Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

Q&A with Sangram Vajre
Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing.

MEDIA 7: What are you passionate about?
SANGRAM VAJRE:
Three things: Lead professionally. Grow personally. Love family.

M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace?
SV: 
One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.


"Marketers who say they are going to transform their organization without support from Sales and buy-in from management fail to see success."

M7: Terminus is the leader of the account-based movement. What according to you are the common mistakes marketers make with ABM?
SV:
 Marketers who say they are going to transform their organization without support from Sales and buy-in from management fail to see success. The marketers who make a few sales people wildly successful, join campaigns to help them win deals, win their hearts and minds.

M7: Could you tell us a little bit about your podcast Flipmyfunnel? How did that idea come about?
SV:
 I was already talking to customers and amazing people in the industry and every time I would walk away with the thought that wish I recorded that conversation. Well, I just started doing that which turned into a podcast series that has now over 500 episodes and continue to rate in the top 50 business podcast.


"Terminus can quickly get a sales rep alerted when their target account is on the website which helps them prioritize which target accounts they need to spend more time with."

M7: What are some of the best indicators that a prospect is really engaged with your brand?
SV:
Visit to your website and the frequency of it. There are technologies like Terminus that can quickly get a sales rep alerted when their target account is on the website which helps them prioritize which target accounts they need to spend more time with. This could become one of the most important indicators of early success for companies in 2020.


M7: What marketing channels do you use and which ones do you see as the most promising given your target customers?
SV:
It’s always the combination that works since everyone is different but the goal is to surround them with your message on their channels so when they are ready, they think of you.


"Mature and forward thinking CMOs are starting to help their sales team win more and faster by focusing on pipeline velocity and expansion deals."

M7: What aspects of ABM do you think might change in the future?
SV:
I believe ABM is B2B. Most companies are still focused on top of the funnel. Mature and forward thinking CMOs are starting to help their sales team win more and faster by focusing on pipeline velocity and expansion deals.


M7: What is your favorite quote?
SV:
Selling is essentially transfer of feelings – Zig Ziglar.

ABOUT TERMINUS

Terminus is the leader of the account-based movement and the crucial link that connects B2B marketing and sales teams with their ideal customers. The Terminus solution arms marketing teams with an account-centric platform that delivers the intelligence and automation needed to scale ABM and revolutionize the way B2B marketing is done. Hundreds of organizations worldwide, including Salesforce, GE, Verizon, 3M and CA Technologies, turn to Terminus to more effectively target, engage and grow their best-fit accounts. Terminus offers savvy marketers the technology and proven expertise to radically improve ABM strategies and campaigns, increasing ROI and producing exceptional results. For more information, visit Terminus.

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Siemens Healthineers Selects Baxter Planning To Transform its Service Supply Chain

PR Newswire | November 03, 2023

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Supply Chain

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Business Wire | November 02, 2023

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Supply Chain

Kinaxis Welcomes ProvisionAI to Global Partner Network

Business Wire | October 27, 2023

ProvisionAI, the only provider of a patented, optimized replenishment transportation scheduling solution, has joined the Kinaxis solution extension partner program. Through this partnership, joint customers can now extend the visibility and agility gained from the Kinaxis RapidResponse® platform, and its patented concurrent technique, into their transportation scheduling needs; in effect, eliminating latency and siloes. “The combination of RapidResponse and LevelLoad from ProvisionAI means customers can combine data from their whole network with their transportation data in real time,” said Tom Moore, CEO and founder at ProvisionAI. “By understanding real-time constraints from other parts of the supply chain, customers can create the most up-to-date replenishment transportation schedule that also takes into account lane carrier costs, warehouse capacities and inventory availability. It’s a game changer in supply chain management.” Kinaxis and ProvisionAI already share several high-profile global customers including Unilever, Diageo, Baxter and Kimberly-Clark. “Our solution extension partners are vital in the Kinaxis ecosystem, bringing unique and specialized capabilities to our customers,” said Conrad Mandala, senior vice president global partner organization at Kinaxis. “We are thrilled to welcome ProvisionAI to our global partner program and very excited to about what we’ll accomplish together.” About Kinaxis Kinaxis is the global leader in modern supply chain management. We serve supply chains and the people who manage them in service of humanity. Our software is trusted by renowned global brands to provide the agility and predictability needed to navigate today’s volatility and disruption. We combine our patented concurrency technique with a human-centered approach to AI to empower businesses of all sizes to orchestrate their end-to-end supply chain network, from multi-year strategic planning through down-to-the-second execution and last-mile delivery. For more news and information, please visit kinaxis.com or follow us on LinkedIn. About ProvisionAI ProvisionAI provides global manufacturers with a transportation scheduling solution featuring optimized, capacity-constrained replenishment. LevelLoad, the flagship offering, attains long-term transportation planning objectives despite the realities of supply chain network constraints. The results include fuller loads, higher use of preferred freight carriers, and overall lower costs. Clients save millions by tendering loads early to reserve preferred carriers, filling truckloads optimally to minimize wasted capacity, improving customer order fulfillment, and ratcheting down costs. The patented technology was developed over five years by a team of logistics optimization experts that studied shippers like Unilever, Baxter, P&G, and Kimberly-Clark.

Read More

Supply Chain

Siemens Healthineers Selects Baxter Planning To Transform its Service Supply Chain

PR Newswire | November 03, 2023

Baxter Planning, the leading provider of Service Parts Management technology, today announced that Siemens Healthineers, a leading medical technology company, has selected Baxter Planning as their long-term Service Supply Chain partner. Siemens Healthineers will be leveraging Baxter Planning's BaxterPredict, an end-to-end predictive platform to support the global Service Supply Chain at Siemens Healthineers Customer Services. After an extensive evaluation, Siemens Healthineers selected Baxter Planning based on their leading Service Parts Planning solution and domain expertise. Through Baxter's advanced support system and Center of Excellence (CoE), their customers have access to professional input from the most qualified experts in the space, earning Baxter Planning the tagline, "Your Partners in Planning" and multiple industry awards. Another feature that set Baxter Planning apart for Siemens Healthineers is BaxterPredict's Total Cost Optimization capability, which enables companies to plan for low volume, intermittent demand patterns, ensuring the right mix of parts are stocked at the correct location. Healthcare Service Business is also a space where emergency situations demand partners like Siemens Healthineers to act fast, with the potential to result in excess shipping expenses. BaxterPredict's Automated Replenishment will help them minimize freight shipping costs and burn down excess inventory throughout their global Service Supply Chain with a replenishment strategy that prioritizes stocking from the smartest location. To help Siemens Healthineers reach even more of a strategic edge, Installed Based Planning can allow them to plan according to the growth or decline of their equipment base and highlight critical client contracts for enhanced coverage. With this dynamic feature, they will be able to drive better service levels and higher first-time fix rates for technician visits, improving service operations, and enhancing the customer Net-Promoter-Score. Operating in more than 70 countries, 90% of leading hospitals work with Siemens Healthineers around the globe to support their patients. With over 15,000 granted patents, Siemens Healthineers is focused on pioneering breakthroughs in healthcare and delivering world-class support to their clients. "With such a sprawling operation, our requirements can get too complicated for most planning platforms quite quickly. We needed a powerful, dynamic solution that gives us actionable insights based on a massive amount of data, and we found that in BaxterPredict", stated Klaus Rueth, Senior Vice President, Customer Service Managed Logistics, Siemens Healthineers. "BaxterPredict is becoming an industry standard in the medical technology field, which is exciting because of the huge impact medical technologies can have on individuals' lives. I believe our partnership with Siemens Healthineers will help improve healthcare as a whole and bring life-preserving efficiency to emergency situations," added Mårten Gustafsson, Chief Revenue Officer, Baxter Planning. The Baxter Planning Predictive Service Supply Chain Platform solution connects disparate workflows and teams with predictive insights that drive significant productivity gains, cost savings, and customer satisfaction. This new, predictive approach to inventory planning, demand forecasting, product-lifecycle planning, operations-workflow monitoring, reverse logistics, and customer-escalation management unlocks significant new value for Service Supply Chain organizations. About Baxter Planning Baxter Planning is the world leader in Service Parts Management technology. Global customers rely on their software to better manage their service supply chain. The company's BaxterPredict™ end-to-end predictive platform transforms Service Supply Chain management, driving cost reduction, resiliency, optimization, and end-to-end visibility control, reducing inventory, logistics, and operations costs, while helping customers improve services revenue and better manage service outcomes. Customers using Baxter Planning's software manage $11B in inventory across 35,000 locations in 120 countries. Baxter Planning is a portfolio company of Polaris Partners, a private investment firm with offices in Boston, San Francisco, and New York.

Read More

Supply Chain

Logility Enables Resilient Supply Chains with AI-first Planning

Business Wire | November 02, 2023

Logility, Inc., a leader in prescriptive supply chain planning solutions, will showcase their latest developments for optimizing supply chain performance at the 2023 Gartner Supply Chain Planning Summit in London, England 30-31, October 2023. Artificial intelligence (AI) isn’t just a buzzword, it’s a game-changer. Many planners and executives are considering how to integrate AI into their business and leverage it to increase accuracy and optimize operations, while speeding decisions that maximize performance. At booth #207, Logility experts will share how DemandAI+ is leaping beyond historical forecasting methods to provide real-time insights into the impact of changing forecast components such as promotions and product introductions. In addition, this AI-first approach considers numerous demand drivers like seasonality, social sentiment, weather, and market indices. With Generative AI built-in, DemandAI+ creates a modern, more inclusive, and intuitive planning paradigm. DemandAI+ with Generative AI is designed so that planners and executives alike can simply ask questions and gain powerful insights that enable rapid decision-making. InventoryAI+ is designed to improve insights with enhanced AI and a fresh user experience designed for today’s supply chain professional. Predictive analytics empower planners to resolve issues in real-time and achieve higher service levels while maximizing profit. As a comprehensive solution, Logility’s Digital Supply Chain Platform even provides the capability to optimize against detailed scheduling constraints and goals for each manufacturing resource with a plant. “In today’s business environment, it’s critical to have a firm grasp of demand, inventory, and supply. At the Gartner Planning Summit we will showcase how quickly and easy it is to gain new insights leveraging our configurable platform to meet business objectives and drive financial performance,” said Allan Dow, president of Logility. Logility is offering personalized demonstrations of its prescriptive solutions at the conference. Click here to schedule a meeting or visit Logility in the exhibition hall at booth #207. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. About Gartner Supply Chain Planning Summit EMEA 2023 The Gartner Supply Chain Planning Summit EMEA 2023 conference delivers must-have insights, strategies and frameworks for supply chain planning leaders to address their strategic needs within their organizations. About Logility Logility’s Digital Supply Chain Platform helps facilitate optimized demand, inventory, manufacturing, and supply plans – helping to provide executives the confidence and control to increase margins and service levels, while delivering sustainable supply chains. Designed for speed and agility, Logility’s (SaaS) cloud-based platform provides an innovative blend of artificial intelligence (AI) and predictive analytics to help deliver integrated planning and operations across the end-to-end supply chain. Our prescriptive approach drives team alignment for over 800 customers in 80 countries with prioritized outcomes that assure demonstrable value. Logility is a wholly-owned subsidiary of American Software, Inc.

Read More

Spotlight

Terminus

Terminus

Terminus is the leader of the account-based movement and the crucial link that connects B2B marketing and sales teams with their ideal customers. The Terminus solution arms marketing teams with an account-centric platform that delivers the intelligence and automation needed to scale ABM and revoluti...

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