Q&A with Paige O'Neill, CMO at Sitecore

Media 7 | November 15, 2021

We had the opportunity to interview the data-enthusiast and the former first Chief Data Officer in Sweden, Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact and Board Member at Fidesmo, where she explored the different features of the autonomous vehicle. Read on to find out more about the Zenseact protects critical business and company information.

Read More

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

Read More

SUPPLY CHAIN

DHL SUPPLY CHAIN | September 28, 2022

Locus Robotics, the leader in autonomous mobile robots (AMR) for fulfillment warehouses, announces the expansion of their partnership with DHL Supply Chain, the contract logistics leader within Deutsche Post DHL Group. The extended partnership includes the deployment Locus autonomous mobile robots (AMRs) at DHL Supply Chain's Canal Winchester and Lockbourne, Ohio fulfillment centers to support high-volume order fulfillment for global clothing retailer customer, Carhartt. Locus's growing relationship with DHL Supply Chain further emphasizes the increasing demand for warehouse automation to support fast-growing retail brands such as Carhartt, said Rick Faulk, CEO, Locus Robotics. "Locus's flexibility, seamless scalability, and fast ROI has been a proven approach that enables DHL to consistently meet and exceed their customers' expectations, especially as we head into the peak season. DHL Supply Chain's ongoing implementation of Locus's innovative AMR technology ensures that DHL fulfillment center operations are optimized to meet rapidly increasing volumes and seasonal peakswhile also helping to control operating and labor costs. LocusBots optimize worker productivity in the order fulfillment process by decreasing walking time and improving worker ergonomics and workplace quality. "Implementing Locus has quickly proven to be an ideal choice to deliver high productivity, letting us fulfill orders at a record pace, Locus's ease of use and fast training has also helped us with recruiting and retaining employees and seasonal workers. So, all the way around, there are some real competitive advantages." -Tony Gariety, Vice President Distribution Operations, Carhartt. Since 2017, DHL Supply Chain North America and Locus Robotics have partnered to support piece picking order fulfillment in warehouses for a range of retail and healthcare brands. LocusBots navigate autonomously through the warehouse and collaborate closely and safely with associates to improve order picking productivity and throughput efficiency. They can be flexibly and seamlessly deployed as demand changes, supporting a diverse range of picking strategies and workflows. ` As the supply chain and logistics industry has rapidly transformed, we have developed an accelerated digitization program, which aims to identify, nurture and deploy innovative technology solutions at scale," said Tim Dolcich, Director of Engineering, DHL Supply Chain. Locus has been a trusted partner in providing solutions that challenge how we do business and improve customer outcomes. About Locus Robotics Locus Robotics' revolutionary, multi–bot solution incorporates powerful and intelligent autonomous mobile robots that operate collaboratively with human workers to dramatically improve piece–handling productivity 2–3x, with less labor compared to traditional piece handling systems. Locus helps retailers, 3PLs and specialty warehouses efficiently meet – and exceed – the increasingly complex and demanding requirements of fulfillment environments. Easily integrating into existing warehouse infrastructures without disrupting workflows, Locus transforms productivity without transforming the warehouse. For more information, visit www.locusrobotics.com. DHL – The logistics company for the world DHL is the leading global brand in the logistics industry. Our DHL family of divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 350,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, energy, automotive and retail, a proven commitment to corporate responsibility and an unrivalled presence in developing markets, DHL is decisively positioned as "The logistics company for the world".

Read More

FREIGHT

Telegraph | September 27, 2022

Telegraph, a Chicago-based startup building next-generation software for the freight rail industry, and Watco, a highly diversified transportation company, recently announced their new collaboration. The combination of Watco's decades of rail logistics experience and Telegraph software is helping shippers solve their toughest logistics challenges, especially rail transportation. The enhanced technology provides customers visibility of their railcars beyond Watco facilities or tracks. "We recognized a distinct need for software designed for the rail-centric supply chain,The industry presents unique challenges that this collaboration allows us to address. Together, we're making rail a more compelling option for shippers." -Telegraph co-founder Shachar Astor. Telegraph helps railroads, shippers, logistics providers, and railcar lessors work more efficiently via a singular platform. The company uplevels the consumer experience, making it easier for businesses to incorporate rail into their procurement and execution processes. Telegraph's tool helps us be more effective and efficient so we can focus on solving common rail issues for our customers. It is quick, it is easy, it is powerful," said Watco Vice President of Logistics Sales Michelle Bowling. "We help our customers keep their freight moving and provide cost-saving opportunities such as rate negotiations and demurrage risk mitigation. Telegraph provides exceptional predictability and visibility for carload and intermodal shipments. Leveraging EDI, API, and telematics integrations, the platform delivers best-in-class forecastability and pipeline management. To date, the company has saved customers thousands of hours in manual work and millions of dollars in accessorial charges. It's a pleasure to build alongside the team at Watco. Both organizations share an operational grit and customer focus that has unlocked immense value. We're excited about our shared pursuit of making it easier for everyone to incorporate rail into their supply chain, added Telegraph CEO Harris Ligon. About Telegraph Telegraph provides a cloud-based operating system for railroads, shippers, logistics service providers, and railcar leasing companies. With an innovative platform that provides price transparency, shipment visibility, and proactive business intelligence, Telegraph empowers customers and makes shipping by rail easier and more effective. For details, visit www.telegraph.io About Watco Watco is a leading transportation service and logistics company that provides transportation, material handling and warehousing, logistics, railcar repair, and design and development for customers throughout North America and Australia. For details, visit www.watco.com

Read More

SOFTWARE AND TECHNOLOGY,SUPPLY CHAIN

Eclypsium | October 06, 2022

Eclypsium® announced it has raised $25 million in Series B financing led by Ten Eleven Ventures, the original cybersecurity-focused, global, stage-agnostic investment firm. Global Brain's KDDI Open Innovation Fund (KOIF) and J-Ventures are also participating investors in the round. New investors are joined in the round by prior lead investors Andreessen Horowitz and Madrona Venture Group, and existing investors Alumni Ventures, AV8 Ventures, Intel Capital, Mindset Ventures, Oregon Venture Fund (OVF), Translink Capital and Ubiquity Ventures. This brings the company’s total funding to $50 million. Eclypsium also welcomes Alex Doll, Ten Eleven’s co-founder, to its Board of Directors.Eclypsium will use the Series B capital to expand its product capabilities to help its enterprise and public sector customers secure and ensure integrity of hardware, firmware and the software supply chain, further accelerate enterprise and Federal sales momentum, and continue to foster its leadership in supply chain security research. Recent reports indicate that 80% of organizations experienced a cyberattack due to vulnerabilities in their supply chain. Supply chain attacks were up more than 100% year-over-year in 2021. Government agencies globally are increasingly issuing warnings and mandates such as the White House OMB memorandum on enhancing supply chain security. Device software and firmware has emerged as the leading source and accounts for almost a quarter of Known Exploited Vulnerabilities published by the Cybersecurity and Infrastructure Security Agency (CISA). Eclypsium solves a critical and often overlooked dimension of the cybersecurity puzzle - ensuring every device is continuously protected against supply chain risk," commented new lead investor Alex Doll of Ten Eleven Ventures. "While device security was historically more controllable by the original device manufacturer, today's complex supply chain and reliance on third-party software and componentry have exponentially expanded the attack surface. Eclypsium has entered the market at the perfect time to address these complexities with its comprehensive solution. We are proud to join the forward-looking investors already backing them in their important mission. Eclypsium also announced the addition of Alex Doll to its Board of Directors. As Co-Founder and Managing General Partner of cybersecurity speciality Ten Eleven Ventures and former Co-Founder of PGP Corp. (acquired by Symantec), Mr. Doll brings many years of experience in leading and growing cybersecurity companies to help guide Eclypsium in its next phase of growth. Since Eclypsium’s Series A round, the company has increased headcount by 5x, achieved 35x growth in annual recurring revenue and expanded its customer base by 13x. In addition to these achievements, Eclypsium has also: Appointed multiple industry leaders to its executive team across sales, engineering, marketing, and research Won multiple prestigious awards including the Gartner Cool Vendor, CNBC Upstart 100, and Fast Company Most Innovative Security Companies awards Discovered industry-wide risks in the supply chains of major equipment manufacturers across enterprise laptops, servers, PC firmware, and critical device software. Been added to CISA’s Continuous Diagnostics and Mitigation as the only supply chain security solution for enterprise hardware and firmware. “The complexity and dependency on global supply chains of critical hardware and software has created an attractive and rapidly growing playing field for threat actors, whose goal is to achieve maximum detrimental impact, across as many organizations at once. As such, we are seeing a shift in focus as organizations evaluate their defense approaches and move towards the zero trust principle in protecting their devices and supply chains, We look forward to partnering with our new investors as we continue to educate and equip organizations with the knowledge and tools to defend their device fleets and supply chains. This investment will further expand our footprint as the leading provider of a comprehensive platform securing critical hardware, firmware and software in organizations’ supply chains.” -Yuriy Bulygin, CEO and Co-Founder of Eclypsium ABOUT ECLYPSIUM Eclypsium’s cloud-based platform provides digital supply chain security for critical hardware, firmware and software. Eclypsium defends enterprises and government agencies from the deep implants and exploits that have become the vector of choice for modern adversaries. For more information, visit eclypsium.com.

Read More