Q&A with Jay Gaines, CMO at Forrester

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

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Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

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MEDIA 7 | March 9, 2020

Rachel Gabato, COO at ripe.io is a highly experienced and proven Product Management executive and advisor with experiences in designing, developing and delivering enterprise SaaS solutions for start-ups, mid-size and large companies. I have demonstrated success is managing solutions across all stages of the software lifecycle. Deck 7: What is your favorite part of working at ripe.io? RACHEL GABATO: My favorite part of working at ripe.io is the diverse background of people that ripe.io has brought together. We’re a blockchain technology company with a mission to build long-lasting trust and confidence in our food supply chain through a platform where everyone can access transparent and reliable information on the origin, journey and quality of their food.  Our co-founders originate from the fintech space, so they were very familiar with blockchain as a technology. They assessed multiple industries and identified the food supply chain as a industry which could be transformed by leveraging this technology. I didn’t have any knowledge of agriculture and the food supply chain, but I had a background in retail supply chain technology. However, we also have food scientists, data scientists, farmers, sustainable agriculture specialists, flavor specialists, blockchain technologists on staff;  it’s a diverse group that has their own specialty but when we have ideation sessions, the education and sharing that happens is tremendous. This is one of my favorite parts of ripe.io – seeing us all educating, supporting and working together to work on our common mission. If you would have asked me two years ago if I would be visiting farms, I would have said no. However, much has changed, and I’ve been on hog farms, produce and citrus farms, sugar cane farms, etc. and visited all participants involved in the supply chain. I find this space incredibly fascinating and interesting. I now have a much better understanding where food comes from, how it gets to us, how it’s grown and handled. I’ve learned a tremendous amount from our team and it’s the intersection of technology and solving the challenges of the food supply chain which I’m incredibly passionate about.

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Transportation

Business Wire | October 30, 2023

UPS announced today that it has entered into an agreement to acquire Happy Returns from PayPal (NASDAQ: PYPL). Happy Returns is a U.S.-based software and reverse logistics company that enables frictionless, no-box, no-label returns for merchants and consumers. “We know that returns have long frustrated shoppers and retailers looking for quick and easy solutions,” UPS CEO Carol B. Tomé said. “By combining Happy Returns’ easy digital experience and established drop-off points with UPS’s small package network and footprint of close to 5,200 The UPS Store locations, box-free, label-free returns will soon be available at more than 12,000 convenient locations in the U.S.” “Joining the UPS team is a win for both our employees and our customers,” said Happy Returns CEO and co-founder David Sobie, who will continue to lead the business for UPS after the deal closes. “In recent years, the growth of Happy Returns has accelerated, and we’ve built an enterprise-grade solution. This new chapter is a natural next step for Happy Returns and allows us to harness the power of the UPS network to transform the returns industry.” Happy Returns offers a full stack of returns solutions, powered by software and fully scaled reverse logistics operations that facilitate frictionless returns. In a few simple steps, users can access a returns portal, make a box-free return at the most convenient location and have their item shipped, sorted and returned to the merchant. With more than 800 merchant customers, Happy Returns has a strong track record of providing hassle-free, no-box returns, reducing the cost of e-commerce for all players and creating a more efficient, sustainable supply chain. The acquisition of Happy Returns is expected to close in the fourth quarter of 2023, subject to customary conditions and regulatory approvals. Terms of the acquisition were not disclosed.

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Supply Chain

Business Wire | October 31, 2023

Just in time for the peak holiday shopping season, Sendle has bolstered its delivery network in Canada with the opening of more than 300 drop-off locations in the Greater Toronto Area (GTA), Montreal, and Vancouver. Canadian small businesses that choose to ship with Sendle now have the ultimate flexibility and choice when it comes to parcel delivery – they can either drop off their parcels where and when it’s convenient for them or have them picked up at their door. With over 500% growth in those using the drop off parcel service since Sendle launched drop-off locations in Toronto this summer, it’s clear that small businesses want choice. And, unlike Canada Post, there are no extra charges, no hidden costs, and no minimum delivery spend requirements for those that use Sendle; small businesses simply get the lowest parcel delivery prices in Canada and convenient drop-off or pick-up delivery options that meet their needs. As Lauren Helstab, Sendle’s country manager for Canada, notes, “You have to pay more for flexibility with Canada Post, but not with Sendle.” As a company that prioritizes the needs of small business, Sendle listens when its customers request new features. A drop-off option was the second most requested feature by small businesses behind cross-border delivery, a service that Sendle launched in April this year. Adding conveniently located drop-off locations complements Sendle’s door-to-door parcel delivery service, giving small business owners flexibility for those times when they are on the move, to suit their business hours, or if it’s simply their preference. The convenient drop off locations include spots that operate 24/7 such as retail and convenience stores, providing even greater flexibility when small businesses are pressed for time. Sendle works fast to help small businesses save time and money. “We recently launched our Peak Relief program as a way to support Canadian small businesses this holiday season. We lowered all our rates – which now start from $6.65 – and committed to no peak surcharges for the remainder of 2023 while Canada Post increased their rates by more than 3%,” says Helstab. “At Sendle, we see a bright future for small businesses when they have access to a service that understands their needs and provides flexible and convenient delivery options for time-poor business owners that don't break the bank. The opening of our new drop-off locations is another way we are enabling small business owners to choose when and how they ship to their customers.” “As Sendle continues to expand our network and service in Canada, small businesses can count on us to provide the most cost-effective, tailored parcel delivery services, ensuring their unique needs are met," adds Helstab. “For this year’s peak delivery season, we encourage small businesses across the country to stop settling for the status quo. At a time when costs have skyrocketed, Sendle is putting small businesses first by providing an affordable service that delivers conveniently flexible options without any added expense.” About Sendle Sendle levels the playing field for small businesses by offering simple, affordable shipping across Canada and across the border to the U.S., with no hidden fees, subscriptions, or warehousing required. Merchants simply purchase a label and their parcels can be picked up from their front door. Sendle is also the first 100% carbon neutral shipping carrier in Canada and is a Certified B Corporation and Climate Neutral Certified. The company was founded in Australia in 2014 and is headquartered in Sydney, Australia; Seattle, Washington; and Toronto, Canada.

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Supply Chain

Business Wire | October 27, 2023

ProvisionAI, the only provider of a patented, optimized replenishment transportation scheduling solution, has joined the Kinaxis solution extension partner program. Through this partnership, joint customers can now extend the visibility and agility gained from the Kinaxis RapidResponse® platform, and its patented concurrent technique, into their transportation scheduling needs; in effect, eliminating latency and siloes. “The combination of RapidResponse and LevelLoad from ProvisionAI means customers can combine data from their whole network with their transportation data in real time,” said Tom Moore, CEO and founder at ProvisionAI. “By understanding real-time constraints from other parts of the supply chain, customers can create the most up-to-date replenishment transportation schedule that also takes into account lane carrier costs, warehouse capacities and inventory availability. It’s a game changer in supply chain management.” Kinaxis and ProvisionAI already share several high-profile global customers including Unilever, Diageo, Baxter and Kimberly-Clark. “Our solution extension partners are vital in the Kinaxis ecosystem, bringing unique and specialized capabilities to our customers,” said Conrad Mandala, senior vice president global partner organization at Kinaxis. “We are thrilled to welcome ProvisionAI to our global partner program and very excited to about what we’ll accomplish together.” About Kinaxis Kinaxis is the global leader in modern supply chain management. We serve supply chains and the people who manage them in service of humanity. Our software is trusted by renowned global brands to provide the agility and predictability needed to navigate today’s volatility and disruption. We combine our patented concurrency technique with a human-centered approach to AI to empower businesses of all sizes to orchestrate their end-to-end supply chain network, from multi-year strategic planning through down-to-the-second execution and last-mile delivery. For more news and information, please visit kinaxis.com or follow us on LinkedIn. About ProvisionAI ProvisionAI provides global manufacturers with a transportation scheduling solution featuring optimized, capacity-constrained replenishment. LevelLoad, the flagship offering, attains long-term transportation planning objectives despite the realities of supply chain network constraints. The results include fuller loads, higher use of preferred freight carriers, and overall lower costs. Clients save millions by tendering loads early to reserve preferred carriers, filling truckloads optimally to minimize wasted capacity, improving customer order fulfillment, and ratcheting down costs. The patented technology was developed over five years by a team of logistics optimization experts that studied shippers like Unilever, Baxter, P&G, and Kimberly-Clark.

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