Q&A with Jaime Punishill, CMO at Lionbridge

MEDIA 7 | August 26, 2019

Jaime Punishill, CMO at Lionbridge is an innovative marketing, channel, and product executive with a proven track record for finding blue ocean strategies and delivering scalable business operations.

Jaime is also an expert in operationalizing design thinking, translating new concepts and trends into workable business plans and operations, and delivering pragmatic innovation within a large enterprise.

MEDIA 7: Could you tell us about your role and journey into marketing?
JAIME PUNISHILL:
As Chief Marketing Officer for Lionbridge, I oversee brand, demand gen, corporate communications, marketing, and customer research. Interestingly enough, I’m not a classic marketer by training. I have spent most of my career on the product side and in digital transformation. I’ve been doing that since the mid-1990s. At some point, it became clear that marketing was the next area that universal digital transformation was going to overtake, and areas like user experience and many other digital functions that had been done separately were going to move under the remit of marketing. I slowly moved into the marketing universe and helped with big digital transformation in my previous company. That led me to take on all our brand, advertising, and integrated marketing. In that way, I ended up with a more traditional marketing role, and that led me to Lionbridge.

M7: As a CMO, what are the biggest challenges you face?
JP:
One of the biggest challenges is the unbelievable explosion in the martech space. I get over 300-400 emails and dozens of phone calls every day from different vendors who are trying to push different tools to help optimize the new digital experience. Keeping track of the rapid pace of evolution and trying to integrate all those tools is single-handedly probably one of the biggest challenges for CMOs. It swallows historical challenges, like getting the company to buy into a new understanding of the digital universe, or getting people to appreciate customer research and customer feedback.
These are always challenges, but they are all lower in scale now than just sheer digital transformation and the volume of tools and resources that accompany that transformation. There’s so much noise, and it’s really hard to tell what’s real and what’s not real.


"Keeping track of the rapid pace of evolution and trying to integrate all those tools is single-handedly probably one of the biggest challenges for CMOs."

M7: What was the most successful marketing campaign you have ever worked on? What made it so successful?
JP:
In my previous organization, we led a re-brand of the company in its first-ever national advertising campaign. That meant we weren’t constrained by existing rules and assumptions about how things had to be done, so we were able to quite creatively and innovatively harness several digital channels in a way that many of our competitors hadn’t. In terms of revenue or asset flows, new customers, traffic to the website and just about every other metric, it was a tremendous lift. That’s probably the single-most effective marketing campaign I’ve worked on, and it was completely comprehensive. It had a brand component, a communications component, a community component. It had very specific direct targeting and campaigns along with a goal of raising basic awareness. We were targeting by social media profile and audience. I think it was successful largely because it was multi-faceted and end-to-end.

M7: At Lionbridge, how do you see AI evolving with digital media?
JP:
For AI, we are still really in a hype-cycle. There is absolutely no doubt that AI and everything that falls under its purview will have a profound impact on the scale, data, and decisions we are able to process as marketers. The number of simulations and tests we will be able to run to optimize a campaign or project pre-launch, plus the ability for us to pivot real-time and use new insights, will be absolutely profound. But I think we are still very early in the journey. There’s more hype than substance right now. I’m not skeptical about AI’s eventual impact at all. But right now, the tools are not mature, and we are not mature in our understanding of AI, even regarding some of the most impactful ways to use it. So, I’m super optimistic over a 3-5-7-year period. But, I’m very skeptical over a 6-12-24-months period.


"AI and everything that falls under its purview will have a profound impact on the scale, data, and decisions we are able to process as marketers."

M7: How does the acquisition of Gengo strengthen Lionbridge’s position in machine learning?
JP: We are one of the world leaders in AI training data services. The fuel that makes AI work effectively is incredibly high volumes of high-quality data. And the problem is, as we know, most organizations have not done a good job being stewards of their data. Their data exists in lots of places, their data is not clean, it’s not annotated or mapped, there’s no organizing taxonomy around its structure. CDPs are still relatively early for a lot of folks, and so the catch is that you have lots of data, but that data may be largely unusable. Sort of like, there is a lot of oil in the ground, but just because the oil is in the ground doesn’t mean you have gas that works in your car or in a plane. A lot has to happen to refine it, to get it ready. The same is true with data “fuel.”

The good news is that we are one of the world leaders in helping companies refine their data so it’s usable in training their AI systems. Identifying and collecting data, and giving that data meaning, for example, is it metadata or actual data, is that an important variable or not an important variable, etc., is an integral step in the machine learning process. We help companies collect data, organize it, give it meaning so it can best feed our customers’ AI platforms.

We do this by activating our one million-strong SmartCrowd. The Gengo platform really helps us create a scalable system that will allow more companies to be able to improve the quality of their AI training data and, in turn, the quality of their AI.

M7: How do you stay updated on the latest trends in marketing technology?
JP: 
I read a lot. I get a couple of hundred emails a day. Part of that is because I sign up for lots of different sources of information. I think you have to consume a tremendous amount of information right now to pull in all the weak signals. And I probably dedicate more of my days than I would normally to looking at new capabilities just to keep me informed and up-to-date. This allows me to get a sense of when I think something is at a point where we can use it and harness something early for a strategic advantage.


"Most organizations have not done a good job being stewards of their data. Their data exists in lots of places, their data is not clean, it’s not annotated or mapped, there’s no organizing taxonomy around its structure."

M7: What are the top 3 trends that you foresee for 2019 going into 2020?
JP:
We are going to hear more about AI. We will see more examples of it not working in the next 18 months than we will see examples of it working, but I think that’s a short-term phenomenon, and we will work out the issues.

I think there is absolutely no doubt that we are going to see an increase in the production and consumption of video and its import in the production cycle. People are consuming more and more videos, and even B2B buyers are much more heavily consuming videos as a way to absorb a lot of information in a pretty short period of time. In 2-3 minutes, you can convey a lot more, and frankly people can understand a lot more than if they spend 20 minutes reading a whitepaper or something of that nature.

And clearly, voice search is on a big rise. There are a couple of key reasons for that. If you think about the US workforce, half of it now only knows a universe where Google is the dominant information organizational paradigm. Pair that with the sheer explosion of speech applications and devices, whether in your home, in your car, or in your hand—today, every phone is speech-enabled. It’s clear that all the large players are investing a tremendous amount of effort into proving the quality of voice search, and an increasing number of users are speaking to a device or multiple devices to get information. That’s a real challenge for organizations and marketers, because the way people speak to their device and physically ask for information is not the same as how they type a query into a search engine. So, the whole way in which we optimize and organize for search results in a voice-search world is quite different than in a text-based or type-based universe.  

M7: What is your superpower?
JP:
I’m not really sure I have a superpower. But there’s something I think I do that seems to be more of a struggle for some others. I’m able to assemble a collection of weak signals to predict what is going to happen before it happens. I really believe all the information is there, but I seem to be able to use that information to make some good bets about what the future holds.

ABOUT LIONBRIDGE

Lionbridge partners with brands to break barriers and build bridges all over the world. For more than 20 years, we have helped companies connect with global customers by delivering marketing, testing and globalization services in more than 300 languages. Through our world-class platform, we orchestrate a network of 500,000 passionate experts in 5,000-plus cities, who partner with brands to create culturally rich experiences. Relentless in our love for linguistics, we use the best of human and machine intelligence to forge understanding that resonates with our customers’ customers. Based in Waltham, Mass., Lionbridge maintains solution centers in 27 countries. Learn more at www.lionbridge.com.

More C-Suite on deck

'We treat information as a critical business asset,' says Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact

Media 7 | November 15, 2021

We had the opportunity to interview the data-enthusiast and the former first Chief Data Officer in Sweden, Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact and Board Member at Fidesmo, where she explored the different features of the autonomous vehicle. Read on to find out more about the Zenseact protects critical business and company information.

Read More

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

Read More

'We treat information as a critical business asset,' says Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact

Media 7 | November 15, 2021

We had the opportunity to interview the data-enthusiast and the former first Chief Data Officer in Sweden, Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact and Board Member at Fidesmo, where she explored the different features of the autonomous vehicle. Read on to find out more about the Zenseact protects critical business and company information.

Read More

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

Read More

Related News

PROCUREMENT AND SOURCING, LOGISTICS

Wagner Logistics Now Offers Warehouse Management in Portland

Wagner Logistics | January 27, 2023

On January 26, 2023, Wagner Logistics, a warehousing and logistics management provider, announced that it is expanding its distribution space into Portland, Oregon, bringing its total distribution space in the United States to over 7 million square feet across 24 markets. The most recent warehouse has 82,556 sq. ft. of dedicated distribution space and can be converted into a multi-customer facility. Wagner Logistics collaborated with Newmark Zimmer, one of the Midwest's leading commercial real estate firms, to obtain the warehouse lease for the Portland space. This distribution space serves as a vital distribution point for the customer Bridge Industrial/Modlo to manage the supply chain overflow of finished household products. As global economic uncertainty persists, the need for efficient distribution is increasing. As a result, Wagner is taking warehouse cost optimization to a new level by sharing facilities, equipment, and personnel to address the distribution and storage needs of multiple shippers and manufacturers. Brian Smith, President and CEO of Wagner Logistics, said, "From handling lightbulbs to ten-thousand pound roles of paper, Wagner's warehouse and management expansion into more U.S. cities is evidence that our trained and experienced team is safely handling a variety of products successfully at lower costs and at faster work rates." He added, "Finding and securing the one available warehouse space in the market to serve as an overflow facility for our client is testament that our team consistently has a finger on the pulse of the industry and is committed to solving distribution challenges using a lean manufacturing team, the accompanying innovative equipment and automation." (Source – GlobeNewswire) More than 550 team members work for the supply chain management company in major cities such as Kansas City, Indianapolis, Dallas, Cleveland, Milwaukee, Jacksonville, Charlotte, Detroit, and others. The company's top priorities remain exceptional customer service and employee morale, and the latest warehouse is close to several employees' homes and includes bike storage. About Wagner Logistics Based in North Kansas City (Missouri), Wagner Logistics operates an extensive network of warehousing facilities in the U.S. It is recognized as a leading provider of third-party logistics services, including warehousing, distribution, contract packaging, and transportation. The company's clients include Fortune 500 companies as well as small and medium-sized businesses. Wagner uses exceptional technology, offering visibility and execution, and a team of highly skilled associates provides clients with unrivaled service.

Read More

SUPPLY CHAIN, TRANSPORTATION

VSE Corporation’s New Fulfillment Center Expands Fleet Segment Supply Chain Operations

VSE Corporation | January 25, 2023

Leading aftermarket distribution and maintenance, repair and overhaul (MRO) services provider, VSE Corporation, yesterday announced its all-new e-commerce fulfillment and distribution center in greater Memphis, Tennessee area. The company serves government and commercial markets with MRO services for air, sea and land transportation assets. VSE’s new state-of-the-art center is spread over 450,000 sq.ft., double the size the current warehouse for its fleet segment. This new center provides VSE’s Wheeler Fleet Solutions segment with the additional capacity to meet the growing demand for aftermarket products for its commercial and e-commerce fleet customers. VSE’s new fulfillment center is to support faster, same-day deliveries including order-to-delivery. This allows for additional shipping options, while ensuring the best level of services for the company’s aftermarket parts distribution portfolio. The new center harnesses a warehouse management system (WMS) and automation to increase productivity and capacity while maintaining order and delivery accuracy. The center can stock more than 175,000 SKUs when operating at full capacity. John Cuomo, President and CEO of VSE Corporation, said, “The addition of our new distribution center is an important strategic milestone for our Wheeler Fleet Solutions subsidiary, one of the leading fleet-focused parts and services companies serving heavy, medium and light duty vehicles in the United States.” He further added, “During the last four years, our commercial fleet sales have grown from approximately 10% to 40% of Fleet Segment revenue, driven by share gains across both commercial fleet and e-commerce fulfillment channels. Looking ahead, we anticipate this distribution center will contribute more than $50 million in new, incremental sales to our Fleet segment in 2023.” (Source – Business Wire) About VSE Corporation VSE is a customized solution provider to support mission-critical platforms for commercial and government aircraft, ships and vehicles. The company is registered as a professional services and supply chain management firm primarily offering its services to Fleet Management Services, Federal & Defense Services, and Aerospace Distribution & Repair. It provides technical and engineering services to operators and owners of equipment and transportation assets, large, mission-critical fleets of aircrafts, vehicles and ships.

Read More

SOFTWARE AND TECHNOLOGY, TRANSPORTATION

Montway & Auction Edge’s Integrated Transportation Ordering on Edge Pipeline

Montway Auto Transport | January 20, 2023

Leading third-party logistics brokerage, Montway Auto Transport, recently announced its partnership with premier digital remarketing technology solutions provider, Auction Edge.L. Montway, through this partnership, will deliver integrated transportation ordering, to over 55,000 dealers and 175 auctions using Auction Edge's national marketplace, EDGE Pipeline. EDGE Pipeline connects auctions with trusted dealer partners to digitally source and market inventory. Since 2012, Auction Edge has enabled power partner auctions to transact millions of vehicles annually. In addition, to modernize the user experience, the "one-click" transportation ordering feature will save dealers time and enhance efficiency. Digital auctions that simplify ordering fast, safe, and dependable transportation help dealers manage inventory and meet consumer demands. Montway, in addition to transporting full loads, is the national leader in single-unit moves and will enhance the post-sale experience for dealers by developing a customized solution for Auction Edge users. Montway has a strong industry reputation, as evident from its 80,000 online customer reviews in the retail market. Kaye Ceille, Business Solutions Group President at Montway Auto Transport, said, "Digitalization of the supply chain is a trend that is here to stay." She added, "Integrating auto transport into a digital remarketing platform offers a full-service solution for dealers. Auction Edge will leverage Montway's technology to seamlessly integrate with EDGE Pipeline and make booking auto transport for vehicles purchased at auctions anywhere in the country as easy as clicking a button." (Source- PRNewswire) Montway's partnership with Auction Edge follows the company's recent merger with Auction Direct Transport (ADT), a nationwide automotive transport brokerage company. The two partnerships emphasize Montway's commitment to expanding its dealer and auction transportation capabilities across the country. About Montway Auto Transport Montway Auto Transport is now one of the biggest auto transport companies and has been in business for more than 15 years. Since its establishment in 2007, Montway Auto Transport has developed into the top auto transport business in the country. With more than a million automobiles shipped, the company offers extended service hours every day of the year for transport to all 50 states, including Hawaii and Alaska, as well as Europe. Montway Auto Transport is the industry leader in cutting-edge logistical techniques and client support, and has developed the idea for Miles Ahead, a business software for transport management. The platform gives companies and salespeople direct access to the tools they need to quote and book vehicle transport 24x7.

Read More

PROCUREMENT AND SOURCING, LOGISTICS

Wagner Logistics Now Offers Warehouse Management in Portland

Wagner Logistics | January 27, 2023

On January 26, 2023, Wagner Logistics, a warehousing and logistics management provider, announced that it is expanding its distribution space into Portland, Oregon, bringing its total distribution space in the United States to over 7 million square feet across 24 markets. The most recent warehouse has 82,556 sq. ft. of dedicated distribution space and can be converted into a multi-customer facility. Wagner Logistics collaborated with Newmark Zimmer, one of the Midwest's leading commercial real estate firms, to obtain the warehouse lease for the Portland space. This distribution space serves as a vital distribution point for the customer Bridge Industrial/Modlo to manage the supply chain overflow of finished household products. As global economic uncertainty persists, the need for efficient distribution is increasing. As a result, Wagner is taking warehouse cost optimization to a new level by sharing facilities, equipment, and personnel to address the distribution and storage needs of multiple shippers and manufacturers. Brian Smith, President and CEO of Wagner Logistics, said, "From handling lightbulbs to ten-thousand pound roles of paper, Wagner's warehouse and management expansion into more U.S. cities is evidence that our trained and experienced team is safely handling a variety of products successfully at lower costs and at faster work rates." He added, "Finding and securing the one available warehouse space in the market to serve as an overflow facility for our client is testament that our team consistently has a finger on the pulse of the industry and is committed to solving distribution challenges using a lean manufacturing team, the accompanying innovative equipment and automation." (Source – GlobeNewswire) More than 550 team members work for the supply chain management company in major cities such as Kansas City, Indianapolis, Dallas, Cleveland, Milwaukee, Jacksonville, Charlotte, Detroit, and others. The company's top priorities remain exceptional customer service and employee morale, and the latest warehouse is close to several employees' homes and includes bike storage. About Wagner Logistics Based in North Kansas City (Missouri), Wagner Logistics operates an extensive network of warehousing facilities in the U.S. It is recognized as a leading provider of third-party logistics services, including warehousing, distribution, contract packaging, and transportation. The company's clients include Fortune 500 companies as well as small and medium-sized businesses. Wagner uses exceptional technology, offering visibility and execution, and a team of highly skilled associates provides clients with unrivaled service.

Read More

SUPPLY CHAIN, TRANSPORTATION

VSE Corporation’s New Fulfillment Center Expands Fleet Segment Supply Chain Operations

VSE Corporation | January 25, 2023

Leading aftermarket distribution and maintenance, repair and overhaul (MRO) services provider, VSE Corporation, yesterday announced its all-new e-commerce fulfillment and distribution center in greater Memphis, Tennessee area. The company serves government and commercial markets with MRO services for air, sea and land transportation assets. VSE’s new state-of-the-art center is spread over 450,000 sq.ft., double the size the current warehouse for its fleet segment. This new center provides VSE’s Wheeler Fleet Solutions segment with the additional capacity to meet the growing demand for aftermarket products for its commercial and e-commerce fleet customers. VSE’s new fulfillment center is to support faster, same-day deliveries including order-to-delivery. This allows for additional shipping options, while ensuring the best level of services for the company’s aftermarket parts distribution portfolio. The new center harnesses a warehouse management system (WMS) and automation to increase productivity and capacity while maintaining order and delivery accuracy. The center can stock more than 175,000 SKUs when operating at full capacity. John Cuomo, President and CEO of VSE Corporation, said, “The addition of our new distribution center is an important strategic milestone for our Wheeler Fleet Solutions subsidiary, one of the leading fleet-focused parts and services companies serving heavy, medium and light duty vehicles in the United States.” He further added, “During the last four years, our commercial fleet sales have grown from approximately 10% to 40% of Fleet Segment revenue, driven by share gains across both commercial fleet and e-commerce fulfillment channels. Looking ahead, we anticipate this distribution center will contribute more than $50 million in new, incremental sales to our Fleet segment in 2023.” (Source – Business Wire) About VSE Corporation VSE is a customized solution provider to support mission-critical platforms for commercial and government aircraft, ships and vehicles. The company is registered as a professional services and supply chain management firm primarily offering its services to Fleet Management Services, Federal & Defense Services, and Aerospace Distribution & Repair. It provides technical and engineering services to operators and owners of equipment and transportation assets, large, mission-critical fleets of aircrafts, vehicles and ships.

Read More

SOFTWARE AND TECHNOLOGY, TRANSPORTATION

Montway & Auction Edge’s Integrated Transportation Ordering on Edge Pipeline

Montway Auto Transport | January 20, 2023

Leading third-party logistics brokerage, Montway Auto Transport, recently announced its partnership with premier digital remarketing technology solutions provider, Auction Edge.L. Montway, through this partnership, will deliver integrated transportation ordering, to over 55,000 dealers and 175 auctions using Auction Edge's national marketplace, EDGE Pipeline. EDGE Pipeline connects auctions with trusted dealer partners to digitally source and market inventory. Since 2012, Auction Edge has enabled power partner auctions to transact millions of vehicles annually. In addition, to modernize the user experience, the "one-click" transportation ordering feature will save dealers time and enhance efficiency. Digital auctions that simplify ordering fast, safe, and dependable transportation help dealers manage inventory and meet consumer demands. Montway, in addition to transporting full loads, is the national leader in single-unit moves and will enhance the post-sale experience for dealers by developing a customized solution for Auction Edge users. Montway has a strong industry reputation, as evident from its 80,000 online customer reviews in the retail market. Kaye Ceille, Business Solutions Group President at Montway Auto Transport, said, "Digitalization of the supply chain is a trend that is here to stay." She added, "Integrating auto transport into a digital remarketing platform offers a full-service solution for dealers. Auction Edge will leverage Montway's technology to seamlessly integrate with EDGE Pipeline and make booking auto transport for vehicles purchased at auctions anywhere in the country as easy as clicking a button." (Source- PRNewswire) Montway's partnership with Auction Edge follows the company's recent merger with Auction Direct Transport (ADT), a nationwide automotive transport brokerage company. The two partnerships emphasize Montway's commitment to expanding its dealer and auction transportation capabilities across the country. About Montway Auto Transport Montway Auto Transport is now one of the biggest auto transport companies and has been in business for more than 15 years. Since its establishment in 2007, Montway Auto Transport has developed into the top auto transport business in the country. With more than a million automobiles shipped, the company offers extended service hours every day of the year for transport to all 50 states, including Hawaii and Alaska, as well as Europe. Montway Auto Transport is the industry leader in cutting-edge logistical techniques and client support, and has developed the idea for Miles Ahead, a business software for transport management. The platform gives companies and salespeople direct access to the tools they need to quote and book vehicle transport 24x7.

Read More

Spotlight

Lionbridge

Lionbridge

Lionbridge partners with brands to break barriers and build bridges all over the world. For more than 20 years, we have helped companies connect with global customers by delivering marketing, testing and globalization services in more than 300 languages. Through our world-class platform, we orchestr...

Events

Resources