Q&A with Robert Rose, Founder and Chief Strategy Officer at The Content Advisory

Media 7 | November 15, 2021

We had the opportunity to interview the data-enthusiast and the former first Chief Data Officer in Sweden, Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact and Board Member at Fidesmo, where she explored the different features of the autonomous vehicle. Read on to find out more about the Zenseact protects critical business and company information.

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Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

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Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

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Operations, Warehousing and Distribution

PR Newswire | January 26, 2024

Turbo Wholesale Tires, and two-time Stanley Cup Champions, the LA Kings have announced a powerful brand partnership. As part of the multi-year agreement, brokered by AEG Global Partnerships, Lexani Performance Tires will become an official partner of the LA Kings, reaching millions of passionate sports fans. As an official partner of the LA Kings, Lexani Performance Tires will have the unique opportunity to engage fans each week during the season as a presenting sponsor of the LA Kings "Game Preview," which will appear on the team's official social channels. Lexani Performance Tire will also benefit from in-arena signage via dasher boards and scoreboard branding during all LA Kings home games at Crypto.com Arena. "We are proud to partner with the LA Kings and their global fanbase," said Phillip Kane, CEO of Turbo Wholesale Tires. "The Kings have a strong international brand and passionate following, we look forward to introducing their supporters to Lexani Performance Tire products." Turbo Wholesale Tires has been a trusted tire supplier, leading the industry with a strong emphasis and understanding of the independent tire dealer. Turbo Wholesale Tires has evolved into a national and international supplier of its proprietary brands, Lexani Performance Tire, RBP Tires and Lionhart Tires. With nearly a million square feet of warehouse space nationwide, Turbo Wholesale Tires continues to exceed the needs of its tire customers. "We are honored to be teaming up with Lexani Performance Tires," said Josh Veilleux, senior vice president, AEG Global Partnerships. "This collaboration not only brings a renowned tire supplier into our Kings family, but also introduces new ways for our fans to interact with its brand. We look forward to the positive impact this new partnership will bring to the team, Lexani Performance Tires and our incredible community of fans."

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Operations, Sustainability, Transportation

PR Newswire | February 01, 2024

<p>Revoy, a simple and truly viable solution to decarbonize the trucking industry, today announces the launch of the Revoy EV, a simple add-on for fleets that enables an easy transition to full EV without alterations to trucks or trailers. Pioneering a new sector of commercial trucking EV solutions, Revoy's technology improves fuel efficiency from 6 - 8 mpg to 20 - 35+ mpg, representing a 70 - 90%+ reduction in emissions. Economically, adding a Revoy EV to a tractor enables companies to save thousands of dollars in fuel per truck annually, inclusive of Revoy fees.</p><p>Currently, commercial trucks and fleets account for 6.7%¹ of all of the United States' GHG emissions. Revoy is helping reduce this and propel businesses towards net zero goals. Revoy EVs are on the road today actively decarbonizing trucks, and are expanding to more areas this year.</p<p>"Trucking contributes 6.7% of all greenhouse gas emissions in the US. The current approach of wholly replacing diesel engines with batteries and electric motors is too abrupt of a transition for such a critical and underappreciated part of our economy," said Ian Rust, CEO and founder of Revoy. "EV tractors are more expensive to purchase and recharge compared to diesel, and no driver can spare the time to stop and charge for hours. Luxury passenger vehicles are not engineered to generate ROI and depreciate quickly. Making commercial vehicles the same way poses a risk to any fleet that adopts them. Revoy has engineered an electric commercial vehicle that is built as an asset first. The entire vehicle is swappable in under five minutes, so no waiting on a charge, and can operate on any trucker's existing vehicle with no modifications."</p><p>Revoy handles all infrastructure and charging, and its adaptable technology offers ease of use, saved time, low upfront costs, and ongoing fuel benefits. Revoy allows truckers to drive up to 235 miles on electric power using a 525kWh LFP battery pack.</p<p>Solving for sustainability in the trucking industry is complex, but simplicity is at the core of Revoy's innovation. Revoy's EV technology is adaptable and easy to apply to existing fleets, with the option to use as needed. The process is simple: trucks visit a Revoy swap station, where an attendant swaps the Revoy EV while the driver relaxes in the truck or shops inside.</p><p>Revoy's EV technology addresses the sustainability and competitive business needs of trucking fleets and companies committed to net zero goals through the following</p> Dramatic MPG Improvement: At 235 miles of range, Revoy can take a 6 - 8 mpg truck to 20 - 35+ mpg. At a shorter range, for example 150 miles, mpg can exceed 30 - 40 mpg. This is a transformational step change in fuel efficiency. Electric Range Extension on Electric Trucks: Revoy allows truckers to drive up to 235 miles on electric power using a 525kWh LFP battery pack, and can be "recharged" nearly instantly with a Revoy swap. Long charges or battery-destroying fast charges are no longer necessary. An 800kWh long-range version will be coming out in May 2024. No Time Wasted On The Road: Revoy electric vehicles instantly convert any diesel truck into a hybrid, easily attaching to the fifth wheel automatically. Truckers can swap at an available station for a fresh battery in less than five minutes, which is 90% faster than traditional EV charging. Fleets can share Revoy EVs based on subscription tier for immediate savings, without the risk. Zero Payload Impact: The Revoy EV has no impact on payload. Trucks encountering loads that are too heavy to accept the extra battery weight can revert to diesel in minutes by dropping the Revoy EV. Compliant with Length Laws: The Revoy EV requires no additional CDL endorsements and is compliant with all length restrictions on the national highway network. Safety Features Built Into Every Vehicle: Revoy offers intelligent auto-correction to prevent rollovers, flipping and jackknifing. The Revoy EV has an extra set of brakes to automatically engage more stopping power when driving down mountains, blind spot detection and automatic reversing with intelligent computing from a series of sensors with notifications through Revoy's mobile app. <p>Revoy was founded by Ian Rust, an innovator, founder and mechanical engineer with over 12 years of experience in clean transportation and sustainability, and is backed by YCombinator, Transition Global, and Liquid2 Ventures. The team includes over 100 years of experience from GM, Tesla, Embark Trucks, Waymo, and the European Space Agency, among others. Revoy's technology is made in the USA, FMVSS compliant, and compliant with all length and weight (bridge and GVW) regulations.</p>

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Logistics, Supply Chain, Warehousing and Distribution

SSI Schaefer | January 03, 2024

As average global temperatures rise and the demand for cold-chain storage grows worldwide, SSI Schaefer, a global leader in intralogistics and automated warehouses, is sharing best practices and key considerations on how logistics and operations managers can optimize efficiency and cost-effectiveness of cold storage warehouses. Cold storage warehouse managers -- particularly in the food and beverage industries, but also pharmaceutical distribution -- are facing the need to efficiently and effectively store, pick, retrieve, pack, and ship perishable and sensitive goods, which require special handling, monitoring, and carefully tuned environmental conditions. Yet they face additional challenges -- the cold-chain storage market is expanding, with some reports projecting a CAGR of 9% from 2023 to 2028, meaning that warehouse managers must balance surging demand for cold-stored goods with the increasing need to reduce energy costs and carbon emissions. "What we are seeing for refrigerated supply chains is this pinch -- a need to do ever more with ever less," notes Carsten Spiegelberg, Managing Director - Middle East & Africa, SSI Schaefer. "To meet the growing complexities of the industry, it's not enough to find a quick fix. Companies need material flow experts with industry know-how to consider all angles of a facility and seamlessly blend cold-chain logistics solutions with individual processes." Cold chain storage solutions Careful planning is always the first step in optimizing temperature-controlled infrastructure. To increase efficiency and cost-effectiveness of cold storage warehouses, there are several factors to consider from the beginning. Optimizing air circulation and product storage density Since different products and comestibles require different storage temperatures, cold storage warehouse temperatures can range from -34°C to 0°C, with some even reaching 21°C. However, there is often a trade-off between storage density and air flow. Selecting the right storage system that enhances the cooled air circulation while increasing the storage density in the given facility footprint is critical in the planning phase. Semi-automated solutions for cold storage space optimization Ideal for deep-freeze facilities for bulk storage in the manufacturing sector and delivering maximum space utilization, channel storage setups with semi-automated drive-in racking systems are an accessible step towards automation, offering high throughput, enhanced safety, and reduced time for workers in refrigerated facilities. Capable of following either the Last in-First Out (LIFO) or the First in-Last Out (FIFO) principle, these systems use channel vehicles like SSI Orbiter® and a corresponding docking station to store and retrieve pallets. Compared to a static, manual pallet rack system, a mobile racking storage system is an effective way to boost storage capacity in a given space -- by up to 85%, while maintaining full selectivity typically required in distribution centers. This system involves racks that move along floor rails via electric motors to create an aisle only where needed, and it offers smart lighting that only activates in occupied aisles for reducing energy consumption, as well as a night parking option that optimizes rack spacing for maximal cold air circulation. Future-ready automation systems for a seamless, cost-optimized cold chain Due to the need for cold goods to maintain strict timetables and a closed cold chain, storage systems must handle incoming goods efficiently and cope with expected and unexpected upticks in demand. The best way to systematically manage the complexities of cold-chain material flows is with a fully automated storage system that seamlessly interconnects components, such as: Pallets Automated storage & retrieval systems (ASRSs): The SSI Exyz is an automated high-density storage system with extremely high space utilization, particularly in high-bay warehouses, and it saves 25% of energy compared to conventional machines while functioning across different temperatures. Shuttle solutions: As a future-proof, fully automated channel storage option, the SSI Lift & Run Shuttle System (SLR) provides simultaneous access to multiple racks for top-tier performance and high storage density. Other storage types Shuttle solutions for layer trays: For high-volume picking of goods such as comestibles for shop deliveries, tray shuttles and conveying systems enable fully automated robotic picking or support efficient semi-automatic goods-to-person picking. Storage solutions for container, bin and carton loads: For loads of varying dimensions, scalable solutions using SSI Miniload, Flexi Shuttle or Cuby maximize storage density while accommodating specific load and performance requirements to support automatic or semi-automatic case and piece picking. Platforms for central control of refrigerated facilities Although there are various warehouse automation technologies that track material flows, issues such as coordinating multiple systems often arise and there is a clear need for centralized monitoring and control -- particularly with the complexities of refrigerated facilities. To tie all aspects of a cold storage warehouse together, end-to-end software such as WAMAS® or SAP EWM (Extended Warehouse Management) offer clear visualizations and comprehensive tools to manage processes, resources, and stock levels.

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