Q&A with Paige O'Neill, CMO at Sitecore

MEDIA 7 | May 19, 2019

Paige O'Neill, CMO of Sitecore is an experienced, data-driven B2B marketer with enterprise and mid-market SaaS experience that ranges from Fortune 100 to late stage startups and stages in between. Her career graph uniquely combines extensive product marketing and PR / communications backgrounds resulting in an adeptness at creating brand stories and differentiated positioning. 

In this thought-provoking Q&A with MEDIA 7, Paige shares her journey into the field of marketing and her unrelenting zest for technology.

MEDIA 7: What inspired you to get into Marketing?
PAIGE O'NEILL:
 My journey started when I was a Ph.D. student at New York University, and I thought I was on the road to become a college professor, but one day I had an interview at a high-tech PR firm for a part time job. The enthusiasm for technology at that agency changed the course of my life. I felt enamored with everything I heard about “PR” – even though at the time I didn’t even know what it actually was – so I dropped out of the Ph.D. program and started a career working for IBM’s PR agency. I loved technology communications, but wanted to tackle messaging from a more technical perspective, which led to my interest in product marketing. The transition from technology public relations to a product marketing role wasn’t an easy one. It’s an uncommon trajectory and there wasn’t a precedent at the company I worked for at the time, so I had to build my own path. In the end, I hustled to prove that I could leverage the skills I learned through my communications-focused position and translate them to a more product-focused role. It took persistence to prove that point.

"Success for marketers is defined by the ability to deliver experiences that are aware and adaptive to individual customers’ specific needs, in a way that is seamless to the end-user."



M7: What is your favourite part of working at Sitecore?
PN:
I love working with organizations during times of change, and there’s a lot of that going on at Sitecore. We are in the midst of a complete marketing transformation at Sitecore that starts with our top-level messaging, augmenting those messages more towards the marketing department. We are doing this through a new visual identity and branding, an expansion of our demand generation function (which is scaling to map to new personas and go-to-market areas), and, finally, a complete digital transformation leveraging Sitecore’s technology to build a new version of our website and align our digital channels to the customer journey. It’s truly a thrill to be a part of.


"Consumers’ expectations outpace companies’ abilities; most organizations are still early in their efforts to transform the business for a digital world."



M7: What do you consider the biggest challenges for a CMO these days?
PN:
 Marketers have had to accept a heavy truth: it is up to consumers, not them, to decide when, where, and how to engage with their company. Success for marketers is defined by the ability to deliver experiences that are aware and adaptive to individual customers’ specific needs, in a way that is seamless to the end-user. In many cases, though, consumers’ expectations outpace companies’ abilities; most organizations are still early in their efforts to transform the business for a digital world. Getting there will take an investment in technology, and we’ll see marketers rely more on things like channel-agnostic services, machine learning capabilities, and data management systems. But marketers are also going to have to rethink their people and processes, so they have the right training and organizational design to make sure they can leverage the power of those technology investments.


"Marketers have to rethink their people and processes, so they have the right training and organizational design to make sure they can leverage the power of technology investments."



M7: The past year has seen Sitecore hiring four women in executive leadership roles. Is the gap between the number of men and women at Sitecore shrinking? How do you see it?
PN: 
Our CEO, Mark Frost, has always had a passion for diversity and bringing women into senior roles, and it’s been great to see him implement his proactive approach to inclusive hiring at Sitecore. As a result, diversity representation is definitely on the upswing - although we prefer to think of it as more than just a numbers game. Rather than having a quota for female hires, we focus on setting benchmarks that will ensure an equal representation of potential candidates for any position. We’re also taking a top down/bottom up approach to ensure that leadership is setting the right example, while every department is just as engaged in diversity practices.

M7: Knowing what you know now, what advice would you give your younger self?
PN: 
Speak up! Articulate your professional goals and don’t wait for someone to notice you and hope they will give you an opportunity. There’s no way for those around you to know what you want, if you don’t vocalize it. I think a lot of time women in particular think if they work hard, someone will notice them, they will earn that promotion or be selected for that exciting opportunity, but I know from personal experience that making your career ambitions known, can pay dividends.

ABOUT SITECORE

Sitecore is the global leader in digital experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal––have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue. Visit Sitecore to know more.

More C-Suite on deck

'We treat information as a critical business asset,' says Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact

Media 7 | November 15, 2021

We had the opportunity to interview the data-enthusiast and the former first Chief Data Officer in Sweden, Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact and Board Member at Fidesmo, where she explored the different features of the autonomous vehicle. Read on to find out more about the Zenseact protects critical business and company information.

Read More

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

Read More

'We treat information as a critical business asset,' says Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact

Media 7 | November 15, 2021

We had the opportunity to interview the data-enthusiast and the former first Chief Data Officer in Sweden, Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact and Board Member at Fidesmo, where she explored the different features of the autonomous vehicle. Read on to find out more about the Zenseact protects critical business and company information.

Read More

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

Read More

Related News

Supply Chain

Interos Multi-tier Catastrophic Risk Enhances Supply Chain Resilience

Interos | September 22, 2023

Interos, the AI-first operational resilience company, has introduced an innovative solution, Catastrophic Risk visualization and monitoring. This technology takes a proactive approach to supply chain resilience by allowing organizations to pre-plan months in advance, strategically mitigating the potential impact of a wide range of catastrophic risks, from hurricanes and wildfires to grid failures and disease outbreaks. This significant announcement from Interos comes at a pivotal moment, marked by an alarming increase in climate-related disasters, resulting in substantial financial losses and human impact. In the United States and globally, 23 billion-dollar disasters total $57.6 billion in losses, as reported by NOAA. Interos' groundbreaking technology addresses the financial aspect and aims to protect lives by shifting enterprises from lagging to leading indicators. It provides early assessments of suppliers exposed to various hazards, including weather patterns, climate fluctuations, communication vulnerabilities, infrastructure challenges, and healthcare capacity constraints. By combining immediate and seasonal hazard intelligence, businesses can proactively detect and prevent seasonal disruptions and disaster-related issues within their extensive supply chains. This innovative solution establishes Interos as a key player in enhancing supply chain resilience and mitigating unanticipated disruptions. Jennifer Bisceglie, Interos Founder & CEO at Interos, said, "Leaders throughout industries recognize the need to take control of risk in an environment where resilience delivers competitive advantage. If you think about large-scale, multi-year programs, enterprises need the ability to project where things are going with respect to weather, inflation, energy crisis and other trends to make better-informed business decisions based on impact to their supply chains ongoing operations." [Source – Cision PR Newswire] Organizations lacking sub-tier supplier visibility face substantial financial consequences, incurring a collective annual loss of $45 million due to delayed catastrophe response. This figure rises to $82 million, encompassing multifaceted supplier risk factors. Interos' recent report highlights a 33% increase in disruptions since 2022, spurring enterprises to prioritize early preparedness and crisis mitigation, potentially saving $37 million annually. Interos' technology reshapes supply chain risk management by integrating proactive resilience measures, expediting critical supplier processes and ensuring comprehensive risk management at scale. Through the continuous mapping and monitoring capabilities offered by Interos, enterprises can proactively and effectively navigate the complexities of risk, ensuring supply chain resilience is upheld at both speed and scale. Interos' transformative technology equips organizations with the tools to safeguard their supply chains in an increasingly intricate and interdependent risk environment. About Interos Interos is an AI-driven operational resilience company dedicated to helping clients attain Resilience by Design. Leveraging innovative scoring and relationship discovery technologies, Interos empowers customers to streamline risk assessment, detection, and response. As the world's inaugural and sole automated supplier resilience platform, Interos excels in the comprehensive mapping and monitoring of physical and digital supply chains on a grand scale. This proactive approach safeguards organizations against a spectrum of threats, encompassing regulatory violations, unethical labor practices, cyber threats, financial instability, catastrophes, and other systemic vulnerabilities.

Read More

Supply Chain

Pitney Bowes Unveils Flexible Logistics Solutions at Parcel Forum '23

Pitney Bowes | September 15, 2023

Pitney Bowes showcased innovative digital and physical shipping solutions at Parcel Forum 2023. The suite includes PitneyShip Pro, PitneyShip Cube, ParcelPoint Smart Lockers, and SendPro Enterprise, aimed at streamlining logistics and enhancing efficiency. Tailored solutions, including Returns, Cross-Border, Designed Delivery, and Fulfillment, were unveiled, meeting unique business requirements. Pitney Bowes reaffirmed its commitment to revolutionizing shipping and mailing solutions for modern businesses, optimizing logistics and customer experiences. Pitney Bowes, a global leader in mailing and shipping, showcased its cutting-edge solutions at Parcel Forum 2023. The company exhibited its solutions at booth #918 of the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee, from September 11 to 13. Vijay Ramachandran, VP of Enablement and Experience at Pitney Bowes, presented on the topic of how online shopper expectations are changing. Pitney Bowes addresses the evolving expectations of online shoppers and offers its solutions to explore at booth #918. Pitney Bowes has unveiled a suite of innovative digital and physical shipping solutions at booth #918 to enhance business operations. PitneyShip Pro: This cloud-based solution streamlines shipping label creation and postage printing across your organization, enabling location-independent functionality. PitneyShip Cube: Pioneering as the first of its kind, the Cube is an all-in-one Wi-Fi-enabled thermal shipping label printer with an integrated scale, optimizing shipping processes. ParcelPointTM Smart Lockers: These smart parcel lockers revolutionize inbound package handling, offering flexibility, enhanced security, and unparalleled convenience. SendPro Enterprise: Pitney Bowes' advanced shipping management software consolidates carriers, services, label generation, and tracking within a single scalable platform. Gregg Zegras, President and EVP of Global Ecommerce, mentioned, For over a century, Pitney Bowes has helped clients reduce complexity out of their mailing. Today, we help our clients work smarter and make shipping and logistics easier with our suite of modular services such as Designed Delivery, Designed Return, Design Cross-Border and Designed Fulfillment. [Source – Cision PR Newswire] It encompasses Designed Returns, Designed Delivery, Designed Cross-Border, and Designed Fulfillment, showcasing tailored ecommerce logistics solutions crafted through consultative engagements, proprietary BOXtools market analytics, and data-driven network modeling to align with each client's unique business requirements. Pitney Bowes' presence at Parcel Forum established its commitment to advancing shipping and mailing solutions for businesses in an ever-evolving ecommerce market. These offerings reflect the company's dedication to addressing the dynamic needs of modern commerce. By exhibiting these cutting-edge solutions at Parcel Forum, Pitney Bowes is reaffirming its commitment to shaping the future of shipping and mailing for businesses. With an array of innovative tools and software, the company empowers organizations to streamline their shipping processes, enhance customer experiences, and optimize logistics operations.

Read More

Freight, Supply Chain

Echo Global Logistics Streamlines Freight Booking Using EchoDrive

Echo Global Logistics | September 13, 2023

Chicago-based Echo Global Logistics, Inc., has introduced automated carrier negotiations to its online carrier platform, EchoDrive. This new feature enables carriers to bid on available loads and receive instant notifications of acceptance or counteroffers, streamlining the freight booking process. Dave Menzel, President and COO at Echo, stated, Echo continues to pursue innovative transportation technology with our automated carrier negotiation system. This new process, combined with our advanced load-matching algorithm, allows carriers to now find available freight and book it in an automated manner within seconds, eliminating inefficiencies associated with the time carriers spend gaining access to freight. [Source: PR News Wire] Jay Gustafson, EVP of Brokerage Operations, highlighted the real-time feedback provided to carriers and the seamless booking experience powered by algorithmic intelligence. Echo's automated negotiation system enables dispatchers to digitally book available shipments even if the listed price doesn't align. The platform swiftly evaluates carrier bids using a unique algorithm and responds with automated acceptances, counteroffers, or rejections. This feature operates through EchoDrive, the web portal offering real-time load access for carriers. EchoDrive's algorithm determines bid acceptance thresholds, ensuring swift responses. This feature enhances efficiency for carriers using Echo's web portal. Echo Global Logistics is a Fortune 1000 provider of transportation and supply chain management services, leveraging technology to simplify transportation management for clients. EchoDrive enhances freight booking efficiency by enabling automated carrier negotiations. It saves time, improves the supply chain, and provides real-time insights. However, reliance on algorithms may not always align with market conditions or carrier needs, and rapid automation may reduce personal interactions. Technical glitches are also a potential risk. About Echo Global Logistics Echo Global Logistics, Inc. is a leading provider of technology-enabled transportation and supply chain management services. With its headquarters in Chicago and more than 30 offices nationwide, Echo offers a range of services, including freight brokerage, managed transportation solutions for all major modes such as truckload, partial truckload, LTL, intermodal, temperature-controlled shipping, warehousing, and expedited services. Echo's proprietary web-based and mobile app technology compiles and analyzes data from a network of over 40,000 transportation providers. This technology helps its 35,000 clients simplify the critical tasks involved in transportation management. Echo has been named one of Newsweek's Most Trusted Companies in America.

Read More

Supply Chain

Interos Multi-tier Catastrophic Risk Enhances Supply Chain Resilience

Interos | September 22, 2023

Interos, the AI-first operational resilience company, has introduced an innovative solution, Catastrophic Risk visualization and monitoring. This technology takes a proactive approach to supply chain resilience by allowing organizations to pre-plan months in advance, strategically mitigating the potential impact of a wide range of catastrophic risks, from hurricanes and wildfires to grid failures and disease outbreaks. This significant announcement from Interos comes at a pivotal moment, marked by an alarming increase in climate-related disasters, resulting in substantial financial losses and human impact. In the United States and globally, 23 billion-dollar disasters total $57.6 billion in losses, as reported by NOAA. Interos' groundbreaking technology addresses the financial aspect and aims to protect lives by shifting enterprises from lagging to leading indicators. It provides early assessments of suppliers exposed to various hazards, including weather patterns, climate fluctuations, communication vulnerabilities, infrastructure challenges, and healthcare capacity constraints. By combining immediate and seasonal hazard intelligence, businesses can proactively detect and prevent seasonal disruptions and disaster-related issues within their extensive supply chains. This innovative solution establishes Interos as a key player in enhancing supply chain resilience and mitigating unanticipated disruptions. Jennifer Bisceglie, Interos Founder & CEO at Interos, said, "Leaders throughout industries recognize the need to take control of risk in an environment where resilience delivers competitive advantage. If you think about large-scale, multi-year programs, enterprises need the ability to project where things are going with respect to weather, inflation, energy crisis and other trends to make better-informed business decisions based on impact to their supply chains ongoing operations." [Source – Cision PR Newswire] Organizations lacking sub-tier supplier visibility face substantial financial consequences, incurring a collective annual loss of $45 million due to delayed catastrophe response. This figure rises to $82 million, encompassing multifaceted supplier risk factors. Interos' recent report highlights a 33% increase in disruptions since 2022, spurring enterprises to prioritize early preparedness and crisis mitigation, potentially saving $37 million annually. Interos' technology reshapes supply chain risk management by integrating proactive resilience measures, expediting critical supplier processes and ensuring comprehensive risk management at scale. Through the continuous mapping and monitoring capabilities offered by Interos, enterprises can proactively and effectively navigate the complexities of risk, ensuring supply chain resilience is upheld at both speed and scale. Interos' transformative technology equips organizations with the tools to safeguard their supply chains in an increasingly intricate and interdependent risk environment. About Interos Interos is an AI-driven operational resilience company dedicated to helping clients attain Resilience by Design. Leveraging innovative scoring and relationship discovery technologies, Interos empowers customers to streamline risk assessment, detection, and response. As the world's inaugural and sole automated supplier resilience platform, Interos excels in the comprehensive mapping and monitoring of physical and digital supply chains on a grand scale. This proactive approach safeguards organizations against a spectrum of threats, encompassing regulatory violations, unethical labor practices, cyber threats, financial instability, catastrophes, and other systemic vulnerabilities.

Read More

Supply Chain

Pitney Bowes Unveils Flexible Logistics Solutions at Parcel Forum '23

Pitney Bowes | September 15, 2023

Pitney Bowes showcased innovative digital and physical shipping solutions at Parcel Forum 2023. The suite includes PitneyShip Pro, PitneyShip Cube, ParcelPoint Smart Lockers, and SendPro Enterprise, aimed at streamlining logistics and enhancing efficiency. Tailored solutions, including Returns, Cross-Border, Designed Delivery, and Fulfillment, were unveiled, meeting unique business requirements. Pitney Bowes reaffirmed its commitment to revolutionizing shipping and mailing solutions for modern businesses, optimizing logistics and customer experiences. Pitney Bowes, a global leader in mailing and shipping, showcased its cutting-edge solutions at Parcel Forum 2023. The company exhibited its solutions at booth #918 of the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee, from September 11 to 13. Vijay Ramachandran, VP of Enablement and Experience at Pitney Bowes, presented on the topic of how online shopper expectations are changing. Pitney Bowes addresses the evolving expectations of online shoppers and offers its solutions to explore at booth #918. Pitney Bowes has unveiled a suite of innovative digital and physical shipping solutions at booth #918 to enhance business operations. PitneyShip Pro: This cloud-based solution streamlines shipping label creation and postage printing across your organization, enabling location-independent functionality. PitneyShip Cube: Pioneering as the first of its kind, the Cube is an all-in-one Wi-Fi-enabled thermal shipping label printer with an integrated scale, optimizing shipping processes. ParcelPointTM Smart Lockers: These smart parcel lockers revolutionize inbound package handling, offering flexibility, enhanced security, and unparalleled convenience. SendPro Enterprise: Pitney Bowes' advanced shipping management software consolidates carriers, services, label generation, and tracking within a single scalable platform. Gregg Zegras, President and EVP of Global Ecommerce, mentioned, For over a century, Pitney Bowes has helped clients reduce complexity out of their mailing. Today, we help our clients work smarter and make shipping and logistics easier with our suite of modular services such as Designed Delivery, Designed Return, Design Cross-Border and Designed Fulfillment. [Source – Cision PR Newswire] It encompasses Designed Returns, Designed Delivery, Designed Cross-Border, and Designed Fulfillment, showcasing tailored ecommerce logistics solutions crafted through consultative engagements, proprietary BOXtools market analytics, and data-driven network modeling to align with each client's unique business requirements. Pitney Bowes' presence at Parcel Forum established its commitment to advancing shipping and mailing solutions for businesses in an ever-evolving ecommerce market. These offerings reflect the company's dedication to addressing the dynamic needs of modern commerce. By exhibiting these cutting-edge solutions at Parcel Forum, Pitney Bowes is reaffirming its commitment to shaping the future of shipping and mailing for businesses. With an array of innovative tools and software, the company empowers organizations to streamline their shipping processes, enhance customer experiences, and optimize logistics operations.

Read More

Freight, Supply Chain

Echo Global Logistics Streamlines Freight Booking Using EchoDrive

Echo Global Logistics | September 13, 2023

Chicago-based Echo Global Logistics, Inc., has introduced automated carrier negotiations to its online carrier platform, EchoDrive. This new feature enables carriers to bid on available loads and receive instant notifications of acceptance or counteroffers, streamlining the freight booking process. Dave Menzel, President and COO at Echo, stated, Echo continues to pursue innovative transportation technology with our automated carrier negotiation system. This new process, combined with our advanced load-matching algorithm, allows carriers to now find available freight and book it in an automated manner within seconds, eliminating inefficiencies associated with the time carriers spend gaining access to freight. [Source: PR News Wire] Jay Gustafson, EVP of Brokerage Operations, highlighted the real-time feedback provided to carriers and the seamless booking experience powered by algorithmic intelligence. Echo's automated negotiation system enables dispatchers to digitally book available shipments even if the listed price doesn't align. The platform swiftly evaluates carrier bids using a unique algorithm and responds with automated acceptances, counteroffers, or rejections. This feature operates through EchoDrive, the web portal offering real-time load access for carriers. EchoDrive's algorithm determines bid acceptance thresholds, ensuring swift responses. This feature enhances efficiency for carriers using Echo's web portal. Echo Global Logistics is a Fortune 1000 provider of transportation and supply chain management services, leveraging technology to simplify transportation management for clients. EchoDrive enhances freight booking efficiency by enabling automated carrier negotiations. It saves time, improves the supply chain, and provides real-time insights. However, reliance on algorithms may not always align with market conditions or carrier needs, and rapid automation may reduce personal interactions. Technical glitches are also a potential risk. About Echo Global Logistics Echo Global Logistics, Inc. is a leading provider of technology-enabled transportation and supply chain management services. With its headquarters in Chicago and more than 30 offices nationwide, Echo offers a range of services, including freight brokerage, managed transportation solutions for all major modes such as truckload, partial truckload, LTL, intermodal, temperature-controlled shipping, warehousing, and expedited services. Echo's proprietary web-based and mobile app technology compiles and analyzes data from a network of over 40,000 transportation providers. This technology helps its 35,000 clients simplify the critical tasks involved in transportation management. Echo has been named one of Newsweek's Most Trusted Companies in America.

Read More