Q&A with Patrick Welch, President & CMO at Bigtincan

Media 7 | November 15, 2021

We had the opportunity to interview the data-enthusiast and the former first Chief Data Officer in Sweden, Vanessa Eriksson, SVP, Chief Digital Officer at Zenseact and Board Member at Fidesmo, where she explored the different features of the autonomous vehicle. Read on to find out more about the Zenseact protects critical business and company information.

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Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

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Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies.  Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

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PROCUREMENT AND SOURCING,SOFTWARE AND TECHNOLOGY

ProShip | September 19, 2022

ProShip, Inc., the most trusted global provider of automated multi-carrier shipping software, announced that CMS GlobalSoft’s parcel shipping software, WorldLink, will now be offered as a new product line within ProShip’s portfolio of solutions. This news comes after parent company, FOG Software Group, acquired CMS GlobalSoft in early March 2022 as part of its Supply Chain and Logistics sector.The incorporation of the CMS WordLink solution into ProShip’s already robust product offerings allows ProShip, traditionally catering to enterprise-level shipping needs, to provide additional value to the entire mid-market. CMS WordLink is designed to grant mid-sized shippers access to simpler integrations, quicker implementation times, and the savings and flexibility of a true multi-carrier system that can scale as shipping volumes grow. “We saw that there was an opportunity to leverage ProShip’s expertise in carrier compliance, extensive technical flexibility and in-house support across a broader segment of the supply chain space,” Bill Schroeder, President of ProShip stated. “We’re confident that the inclusion of WorldLink as an upper mid-tier offering will provide significant value to customers. Additionally, as a ProShip-backed shipping solution, this will bring world-class parcel shipping technology to the middle market for the first time, permitting today’s growing businesses to focus more on expansion and less on parcel and carrier management intricacies.” Yulia Popokh, President of CMS Globalsoft added, “We’re very excited to join forces with the ProShip team to enhance the CMS WorldLink product. I’m confident that ProShip’s powerful back-end combined with WorldLink’s user-friendly and highly flexible front-end will offer our customers and their clients an improved experience.” “For over 20 years, ProShip’s singular focus has been on parcel shipping and the complexities surrounding it while executing millions of shipments with sub-second response time. The addition of CMS WorldLink further proves our dedication to focus on providing the best parcel execution system available,Our sole commitment to shipping technology allows us to innovate and advance our products rapidly and without distraction, so our customers always have the best solution there is on the market.” -Justin Cramer, ProShip’s co-founder About ProShip, Inc. Making complex parcel shipping challenges simple & cost-effective. ProShip is the most trusted provider of automated multi-carrier shipping software for parcel. With simple carrier connectivity and high flexibility, ProShip enables complex features & functions, such as maintaining compliance, executing multi-carrier rate shopping with unified business logic, and empowering omnichannel fulfillment. Because ProShip integrates with multiple parts of your Enterprise Software Stack (ESS), our multicarrier shipping solution can automate the supply chain workflow & turn your parcel shipping operation into an efficient powerhouse. For more information, please visit www.proshipinc.com.

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TRANSPORTATION

Amazon | September 21, 2022

Amazon (NASDAQ: AMZN) has signed an agreement with renewable fuels technology company Infinium to begin powering Amazon’s transportation fleet with ultra-low carbon electrofuels beginning in 2023. Infinium is expected to initially supply enough electrofuels, which are a fossil-based fuel alternative created with carbon waste and renewable power, to begin powering Amazon trucks in lieu of diesel fuel for approximately 5 million miles of travel per year.The agreement is another step forward in Amazon’s commitment to transition its transportation network away from fossil fuels and deliver packages to customers in more sustainable ways. Amazon plans to initially use the electrofuels in trucks in its middle mile fleet in Southern California, where the trucks are expected to help serve millions of customers. Amazon’s middle mile fleet is responsible for moving customer orders from its vendors and fulfillment centers to its network of sortation and delivery stations. According to the United Nations, the transportation sector currently accounts for approximately 25% of all carbon emissions globally, and Infinium is working to change that by developing ultra-low carbon fuels that can easily be used to power cargo trucks, airplanes, and marine freight without engine modifications. To start, Infinium plans to build one of the world’s first electrofuels-production facilities in Texas. The facility will use renewable-power-generated green hydrogen and approximately 18,000 tons of recycled carbon waste per year—which would otherwise be released into the atmosphere—to create the electrofuels. Amazon previously invested in Infinium through The Climate Pledge Fund, Amazon’s $2 billion venture investment program that specifically invests in companies building technologies, products, and services that can help Amazon and others accelerate the path toward net-zero carbon future. Amazon has announced investments in a total of 18 companies through The Climate Pledge Fund to date. Infinium’s electrofuels can help Amazon reduce carbon emissions across our transportation fleet, which is important to both us and our customers, and will help us move closer to our goal of net-zero carbon by 2040,” said Kara Hurst, vice president of Worldwide Sustainability at Amazon. “We’ve supported Infinium’s technology through our Climate Pledge Fund, and it’s exciting to see our investment turning into usable fuel that will help us, and others across the industry, decarbonize transportation in the long run. “Our agreement with Amazon to provide Infinium electrofuels for use in the company’s transportation network is a significant moment for all of us, We’ve been developing this technology for the better part of a decade, and we expect our electrofuels to reduce greenhouse gas (GHG) emissions by approximately 95 percent over traditional fossil fuels. We’re thrilled to have the first fleet of Amazon trucks powered by electrofuels starting next year, which will mark the beginning of a major shift for the entire transportation sector.” -Infinium CEO Robert Schuetzle Amazon is committed to reaching net-zero carbon by 2040 as part of its commitment to The Climate Pledge, and will continue to take real business action to decarbonize its operations. Infinium is an example of how Amazon invested in new climate innovation, and the company will soon leverage its technology to help it reduce carbon emissions. In addition to partnering with Infinium, Amazon has taken other significant steps toward net-zero carbon: Amazon signed an agreement with Plug Power to supply 10,950 tons per year of green hydrogen for its transportation and building operations starting in 2025. Amazon will start to use green hydrogen to replace grey hydrogen, diesel, and other fossil fuels as it works to decarbonize its operations, and this green hydrogen supply contract will provide enough annual power for 30,000 forklifts or 800 heavy-duty trucks used in long-haul transportation. Through The Climate Pledge Fund, Amazon invested in Electric Hydrogen and Sunfire, two of the most promising developers of electrolyzers, a key technology that makes emissions-free green hydrogen for use in heavy duty transportation. Amazon has also ordered 100,000 electric delivery vehicles from Rivian, marking the largest order ever of electric delivery vehicles. Amazon’s custom electric delivery vehicles from Rivian started to hit the road this summer in the U.S., with thousands expected to be making deliveries in more than 100 major U.S. cities by the end of this year. Learn more about Amazon’s sustainability efforts. About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

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SUPPLY CHAIN

Kinaxis | September 20, 2022

Kinaxis® Inc. (TSX: KXS), the authority in driving agility for fast, confident decision-making in an unpredictable world, announced today that ekaterra has selected Kinaxis to break down silos, and introduce concurrent planning to enable a more agile, and accurate supply chain.A major consumer products company, ekaterra is the largest tea business in the world, with brands such as Lipton, PG tips, T2, TAZO® and Pukka. Based in Rotterdam, Netherlands, ekaterra is present in more than 100 countries, with 11 production factories. The company will use the Kinaxis RapidResponse® platform to gain full transparency across its entire supply chain, helping it to better manage disruption and make smarter decisions, faster. Our supply chains begin with a tea leaf then become products for some of the biggest tea brands, enjoyed by people all over the world,” said Abhisek Biyani, IT Enterprise Application Director, ekaterra. “To be able to plan accurately on such a large scale, while also remaining agile to global disruption was very important both for us as a company and to our planners. Kinaxis’ platform aligned with our business’ needs, and we are excited to work with them as our business changes and evolves, as does our approach to supply chain planning. With Kinaxis, ekaterra will have complete transparency of its supply chain, the ability to run multiple simulations and collaborate in real-time and leverage a full suite of applications to give the agility and flexibility needed to react to market volatility and changes in demand. Ekaterra joins a growing consumer products (CPG) customer ecosystem within Kinaxis. “To ensure consumers are able to enjoy a beverage that is fresh and cultivated with care, companies like ekaterra in the food and beverage industry require a high level of speed and accuracy in their supply chain. The only way to achieve that is through the right planning technology, We are excited to work with ekaterra on their digital transformation and to help them achieve all of their supply chain goals.” -John Sicard, Kinaxis CEO About Kinaxis Inc. Everyday volatility and uncertainty demand quick action. Kinaxis® delivers the agility to make fast, confident decisions across integrated business planning and the digital supply chain. People can plan better, live better and change the world. Trusted by innovative brands, we combine human intelligence with AI and concurrent planning to help companies plan for any future, monitor risks and opportunities and respond at the pace of change. Powered by an extensible, cloud-based platform, Kinaxis delivers industry-proven applications so everyone can know sooner, act faster and remove waste. For more Kinaxis news, visit Kinaxis.com or follow us on LinkedIn or Twitter.

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