Q&A with Emil Brunner, CEO of Takeoff1 GmbH

MEDIA 7 | June 13, 2019

Emil Brunner, CEO of Takeoff1 GmbH is an experienced businessman who has worked in many countries. He has dedicated more than 10 years to the intuitive method of language acquisition called the “Birkenbihl Approach” formulated by Vera F. Birkenbihl.  Emil and Vera have worked together on the digitalization of this language acquisition method which has been incorporated into Emil's language-learning platform, Brain-Friendly. 

In this interesting Q&A, Emil takes us through the Birkinbihl approach which is helping users worldwide to learn languages with ease.

MEDIA 7: Could you please tell us about your background?
EMIL BRUNNER:
 I started as a technician; then I changed to sales. In my heart, I’ve always been a salesman. I started my business as the first Xerox Partner in Austria, and then I managed a company selling office machines and equipment. It was my first time going into other countries, like Germany and Switzerland. In that business, I worked with many phone agents, so the company grew to an outbound sales call center. In the USA, I had my first technology experience and built an automated call machine. We then got the franchise partner of RTL Teleshop - it was after QVC the second largest in DACH, for Austria.  I gained knowledge in TV-Power plus Sales power and found it fascinating. The next step was to automate the call center.

In 2004, we ran a call center in a pizza box (computer) for teleshop companies. In the States, we closed orders for up to 60% of callers fully automated, the rest were connected to the classical human call center. It had a great future, but I did it with the wrong people. So the company went bankrupt, and we went back to Austria.
After that experience, back "home" - felt so small, and we went on to start a software development business.
I began working and studying TV & Film making at the same time. My master's degree was a documentary film about "Teleshop and new technologies.”

I met Vera F. Birkenbihl, and she was one of the most successful scientists for learning methods and strategies and held a lot of live seminars - long before TEDx came up. I produced about 10 of those seminars, gaining many skills in the process, and that's when I found out about the language learning method. Me and language? I had trouble all the time while I went to school. I was sure languages were not for me. However, my son was a successful young developer and was interested and started to develop an app for language learning - using the brain-friendly Birkenbihl method. Which means, you never waste time cramming vocabulary and you don't need to learn any grammar rules.

I don't know anyone who’s happy learning vocabulary. About 90+% of all people using a language (mother tongue and foreign language) are not able to describe a grammar rule — only the teachers can do it. So there must be another way without the pain. And here it was!
I tried to learn English. The goal was to speak well without thinking about what to say. I just wanted to talk.

That's it. It took me more than a year, but I had an experience I’ll never forget. I was working on my phone with many customers and collecting orders. After a while, I put the orders from my notes into the computer. Wow! I had made a request for English courses - an order from a bookstore in Birmingham. How did I do it? Yes, I did it in English, and I didn't even realize it. It was automatic. The gap, switching from German to English, was gone - forever.

In the meantime, both my sons, Herwig and Gerwin, were now professionals in software development on the international stage. I had a Swiss partner and last year, I sold my shares to set up a new company with a new app - the Birkenbihl language learning movies. The digitalization of language learning - watch a movie and get the language. Based on subscription models, we sell it now in DACH, US, and European Single markets.
Finally, it’s worth mentioning, that I am the only one, who got the okay from Vera F.Birkenbihl (she died 2011), to follow the method of the new science of language learning and take it to the next level. I got the seal of approval for the "Birkenbihl Approach" to honor products they follow with the principle of "brain-friendly" learning method.

I have put all of this experience into a new book, the follow up of Birkenbihl's bestseller "Einfach Sprachen Lernen". I completed it with Katharina Rucker, she has been on board since 2008 and is still the best blogger for language learning knowledge. The book will be published in English in Q1-2020.

"Using the brain-friendly Birkenbihl method, you never waste time cramming vocabulary and you don't need to learn any grammar rules."



M7: How far is the Birkenbihl method’s idea of ‘learning a language need not be difficult’ serving its purpose of making language acquisition effortless?
EB:
 Let me say 100%. Because the "classical" way to learn a language is totally different from the way our brain works. Our brain is trying to find new things to discover, to get new experiences and so on. What is there to discover when you use a vocabulary list? For example, table - Tisch / table - la mesa, etc. it could also be shown as table - Katze (cat). There is no sense, no meaning, no context.

If you learn it the brain-friendly way as a full sentence, and you "de-code" it, your brain has enough context, and there are new words to learn. 

So it works, and it takes a minimum amount of time because our brain is memorizing everything in connections, like synapses, and that works very well, making it fun and available to use for the rest of your life.
The newest thing we have developed is the Movie(c) courses. Birkenbihl told us all the time, "a movie is the closest experience to real life". Watching a movie is like experiencing an actual event. 

When the "de-code line" is integrated into the movie,  entertainment and learning become cohesive. The "de-code line" in the movie, works as a karaoke player. The spoken word-pair is synchronized and highlighted. So you can close your eyes or your brain will automatically follow the decode line, and you will absorb the language. Repeat it, and you become perfect. It’s the digital way to learn a foreign language.

M7: How do you develop the movies and what is the approach for making users learn new languages easily with these movies?
EB: 
The classical way to learn a language is to cram grammar rules. Understanding and speaking are two processes in our brain that we have to learn separately. The idea developed by Birkenbihl was to find out how to use the mother tongue to understand a foreign language. She had done a lot of research and observed neuroscientists and decided to call the it the decode line which means you have two decoding lines – the upper line is the foreign language that you want to learn, the lower line is the word-by-word translation where you get the information about the meaning of the words.
It’s easy to follow them if you like to follow, but it’s enough if you just watch the movie. Your brain is automatically looking at the decode line and getting the information so if you repeat that you become more familiar with the sentence and you’ll understand it.

M7: How has your working with Vera F. Birkenbihl for more than 10 years helped you to come out with an intuitive method of language acquisition called the “Birkenbihl Approach”? What was the idea behind this?
EB: 
Birkenbihl told me that she’d had an experience with teachers and children. The problem was that the children didn’t enjoy learning vocabulary. It was, and still is, a pain. After a couple of days, all of the learned words go. So she thought, if most people have this problem then the problem couldn't be the people, it must be the method. There must be a better way.

After that, she started researching, and she found old documents, detailing how the aristocrats (the European marriage expansion) learned languages. There were many connections between the European Aristocrats, and this old document described how they learned. There was a transcript, a direct translation underneath and a live speaker. So the learners followed the speaker and read the word pairs.

All of the experiments she did, worked very well. I remember, it was approximately 2008, there was a teacher in Odelzhause who gave the children private English lessons Coached by Birkenbihl, in 3 months, the whole class were able to speak English very well and had no problem with vocabulary tests. That was the point we realized we were onto something. Based on our findings, my son built the first application for Windows. However, if you think that’s it, no. It took a lot of time to optimize it and to do all the beta tests. But after a while, we saw that it worked, and my experience was. WOW! - I got it.


"Watching a movie is like experiencing an actual event.   When the "de-code line" is integrated into the movie,  entertainment and learning become cohesive."


M7: How is the “Birkenbihl Approach” assisting people around the world to learn more languages efficiently?
EB:
Thanks, that’s an excellent question. You can do it, totally without any app, with paper or music. Take the lyrics of the song you love and start to “de-code” (translate it word-by-word). Yes, with the app, it’s much easier, and if you have a device ready, you can fit, learning a language, into every spare moment you have. So you waste no time, get entertained and learn simultaneously. After a while, you begin to speak automatically like a baby, who is listening for a long time.
When it becomes a year old, it starts with some words, after the second year it begins, from one day to the next to speak full sentences, only by listening. So while you improve upon your spelling skills, in your mother tongue or foreign language, always listen (day and night) in the background. Your sub-conscience will do the rest.
It is a kind of democratization of language learning; everybody can do it, independent of age or origin.

M7: You have played a vital role in digitalization of this language acquisition method. What inspired you to take up this challenge and what was your vision behind this?
EB:
Yes, first, it was a curiosity about the possibility and a challenge for myself to learn a language up to a level to be able to sell anything. Remember, I was a weak student.
Additionally, it was the feedback from the first beta tester, later from customers that they had the same experience I had, and they are now happy and successful.  So it was sensible. Yes, a little bit also to make it easier for people. So now, I see that the end of the traditional way to learn a language is coming.

Think about it... you can watch a movie, it doesn't matter which one, and you get automatically delivered the “de-code” line. I think we'll be able to get it in the near future, we are still working on it. So you don't need any teacher, because every child is learning it like their mother tongue, additionally. For example, a Hollywood movie uses about 1000 to 1500 unique words, a daily newspaper uses about 500 to 700 unique words. So let's watch Spanish movies this weekend, and that's it. My idea is that no child should have to suffer the cramming of vocabulary.


"While you grow up your spelling skills, in your mother tongue or foreign language, always listen in the background. Your sub-conscience will do the rest. It is a kind of democratization of language learning."



M7: As a language instructor, how important is resolving the problem of language acquisition as a barrier to businesses and marketing when globalization is the trend?
EB: It is vital. In two cases, one of them is, that companies spend a lot of money, year by year and nothing is changing. The costs go up, and success is equal to or less. Especially the production industries who have many difficulties, i.e. when the company is based in Germany, and the production is in Mexico. In this case, we can help. We can produce a learning movie for the technical process and add the “de-code line”, so the employees get both, the knowledge and the language. I think this is an excellent opportunity for all instructors and trainers of language. They can supply companies to work with the Birkenbihl method, and it gives more success with less time to spend. 

M7: Do you think that the Birkenbihl method will encourage more people around the world to learn languages swiftly?
EB:
Yes, that's what I hope, and it is essential to tell everybody that with this method it is possible, yes it works. Also, my hope is that it could connect people and bring more happiness. It's okay, if you start now and only spend 10 minutes every day. After approximately 6 weeks, you will get about 400 to 600 unique words. However, you can also do it in 2 weeks if you spend 10 minutes, 10 times a day (less than 2 hours). Alternatively, if you spend only 10 minutes every 3rd day, it takes a little longer. Do it when you want with the time that suits you. Overall, you get it.

M7: Knowing what you know now, what advice would you give your younger self?
EB:
Not much, except one thing: Whatever you do, if it doesn't work, find out how it could work, there is surely another way. But, just do it.

ABOUT BRAIN FRIENDLY

The Birkenbihl Approach (BBA) means, learning as the brain loves to learn. Our brain - look to the minds of children - how they like to discover and to understand how things work. It uses neuro mechanisms like abstracting rules (grammar) and background listening (to build synapses for spelling). To know more, visit Brain-Friendly.

More C-Suite on deck

'We treat information as a critical business asset,' says Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact

Media 7 | November 15, 2021

We had the opportunity to interview the data-enthusiast and the former first Chief Data Officer in Sweden, Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact and Board Member at Fidesmo, where she explored the different features of the autonomous vehicle. Read on to find out more about the Zenseact protects critical business and company information.

Read More

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

Read More

'We treat information as a critical business asset,' says Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact

Media 7 | November 15, 2021

We had the opportunity to interview the data-enthusiast and the former first Chief Data Officer in Sweden, Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact and Board Member at Fidesmo, where she explored the different features of the autonomous vehicle. Read on to find out more about the Zenseact protects critical business and company information.

Read More

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

Read More

Related News

TRANSPORTATION

Destination IAA: Cummins unveils new technology for zero-emissions power solutions

Cummins Inc | September 23, 2022

Cummins Inc. (NYSE: CMI) is showcasing its platform of zero-emissions technologies this week at the IAA Transportation show, the world's largest mobility show, in Hannover, Germany. A range of new Cummins technologies and the recently acquired Meritor ePowertrain technologies are available publicly together for the first time. With over a century of experience as a global power leader, Cummins is solidifying its commitment to providing comprehensive zero-emissions technology on a global scale."Cummins has deep application expertise, and we are uniquely positioned to deliver solutions that truly fit the needs of commercial applications," said Amy Davis, Vice President and President of New Power at Cummins. "Realizing a net-zero future will require a range of technologies. Our extensive zero-emissions portfolio is how we will meet varied customer demands across the hardest-to-abate industries and make the energy transition possible." One key zero-emissions product Cummins revealed at IAA is its fourth-generation hydrogen fuel cell engine. Designed to meet the duty-cycle, performance and packaging requirements of medium- and heavy-duty trucks and buses, the fuel cell technology is available in 135 kW single and 270 kW dual modules. Scania in Europe and Daimler Trucks North America have each announced collaborations with Cummins to develop and integrate these next-generation fuel cell engines into demonstrator vehicles. The systems use fourth-generation variable pressure technology to provide higher power density, power nodes and operating temperatures for easier system integration into vehicles. They also have strong operating cycle efficiency and durability for a lower total cost of ownership. “We know our customers have diverse needs and complicated duty cycles to support, which is why we focus on continued innovation and improvement, We’re developing hydrogen fuel cell technology that demonstrates the capacity and flexibility required to meet or exceed the power needs for on-highway commercial vehicles – proving hydrogen as a viable solution to decarbonize the economy.” -Amy Adams, Vice President of Fuel Cell and Hydrogen Technologies at Cummins. Attendees at IAA will also get the first glimpse of a drivetrain assembled with a newly introduced Cummins lithium iron phosphate (LFP) battery pack, Meritor’s 17xe ePowertrain and Meritor’s Power Control and Accessory System (PCAS). Cummins recently added the ePowertain and PCAS solutions to its portfolio through its acquisition of Meritor. The ePowertrain leverages market-leading technologies in the axle, motor and inverter, delivering performance, efficiency and packaging advantages at a competitive cost. Additionally, the PCAS provides power where needed and control of necessary sub-systems while reducing packaging size and simplifying integration. Cummins is adding an LFP battery to its line of lithium-ion battery products to expand support of electrified commercial vehicle applications. The LFP solution gives customers access to faster charging and longer-life batteries, targeting the medium-duty truck and school bus markets. By using a multi-chemistry strategy, Cummins is positioned to expand its manufacturing capacity further and diversify its supply chain, providing customers with more cost-effective electrification solutions. We are giving customers options to enable them to adapt to a zero-emissions future faster, said Brian Wilson, General Manager of Electrified Components at Cummins. With the recent acquisition of Meritor and our new multi-chemistry approach, we will be able to tailor our solutions and offer a one-stop-shop for customers' powertrain needs. Cummins' portfolio includes four batteries, each of which targets a different duty cycle and use case and complement each other. In addition to the LFP option, this includes three nickel manganese cobalt (NMC) batteries – the BP95E, BP74E and BP30E. The BP95E is Cummins’ next-generation solution that prioritizes greater energy density in applications for customers who need more weight-sensitive solutions or have longer ranges. The BP30E is ideal for meeting limited-space applications and rugged demands, and the BP74E is the foundation for Cummins’ BEV innovation and progress. About Cummins Inc. Cummins Inc., a global power leader, is a corporation of complementary business segments that design, manufacture, distribute and service a broad portfolio of power solutions. The company’s products range from diesel, natural gas, electric and hybrid powertrains, and powertrain-related components including filtration, aftertreatment, turbochargers, fuel systems, controls systems, air handling systems, automated transmissions, electric power generation systems, batteries, electrified power systems, hydrogen generation and fuel cell products. Headquartered in Columbus, Indiana (U.S.), since its founding in 1919, Cummins employs approximately 59,900 people committed to powering a more prosperous world through three global corporate responsibility priorities critical to healthy communities: education, environment, and equality of opportunity. Cummins serves its customers online, through a network of company-owned and independent distributor locations, and through thousands of dealer locations worldwide and earned about $2.1 billion on sales of $24.0 billion in 2021. See how Cummins is powering a world that is always on by accessing news releases and more information at https://www.cummins.com/always-on.

Read More

SOFTWARE AND TECHNOLOGY,SUPPLY CHAIN

Everstream Analytics and CAMELOT Join Forces to Streamline Supply Chain Regulatory Compliance and Risk Management

Everstream Analytics | September 29, 2022

Everstream Analytics, the global supply chain insights and risk analytics company, announced a strategic partnership with leading value chain consulting firm, CAMELOT Management Consultants. This collaboration combines Everstream’s unrivaled risk scores and AI-powered analytics with CAMELOT’s unmatched strategic process design and organizational expertise to build high-performing, compliant, and resilient value chainsWith the growing number of supply chain compliance laws, including the German Supply Chain Act, the US Forced Labor Prevention law, and Fashion Sustainability Act, manufacturers are increasingly responsible for ensuring their suppliers are not participating in morally or environmentally unethical practices. Everstream and CAMELOT have teamed up to deliver a 360-degree people, process, and technology solution to help clients achieve German Supply Chain Act compliance and prepare for future EU supply chain regulations. In addition to the potential fines from noncompliance, companies are subject to brand reputation risks when unethical human rights or environmental practices are found anywhere in their supplier network. A company’s ESG performance is a crucial value measure for investors, employees, and consumers across most industries, including chemicals, life sciences, retail, food and beverage, and automotive. Companies are challenged to interpret the laws, uncover relevant risks within their complex supply chains, and proactively monitor for ongoing issues, said Rick Meyer, Head of Global Sales, Everstream. This partnership incorporates Everstream’s automated multi-tier risk analytics into CAMELOT’s integrated approach to effectively embed compliance and ESG into core business processes of global organizations. “Achieving compliance with the German Supply Chain Act (LkSG) and other supply chain laws will not be a one-and-done effort. It will take advanced data & analytics, regulatory expertise, and supply chain process innovation to continuously and efficiently monitor global value chains and mitigate risk, The Everstream partnership creates a one-of-a-kind LkSG risk management solution to help clients meet their compliance and sustainability objectives. -Thomas Ebel, Partner Value Chain Strategy and Transformation at CAMELOT. The value of effective supply chain due diligence and risk management can prevent critical delays or shortages. For example, 50% of the global polysilicon supply, a key material in solar panels, comes from the Xinjiang region. Solar panels have already been detained by U.S. customs under UFLPA, causing significant installation delays and hindering renewable power capacity expansion in the U.S. With greater supplier visibility and advanced risk management processes, companies can adjust their sourcing strategies to suffer fewer surprises and recover more quickly when disruption strikes. About Everstream Analytics Everstream Analytics sets the global supply chain standard. Through the application of artificial intelligence and predictive analytics to its vast proprietary dataset, Everstream delivers the predictive insights and risk analytics businesses need for a smarter, more autonomous and sustainable supply chain. Everstream’s proven solution integrates with procurement, logistics and business continuity platforms generating the complete information, sharper analysis, and accurate predictions required to turn the supply chain into a business asset. To learn more, visit https://www.everstream.ai/. About CAMELOT Management Consultants CAMELOT Management Consultants is a globally leading consulting specialist for value chain management in the process, consumer goods and industrial manufacturing industries. The firm is a sector of the CAMELOT Group, headquartered in Mannheim, Germany with a network of over 1,800 professionals worldwide. Their integrated consulting approach and close collaboration with renowned technology specialists guarantees project success along all consulting phases: from decision-making to the organizational and technical implementation. To learn more, visit https://www.camelot-mc.com/.

Read More

SUPPLY CHAIN

Kwik Trip Selects RELEX Solutions to Optimize Space Planning and Supply Chain

RELEX Solutions | September 27, 2022

Kwik Trip, a leading convenience store chain in the US, will partner with RELEX Solutions, provider of unified retail planning solutions, to implement automated planograms, floor planning, and supply chain optimization solutions. RELEX will service Kwik Trip’s convenience stores throughout the Midwest United States, driving improved sales, inventory management, and operational efficiency with a solution that seamlessly combines central planning and store operations.Previously, Kwik Trip handled their planograms and inventory forecasting and replenishment through legacy systems and spreadsheets. They needed a highly accurate, automated system to manage their more than 3,500 SKUs across 20 planning categories, at each of their 850 convenience store locations. After reviewing other vendors, Kwik Trip selected RELEX for its automated, AI-driven solutions, which will reduce manual efforts in both stores and head office locations. Additionally, they will use RELEX’s in-store mobile solution, which empowers store personnel with a transparent view to store level order proposals, planograms, and floor plans. “We run a lean operation at Kwik Trip and need our planograms and demand forecasts to be both precise and easy to use for our central planners and store employees alike, We’re extremely impressed by RELEX’s ability to produce highly optimized, automated, and accurate replenishment orders and space plans, as well as being a solution that allows for flexible interaction between our operations and merchandising teams.” -Jake Vogel, Director of Category Management and Procurement. RELEX is a tremendous tool and a natural fit for the convenience industry,” says Carlos Victoria, SVP Sales, Americas for RELEX Solutions. “RELEX’s AI-driven solution has a strong track record of optimizing forecasting and replenishment for fresh assortments, seasonal inventories, and even promotions. We’re happy to partner with Kwik Trip and help them to reach their space planning goals, leading to a more convenient and pleasant customer experience. About RELEX Solutions RELEX Solutions helps retailers and consumer brands drive profitable growth across all sales and distribution channels by maximizing customer satisfaction and minimizing operative costs. Our market-leading, unified supply chain and retail planning platform helps retailers and consumer goods companies align and optimize demand, merchandising, supply chain, and operations planning across the end-to-end value chain. We drive record-high product availability, increased sales, improved sustainability, and the best return on investment in inventory, space, workforce, and capacity. Leading brands like Dollar Tree and Family Dollar, Kum & Go, Rite Aid, Sprouts Farmers Market, Sheetz, and Circle K trust RELEX to optimize their supply chain and retail planning. Go to relexsolutions.com for more. About Kwik Trip Kwik Trip is a family-owned company that serves customers with more than 800 convenient, clean retail convenience stores and also produces more than 80% of the products featured in the stores supplied by its own commissary, bakery, dairy and distribution center located in La Crosse, Wisconsin.

Read More

TRANSPORTATION

Destination IAA: Cummins unveils new technology for zero-emissions power solutions

Cummins Inc | September 23, 2022

Cummins Inc. (NYSE: CMI) is showcasing its platform of zero-emissions technologies this week at the IAA Transportation show, the world's largest mobility show, in Hannover, Germany. A range of new Cummins technologies and the recently acquired Meritor ePowertrain technologies are available publicly together for the first time. With over a century of experience as a global power leader, Cummins is solidifying its commitment to providing comprehensive zero-emissions technology on a global scale."Cummins has deep application expertise, and we are uniquely positioned to deliver solutions that truly fit the needs of commercial applications," said Amy Davis, Vice President and President of New Power at Cummins. "Realizing a net-zero future will require a range of technologies. Our extensive zero-emissions portfolio is how we will meet varied customer demands across the hardest-to-abate industries and make the energy transition possible." One key zero-emissions product Cummins revealed at IAA is its fourth-generation hydrogen fuel cell engine. Designed to meet the duty-cycle, performance and packaging requirements of medium- and heavy-duty trucks and buses, the fuel cell technology is available in 135 kW single and 270 kW dual modules. Scania in Europe and Daimler Trucks North America have each announced collaborations with Cummins to develop and integrate these next-generation fuel cell engines into demonstrator vehicles. The systems use fourth-generation variable pressure technology to provide higher power density, power nodes and operating temperatures for easier system integration into vehicles. They also have strong operating cycle efficiency and durability for a lower total cost of ownership. “We know our customers have diverse needs and complicated duty cycles to support, which is why we focus on continued innovation and improvement, We’re developing hydrogen fuel cell technology that demonstrates the capacity and flexibility required to meet or exceed the power needs for on-highway commercial vehicles – proving hydrogen as a viable solution to decarbonize the economy.” -Amy Adams, Vice President of Fuel Cell and Hydrogen Technologies at Cummins. Attendees at IAA will also get the first glimpse of a drivetrain assembled with a newly introduced Cummins lithium iron phosphate (LFP) battery pack, Meritor’s 17xe ePowertrain and Meritor’s Power Control and Accessory System (PCAS). Cummins recently added the ePowertain and PCAS solutions to its portfolio through its acquisition of Meritor. The ePowertrain leverages market-leading technologies in the axle, motor and inverter, delivering performance, efficiency and packaging advantages at a competitive cost. Additionally, the PCAS provides power where needed and control of necessary sub-systems while reducing packaging size and simplifying integration. Cummins is adding an LFP battery to its line of lithium-ion battery products to expand support of electrified commercial vehicle applications. The LFP solution gives customers access to faster charging and longer-life batteries, targeting the medium-duty truck and school bus markets. By using a multi-chemistry strategy, Cummins is positioned to expand its manufacturing capacity further and diversify its supply chain, providing customers with more cost-effective electrification solutions. We are giving customers options to enable them to adapt to a zero-emissions future faster, said Brian Wilson, General Manager of Electrified Components at Cummins. With the recent acquisition of Meritor and our new multi-chemistry approach, we will be able to tailor our solutions and offer a one-stop-shop for customers' powertrain needs. Cummins' portfolio includes four batteries, each of which targets a different duty cycle and use case and complement each other. In addition to the LFP option, this includes three nickel manganese cobalt (NMC) batteries – the BP95E, BP74E and BP30E. The BP95E is Cummins’ next-generation solution that prioritizes greater energy density in applications for customers who need more weight-sensitive solutions or have longer ranges. The BP30E is ideal for meeting limited-space applications and rugged demands, and the BP74E is the foundation for Cummins’ BEV innovation and progress. About Cummins Inc. Cummins Inc., a global power leader, is a corporation of complementary business segments that design, manufacture, distribute and service a broad portfolio of power solutions. The company’s products range from diesel, natural gas, electric and hybrid powertrains, and powertrain-related components including filtration, aftertreatment, turbochargers, fuel systems, controls systems, air handling systems, automated transmissions, electric power generation systems, batteries, electrified power systems, hydrogen generation and fuel cell products. Headquartered in Columbus, Indiana (U.S.), since its founding in 1919, Cummins employs approximately 59,900 people committed to powering a more prosperous world through three global corporate responsibility priorities critical to healthy communities: education, environment, and equality of opportunity. Cummins serves its customers online, through a network of company-owned and independent distributor locations, and through thousands of dealer locations worldwide and earned about $2.1 billion on sales of $24.0 billion in 2021. See how Cummins is powering a world that is always on by accessing news releases and more information at https://www.cummins.com/always-on.

Read More

SOFTWARE AND TECHNOLOGY,SUPPLY CHAIN

Everstream Analytics and CAMELOT Join Forces to Streamline Supply Chain Regulatory Compliance and Risk Management

Everstream Analytics | September 29, 2022

Everstream Analytics, the global supply chain insights and risk analytics company, announced a strategic partnership with leading value chain consulting firm, CAMELOT Management Consultants. This collaboration combines Everstream’s unrivaled risk scores and AI-powered analytics with CAMELOT’s unmatched strategic process design and organizational expertise to build high-performing, compliant, and resilient value chainsWith the growing number of supply chain compliance laws, including the German Supply Chain Act, the US Forced Labor Prevention law, and Fashion Sustainability Act, manufacturers are increasingly responsible for ensuring their suppliers are not participating in morally or environmentally unethical practices. Everstream and CAMELOT have teamed up to deliver a 360-degree people, process, and technology solution to help clients achieve German Supply Chain Act compliance and prepare for future EU supply chain regulations. In addition to the potential fines from noncompliance, companies are subject to brand reputation risks when unethical human rights or environmental practices are found anywhere in their supplier network. A company’s ESG performance is a crucial value measure for investors, employees, and consumers across most industries, including chemicals, life sciences, retail, food and beverage, and automotive. Companies are challenged to interpret the laws, uncover relevant risks within their complex supply chains, and proactively monitor for ongoing issues, said Rick Meyer, Head of Global Sales, Everstream. This partnership incorporates Everstream’s automated multi-tier risk analytics into CAMELOT’s integrated approach to effectively embed compliance and ESG into core business processes of global organizations. “Achieving compliance with the German Supply Chain Act (LkSG) and other supply chain laws will not be a one-and-done effort. It will take advanced data & analytics, regulatory expertise, and supply chain process innovation to continuously and efficiently monitor global value chains and mitigate risk, The Everstream partnership creates a one-of-a-kind LkSG risk management solution to help clients meet their compliance and sustainability objectives. -Thomas Ebel, Partner Value Chain Strategy and Transformation at CAMELOT. The value of effective supply chain due diligence and risk management can prevent critical delays or shortages. For example, 50% of the global polysilicon supply, a key material in solar panels, comes from the Xinjiang region. Solar panels have already been detained by U.S. customs under UFLPA, causing significant installation delays and hindering renewable power capacity expansion in the U.S. With greater supplier visibility and advanced risk management processes, companies can adjust their sourcing strategies to suffer fewer surprises and recover more quickly when disruption strikes. About Everstream Analytics Everstream Analytics sets the global supply chain standard. Through the application of artificial intelligence and predictive analytics to its vast proprietary dataset, Everstream delivers the predictive insights and risk analytics businesses need for a smarter, more autonomous and sustainable supply chain. Everstream’s proven solution integrates with procurement, logistics and business continuity platforms generating the complete information, sharper analysis, and accurate predictions required to turn the supply chain into a business asset. To learn more, visit https://www.everstream.ai/. About CAMELOT Management Consultants CAMELOT Management Consultants is a globally leading consulting specialist for value chain management in the process, consumer goods and industrial manufacturing industries. The firm is a sector of the CAMELOT Group, headquartered in Mannheim, Germany with a network of over 1,800 professionals worldwide. Their integrated consulting approach and close collaboration with renowned technology specialists guarantees project success along all consulting phases: from decision-making to the organizational and technical implementation. To learn more, visit https://www.camelot-mc.com/.

Read More

SUPPLY CHAIN

Kwik Trip Selects RELEX Solutions to Optimize Space Planning and Supply Chain

RELEX Solutions | September 27, 2022

Kwik Trip, a leading convenience store chain in the US, will partner with RELEX Solutions, provider of unified retail planning solutions, to implement automated planograms, floor planning, and supply chain optimization solutions. RELEX will service Kwik Trip’s convenience stores throughout the Midwest United States, driving improved sales, inventory management, and operational efficiency with a solution that seamlessly combines central planning and store operations.Previously, Kwik Trip handled their planograms and inventory forecasting and replenishment through legacy systems and spreadsheets. They needed a highly accurate, automated system to manage their more than 3,500 SKUs across 20 planning categories, at each of their 850 convenience store locations. After reviewing other vendors, Kwik Trip selected RELEX for its automated, AI-driven solutions, which will reduce manual efforts in both stores and head office locations. Additionally, they will use RELEX’s in-store mobile solution, which empowers store personnel with a transparent view to store level order proposals, planograms, and floor plans. “We run a lean operation at Kwik Trip and need our planograms and demand forecasts to be both precise and easy to use for our central planners and store employees alike, We’re extremely impressed by RELEX’s ability to produce highly optimized, automated, and accurate replenishment orders and space plans, as well as being a solution that allows for flexible interaction between our operations and merchandising teams.” -Jake Vogel, Director of Category Management and Procurement. RELEX is a tremendous tool and a natural fit for the convenience industry,” says Carlos Victoria, SVP Sales, Americas for RELEX Solutions. “RELEX’s AI-driven solution has a strong track record of optimizing forecasting and replenishment for fresh assortments, seasonal inventories, and even promotions. We’re happy to partner with Kwik Trip and help them to reach their space planning goals, leading to a more convenient and pleasant customer experience. About RELEX Solutions RELEX Solutions helps retailers and consumer brands drive profitable growth across all sales and distribution channels by maximizing customer satisfaction and minimizing operative costs. Our market-leading, unified supply chain and retail planning platform helps retailers and consumer goods companies align and optimize demand, merchandising, supply chain, and operations planning across the end-to-end value chain. We drive record-high product availability, increased sales, improved sustainability, and the best return on investment in inventory, space, workforce, and capacity. Leading brands like Dollar Tree and Family Dollar, Kum & Go, Rite Aid, Sprouts Farmers Market, Sheetz, and Circle K trust RELEX to optimize their supply chain and retail planning. Go to relexsolutions.com for more. About Kwik Trip Kwik Trip is a family-owned company that serves customers with more than 800 convenient, clean retail convenience stores and also produces more than 80% of the products featured in the stores supplied by its own commissary, bakery, dairy and distribution center located in La Crosse, Wisconsin.

Read More