Home > Companies > C-Suite On Deck > Q&A with Cameron Worth, CEO & Founder, SharpEnd

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity.

He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum.

MEDIA 7: How did the idea of “the agency of things” come to your mind?
CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels.

M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability?
CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate). 

Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc.

SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.


"Brands tend to overlook their largest owned media asset - the product itself."

M7: What are the modern brands not doing enough to engage with their customers?
CW: Brands tend to overlook their largest owned media asset - the product itself. It’s a costly oversight when you consider that brand owners have far more products in the market than they do TV spots, or outdoor posters.

For us at SharpEnd, we look at activating the product as a digital touchpoint – whether that’s an NFC enabled wine bottle, QR codes or augmented reality.

Ultimately, it’s about using the product as a direct channel for engagement. We believe every progressive brand that makes and sells products should be doing this.

M7: How important for you is creating value for your consumers? Could you tell us how connected packaging provides value?
CW: It’s central to what we do - it's why we start with the pain point rather than the technology.

Our starting point creatively is always “how do we heighten the enjoyment in the context of use?”

Connected packaging is different to traditional advertising. You’re no more than 5cm away from the product, and usually the product is in hand at the point of engagement. You’re either thinking of using, or actively using the product. The relationship is arguably more intimate and therefore more compelling.

Take our work with  Böen Wines for example. As part of the world’s largest roll out of NFC in the wines category, the post-tap creative platform included providing food and wine pairings that complemented the wine consumers were interacting with, as well as sharing information on the brand’s heritage and tasting notes. Everything we implemented went towards heightening the consumption moment experience, and the brand has been reaping the rewards with high engagement rates and session lengths of well over a minute per engagement.


"Every progressive brand that makes and sells products should use the product as a direct channel for engagement."

M7: How has the COVID-19 pandemic affected your work - what day to day processes have you had to re-tool to be able to pull them off remotely? What does your remote tech stack look like?
CW: We are benefiting from the fact that as a five-year-old business, we’re natively connected. We’re very collaborative, we’ve always been working from Google Docs and we’ve been using Slack religiously for a few years now.

The very nature of our work means that the brand owners we’re supporting are based in various locations across the globe, so we’ve always been using video conferencing too. So there hasn’t been too much of an impact on SharpEnd’s ways of working.

That being said, one of the main things our leadership team is focusing on is mastering remote management and leadership. How do you keep the team motivated? How do you make sure everyone is feeling included? What are you doing on a weekly basis to make sure that it’s not just professional, but there are social elements as well? We’re being very respectful of the fact this is a lockdown from the greater world and not just from the office.

Figuring out what we can be doing in terms of team building exercises is on-going. This is something that I don’t think anyone can nail by themselves, and we’re looking online for a lot of inspiration on how to go about doing this.



"At SharpEnd, we look at activating the product as a digital touchpoint – whether that’s an NFC enabled wine bottle, QR codes or augmented reality."

M7: Do you think we will constantly be looking over our shoulders and have to have a remote plan ready?
CW: I have made an active decision to not comment on potential long-term impacts of Covid-19. There will be a time for that, but now is the time for sensitivity on a human level, in my opinion.

My only request to the team is that we make sure we’re staying sensitive, responsive and productive.


M7: When did you start working and what was it?
CW: I started when I was 16 in publishing and got to see first hand how brands were shifting spend from print to online. I was there when the publication I was working on launched its first website, and saw the ad sales starting to increase, and the print sales starting to shift over.

That was 15 years ago now, but my career path has always been in and around online, from digital innovation to engagement tech, to where I am now as the founder of the world’s first IoT agency.

ABOUT SHARPEND

SharpEnd – The Agency of Things™ - is moving brands closer than ever to consumers by connecting packaging, retail and experiential activity.  We are a full-service partner to some of the largest global brand owners across fashion, spirits and CPG including Estée Lauder Companies, Pernod Ricard, PepsiCo, Mattel and Nestlé. You can find out more here https://wearesharpend.com

More C-Suite on deck

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

'We treat information as a critical business asset,' says Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact

Media 7 | November 15, 2021

We had the opportunity to interview the data-enthusiast and the former first Chief Data Officer in Sweden, Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact and Board Member at Fidesmo, where she explored the different features of the autonomous vehicle. Read on to find out more about the Zenseact protects critical business and company information.

Read More

Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

'We treat information as a critical business asset,' says Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact

Media 7 | November 15, 2021

We had the opportunity to interview the data-enthusiast and the former first Chief Data Officer in Sweden, Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact and Board Member at Fidesmo, where she explored the different features of the autonomous vehicle. Read on to find out more about the Zenseact protects critical business and company information.

Read More

Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

Read More

Related News

Logistics, Supply Chain

SpartanNash and Upshop Partner to Optimize Inventory and Reduce Waste

SpartanNash | September 13, 2023

SpartanNash expands partnership with Upshop's Magic AI Tool to optimize inventory and reduce waste Advanced analytics enhance inventory accuracy and guest satisfaction in SpartanNash Stores SpartanNash demonstrates commitment to technology for improved customer experience and cost savings SpartanNash, a leading food solutions company, has announced an expanded partnership with Upshop's Magic inventory and replenishment optimization application. This collaboration aims to streamline ordering systems, maintain planogram integrity, and assist with merchandising reset planning in both center store and produce departments. The Magic tool leverages advanced analytics to predict product demand, reducing the time store associates spend on inventory checks and improving the overall shopping experience for guests. SpartanNash's Executive Vice President, Corporate Retail, Tom Swanson, emphasized, At SpartanNash, we're prioritizing technology to enhance our Associate and store guest experience. By leveraging advanced analytics to predict product demand, our Associates can spend less time checking inventory and more time face-to-face helping serve our shoppers. [Source: PR News Wire] Upshop CEO Shamus Hines expressed enthusiasm for the partnership, stating, As a leader in forecast and ordering solutions, Upshop is excited to partner with innovative grocery retailers such as SpartanNash to offer the tools they need to optimize their inventory to meet total store demand. [Source: PR News Wire] This move reflects SpartanNash's ongoing investment in technology to drive merchandising and supply chain transformations, ultimately leading to a better customer experience and cost savings. The company recently announced plans to deploy autonomous inventory robots for real-time data intelligence. SpartanNash's Executive Vice President and Chief Strategy and Information Officer, Masiar Tayebi, highlighted how AI technology enhances operational excellence, contributing to financial benefits from merchandising and supply chain transformations. While the benefits are clear, potential drawbacks of AI inventory optimization include substantial investment impacting short-term financial performance, possible job displacement due to AI reliance, and the risk of inaccurate future demand predictions due to reliance on historical data. SpartanNash's partnership with Upshop's Magic AI tool optimizes inventory, reduces waste, and enhances the shopping experience by predicting product demand and streamlining ordering systems which benefits the entire supply chain ecosystem.

Read More

Supply Chain

J.B. Hunt to Acquire Brokerage Assets of BNSF Logistics for Expansion

J.B. Hunt | September 22, 2023

J.B. Hunt to acquire BNSF Logistics' brokerage operations, expanding its logistics capabilities. The acquisition builds on a 30-year partnership between J.B. Hunt and BNSF Railway. Brad Hicks, EVP of J.B. Hunt, highlights the value proposition for customers and growth opportunities. J.B. Hunt Transport Services, North America's supply chain solutions provider, has significantly expanded its capabilities. In collaboration with Burlington Northern Santa Fe, LLC, the company is making waves in the industry with the announcement of a definitive agreement. This agreement paves the way for the subsidiary, J.B. Hunt Transport, Inc., to acquire the brokerage operations of BNSF Logistics, LLC, a notable affiliate of BNSF Railway Company renowned for its comprehensive third-party logistics services, covering a wide spectrum, from full truckload and flatbed to temperature-controlled, drayage, expedited, and less-than-truckload services. Katie Farmer, CEO and President of BNSF Railway, mentioned, This agreement with J.B. Hunt reflects companies’ shared commitment to provide industry-leading intermodal service to the customers. This continues more than 30 years of partnership between BNSF and J.B. Hunt and builds on our announcement to further integrate our joint services. [Source – Business Wire] Additionally, BNSF Logistics also offers additional services such as warehousing, retail specialty, heavy-haul, and project services; however, these services are not part of the current transaction. This strategic move underscores J.B. Hunt's commitment to strengthening its logistics and supply chain position, enhancing its service offerings, and ultimately delivering greater value to its customers. Executive Vice President of People and President of Highway Services at J.B. Hunt, Brad Hicks, expressed that BNSF Logistics has demonstrated impressive customer service across various customer sizes. He highlighted that this acquisition, combined with their outstanding intermodal and J.B. Hunt 360box power-only service offering, will create a compelling value proposition for customers, foster growth opportunities for J.B. Hunt, and enhance service capabilities for BNSF Logistics' employee and agent model. In 1989, J.B. Hunt and BNSF Railway reshaped transportation with an innovative double-stack shipping solution, a pioneering concept that seamlessly combined rail and trucking services. In March 2022, these industry leaders initiated a collaborative effort to increase the intermodal sector's capacity significantly. This ongoing partnership builds upon a longstanding business relationship and shared strategic vision focused on delivering efficient, value-driven solutions to customers within the North American supply chain. As the transaction concludes, the brokerage operations of BNSF Logistics will become integrated into J.B. Hunt's integrated capacity solutions for segment reporting purposes. The acquisition will be financed using J.B. Hunt's existing cash balance and is on track to be finalized by the end of the year. It's important to note that BNSF Logistics currently offers value-added 3PL services for BNSF Railway. Upon the transaction's completion, a long-term service agreement will be established between BNSF Railway and J.B. Hunt, ensuring the continued provision of these vital services by J.B. Hunt for BNSF Railway. This strategic alignment is set to bolster operational efficiency, elevate service quality, and further solidify the commitment of both entities to the North American supply chain.

Read More

Supply Chain

FourKites' Generative AI Solution, Fin AI to Automate Supply Chain

FourKites | September 11, 2023

FourKites, a renowned leader in supply chain visibility solutions, has unveiled a groundbreaking innovation with the launch of Fin AI, a natural language interface. FourKites is ushering in a new era of supply chain visibility and decision-making. This cutting-edge technology is designed to empower supply chain professionals by surfacing invaluable insights, identifying optimization opportunities, and automating critical tasks. The launch signifies a pivotal step in addressing the prevalent issue of data silos and transforming supply chain management from a reactive to a proactive paradigm. Leveraging the power of generative artificial intelligence, Fin AI offers users an intuitive natural language interface, enabling them to assess the impact of disruptive events, diagnose tracking anomalies, and access product guidance seamlessly across the FourKites suite. This transformative solution aims to elevate real-time, data-driven decision-making in supply chain management. With its extensive capabilities and access to a vast supply chain data network, the company is well-positioned to continue driving innovation in the industry. FourKites provides even more value to its customers by tracking over 3 million shipments daily and providing a wealth of supply chain data, including estimated arrival times and miles tracked. Fin AI's potential extends beyond insights into optimizing labor, transportation, and inventory to automating various workflows, providing a comprehensive solution for supply chain management. The announcement of Fin AI at Visibility 2023, attended by supply chain leaders from renowned brands worldwide, highlights the company's commitment to shaping the future of supply chain visibility and efficiency. Mathew Elenjickal, FourKites Founder and CEO, commented, FourKites is proud to be building at the leading edge of supply chain data and AI. With Fin AI, we are giving our customers greater depth and breadth of actionable insights across their supply chains, further empowering them to focus on information and decisions that will move their businesses forward. Over time, automation through Fin AI will act as a direct extension of the capabilities of those who use it. [Source – Business Wire] Brett Frankenberg, Senior Vice President, Technology, Process, & Systems at Coca-Cola Consolidated, emphasized that the most significant advantage for logistics professionals is the ability to streamline time-consuming processes and harness data for quicker, more informed choices. He noted that FourKites' introduction of Fin AI makes a wealth of data readily accessible to users, enabling them to prioritize more valuable responsibilities and initiate proactive transformations within their supply chains. About FourKites FourKites, a leading global supply chain visibility platform, is renowned for its expertise in extending visibility throughout the supply chain, encompassing yards, warehouses, retail locations, and beyond. With a daily tracking capacity exceeding 3 million shipments, spanning road, rail, ocean, air, parcel, and last-mile deliveries, FourKites operates in over 200 countries and territories worldwide. The company leverages real-time data and advanced machine learning techniques to enable organizations to digitize their end-to-end supply chain operations. Trusted by over 1,200 of the world's most prominent brands, including nine of the top-10 Consumer Packaged Goods (CPG) and 18 of the top-20 food and beverage companies, FourKites empowers businesses to achieve greater agility, efficiency, and sustainability within their supply chains.

Read More

Logistics, Supply Chain

SpartanNash and Upshop Partner to Optimize Inventory and Reduce Waste

SpartanNash | September 13, 2023

SpartanNash expands partnership with Upshop's Magic AI Tool to optimize inventory and reduce waste Advanced analytics enhance inventory accuracy and guest satisfaction in SpartanNash Stores SpartanNash demonstrates commitment to technology for improved customer experience and cost savings SpartanNash, a leading food solutions company, has announced an expanded partnership with Upshop's Magic inventory and replenishment optimization application. This collaboration aims to streamline ordering systems, maintain planogram integrity, and assist with merchandising reset planning in both center store and produce departments. The Magic tool leverages advanced analytics to predict product demand, reducing the time store associates spend on inventory checks and improving the overall shopping experience for guests. SpartanNash's Executive Vice President, Corporate Retail, Tom Swanson, emphasized, At SpartanNash, we're prioritizing technology to enhance our Associate and store guest experience. By leveraging advanced analytics to predict product demand, our Associates can spend less time checking inventory and more time face-to-face helping serve our shoppers. [Source: PR News Wire] Upshop CEO Shamus Hines expressed enthusiasm for the partnership, stating, As a leader in forecast and ordering solutions, Upshop is excited to partner with innovative grocery retailers such as SpartanNash to offer the tools they need to optimize their inventory to meet total store demand. [Source: PR News Wire] This move reflects SpartanNash's ongoing investment in technology to drive merchandising and supply chain transformations, ultimately leading to a better customer experience and cost savings. The company recently announced plans to deploy autonomous inventory robots for real-time data intelligence. SpartanNash's Executive Vice President and Chief Strategy and Information Officer, Masiar Tayebi, highlighted how AI technology enhances operational excellence, contributing to financial benefits from merchandising and supply chain transformations. While the benefits are clear, potential drawbacks of AI inventory optimization include substantial investment impacting short-term financial performance, possible job displacement due to AI reliance, and the risk of inaccurate future demand predictions due to reliance on historical data. SpartanNash's partnership with Upshop's Magic AI tool optimizes inventory, reduces waste, and enhances the shopping experience by predicting product demand and streamlining ordering systems which benefits the entire supply chain ecosystem.

Read More

Supply Chain

J.B. Hunt to Acquire Brokerage Assets of BNSF Logistics for Expansion

J.B. Hunt | September 22, 2023

J.B. Hunt to acquire BNSF Logistics' brokerage operations, expanding its logistics capabilities. The acquisition builds on a 30-year partnership between J.B. Hunt and BNSF Railway. Brad Hicks, EVP of J.B. Hunt, highlights the value proposition for customers and growth opportunities. J.B. Hunt Transport Services, North America's supply chain solutions provider, has significantly expanded its capabilities. In collaboration with Burlington Northern Santa Fe, LLC, the company is making waves in the industry with the announcement of a definitive agreement. This agreement paves the way for the subsidiary, J.B. Hunt Transport, Inc., to acquire the brokerage operations of BNSF Logistics, LLC, a notable affiliate of BNSF Railway Company renowned for its comprehensive third-party logistics services, covering a wide spectrum, from full truckload and flatbed to temperature-controlled, drayage, expedited, and less-than-truckload services. Katie Farmer, CEO and President of BNSF Railway, mentioned, This agreement with J.B. Hunt reflects companies’ shared commitment to provide industry-leading intermodal service to the customers. This continues more than 30 years of partnership between BNSF and J.B. Hunt and builds on our announcement to further integrate our joint services. [Source – Business Wire] Additionally, BNSF Logistics also offers additional services such as warehousing, retail specialty, heavy-haul, and project services; however, these services are not part of the current transaction. This strategic move underscores J.B. Hunt's commitment to strengthening its logistics and supply chain position, enhancing its service offerings, and ultimately delivering greater value to its customers. Executive Vice President of People and President of Highway Services at J.B. Hunt, Brad Hicks, expressed that BNSF Logistics has demonstrated impressive customer service across various customer sizes. He highlighted that this acquisition, combined with their outstanding intermodal and J.B. Hunt 360box power-only service offering, will create a compelling value proposition for customers, foster growth opportunities for J.B. Hunt, and enhance service capabilities for BNSF Logistics' employee and agent model. In 1989, J.B. Hunt and BNSF Railway reshaped transportation with an innovative double-stack shipping solution, a pioneering concept that seamlessly combined rail and trucking services. In March 2022, these industry leaders initiated a collaborative effort to increase the intermodal sector's capacity significantly. This ongoing partnership builds upon a longstanding business relationship and shared strategic vision focused on delivering efficient, value-driven solutions to customers within the North American supply chain. As the transaction concludes, the brokerage operations of BNSF Logistics will become integrated into J.B. Hunt's integrated capacity solutions for segment reporting purposes. The acquisition will be financed using J.B. Hunt's existing cash balance and is on track to be finalized by the end of the year. It's important to note that BNSF Logistics currently offers value-added 3PL services for BNSF Railway. Upon the transaction's completion, a long-term service agreement will be established between BNSF Railway and J.B. Hunt, ensuring the continued provision of these vital services by J.B. Hunt for BNSF Railway. This strategic alignment is set to bolster operational efficiency, elevate service quality, and further solidify the commitment of both entities to the North American supply chain.

Read More

Supply Chain

FourKites' Generative AI Solution, Fin AI to Automate Supply Chain

FourKites | September 11, 2023

FourKites, a renowned leader in supply chain visibility solutions, has unveiled a groundbreaking innovation with the launch of Fin AI, a natural language interface. FourKites is ushering in a new era of supply chain visibility and decision-making. This cutting-edge technology is designed to empower supply chain professionals by surfacing invaluable insights, identifying optimization opportunities, and automating critical tasks. The launch signifies a pivotal step in addressing the prevalent issue of data silos and transforming supply chain management from a reactive to a proactive paradigm. Leveraging the power of generative artificial intelligence, Fin AI offers users an intuitive natural language interface, enabling them to assess the impact of disruptive events, diagnose tracking anomalies, and access product guidance seamlessly across the FourKites suite. This transformative solution aims to elevate real-time, data-driven decision-making in supply chain management. With its extensive capabilities and access to a vast supply chain data network, the company is well-positioned to continue driving innovation in the industry. FourKites provides even more value to its customers by tracking over 3 million shipments daily and providing a wealth of supply chain data, including estimated arrival times and miles tracked. Fin AI's potential extends beyond insights into optimizing labor, transportation, and inventory to automating various workflows, providing a comprehensive solution for supply chain management. The announcement of Fin AI at Visibility 2023, attended by supply chain leaders from renowned brands worldwide, highlights the company's commitment to shaping the future of supply chain visibility and efficiency. Mathew Elenjickal, FourKites Founder and CEO, commented, FourKites is proud to be building at the leading edge of supply chain data and AI. With Fin AI, we are giving our customers greater depth and breadth of actionable insights across their supply chains, further empowering them to focus on information and decisions that will move their businesses forward. Over time, automation through Fin AI will act as a direct extension of the capabilities of those who use it. [Source – Business Wire] Brett Frankenberg, Senior Vice President, Technology, Process, & Systems at Coca-Cola Consolidated, emphasized that the most significant advantage for logistics professionals is the ability to streamline time-consuming processes and harness data for quicker, more informed choices. He noted that FourKites' introduction of Fin AI makes a wealth of data readily accessible to users, enabling them to prioritize more valuable responsibilities and initiate proactive transformations within their supply chains. About FourKites FourKites, a leading global supply chain visibility platform, is renowned for its expertise in extending visibility throughout the supply chain, encompassing yards, warehouses, retail locations, and beyond. With a daily tracking capacity exceeding 3 million shipments, spanning road, rail, ocean, air, parcel, and last-mile deliveries, FourKites operates in over 200 countries and territories worldwide. The company leverages real-time data and advanced machine learning techniques to enable organizations to digitize their end-to-end supply chain operations. Trusted by over 1,200 of the world's most prominent brands, including nine of the top-10 Consumer Packaged Goods (CPG) and 18 of the top-20 food and beverage companies, FourKites empowers businesses to achieve greater agility, efficiency, and sustainability within their supply chains.

Read More

Spotlight

Events

ASCM Conferences

Conference

Logistik & Transport 2023

Conference

Future Supply Chain

Conference

Resources

resource image

Supply Chain

Hegelmann Logistics warehouse building project

Video

resource image

Supply Chain

Hegelmann Logistics warehouse building project

Video

resource image

Supply Chain

How to Setup Your Warehouse for Picking + Packing Using the U Shape

Video

resource image

Supply Chain

Efficiency at lofty heights in the warehouse of ID Logistics

Video

Events