Q&A with Paige O'Neill, CMO at Sitecore

MEDIA 7 | May 19, 2019

Paige O'Neill, CMO of Sitecore is an experienced, data-driven B2B marketer with enterprise and mid-market SaaS experience that ranges from Fortune 100 to late stage startups and stages in between. Her career graph uniquely combines extensive product marketing and PR / communications backgrounds resulting in an adeptness at creating brand stories and differentiated positioning. 

In this thought-provoking Q&A with MEDIA 7, Paige shares her journey into the field of marketing and her unrelenting zest for technology.

MEDIA 7: What inspired you to get into Marketing?
PAIGE O'NEILL:
 My journey started when I was a Ph.D. student at New York University, and I thought I was on the road to become a college professor, but one day I had an interview at a high-tech PR firm for a part time job. The enthusiasm for technology at that agency changed the course of my life. I felt enamored with everything I heard about “PR” – even though at the time I didn’t even know what it actually was – so I dropped out of the Ph.D. program and started a career working for IBM’s PR agency. I loved technology communications, but wanted to tackle messaging from a more technical perspective, which led to my interest in product marketing. The transition from technology public relations to a product marketing role wasn’t an easy one. It’s an uncommon trajectory and there wasn’t a precedent at the company I worked for at the time, so I had to build my own path. In the end, I hustled to prove that I could leverage the skills I learned through my communications-focused position and translate them to a more product-focused role. It took persistence to prove that point.

"Success for marketers is defined by the ability to deliver experiences that are aware and adaptive to individual customers’ specific needs, in a way that is seamless to the end-user."



M7: What is your favourite part of working at Sitecore?
PN:
I love working with organizations during times of change, and there’s a lot of that going on at Sitecore. We are in the midst of a complete marketing transformation at Sitecore that starts with our top-level messaging, augmenting those messages more towards the marketing department. We are doing this through a new visual identity and branding, an expansion of our demand generation function (which is scaling to map to new personas and go-to-market areas), and, finally, a complete digital transformation leveraging Sitecore’s technology to build a new version of our website and align our digital channels to the customer journey. It’s truly a thrill to be a part of.


"Consumers’ expectations outpace companies’ abilities; most organizations are still early in their efforts to transform the business for a digital world."



M7: What do you consider the biggest challenges for a CMO these days?
PN:
 Marketers have had to accept a heavy truth: it is up to consumers, not them, to decide when, where, and how to engage with their company. Success for marketers is defined by the ability to deliver experiences that are aware and adaptive to individual customers’ specific needs, in a way that is seamless to the end-user. In many cases, though, consumers’ expectations outpace companies’ abilities; most organizations are still early in their efforts to transform the business for a digital world. Getting there will take an investment in technology, and we’ll see marketers rely more on things like channel-agnostic services, machine learning capabilities, and data management systems. But marketers are also going to have to rethink their people and processes, so they have the right training and organizational design to make sure they can leverage the power of those technology investments.


"Marketers have to rethink their people and processes, so they have the right training and organizational design to make sure they can leverage the power of technology investments."



M7: The past year has seen Sitecore hiring four women in executive leadership roles. Is the gap between the number of men and women at Sitecore shrinking? How do you see it?
PN: 
Our CEO, Mark Frost, has always had a passion for diversity and bringing women into senior roles, and it’s been great to see him implement his proactive approach to inclusive hiring at Sitecore. As a result, diversity representation is definitely on the upswing - although we prefer to think of it as more than just a numbers game. Rather than having a quota for female hires, we focus on setting benchmarks that will ensure an equal representation of potential candidates for any position. We’re also taking a top down/bottom up approach to ensure that leadership is setting the right example, while every department is just as engaged in diversity practices.

M7: Knowing what you know now, what advice would you give your younger self?
PN: 
Speak up! Articulate your professional goals and don’t wait for someone to notice you and hope they will give you an opportunity. There’s no way for those around you to know what you want, if you don’t vocalize it. I think a lot of time women in particular think if they work hard, someone will notice them, they will earn that promotion or be selected for that exciting opportunity, but I know from personal experience that making your career ambitions known, can pay dividends.

ABOUT SITECORE

Sitecore is the global leader in digital experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal––have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue. Visit Sitecore to know more.

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Telegraph Partners With Watco To Streamline Rail Logistics

Telegraph | September 27, 2022

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SOFTWARE AND TECHNOLOGY,SUPPLY CHAIN

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Eclypsium | October 06, 2022

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SUPPLY CHAIN

DHL SUPPLY CHAIN EXPANDS PARTNERSHIP WITH LOCUS ROBOTICS, DEPLOYING HIGH-PRODUCTIVITY ROBOTICS AUTOMATION AT TWO NEW WAREHOUSE SITES

DHL SUPPLY CHAIN | September 28, 2022

Locus Robotics, the leader in autonomous mobile robots (AMR) for fulfillment warehouses, announces the expansion of their partnership with DHL Supply Chain, the contract logistics leader within Deutsche Post DHL Group. The extended partnership includes the deployment Locus autonomous mobile robots (AMRs) at DHL Supply Chain's Canal Winchester and Lockbourne, Ohio fulfillment centers to support high-volume order fulfillment for global clothing retailer customer, Carhartt. Locus's growing relationship with DHL Supply Chain further emphasizes the increasing demand for warehouse automation to support fast-growing retail brands such as Carhartt, said Rick Faulk, CEO, Locus Robotics. "Locus's flexibility, seamless scalability, and fast ROI has been a proven approach that enables DHL to consistently meet and exceed their customers' expectations, especially as we head into the peak season. DHL Supply Chain's ongoing implementation of Locus's innovative AMR technology ensures that DHL fulfillment center operations are optimized to meet rapidly increasing volumes and seasonal peakswhile also helping to control operating and labor costs. LocusBots optimize worker productivity in the order fulfillment process by decreasing walking time and improving worker ergonomics and workplace quality. "Implementing Locus has quickly proven to be an ideal choice to deliver high productivity, letting us fulfill orders at a record pace, Locus's ease of use and fast training has also helped us with recruiting and retaining employees and seasonal workers. So, all the way around, there are some real competitive advantages." -Tony Gariety, Vice President Distribution Operations, Carhartt. Since 2017, DHL Supply Chain North America and Locus Robotics have partnered to support piece picking order fulfillment in warehouses for a range of retail and healthcare brands. LocusBots navigate autonomously through the warehouse and collaborate closely and safely with associates to improve order picking productivity and throughput efficiency. They can be flexibly and seamlessly deployed as demand changes, supporting a diverse range of picking strategies and workflows. ` As the supply chain and logistics industry has rapidly transformed, we have developed an accelerated digitization program, which aims to identify, nurture and deploy innovative technology solutions at scale," said Tim Dolcich, Director of Engineering, DHL Supply Chain. Locus has been a trusted partner in providing solutions that challenge how we do business and improve customer outcomes. About Locus Robotics Locus Robotics' revolutionary, multi–bot solution incorporates powerful and intelligent autonomous mobile robots that operate collaboratively with human workers to dramatically improve piece–handling productivity 2–3x, with less labor compared to traditional piece handling systems. Locus helps retailers, 3PLs and specialty warehouses efficiently meet – and exceed – the increasingly complex and demanding requirements of fulfillment environments. Easily integrating into existing warehouse infrastructures without disrupting workflows, Locus transforms productivity without transforming the warehouse. For more information, visit www.locusrobotics.com. DHL – The logistics company for the world DHL is the leading global brand in the logistics industry. Our DHL family of divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 350,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, energy, automotive and retail, a proven commitment to corporate responsibility and an unrivalled presence in developing markets, DHL is decisively positioned as "The logistics company for the world".

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FREIGHT

Telegraph Partners With Watco To Streamline Rail Logistics

Telegraph | September 27, 2022

Telegraph, a Chicago-based startup building next-generation software for the freight rail industry, and Watco, a highly diversified transportation company, recently announced their new collaboration. The combination of Watco's decades of rail logistics experience and Telegraph software is helping shippers solve their toughest logistics challenges, especially rail transportation. The enhanced technology provides customers visibility of their railcars beyond Watco facilities or tracks. "We recognized a distinct need for software designed for the rail-centric supply chain,The industry presents unique challenges that this collaboration allows us to address. Together, we're making rail a more compelling option for shippers." -Telegraph co-founder Shachar Astor. Telegraph helps railroads, shippers, logistics providers, and railcar lessors work more efficiently via a singular platform. The company uplevels the consumer experience, making it easier for businesses to incorporate rail into their procurement and execution processes. Telegraph's tool helps us be more effective and efficient so we can focus on solving common rail issues for our customers. It is quick, it is easy, it is powerful," said Watco Vice President of Logistics Sales Michelle Bowling. "We help our customers keep their freight moving and provide cost-saving opportunities such as rate negotiations and demurrage risk mitigation. Telegraph provides exceptional predictability and visibility for carload and intermodal shipments. Leveraging EDI, API, and telematics integrations, the platform delivers best-in-class forecastability and pipeline management. To date, the company has saved customers thousands of hours in manual work and millions of dollars in accessorial charges. It's a pleasure to build alongside the team at Watco. Both organizations share an operational grit and customer focus that has unlocked immense value. We're excited about our shared pursuit of making it easier for everyone to incorporate rail into their supply chain, added Telegraph CEO Harris Ligon. About Telegraph Telegraph provides a cloud-based operating system for railroads, shippers, logistics service providers, and railcar leasing companies. With an innovative platform that provides price transparency, shipment visibility, and proactive business intelligence, Telegraph empowers customers and makes shipping by rail easier and more effective. For details, visit www.telegraph.io About Watco Watco is a leading transportation service and logistics company that provides transportation, material handling and warehousing, logistics, railcar repair, and design and development for customers throughout North America and Australia. For details, visit www.watco.com

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SOFTWARE AND TECHNOLOGY,SUPPLY CHAIN

Eclypsium Raises Series B to Protect the Digital Supply Chain As Attacks Grow

Eclypsium | October 06, 2022

Eclypsium® announced it has raised $25 million in Series B financing led by Ten Eleven Ventures, the original cybersecurity-focused, global, stage-agnostic investment firm. Global Brain's KDDI Open Innovation Fund (KOIF) and J-Ventures are also participating investors in the round. New investors are joined in the round by prior lead investors Andreessen Horowitz and Madrona Venture Group, and existing investors Alumni Ventures, AV8 Ventures, Intel Capital, Mindset Ventures, Oregon Venture Fund (OVF), Translink Capital and Ubiquity Ventures. This brings the company’s total funding to $50 million. Eclypsium also welcomes Alex Doll, Ten Eleven’s co-founder, to its Board of Directors.Eclypsium will use the Series B capital to expand its product capabilities to help its enterprise and public sector customers secure and ensure integrity of hardware, firmware and the software supply chain, further accelerate enterprise and Federal sales momentum, and continue to foster its leadership in supply chain security research. Recent reports indicate that 80% of organizations experienced a cyberattack due to vulnerabilities in their supply chain. Supply chain attacks were up more than 100% year-over-year in 2021. Government agencies globally are increasingly issuing warnings and mandates such as the White House OMB memorandum on enhancing supply chain security. Device software and firmware has emerged as the leading source and accounts for almost a quarter of Known Exploited Vulnerabilities published by the Cybersecurity and Infrastructure Security Agency (CISA). Eclypsium solves a critical and often overlooked dimension of the cybersecurity puzzle - ensuring every device is continuously protected against supply chain risk," commented new lead investor Alex Doll of Ten Eleven Ventures. "While device security was historically more controllable by the original device manufacturer, today's complex supply chain and reliance on third-party software and componentry have exponentially expanded the attack surface. Eclypsium has entered the market at the perfect time to address these complexities with its comprehensive solution. We are proud to join the forward-looking investors already backing them in their important mission. Eclypsium also announced the addition of Alex Doll to its Board of Directors. As Co-Founder and Managing General Partner of cybersecurity speciality Ten Eleven Ventures and former Co-Founder of PGP Corp. (acquired by Symantec), Mr. Doll brings many years of experience in leading and growing cybersecurity companies to help guide Eclypsium in its next phase of growth. Since Eclypsium’s Series A round, the company has increased headcount by 5x, achieved 35x growth in annual recurring revenue and expanded its customer base by 13x. In addition to these achievements, Eclypsium has also: Appointed multiple industry leaders to its executive team across sales, engineering, marketing, and research Won multiple prestigious awards including the Gartner Cool Vendor, CNBC Upstart 100, and Fast Company Most Innovative Security Companies awards Discovered industry-wide risks in the supply chains of major equipment manufacturers across enterprise laptops, servers, PC firmware, and critical device software. Been added to CISA’s Continuous Diagnostics and Mitigation as the only supply chain security solution for enterprise hardware and firmware. “The complexity and dependency on global supply chains of critical hardware and software has created an attractive and rapidly growing playing field for threat actors, whose goal is to achieve maximum detrimental impact, across as many organizations at once. As such, we are seeing a shift in focus as organizations evaluate their defense approaches and move towards the zero trust principle in protecting their devices and supply chains, We look forward to partnering with our new investors as we continue to educate and equip organizations with the knowledge and tools to defend their device fleets and supply chains. This investment will further expand our footprint as the leading provider of a comprehensive platform securing critical hardware, firmware and software in organizations’ supply chains.” -Yuriy Bulygin, CEO and Co-Founder of Eclypsium ABOUT ECLYPSIUM Eclypsium’s cloud-based platform provides digital supply chain security for critical hardware, firmware and software. Eclypsium defends enterprises and government agencies from the deep implants and exploits that have become the vector of choice for modern adversaries. For more information, visit eclypsium.com.

Read More