Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

MEDIA 7 | October 17, 2019

John A. Steinert, Chief Marketing Officer at TechTarget helps bring the power of purchase intent-driven marketing and sales services to technology companies.

With a strong drive to help customers achieve their business objectives faster and bigger, John and his TechTarget team connects the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, ensuring that everybody wins.

MEDIA 7: What inspired you to get into marketing?
JOHN STEINERT: 
That’s easy. Marketing inspired me to get into marketing. I’ve always loved great communicators and the formats used in communications. As a kid during some pretty tumultuous times in American history, I was surrounded by great political, guerilla, and yes even commercial communications. Speeches, hearings, demonstrations, TV, advertisements, even album covers and t-shirts made a strong impression on me. Obviously, with the rise of the internet, long-tail video channels and social media, things have blossomed to an even more amazing level.

M7: How does TechTarget's Priority Engine™ support tech vendors to achieve their marketing and sales objectives?
JS:
 By helping companies see and interpret real buyer needs and preferences, Priority Engine first provides a relevant, permissioned basis for a marketer to intercept a buyer’s journey and then it assists users in taking very specific influencing and engagement actions. Because Priority Engine provides the actual permissioned people doing buying research, it saves tons of resource that’s commonly wasted chasing prospects who don’t have a need and leads that are actually dead ends. And because Priority Engine shares the real needs and preferences of the actual buyers with both marketing and sales when they share the platform, it enables far better conversion at every step, from funnel, to pipeline, through to renewal.


"To truly enable sellers with content, the content needs to reflect what we know about this specific buyer’s needs and preferences."

M7: What according to you is content-enabled selling and how does it help drive a buyer’s journey?
JS: There are two key pieces to content-enabled selling. The first is the content itself – what it is and how it assists the buyers in fulfilling the necessary or required steps of their buying process. The second is how we adjust our own approach in response to buyer inputs and feedback.
To truly enable sellers with content, the content needs to reflect what we know about this specific buyer’s needs and preferences. To perform better, your content needs to be more buyer-centric. This can be achieved when product marketers and sales enablement folks are consuming real purchase intent insights from Priority Engine and leveraging them into evolved content outputs.

Then there’s what I’ll call the “personalization wrapper” – how the communications that accompany the assets present and create context for that use-case relevant material. These wrapper – be they email copy, call guides, etc. must be built with an eye to the nature and the stage of the relationship at hand. Marketers and sellers alike need guidance on the proper way to do this.

It’s not as simple as “you liked this so of course you should want to buy this”. Buyers need help with both their rational business needs and their more emotional needs around both their company, their department and themselves. The “personalization wrapper” is a useful metaphor for being holistically considerate of the person and the company you are interacting with. Obviously, this is substantially more nuanced than simply recognizing what company they are from. It’s about ingesting what you can see are their expressed concerns and preferences, learning from that, and shaping your own communication in that context.

M7: What features make TechTarget's 'Data-Driven Display' drive B2B demand and accelerate sales?
JS:
 Because it’s fueled by permissioned knowledge of exactly who is performing research at any given moment, TechTarget’s data-driven display advertising can deliver higher engagement rates and higher conversion.  When used in conjunction with demand generation techniques and intelligent sales outreach, independent studies with leading 3rd parties have achieved remarkable lift across the funnel as compared to what’s available when using more generalized “intent” data.


"The biggest mistake of all that’s commonly still made in marketing is to not use prospect behavior as a critical guide."

M7: What is the biggest mistake B2B marketers make while targeting specific prospects?
JS:
There are many actions that teams continue to take because they’ve simply been tasked to take them.  There are old-school KPIs, typically focused on process outputs rather than business outcomes that perpetuate chronic under-performance. Take, for instance, a narrow focus on cost-per-lead – too often this incentivizes continued purchases of higher and higher volumes of lower and lower quality. To wean themselves off of this Catch 22, teams should work to turn their attention to down-funnel metrics like conversion-to-opportunity – measuring cost per opportunity is a much more useful predictor of pipeline yield.

But the biggest mistake of all that’s commonly still made in marketing is to not use prospect behavior as a critical guide. When marketing (and sales) energies are spread evenly over active and inactive prospects alike, energy is wasted on those who are not in-market, and that investment of time and resource is not available to increase attention on those active buying teams that should be converted. By focusing more intently on those prospects that are actually demonstrating in-market buyer’s journey behaviors, teams get far more out of their investments.

M7: How does 'Data Cleanse' assist marketers in email verification and contact record accuracy?
JS: 
Some percentage of the data coming into your database from form fills, other manual entry and so on naturally contains incompleteness, mistakes and outright falsehoods. Furthermore, people move around, both inside of companies and between them. So even once-accurate data decays amazingly fast. To counter these realities, your data practice should put into place a variety of processes that together comprise a mature “data cleanse and append” approach. In this way, you can address data quality issues at both the point of entry and over time. At TechTarget, we offer our clients cleanse and append services both directly via our Oceanos offerings and indirectly via our Priority Engine platform wherein the data goes through rigorous checks and verifications before it qualifies to be shared.


"Even once-accurate data decays amazingly fast. To counter this reality, your data practice should put into place a variety of processes that together comprise a mature “data cleanse and append” approach."

M7: When did you start working, how old were you, and what was it?
JS:
 My first stable paid position, $1.40/hr, was at age 14 pumping gas at Greene’s Exxon. I was super excited because I got to wear the striped shirt with the logo patch! I loved washing windshields and checking the oil, especially when my superior CX delivery got me a few cents in tips!


ABOUT TECHTARGET

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.

More C-Suite on deck

'We treat information as a critical business asset,' says Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact

Media 7 | November 15, 2021

We had the opportunity to interview the data-enthusiast and the former first Chief Data Officer in Sweden, Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact and Board Member at Fidesmo, where she explored the different features of the autonomous vehicle. Read on to find out more about the Zenseact protects critical business and company information.

Read More

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

Read More

'We treat information as a critical business asset,' says Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact

Media 7 | November 15, 2021

We had the opportunity to interview the data-enthusiast and the former first Chief Data Officer in Sweden, Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact and Board Member at Fidesmo, where she explored the different features of the autonomous vehicle. Read on to find out more about the Zenseact protects critical business and company information.

Read More

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

Read More

Related News

SUPPLY CHAIN

WSI Selects Metafora to Advise Transportation Technology Strategy

prnewswire | May 30, 2023

One of the largest privately held logistics companies in the U.S., Warehouse Specialists, LLC (WSI), has selected Metafora to assist with WSI's technology strategy for its brokerage and managed transportation offerings. The goal of this partnership is to further modernize and improve the WSI freight unit's technology and make better use of its data. "The technology approach for our warehouse business has been to take best-in-class software modules from a variety of vendors and tie them together to provide our customers with a truly reliable and data-rich experience. Our transportation business requires the same thing. Metafora has a unique combination of deep technology expertise, operating experience, and market knowledge. It also shares WSI's commitment to customer service. Partnering with Metafora was an easy decision," says Peter Davis, VP and General Manager of Fulfillment and Chemical for WSI. The partnership with WSI on its digital freight initiative will focus on technology selection and data strategy to support rapid growth goals and ensure consistent and top tier customer experience. "Metafora is excited to partner with WSI on this journey. They have an incredible team, an incredible reputation, and an incredible track record of delivering for their customers. Delivering our technology and industry expertise will ensure that WSI remains an industry leader in all facets of their business through this digital transformation," added Ryan Schreiber, Metafora's Chief Growth Officer. As the freight tech landscape continues to evolve, Metafora is uniquely positioned to help trucking companies, shippers, 3PLs, freight brokers, freight forwarders, and others in the transportation and supply chain industry navigate challenges and capitalize on opportunities. With a focus on technology and data-driven solutions, Metafora helps businesses achieve greater efficiency, cost savings, and customer satisfaction. About WSI Founded in 1966, WSI is one of the largest privately-held 3PLs in the U.S. Through its roughly 14 million square feet of warehousing space, asset and non-asset transportation offerings, and large rail network, WSI provides absolute supply chain reliability for customers ranging in size from the Fortune 500 to recent startups.

Read More

SUPPLY CHAIN

Infoplus Commerce and eHub Announce Partnership for Full-Suite Logistics and Supply Chain Solution

prnewswire | June 01, 2023

Infoplus Commerce and eHub, two leading providers of software in the logistics and supply chain space, join forces to offer a comprehensive solution for growth in warehousing. The partnership will provide customers with access to the best shipping rates available, a powerful WMS, and a seamless integration between the two softwares, streamlining their operations and increasing their efficiency. "Our partnership with eHub is a natural fit, and we are thrilled to offer our customers a complete end-to-end solution for their logistics and supply chain needs," said Peter Hubert, CEO of Infoplus Commerce. "With our industry-leading WMS and eHub's expertise in supply chain shipping, we are well-positioned to help our customers achieve their goals and stay ahead of the competition." The integration between the two systems will allow customers to manage their inventory, orders, and shipping from a single platform, with real-time updates and tracking information. With access to the best shipping rates, customers can save on shipping costs and increase their margins. Additionally, customers can benefit from the wealth of data available through the combined system, enabling them to make informed decisions about their operations and supply chain management. "We are excited about our partnership with Infoplus Commerce, because of the competitive advantage it will give our customers," said Wade Sleater, CEO of eHub. "Our combined knowledge of logistics and technology, and our focus on customer service and innovation, provides a complete solution for our customers to be successful with their fulfillment." About eHub eHub connects shippers with carriers, shopping carts, and marketplaces to provide flexibility and competitive advantage through a dynamic API. The eHub solutions provide businesses with cost savings and new revenue through competitive rates, responsive customer services, pre-negotiated shipping contracts, and the eHub Network. The eHub Network offers a variety of complementary advantages to merchants looking for the best 3PL value and advantages to 3PLs looking for new business opportunities.

Read More

SOFTWARE AND TECHNOLOGY

Gep uses microsoft azure openai service to enhance its procurement & supply chain software solutions

prnewswire | May 29, 2023

GEP, a leading provider of supply chain strategy, software, and services to Fortune 500 and Global 2000 enterprises worldwide, today announced the launch of a suite of solutions within GEP SOFTWARE that uses OpenAI's ChatGPT technology through Microsoft Azure OpenAI Service.This integration offers clients an intuitive interface to query data, automate processes and improve decision-making to optimize operations. "The AI capabilities from Microsoft are a giant leap forward. This integration provides our clients with a conversational-based interface that is more intuitive, allowing them to derive actionable insights and improve global procurement and supply operations like never before, unlocking new levels of efficiency and productivity," said Subhash Makhija, chief executive officer, GEP. "We're using generative AI capabilities through Microsoft Azure OpenAI Service to identify operational gaps and risks in supplier contracts and brainstorm ways to optimize procurement and value chains." "This collaboration aims to accelerate AI-driven innovation to deliver more efficient and sustainable global procurement and supply chains for our joint customers," said Alvaro Celis, vice president of ISV Sales for Microsoft. GEP SOFTWARE, used in 120 countries, is available in the Microsoft Azure Marketplace. It includes GEP SMART™, named the world's best procurement software, encompassing spend analysis, sourcing, contract management, supplier management, savings project management, catalog management, and category workbench, and GEP NEXXE™, the next-generation cloud-native supply chain unified platform. Microsoft's generative AI capabilities are incorporated into the GEP MINERVA™ suite of AI and machine learning (ML) engine enabling cross-organization data analytics and decision support. GEP SOFTWARE enables global companies to drive optimum efficiency, agility, visibility and actionable intelligence into all procurement, purchasing and supply chain functions while eliminating burdensome infrastructure and support costs to achieve maximum ROI. About GEP Software GEP Software provides award-winning digital procurement and supply chain platforms that help global enterprises become more agile, resilient, competitive and profitable. With beautifully rendered interfaces and flexible workflows, GEP provides users fresh, intuitive digital workspaces that yield extraordinary levels of user adoption and meaningful gains in team and personal productivity. GEP products capitalize on machine learning and cognitive computing, advanced data and semantic technologies, IoT, mobile and cloud technologies, and are designed to incorporate continual innovations in technology. GEP's software integrates quickly and easily with third-party and legacy systems, such as SAP, Oracle and all other major ERP and F&A software. And with superb support and service, GEP is an industry leader in customer satisfaction and loyalty. A leader in multiple Gartner Magic Quadrants, GEP's cloud-native software and digital business platforms consistently win awards and recognition from industry analysts, research firms and media outlets, including Gartner, Forrester, IDC, Procurement Leaders and Spend Matters. GEP SOFTWARE is part of Clark, NJ-based GEP — the world's leading provider of procurement and supply chain strategy, software and managed services.

Read More

SUPPLY CHAIN

WSI Selects Metafora to Advise Transportation Technology Strategy

prnewswire | May 30, 2023

One of the largest privately held logistics companies in the U.S., Warehouse Specialists, LLC (WSI), has selected Metafora to assist with WSI's technology strategy for its brokerage and managed transportation offerings. The goal of this partnership is to further modernize and improve the WSI freight unit's technology and make better use of its data. "The technology approach for our warehouse business has been to take best-in-class software modules from a variety of vendors and tie them together to provide our customers with a truly reliable and data-rich experience. Our transportation business requires the same thing. Metafora has a unique combination of deep technology expertise, operating experience, and market knowledge. It also shares WSI's commitment to customer service. Partnering with Metafora was an easy decision," says Peter Davis, VP and General Manager of Fulfillment and Chemical for WSI. The partnership with WSI on its digital freight initiative will focus on technology selection and data strategy to support rapid growth goals and ensure consistent and top tier customer experience. "Metafora is excited to partner with WSI on this journey. They have an incredible team, an incredible reputation, and an incredible track record of delivering for their customers. Delivering our technology and industry expertise will ensure that WSI remains an industry leader in all facets of their business through this digital transformation," added Ryan Schreiber, Metafora's Chief Growth Officer. As the freight tech landscape continues to evolve, Metafora is uniquely positioned to help trucking companies, shippers, 3PLs, freight brokers, freight forwarders, and others in the transportation and supply chain industry navigate challenges and capitalize on opportunities. With a focus on technology and data-driven solutions, Metafora helps businesses achieve greater efficiency, cost savings, and customer satisfaction. About WSI Founded in 1966, WSI is one of the largest privately-held 3PLs in the U.S. Through its roughly 14 million square feet of warehousing space, asset and non-asset transportation offerings, and large rail network, WSI provides absolute supply chain reliability for customers ranging in size from the Fortune 500 to recent startups.

Read More

SUPPLY CHAIN

Infoplus Commerce and eHub Announce Partnership for Full-Suite Logistics and Supply Chain Solution

prnewswire | June 01, 2023

Infoplus Commerce and eHub, two leading providers of software in the logistics and supply chain space, join forces to offer a comprehensive solution for growth in warehousing. The partnership will provide customers with access to the best shipping rates available, a powerful WMS, and a seamless integration between the two softwares, streamlining their operations and increasing their efficiency. "Our partnership with eHub is a natural fit, and we are thrilled to offer our customers a complete end-to-end solution for their logistics and supply chain needs," said Peter Hubert, CEO of Infoplus Commerce. "With our industry-leading WMS and eHub's expertise in supply chain shipping, we are well-positioned to help our customers achieve their goals and stay ahead of the competition." The integration between the two systems will allow customers to manage their inventory, orders, and shipping from a single platform, with real-time updates and tracking information. With access to the best shipping rates, customers can save on shipping costs and increase their margins. Additionally, customers can benefit from the wealth of data available through the combined system, enabling them to make informed decisions about their operations and supply chain management. "We are excited about our partnership with Infoplus Commerce, because of the competitive advantage it will give our customers," said Wade Sleater, CEO of eHub. "Our combined knowledge of logistics and technology, and our focus on customer service and innovation, provides a complete solution for our customers to be successful with their fulfillment." About eHub eHub connects shippers with carriers, shopping carts, and marketplaces to provide flexibility and competitive advantage through a dynamic API. The eHub solutions provide businesses with cost savings and new revenue through competitive rates, responsive customer services, pre-negotiated shipping contracts, and the eHub Network. The eHub Network offers a variety of complementary advantages to merchants looking for the best 3PL value and advantages to 3PLs looking for new business opportunities.

Read More

SOFTWARE AND TECHNOLOGY

Gep uses microsoft azure openai service to enhance its procurement & supply chain software solutions

prnewswire | May 29, 2023

GEP, a leading provider of supply chain strategy, software, and services to Fortune 500 and Global 2000 enterprises worldwide, today announced the launch of a suite of solutions within GEP SOFTWARE that uses OpenAI's ChatGPT technology through Microsoft Azure OpenAI Service.This integration offers clients an intuitive interface to query data, automate processes and improve decision-making to optimize operations. "The AI capabilities from Microsoft are a giant leap forward. This integration provides our clients with a conversational-based interface that is more intuitive, allowing them to derive actionable insights and improve global procurement and supply operations like never before, unlocking new levels of efficiency and productivity," said Subhash Makhija, chief executive officer, GEP. "We're using generative AI capabilities through Microsoft Azure OpenAI Service to identify operational gaps and risks in supplier contracts and brainstorm ways to optimize procurement and value chains." "This collaboration aims to accelerate AI-driven innovation to deliver more efficient and sustainable global procurement and supply chains for our joint customers," said Alvaro Celis, vice president of ISV Sales for Microsoft. GEP SOFTWARE, used in 120 countries, is available in the Microsoft Azure Marketplace. It includes GEP SMART™, named the world's best procurement software, encompassing spend analysis, sourcing, contract management, supplier management, savings project management, catalog management, and category workbench, and GEP NEXXE™, the next-generation cloud-native supply chain unified platform. Microsoft's generative AI capabilities are incorporated into the GEP MINERVA™ suite of AI and machine learning (ML) engine enabling cross-organization data analytics and decision support. GEP SOFTWARE enables global companies to drive optimum efficiency, agility, visibility and actionable intelligence into all procurement, purchasing and supply chain functions while eliminating burdensome infrastructure and support costs to achieve maximum ROI. About GEP Software GEP Software provides award-winning digital procurement and supply chain platforms that help global enterprises become more agile, resilient, competitive and profitable. With beautifully rendered interfaces and flexible workflows, GEP provides users fresh, intuitive digital workspaces that yield extraordinary levels of user adoption and meaningful gains in team and personal productivity. GEP products capitalize on machine learning and cognitive computing, advanced data and semantic technologies, IoT, mobile and cloud technologies, and are designed to incorporate continual innovations in technology. GEP's software integrates quickly and easily with third-party and legacy systems, such as SAP, Oracle and all other major ERP and F&A software. And with superb support and service, GEP is an industry leader in customer satisfaction and loyalty. A leader in multiple Gartner Magic Quadrants, GEP's cloud-native software and digital business platforms consistently win awards and recognition from industry analysts, research firms and media outlets, including Gartner, Forrester, IDC, Procurement Leaders and Spend Matters. GEP SOFTWARE is part of Clark, NJ-based GEP — the world's leading provider of procurement and supply chain strategy, software and managed services.

Read More

Spotlight

TechTarget

TechTarget

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget a...

Events

Resources