly unified supply chain,” said Blake Coram, director of Product Management for Manhattan. “Infusing the yard decision process with intelligence from both warehouse and transportation drives optimal yard execution, more efficient warehouses, and faster and smarter transportation networks.” Receive up-to-date product, customer and partner news directly from Manhattan Associates on Twitter, LinkedIn and Facebook. About Manhattan Associates Manhattan Associates is a technology leader in supply chain and omnichannel commerce. We unite information across the enterprise, converging front-end sales with back-end supply chain execution. Our software, platform technology and unmatched experience help drive both top-line growth and bottom-line profitability for our customers. Manhattan Associates designs, builds and delivers leading edge cloud and on-premises solutions so that across the store, through your network or from your fulfillment center, you are ready to reap the rewards of the omnichannel marketplace.

Read More

Spotlight

Uberflip

Uberflip

Uberflip is the world’s #1 Content Experience Platform (CEP). With tools to aggregate all your marketing content, they empower B2B marketing and sales teams to create personalized content experiences to engage accounts, nurture prospects, and convert leads, without the help of IT. It’s their mission...

Events

SCN Summit: State of the Supply Chain 2023

Conference

INTERMODAL EXPO 2023

Conference

Supply Chain Knowledge Management

Webinar

Resources

resource image

SUPPLY CHAIN

Introducing the J.B. Hunt Transport Department of Supply Chain Management

Video

resource image

SUPPLY CHAIN

Introducing the J.B. Hunt Transport Department of Supply Chain Management

Video

resource image

SUPPLY CHAIN

Top 15 Supply Chain Events to Attend in 2023

Article

resource image

SUPPLY CHAIN

How does a Transportation Management System (TMS) Work?

Video

Events