Q&A with Margaret Molloy, Global CMO, Siegel+Gale

MEDIA 7 | May 20, 2019

Margaret Molloy, Global CMO of Siegel+Gale has a 20-year track record as a business-to-business growth instigator, achieved by uniting brand building with demand generation. In Siegel+Gale’s Simplifiers series, Margaret Molloy interviews business leaders who put simplicity to work.

Considered a "CMO whisperer," Margaret is a highly influential CMO and convener of panels and roundtables. She has been recognized by Forbes as one of the top 10 CMOs on Twitter. Margaret also serves as the New York Chair of the Marketing Society

MEDIA 7: If we were to say to a bunch of people who know you, ‘Give us three adjectives that best describe you’, what would we hear?
MARGARET MOLLOY: 
Passionate, energetic and influential.

M7: What is your favourite part of working at Siegel+Gale?
MM:
Both our ethos—helping brands realize the power of simplicity, and the strategists, designers, researchers, and writers who deliver on that ethos to our clients. Our teams are truly simplifiers. I believe that in our harried, cluttered world, brands that focus on simplicity, win.


"It's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs."

M7: What is the ‘power of simplicity’ that you’re helping CMOs and brand leaders realize?
MM: Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it.

M7: At Siegel+Gale, how do you align sales and marketing to achieve your branding goals?
MM:
There has always been a natural tension. A CMO’s job is to reconcile that tension by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value. At Siegel+Gale, we do not engage in random acts of marketing—all marketing is in the service of the brand and the revenue targets.


"A CMO’s job is to reconcile tension between brand-building programs and performance marketing by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value."

M7: Margaret, you were listed on Forbes Top 10 Most Influential Chief Marketing Officers on Social Media in 2017 and have won IrishCentral’s 2018 Creativity and Arts Award in Fashion and Design. How is social media transforming the marketing landscape and how do you see it evolving in future?
MM:
In previous eras, a brand’s responsibility was to broadcast its message and product offerings to the community. Today, with the advent of social media, it has become a multi-party dialogue. The fundamental shift is from controlling the brand message to engaging constituencies (i.e., customers, shareholders, the community at large). Therefore, it's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs.  Social media is a great mechanism not only for engagement but also for listening.


"Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it."

M7: For your platform #WearingIrish, which channels helped you the most in reaching out to the target audience?
MM: I created WearingIrish to expose Ireland’s talented fashion designers to new markets and to showcase Irish fashion design on the global stage. Instagram is an obvious choice to reach shoppers and influencers; it’s a robust platform for any fashion brand because it's inherently visual.

In addition to Instagram, I leveraged my professional network on LinkedIn to build a broad-based board of advisors and potential collaborators for WearingIrish.

M7: What motivates you to get out of the bed in the morning?
MM:
I’m a connector, and I get my energy from convening the marketing community via live events and other programs. On a daily basis, I host conversations with ambitious CMOs and brand leaders about their challenges. I relish the opportunity to connect marketing leaders with the team at Siegel+Gale because of our depth of expertise in helping our clients build brands.

ABOUT SIEGEL+GALE

Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of Brand Consulting Group, a division of Omnicom Group Inc., we have strong partners all around the world.

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Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

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Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

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'We treat information as a critical business asset,' says Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact

Media 7 | November 15, 2021

We had the opportunity to interview the data-enthusiast and the former first Chief Data Officer in Sweden, Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact and Board Member at Fidesmo, where she explored the different features of the autonomous vehicle. Read on to find out more about the Zenseact protects critical business and company information.

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Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

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Read More

Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

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AFS Logistics recognized with two accolades for technology platform

businesswire | May 31, 2023

AFS Logistics a non-asset based, non-asset biased third party logistics (3PL) provider, announces it has been named a top 3PL technology company by Inbound Logistics magazine, with its AFSmart suite recognized as a best-in-class solution. AFSmart Audit, one of the tools that makes up the integrated AFSmart package, is also a CIO 100 award winner, named by CIO.com to its annual list of 100 innovative IT solutions that deliver business value. “Logistics operations face significant challenges, from constant disruptions and complicated pricing to lack of visibility and invoice overcharges,” says Nathan Johnson, Chief Information Officer, AFS Logistics. “AFSmart is the robust technology suite that logistics professionals need to handle logistics data with the level of speed required by today’s complex market.” The technology suite offers responsive controls, clear visuals and intuitive navigation and search functions for instant access to relevant data, presented through a unified, cohesive user experience. The AFSmart platform consists of several cloud-native tools designed to help logistics professionals automate their operations and more effectively manage their logistics networks across modes of transportation. AFSmartAudit (CIO 100 winner) – Freight audit and payment (FAP) processing solution that provides a comprehensive view of freight expenses across modes to uncover and resolve overpayments, billing errors and discrepancies, while identifying new opportunities to streamline processes. AFSmartTMS – Transportation management system (TMS) that allows users to stop wasting time searching for critical information and instead rely on an intuitive, state-of-the-art portal that fully integrates with enterprise resource planning (ERP) systems to manage everyday freight tasks in one location, from creating quotes and bill of lading documents to confirming shipment information and filing claims. AFSmartTrack – Provides full shipment visibility with real-time updates and analytics for all inbound and outbound freight, equipping users with the most informed perspective for critical logistics decisions. Users can get regular, daily reports with key metrics to help manage operations with greater efficiency. AFSmartClaim – Automates the creation, tracking and management of overage, shortage and damage (OS&D) claims for faster, easier resolutions and access to additional LTL coverage. Integration with AFSmartTMS allows for easy retrieval of key documents, information, contacts and more. AFSmartAnalytics – Provides easy access to a comprehensive range of critical metrics through standard or customized reports, including high-level aggregate data sets and transactional metrics to track lanes, carriers, accessorials, spend, service levels and more. About AFS Logistics AFS Logistics helps more than 1,800 companies across more than 35 countries drive sustained savings and operational improvements, while turning their logistics operations into competitive, customer-centric differentiators. As a non-asset based and non-asset biased 3PL, AFS provides a range of logistics services, featuring freight and parcel audit, parcel cost management, LTL cost management and transportation management, which includes freight brokerage and freight forwarding. Founded in 1982 and employing a team of more than 380 logistics teammates in eight major locations across the U.S. and Canada, AFS is regularly part of the Inc. 5000 list of fastest growing companies.

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Infoplus Commerce and eHub Announce Partnership for Full-Suite Logistics and Supply Chain Solution

prnewswire | June 01, 2023

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businesswire | June 07, 2023

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SUPPLY CHAIN

AFS Logistics recognized with two accolades for technology platform

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AFS Logistics a non-asset based, non-asset biased third party logistics (3PL) provider, announces it has been named a top 3PL technology company by Inbound Logistics magazine, with its AFSmart suite recognized as a best-in-class solution. AFSmart Audit, one of the tools that makes up the integrated AFSmart package, is also a CIO 100 award winner, named by CIO.com to its annual list of 100 innovative IT solutions that deliver business value. “Logistics operations face significant challenges, from constant disruptions and complicated pricing to lack of visibility and invoice overcharges,” says Nathan Johnson, Chief Information Officer, AFS Logistics. “AFSmart is the robust technology suite that logistics professionals need to handle logistics data with the level of speed required by today’s complex market.” The technology suite offers responsive controls, clear visuals and intuitive navigation and search functions for instant access to relevant data, presented through a unified, cohesive user experience. The AFSmart platform consists of several cloud-native tools designed to help logistics professionals automate their operations and more effectively manage their logistics networks across modes of transportation. AFSmartAudit (CIO 100 winner) – Freight audit and payment (FAP) processing solution that provides a comprehensive view of freight expenses across modes to uncover and resolve overpayments, billing errors and discrepancies, while identifying new opportunities to streamline processes. AFSmartTMS – Transportation management system (TMS) that allows users to stop wasting time searching for critical information and instead rely on an intuitive, state-of-the-art portal that fully integrates with enterprise resource planning (ERP) systems to manage everyday freight tasks in one location, from creating quotes and bill of lading documents to confirming shipment information and filing claims. AFSmartTrack – Provides full shipment visibility with real-time updates and analytics for all inbound and outbound freight, equipping users with the most informed perspective for critical logistics decisions. Users can get regular, daily reports with key metrics to help manage operations with greater efficiency. AFSmartClaim – Automates the creation, tracking and management of overage, shortage and damage (OS&D) claims for faster, easier resolutions and access to additional LTL coverage. Integration with AFSmartTMS allows for easy retrieval of key documents, information, contacts and more. AFSmartAnalytics – Provides easy access to a comprehensive range of critical metrics through standard or customized reports, including high-level aggregate data sets and transactional metrics to track lanes, carriers, accessorials, spend, service levels and more. About AFS Logistics AFS Logistics helps more than 1,800 companies across more than 35 countries drive sustained savings and operational improvements, while turning their logistics operations into competitive, customer-centric differentiators. As a non-asset based and non-asset biased 3PL, AFS provides a range of logistics services, featuring freight and parcel audit, parcel cost management, LTL cost management and transportation management, which includes freight brokerage and freight forwarding. Founded in 1982 and employing a team of more than 380 logistics teammates in eight major locations across the U.S. and Canada, AFS is regularly part of the Inc. 5000 list of fastest growing companies.

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Infoplus Commerce and eHub Announce Partnership for Full-Suite Logistics and Supply Chain Solution

prnewswire | June 01, 2023

Infoplus Commerce and eHub, two leading providers of software in the logistics and supply chain space, join forces to offer a comprehensive solution for growth in warehousing. The partnership will provide customers with access to the best shipping rates available, a powerful WMS, and a seamless integration between the two softwares, streamlining their operations and increasing their efficiency. "Our partnership with eHub is a natural fit, and we are thrilled to offer our customers a complete end-to-end solution for their logistics and supply chain needs," said Peter Hubert, CEO of Infoplus Commerce. "With our industry-leading WMS and eHub's expertise in supply chain shipping, we are well-positioned to help our customers achieve their goals and stay ahead of the competition." The integration between the two systems will allow customers to manage their inventory, orders, and shipping from a single platform, with real-time updates and tracking information. With access to the best shipping rates, customers can save on shipping costs and increase their margins. Additionally, customers can benefit from the wealth of data available through the combined system, enabling them to make informed decisions about their operations and supply chain management. "We are excited about our partnership with Infoplus Commerce, because of the competitive advantage it will give our customers," said Wade Sleater, CEO of eHub. "Our combined knowledge of logistics and technology, and our focus on customer service and innovation, provides a complete solution for our customers to be successful with their fulfillment." About eHub eHub connects shippers with carriers, shopping carts, and marketplaces to provide flexibility and competitive advantage through a dynamic API. The eHub solutions provide businesses with cost savings and new revenue through competitive rates, responsive customer services, pre-negotiated shipping contracts, and the eHub Network. The eHub Network offers a variety of complementary advantages to merchants looking for the best 3PL value and advantages to 3PLs looking for new business opportunities.

Read More

LOGISTICS

OneRail Launches Internship Program to Foster Next Generation of Supply Chain Professionals

businesswire | June 07, 2023

OneRail, a leading provider of solutions in last mile omnichannel fulfillment, is debuting its new paid internship program with the aim to provide real-world professional development and create more opportunities for undergraduate students from both local and out-of-state colleges and universities. OneRail is excited to welcome the inaugural cohort of 10 interns to its Orlando headquarters in SouthPark Center. Undergraduate students and/or recent graduates have been hired for a 10-week program in several departments, including operations, product, marketing, sales, software development and IT. “This internship program is not only integral to building our talent pipeline, but also delivers on our company’s core value of being a catalyst for transformation in the industry,” said OneRail Founder & CEO Bill Catania. “Individuals who are just starting their careers bring unique and fresh perspectives that will help us accomplish our mission of being customer centric and a trusted partner by providing value and smarter logistics for our customers and partners.” Each intern will be paired with their corresponding department leader to serve as a mentor throughout the program. OneRail is providing interns the opportunity to work on challenging projects, as well as developing their own personal growth goals and in-demand industry skills. Throughout the summer, interns will receive mentorship, become familiar with every aspect of OneRail’s business and network with industry leaders. In fact, a core component of the intern program is making a difference by serving the Orlando community. The summer intern cohort will engage in a group project where they set goals and plans that will ultimately benefit Ronald McDonald House Charities. OneRail would like to lift up the organization’s mission by raising funds to help local families. Company culture and recruitment continue to be a top priority at the startup, as the summer intern program arrives on the heels of OneRail being named among Inc. magazine’s Best Workplaces 2023, as well as being named No. 23 on Forbes’ 2023 list of America’s Best Startup Employers. OneRail was also ranked No. 48 on the Inc. 5000 list of America’s fastest-growing private companies. OneRail will also host Fall 2023 and Spring 2024 interns, with a focus on local hires in support of boosting the Orlando economy. Each of those programs will be 10 weeks. Those interested in a career at OneRail should visit the company’s careers page and stay connected with OneRail on LinkedIn. Future internship programs are slated for the fall and will be posted later this summer. About OneRail OneRail is a leading omnichannel fulfillment solution pairing best-in-class software with logistics as a service to provide Amazon-level dependability and speed to help businesses meet their delivery promise. With a real-time connected network of 12 million drivers, OneRail matches the right vehicle for the right delivery so brands lower expenses and increase capacity to rapidly scale their businesses. This people-plus-platform approach features a 24/7 USA-based exceptions team who maintain a 99% on-time delivery rate. OneRail was recently named on Inc. magazine’s Best Workplaces 2023, ranked No. 23 on Forbes’ list of America’s Best Startup Employers and No. 48 on the Inc. 5000.

Read More