Q&A with Patrick Welch, President & CMO at Bigtincan

Media 7 | November 15, 2021

We had the opportunity to interview the data-enthusiast and the former first Chief Data Officer in Sweden, Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact and Board Member at Fidesmo, where she explored the different features of the autonomous vehicle. Read on to find out more about the Zenseact protects critical business and company information.

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Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

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Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

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SOFTWARE AND TECHNOLOGY, TRANSPORTATION

Spartan | February 06, 2023

One of the leading sensor software companies, Spartan Radar, recently announced the closing of an initial B round of $17 million headed by 8VC and joined by Microsoft, MaC VC, Gaingels, Prime Movers Lab, and others, which shows that investors are still interested in significant technology and products with clear plans for getting to market, even though the start-up community is facing strong economic headwinds. With the funding, Spartan will be able to bring its most important product, Ago, to market and grow its product team and Commercial Vehicle Division in Detroit, Michigan. As a result, the company's products help improve existing radars' performance and presence in Detroit. In addition, it allows a closer relationship with its current Tier 1 and OEM partners, who validate and test its software. Spartan's goal is to make all vehicles safer, more reliable, and more self-driving by adding its software on them. Its Flagship product, Ago, is a software solution that improves the range and resolution of driver assistance systems. This allows automatic emergency brakes to work better, with fewer false alarms, and safer vulnerable road users (VRUs). Unlike the other new mobility start-ups that have proven challenging to commercialize due to the moonshot requirements, Spartan sells into the Advanced driver assistance systems (ADAS) and commercial vehicle markets today. Hoplo is a Spartan commercial vehicle powered by Ago software to eliminate blind spots behind and along commercial vehicles. The company's products offer a shield of protection around 360 degrees for fleet and drivers. It was built by the people who have been protecting America's heroes for the last 30 years. The technology and products of the company have been developed in battle and are ready to disrupt the automotive mobility market, unlike science projects or R&D adventures. About Spartan Radar Founded in 2020, Spartan Radar is a next-generation mobility sensor software provider with expertise in Radar Digital Signal Processing and antenna design. The company's flagship software project, ' Ago,' is primarily used to boost the performance of existing radar designs in a computationally efficient manner. It is engineered to put sensor systems on the ground, air, and space. The company can improve upon tried-and-true technology by applying systems engineering and practical thinking. In addition, it's working on sensing software to boost transportation safety.

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SOFTWARE AND TECHNOLOGY, TRANSPORTATION

OneRail | February 02, 2023

The transportation technology firm, OneRail, recently announced at Manifest 2023 its delivery platform’s integration with Trimble Maps technology. OneRail, based in Orlando, will be able to provide enhanced last-mile logistics and visibility solutions with this integration. The delivery fulfillment platform of OneRail is directly connected with nearly 10 million unmatched real-time drivers’ networks. Exceptions Assist™ is a US-based exceptions management team that supports the driver network and is available round the clock to assist in moving past delivery issues before their occurrence. OneRail, with its firm establishment as a go-to provider, has an on-time delivery rate above 98 percent. It offers an expanding range of industries, including retailers, healthcare networks, material distributors, wholesale products, and construction and agriculture supply companies. OneRail now utilizes PC*MILER® commercial routing and mileage, location services, map visualization, and an advanced ETA engine, leverages the integration with Trimble Maps to monitor and calculate deliveries in progress and send immediate alerts for any updates in the delivery schedule. Additionally, the company will use Trimble’s traffic and weather web services for improved visualization and accurate time calculations. Bill Catania, CEO and Founder of OneRail, said, “We look forward to continuing to deliver our customers with an exceptional experience to achieve greater efficiencies, increase fulfillment capabilities and better reach corporate sustainability objectives.” He further added, “Our collaboration with Trimble will support the future growth of our company and the last mile industry.” (Source – Business Wire) About OneRail OneRail is a last-mile delivery fulfillment service based in Orlando that offers shippers across various industries the dependability and speed of Amazon to fulfill their delivery promises. OneRail matches the appropriate vehicle with the appropriate delivery through a real-time connected network of 10 million drivers, giving shippers lower costs and more flexibility to develop their operations quickly. OneRail provides a unique last-mile delivery experience with an on-time delivery rate of 98.6% while putting brands front and center across retail, CPG, distribution, construction, healthcare, and more.

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SOFTWARE AND TECHNOLOGY, SUPPLY CHAIN

Overhaul | February 08, 2023

On February 07, 2023, a software-based supply chain visibility, compliance and risk and insurance solutions provider, Overhaul, completed its acquisition of SesiGaurd®, Sensitech®'s security service provider. Overhaul's acquisition solidifies its position as the industry standard for securing and optimizing global supply chains. Further, this acquisition expands the global footprint for Overhaul by adding established offices in Mexico, Brazil, and the Czech Republic. As a result, the company now has the same infrastructure across Latin America, North America, and Europe, improving its ability to operate global supply chains. In addition, the deal extends Overhaul's business book, including well-known tech, pharma, and other logistics service providers. Theft of cargo remains a persistent problem for global shippers; as thieves adjust their strategies and target high-value goods, the need for additional security to protect in-transit cargo is crucial. Along with SensiGuard®, Overhaul will provide a powerful visibility engine round the clock, which helps monitor capabilities and offers comprehensive and real-time solutions to shippers to mitigate risks like theft, damage, and chain of custody security threats worldwide. The acquisition significantly increases Overhaul's headcount, adding over 350 employees who support SensiGuard® services and getting an extraordinary depth of experience and talent in assisting businesses in taking control of their supply chain risk management. The success of SensiGuard® is built on a foundation established by the same leadership that will join Overhaul and continues improving the company's technology and customer service. About Overhaul Overhaul is the industry's first end-to-end solution provider of supply-chain visibility, integrity, and security for global enterprises. The company was established in 2016 and headquartered in Austin (Texas). Its approach is software-based and provides high configurability and efficient value time to the supply chain companies avoiding the heavy tech debts found with the providers of hardware base. In addition, the company's team of experts in logistics partners with clients to provide fully customized and comprehensive solutions. It has rapidly become a trusted provider for Fortune 100 companies moving freight around the world in industries like pharmaceuticals and healthcare, technology, logistics, and food and beverages. Microsoft, Bristol-Myers Squibb, CEVA, and many others are customers.

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