Q&A with Jeanne Hopkins, CMO at Lola.com

Media 7 | November 15, 2021

We had the opportunity to interview the data-enthusiast and the former first Chief Data Officer in Sweden, Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact and Board Member at Fidesmo, where she explored the different features of the autonomous vehicle. Read on to find out more about the Zenseact protects critical business and company information.

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Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

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Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

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Supply Chain

FourKites | September 20, 2023

FourKites, a leading supply chain visibility provider, has introduced a groundbreaking innovation in Fin AI, a natural language interface poised to transform supply chain management. This revolutionary technology empowers customers to unearth hidden insights, optimize operations, and streamline time-consuming tasks, such as event impact assessment across their shipment network. By harnessing the extensive supply chain data network, Fin AI significantly shifts from reactive to proactive decision-making, offering automated supply chain orchestration at scale. Mathew Joseph Elenjickal, Founder and CEO of FourKites, said, “FourKites is proud to be building at the leading edge of supply chain data and AI.” [Source – Business Wire] The company provides customers with a more comprehensive range of actionable insights across supply chains with Fin AI. Mathew added that this would empower the company to concentrate on the information and decisions and drive businesses forward. Additionally, over time, automation through Fin AI would serve as a direct extension of the capabilities of those who used it. Supply chain managers face the challenge of navigating complex data silos and managing tasks efficiently. FourKites recognizes these hurdles and responds with Fin AI, designed to empower professionals with actionable insights, event impact assessments, and the ability to address tracking issues promptly. Leveraging generative artificial intelligence, this innovation paves the way for a paradigm shift in supply chain data exploration and decision-making. Focusing on real-time, data-driven choices, FourKites positions Fin AI as a transformative solution to industry challenges. Fin AI's natural language interface, built on an industry-leading language model, draws on FourKites' extensive data network to provide users with the tools to: Assess the impact of disruptive events on supply chain, allows to identify affected shipments and take remedial actions swiftly. Diagnose tracking issues efficiently, enhancing visibility across their network. Access product guidance spanning FourKites' suite and distill the most relevant insights into concise, actionable sentences. FourKites combines powerful machine learning and real-time data to help companies digitize their end-to-end supply chains. More than 1,200 of the world's most recognized brands — 9 of the top-10 CPGs and 18 of the top-20 food and beverage companies — trust FourKites to transform their business and create more efficient, agile and sustainable supply chains. About FourKites FourKites, a globally acclaimed supply chain visibility platform, has set a new logistics and supply chain management standard. With a commitment to extending visibility throughout the entire supply chain, FourKites goes beyond mere transportation, encompassing yards, warehouses, stores, and beyond. This cutting-edge platform offers unparalleled insights, tracking over 3 million shipments daily and reaching over 200 countries and territories. FourKites leverages real-time data and advanced machine learning to empower businesses to digitally transform their end-to-end supply chains.

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Supply Chain

FourKites | September 11, 2023

FourKites, a renowned leader in supply chain visibility solutions, has unveiled a groundbreaking innovation with the launch of Fin AI, a natural language interface. FourKites is ushering in a new era of supply chain visibility and decision-making. This cutting-edge technology is designed to empower supply chain professionals by surfacing invaluable insights, identifying optimization opportunities, and automating critical tasks. The launch signifies a pivotal step in addressing the prevalent issue of data silos and transforming supply chain management from a reactive to a proactive paradigm. Leveraging the power of generative artificial intelligence, Fin AI offers users an intuitive natural language interface, enabling them to assess the impact of disruptive events, diagnose tracking anomalies, and access product guidance seamlessly across the FourKites suite. This transformative solution aims to elevate real-time, data-driven decision-making in supply chain management. With its extensive capabilities and access to a vast supply chain data network, the company is well-positioned to continue driving innovation in the industry. FourKites provides even more value to its customers by tracking over 3 million shipments daily and providing a wealth of supply chain data, including estimated arrival times and miles tracked. Fin AI's potential extends beyond insights into optimizing labor, transportation, and inventory to automating various workflows, providing a comprehensive solution for supply chain management. The announcement of Fin AI at Visibility 2023, attended by supply chain leaders from renowned brands worldwide, highlights the company's commitment to shaping the future of supply chain visibility and efficiency. Mathew Elenjickal, FourKites Founder and CEO, commented, FourKites is proud to be building at the leading edge of supply chain data and AI. With Fin AI, we are giving our customers greater depth and breadth of actionable insights across their supply chains, further empowering them to focus on information and decisions that will move their businesses forward. Over time, automation through Fin AI will act as a direct extension of the capabilities of those who use it. [Source – Business Wire] Brett Frankenberg, Senior Vice President, Technology, Process, & Systems at Coca-Cola Consolidated, emphasized that the most significant advantage for logistics professionals is the ability to streamline time-consuming processes and harness data for quicker, more informed choices. He noted that FourKites' introduction of Fin AI makes a wealth of data readily accessible to users, enabling them to prioritize more valuable responsibilities and initiate proactive transformations within their supply chains. About FourKites FourKites, a leading global supply chain visibility platform, is renowned for its expertise in extending visibility throughout the supply chain, encompassing yards, warehouses, retail locations, and beyond. With a daily tracking capacity exceeding 3 million shipments, spanning road, rail, ocean, air, parcel, and last-mile deliveries, FourKites operates in over 200 countries and territories worldwide. The company leverages real-time data and advanced machine learning techniques to enable organizations to digitize their end-to-end supply chain operations. Trusted by over 1,200 of the world's most prominent brands, including nine of the top-10 Consumer Packaged Goods (CPG) and 18 of the top-20 food and beverage companies, FourKites empowers businesses to achieve greater agility, efficiency, and sustainability within their supply chains.

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Supply Chain

Everstream Analytics | September 15, 2023

Everstream Analytics and Slave-Free Alliance (SFA) have partnered to protect global supply chains against modern slavery. Everstream brings multi-tier supplier discovery and AI-powered risk monitoring, while SFA provides forced labor intelligence. Together, they aim to expose and eliminate these risks and enhance supply chain capabilities. Modern slavery affects 50 million people worldwide, and its complexity makes supply chains vulnerable. Over forty percent of these victims are imprisoned in upper-middle-income to high-income nations, highlighting the universality of this issue. Everstream is committed to eradicating this issue as SFA's global strategic and exclusive technology partner. According to Slave-Free Alliance, 77% of companies expect to find modern slavery in their supply chains. The intricate and opaque nature of contemporary global supply networks exposes companies to substantial risks of forced labor. Within the United States, the Uyghur Forced Labor Prevention Act, the German Supply Chain Due Diligence Act, and the imminent EU Supply Chain Law establish a framework in which manufacturers bear responsibility for any instances of exploitation within their supply chains, irrespective of their prior awareness of such occurrences. Noncompliance may lead to hefty fines and reputational harm. This strategic partnership empowers enterprises with deeper visibility into potential risks and facilitates swift issue resolution, ensuring compliance with evolving regulations. Tim Nelson, CEO of Hope for Justice and Slave-Free Alliance, commented, This partnership will advance our ultimate goal of bringing an end to modern slavery in supply chains. With the help of Everstream's technology and our team of forced labor experts, we will create global strategies and provide thoughtful solutions to protect people and supply chains from the threat of modern slavery. [Source – Business Wire] Everstream and Slave-Free Alliance's collaborative efforts extend beyond their partnership. They are committed to sharing their insights and expertise on modern slavery risks and mitigation strategies at prominent events like the Organization for Security and Co-operation in Europe (OSCE). With this partnership, the two companies will empower organizations globally to construct ethical and compliant supply chains while contributing to the fight against modern slavery. By combining their resources and knowledge, Everstream and SFA are dedicated to significantly impacting this critical issue and helping companies uphold the highest ethical standards in their operations. About Everstream Analytics Everstream Analytics, a leading force in the global supply chain, is committed to redefining industry standards. By harnessing artificial intelligence and predictive analytics capabilities, Everstream Analytics empowers businesses with insights and risk analytics, glorifying an era of innovative and environmentally conscious supply chain practices. Its renowned solution seamlessly integrates with procurement, logistics, and business continuity platforms, providing a comprehensive information ecosystem and astute analysis. Leveraging a vast proprietary dataset, Everstream Analytics ensures precise predictions, enabling businesses to optimize their supply chains and transform them into invaluable business assets.

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