Q&A with Margaret Molloy, Global CMO, Siegel+Gale

MEDIA 7 | May 20, 2019

Margaret Molloy, Global CMO of Siegel+Gale has a 20-year track record as a business-to-business growth instigator, achieved by uniting brand building with demand generation. In Siegel+Gale’s Simplifiers series, Margaret Molloy interviews business leaders who put simplicity to work.

Considered a "CMO whisperer," Margaret is a highly influential CMO and convener of panels and roundtables. She has been recognized by Forbes as one of the top 10 CMOs on Twitter. Margaret also serves as the New York Chair of the Marketing Society

MEDIA 7: If we were to say to a bunch of people who know you, ‘Give us three adjectives that best describe you’, what would we hear?
MARGARET MOLLOY: 
Passionate, energetic and influential.

M7: What is your favourite part of working at Siegel+Gale?
MM:
Both our ethos—helping brands realize the power of simplicity, and the strategists, designers, researchers, and writers who deliver on that ethos to our clients. Our teams are truly simplifiers. I believe that in our harried, cluttered world, brands that focus on simplicity, win.


"It's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs."

M7: What is the ‘power of simplicity’ that you’re helping CMOs and brand leaders realize?
MM: Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it.

M7: At Siegel+Gale, how do you align sales and marketing to achieve your branding goals?
MM:
There has always been a natural tension. A CMO’s job is to reconcile that tension by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value. At Siegel+Gale, we do not engage in random acts of marketing—all marketing is in the service of the brand and the revenue targets.


"A CMO’s job is to reconcile tension between brand-building programs and performance marketing by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value."

M7: Margaret, you were listed on Forbes Top 10 Most Influential Chief Marketing Officers on Social Media in 2017 and have won IrishCentral’s 2018 Creativity and Arts Award in Fashion and Design. How is social media transforming the marketing landscape and how do you see it evolving in future?
MM:
In previous eras, a brand’s responsibility was to broadcast its message and product offerings to the community. Today, with the advent of social media, it has become a multi-party dialogue. The fundamental shift is from controlling the brand message to engaging constituencies (i.e., customers, shareholders, the community at large). Therefore, it's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs.  Social media is a great mechanism not only for engagement but also for listening.


"Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it."

M7: For your platform #WearingIrish, which channels helped you the most in reaching out to the target audience?
MM: I created WearingIrish to expose Ireland’s talented fashion designers to new markets and to showcase Irish fashion design on the global stage. Instagram is an obvious choice to reach shoppers and influencers; it’s a robust platform for any fashion brand because it's inherently visual.

In addition to Instagram, I leveraged my professional network on LinkedIn to build a broad-based board of advisors and potential collaborators for WearingIrish.

M7: What motivates you to get out of the bed in the morning?
MM:
I’m a connector, and I get my energy from convening the marketing community via live events and other programs. On a daily basis, I host conversations with ambitious CMOs and brand leaders about their challenges. I relish the opportunity to connect marketing leaders with the team at Siegel+Gale because of our depth of expertise in helping our clients build brands.

ABOUT SIEGEL+GALE

Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of Brand Consulting Group, a division of Omnicom Group Inc., we have strong partners all around the world.

More C-Suite on deck

'We treat information as a critical business asset,' says Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact

Media 7 | November 15, 2021

We had the opportunity to interview the data-enthusiast and the former first Chief Data Officer in Sweden, Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact and Board Member at Fidesmo, where she explored the different features of the autonomous vehicle. Read on to find out more about the Zenseact protects critical business and company information.

Read More

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

Read More

'We treat information as a critical business asset,' says Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact

Media 7 | November 15, 2021

We had the opportunity to interview the data-enthusiast and the former first Chief Data Officer in Sweden, Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact and Board Member at Fidesmo, where she explored the different features of the autonomous vehicle. Read on to find out more about the Zenseact protects critical business and company information.

Read More

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

Read More

Related News

SUPPLY CHAIN

OMP Organizes Think Tank to Research Outside-in Supply Chain Planning

OMP | January 30, 2023

OMP, one of the prominent providers of supply chain planning solutions, has recently launched Spark Initiative, a think tank, to research supply chain planning from an outside-in perspective. It will use massive external data and high-level technology to improve the decision-making of its customers. The primary objective of the Spark Initiative is to provide the OMP community a platform to learn, share and test the outside-in capabilities. It will use data regarding weather and climate patterns, holidays, political and economic factors, consumption trends and data from smart devices to study the factors affecting the supply chain. In addition, it will collect real-time business feedback from customers and insights from a few selected companies for research, and its findings will be made public. The advisory board of the initiative comprises of leaders, academics, industry professionals and OPM experts, led by Lora Cecere, CEO of Supply Chain Insights, they will devise the conceptual framework and keep an eye on the pilot tests. Dave Winstone, Global ISC Director at Dow and Spark Board Member, said, "I'm excited to participate in the Spark Initiative because it's the next frontier in supply chain planning." He added, "How do we harness all these signals out there? How do we identify which ones matter most to our business? What do they mean to us and to our ecosystem partners? In the end, it's not companies that compete, but the ecosystems around us. We have to make the ecosystems more effective to be able to stay competitive. And I believe this initiative will bring us one step closer to that goal." (Source – Globe Newswire) Philip Vervloesem, Senior Vice President of OMP USA, said, "Now is the time for supply chain leaders to redefine their planning processes. The active participation of Fortune 500 companies like Dow, General Mills, Nestlé, and Land O'Lakes confirms the need to explore groundbreaking ways of planning. I look forward to deep-diving into this fresh pool of possibilities together with our valued customers." (Source – Globe Newswire) About OMP OMP is a software company providing customized supply chain planning solutions. Its global clients include ArcelorMittal, BASF, Michelin, Procter &Gamble, Dow, Shaw, Yoplait, Shell, Smurfit Kappa, and Shell. Headquartered in Belgium, it has a vast network of partners needed to optimize supply chain performance for clients anywhere. It renders industry-specific solutions from consumer goods to metals. Its digitalized supply chain planning solutions helps companies to channelize their excellence and growth.

Read More

SOFTWARE AND TECHNOLOGY, SUPPLY CHAIN

Overhaul’s Acquisition of SeniGuard® to Offer Complete Supply Chain Logistics

Overhaul | February 08, 2023

On February 07, 2023, a software-based supply chain visibility, compliance and risk and insurance solutions provider, Overhaul, completed its acquisition of SesiGaurd®, Sensitech®'s security service provider. Overhaul's acquisition solidifies its position as the industry standard for securing and optimizing global supply chains. Further, this acquisition expands the global footprint for Overhaul by adding established offices in Mexico, Brazil, and the Czech Republic. As a result, the company now has the same infrastructure across Latin America, North America, and Europe, improving its ability to operate global supply chains. In addition, the deal extends Overhaul's business book, including well-known tech, pharma, and other logistics service providers. Theft of cargo remains a persistent problem for global shippers; as thieves adjust their strategies and target high-value goods, the need for additional security to protect in-transit cargo is crucial. Along with SensiGuard®, Overhaul will provide a powerful visibility engine round the clock, which helps monitor capabilities and offers comprehensive and real-time solutions to shippers to mitigate risks like theft, damage, and chain of custody security threats worldwide. The acquisition significantly increases Overhaul's headcount, adding over 350 employees who support SensiGuard® services and getting an extraordinary depth of experience and talent in assisting businesses in taking control of their supply chain risk management. The success of SensiGuard® is built on a foundation established by the same leadership that will join Overhaul and continues improving the company's technology and customer service. About Overhaul Overhaul is the industry's first end-to-end solution provider of supply-chain visibility, integrity, and security for global enterprises. The company was established in 2016 and headquartered in Austin (Texas). Its approach is software-based and provides high configurability and efficient value time to the supply chain companies avoiding the heavy tech debts found with the providers of hardware base. In addition, the company's team of experts in logistics partners with clients to provide fully customized and comprehensive solutions. It has rapidly become a trusted provider for Fortune 100 companies moving freight around the world in industries like pharmaceuticals and healthcare, technology, logistics, and food and beverages. Microsoft, Bristol-Myers Squibb, CEVA, and many others are customers.

Read More

SOFTWARE AND TECHNOLOGY, TRANSPORTATION

OneRail Integrates Trimble Technology to Enhance Last Mile Logistics

OneRail | February 02, 2023

The transportation technology firm, OneRail, recently announced at Manifest 2023 its delivery platform’s integration with Trimble Maps technology. OneRail, based in Orlando, will be able to provide enhanced last-mile logistics and visibility solutions with this integration. The delivery fulfillment platform of OneRail is directly connected with nearly 10 million unmatched real-time drivers’ networks. Exceptions Assist™ is a US-based exceptions management team that supports the driver network and is available round the clock to assist in moving past delivery issues before their occurrence. OneRail, with its firm establishment as a go-to provider, has an on-time delivery rate above 98 percent. It offers an expanding range of industries, including retailers, healthcare networks, material distributors, wholesale products, and construction and agriculture supply companies. OneRail now utilizes PC*MILER® commercial routing and mileage, location services, map visualization, and an advanced ETA engine, leverages the integration with Trimble Maps to monitor and calculate deliveries in progress and send immediate alerts for any updates in the delivery schedule. Additionally, the company will use Trimble’s traffic and weather web services for improved visualization and accurate time calculations. Bill Catania, CEO and Founder of OneRail, said, “We look forward to continuing to deliver our customers with an exceptional experience to achieve greater efficiencies, increase fulfillment capabilities and better reach corporate sustainability objectives.” He further added, “Our collaboration with Trimble will support the future growth of our company and the last mile industry.” (Source – Business Wire) About OneRail OneRail is a last-mile delivery fulfillment service based in Orlando that offers shippers across various industries the dependability and speed of Amazon to fulfill their delivery promises. OneRail matches the appropriate vehicle with the appropriate delivery through a real-time connected network of 10 million drivers, giving shippers lower costs and more flexibility to develop their operations quickly. OneRail provides a unique last-mile delivery experience with an on-time delivery rate of 98.6% while putting brands front and center across retail, CPG, distribution, construction, healthcare, and more.

Read More

SUPPLY CHAIN

OMP Organizes Think Tank to Research Outside-in Supply Chain Planning

OMP | January 30, 2023

OMP, one of the prominent providers of supply chain planning solutions, has recently launched Spark Initiative, a think tank, to research supply chain planning from an outside-in perspective. It will use massive external data and high-level technology to improve the decision-making of its customers. The primary objective of the Spark Initiative is to provide the OMP community a platform to learn, share and test the outside-in capabilities. It will use data regarding weather and climate patterns, holidays, political and economic factors, consumption trends and data from smart devices to study the factors affecting the supply chain. In addition, it will collect real-time business feedback from customers and insights from a few selected companies for research, and its findings will be made public. The advisory board of the initiative comprises of leaders, academics, industry professionals and OPM experts, led by Lora Cecere, CEO of Supply Chain Insights, they will devise the conceptual framework and keep an eye on the pilot tests. Dave Winstone, Global ISC Director at Dow and Spark Board Member, said, "I'm excited to participate in the Spark Initiative because it's the next frontier in supply chain planning." He added, "How do we harness all these signals out there? How do we identify which ones matter most to our business? What do they mean to us and to our ecosystem partners? In the end, it's not companies that compete, but the ecosystems around us. We have to make the ecosystems more effective to be able to stay competitive. And I believe this initiative will bring us one step closer to that goal." (Source – Globe Newswire) Philip Vervloesem, Senior Vice President of OMP USA, said, "Now is the time for supply chain leaders to redefine their planning processes. The active participation of Fortune 500 companies like Dow, General Mills, Nestlé, and Land O'Lakes confirms the need to explore groundbreaking ways of planning. I look forward to deep-diving into this fresh pool of possibilities together with our valued customers." (Source – Globe Newswire) About OMP OMP is a software company providing customized supply chain planning solutions. Its global clients include ArcelorMittal, BASF, Michelin, Procter &Gamble, Dow, Shaw, Yoplait, Shell, Smurfit Kappa, and Shell. Headquartered in Belgium, it has a vast network of partners needed to optimize supply chain performance for clients anywhere. It renders industry-specific solutions from consumer goods to metals. Its digitalized supply chain planning solutions helps companies to channelize their excellence and growth.

Read More

SOFTWARE AND TECHNOLOGY, SUPPLY CHAIN

Overhaul’s Acquisition of SeniGuard® to Offer Complete Supply Chain Logistics

Overhaul | February 08, 2023

On February 07, 2023, a software-based supply chain visibility, compliance and risk and insurance solutions provider, Overhaul, completed its acquisition of SesiGaurd®, Sensitech®'s security service provider. Overhaul's acquisition solidifies its position as the industry standard for securing and optimizing global supply chains. Further, this acquisition expands the global footprint for Overhaul by adding established offices in Mexico, Brazil, and the Czech Republic. As a result, the company now has the same infrastructure across Latin America, North America, and Europe, improving its ability to operate global supply chains. In addition, the deal extends Overhaul's business book, including well-known tech, pharma, and other logistics service providers. Theft of cargo remains a persistent problem for global shippers; as thieves adjust their strategies and target high-value goods, the need for additional security to protect in-transit cargo is crucial. Along with SensiGuard®, Overhaul will provide a powerful visibility engine round the clock, which helps monitor capabilities and offers comprehensive and real-time solutions to shippers to mitigate risks like theft, damage, and chain of custody security threats worldwide. The acquisition significantly increases Overhaul's headcount, adding over 350 employees who support SensiGuard® services and getting an extraordinary depth of experience and talent in assisting businesses in taking control of their supply chain risk management. The success of SensiGuard® is built on a foundation established by the same leadership that will join Overhaul and continues improving the company's technology and customer service. About Overhaul Overhaul is the industry's first end-to-end solution provider of supply-chain visibility, integrity, and security for global enterprises. The company was established in 2016 and headquartered in Austin (Texas). Its approach is software-based and provides high configurability and efficient value time to the supply chain companies avoiding the heavy tech debts found with the providers of hardware base. In addition, the company's team of experts in logistics partners with clients to provide fully customized and comprehensive solutions. It has rapidly become a trusted provider for Fortune 100 companies moving freight around the world in industries like pharmaceuticals and healthcare, technology, logistics, and food and beverages. Microsoft, Bristol-Myers Squibb, CEVA, and many others are customers.

Read More

SOFTWARE AND TECHNOLOGY, TRANSPORTATION

OneRail Integrates Trimble Technology to Enhance Last Mile Logistics

OneRail | February 02, 2023

The transportation technology firm, OneRail, recently announced at Manifest 2023 its delivery platform’s integration with Trimble Maps technology. OneRail, based in Orlando, will be able to provide enhanced last-mile logistics and visibility solutions with this integration. The delivery fulfillment platform of OneRail is directly connected with nearly 10 million unmatched real-time drivers’ networks. Exceptions Assist™ is a US-based exceptions management team that supports the driver network and is available round the clock to assist in moving past delivery issues before their occurrence. OneRail, with its firm establishment as a go-to provider, has an on-time delivery rate above 98 percent. It offers an expanding range of industries, including retailers, healthcare networks, material distributors, wholesale products, and construction and agriculture supply companies. OneRail now utilizes PC*MILER® commercial routing and mileage, location services, map visualization, and an advanced ETA engine, leverages the integration with Trimble Maps to monitor and calculate deliveries in progress and send immediate alerts for any updates in the delivery schedule. Additionally, the company will use Trimble’s traffic and weather web services for improved visualization and accurate time calculations. Bill Catania, CEO and Founder of OneRail, said, “We look forward to continuing to deliver our customers with an exceptional experience to achieve greater efficiencies, increase fulfillment capabilities and better reach corporate sustainability objectives.” He further added, “Our collaboration with Trimble will support the future growth of our company and the last mile industry.” (Source – Business Wire) About OneRail OneRail is a last-mile delivery fulfillment service based in Orlando that offers shippers across various industries the dependability and speed of Amazon to fulfill their delivery promises. OneRail matches the appropriate vehicle with the appropriate delivery through a real-time connected network of 10 million drivers, giving shippers lower costs and more flexibility to develop their operations quickly. OneRail provides a unique last-mile delivery experience with an on-time delivery rate of 98.6% while putting brands front and center across retail, CPG, distribution, construction, healthcare, and more.

Read More