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Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Q&A with Ed Breault, Chief Marketing Officer at Aprimo
Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing.

MEDIA 7: What’s your superpower?
ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand.

M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years?
EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game.

Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.


"Content is a massive investment for brands and Aprimo Digital Asset Management acts as a true hub of an organization's content management and experience lifecycle."

M7: Could you tell us about Aprimo’s creative ideation tool ‘Idea Lab’? How does it help marketers to move through the creative process from ideation to distribution of higher quality content?
EB: Aprimo Idea Lab is a place for early-stage ideation and there just haven’t been pure systems for ideas mixed with strategic planning so we filled in that whitespace for the market. This includes ideas from a strategic and tactical standpoint that is a bit of “safe” place to brainstorm in a highly collaborative workplace. Output is a new experience building block, a full campaign concept or brief, allowing the marketer and experience leader to think backwards from a great customer or content experience and purposefully architect it. This is all before you make financial commitments or commercial agreements with agencies or suppliers, and it feeds directly into financial scenario planning, so you can build the financial lens to your new breakthrough idea. It’s literally brainstorming brought to life and then connected to marketing production activities. So, if marketing is a ten-step process, this is step zero, and steps one and two. I’m in it every day. For me, the majority of my ideas hit me when I least expect it, so I immediately put them in Idea Lab and it functions as a “backlog” for thought-starters, then my team can collaboratively go run with it.

M7: What are some of the ways you optimize AI for your client base, when it comes to content development?
EB: We actually have artificial intelligence powering not just the production of content but the content creation process itself. We have machines creating content today, and one of the very specific use cases on that is what’s called a learnable AI. So basically, we have an artificial intelligence that can learn the context of a brand’s business. And, what it can then do is learn over time and it would know things like the proper focal points within an image.

Let’s say for example, there are three focal points in a piece of content or an image. Let’s say there is a model and she is sipping a coffee, she’s on her phone and she’s wearing a scarf. If you are in the business of selling and marketing scarfs, it would know that’s the focal point. If you’re in the business of marketing and selling coffee, it would know that’s the focal point. So, then it can make recommendations of what the right type of images, the form factor of the image, and knowing what creative resources would potentially do with that, the machine does for you. Since it’s able to learn your business, and let’s say you’re in the business of shoes, it would know the difference between a high-top and a high-heel learning over time with great accuracy.

Some of our early tests were showing 98% recognition and accuracy once it’s learned. Truly powerful. Also from a productivity standpoint, there are just some things AI handles better than humans like monitoring patterns, observing and making educated predictions about the future of projects. AI picks up on overlooked habits of team members and frees up a new era of project management to focus more on the complex processes behind a management strategy. Oh yeah, and unlike humans, doesn’t lose focus, fatigue, go on vacation or lose productivity while entertaining themselves with funny cat memes at work.


"AI picks up on overlooked habits of team members and frees up a new era of project management to focus more on the complex processes behind a management strategy."

M7: Could you elaborate on Aprimo’s Digital Asset Management (DAM) solution that helps deliver personalized experiences at scale and as a service?
EB: Yes! Content is a massive investment for brands and Aprimo Digital Asset Management acts as a true hub of an organization's content management and experience lifecycle. As I discussed earlier with Idea Lab, you eventually need content to action those ideas to deliver great experiences. And then workflows, to move along to create the content whether that’s AR, VR or even text and other types of multimedia or images. Regardless of the content type, the digital asset management system can store that content and make it highly searchable, it can make sure that once the ingestion process happens, it conforms to the metadata and taxonomy standards across an enterprise.

They can capture things like licensing agreements on that content when that content needs to expire. It can trigger approvals or re-approvals if the content is bound by any certain dates of when you can use the content. And what we want to make sure is that content does not get wasted or is created and parked somewhere.

Content truly powers experience channels like an ecommerce platform, a website, a great experience through a mobile device, and the delivery and distribution of content for downstream channels whether that is your reseller network or the content needs to be taken from a web to a print stage of its lifecycle. Generally, it is about having full management of a piece of content whether that’s the full digital asset or the components that make up the digital asset. This also manages the individual units of content that make up the asset we like to call “experience building blocks”. It’s all about finding, reusing and remixing content, staying compliant and delivering the best personalized experience possible.


"Content truly powers experience channels like an ecommerce platform, a website, a great experience through a mobile device, and the delivery and distribution of content for downstream channels."

M7: How does the Digital Asset Management help in maximizing content ROI?
EB: Definitely, it has to do with number one, the findability of the content so that the content can be used and it’s not wasted and then the enrichment processes that are built-in add data to the digital asset. From there, you can see a piece of content and metrics like consumption of that content, where that content piece was used in terms of different campaigns, geographies, etc. If that content was localized, if that content was used to drive whatever the marketing outcome or experience outcome is, which could be conversions on digital properties or transactions on an ecommerce platform, and all that rich data then comes back to the asset, and you are able to see how well it performed. This data is then served up very beautifully in a dashboard connected to the business outcomes you were driving. There are so many questions now we can answer about our content if this strategic approach is taken.

M7: What marketing channels do you use and which ones do you see as the most promising given your target customers?
EB: I think the magic is using all the channels in a very well-coordinated way. My primary channel strategies involve a mix of inbound and outbound in a very targeted fashion hence content marketing is core to my strategy. Content drives the pull-through in Aprimo’s digital properties, all of our owned digital properties, this includes the web channel as well as when we syndicate content to third-parties. That’s really important for us to create great content that is helpful, useful and then drives traffic back to aprimo.com. That’s where our inbound strategy balances the outbound efforts in a very targeted way. I use predictive demand capabilities showing me where and who is in market, so then I can go out and reach them and find them in what we like to call the “dark funnel”. I like to think of this strategy as there is someone lost out there looking for solutions to their challenges and it is my job to go find them, meet them and help them along their path. From there email for us has completely been reimagined. We are using video and conversational marketing from an outbound standpoint to connect. We are “humanizing” communications as much as possible, over the phone for voice, broadcast, media buying within different properties like LinkedIn, you name it. I think it’s a drive to strike a balance to create the complete experience for my audience.

M7: As a child, what did you want to be when you grew up?
EB: As a child, I wanted to be an athlete. I was very much involved in sports so I looked at my heroes, those I aspired to be like were athletes at that time.

ABOUT APRIMO

Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.

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A proprietary and industry-leading machine learning algorithm offers unmatched ETA accuracy, allowing supply chain companies to quickly anticipate problems, proactively alert customers, efficiently manage exceptions with collaborative workflows, and accurately measure CO2 and GHG emissions from supply chain transport. Hundreds of customers, including global brands like Ahold Delhaize, AkzoNobel, Amazon, Avery Dennison, Carrefour, Coca-Cola HBC, Jaguar Land Rover, Heineken, Kuehne+Nagel, L’Oréal, Renault Group, Sabic, Saint-Gobain, Siemens Energy and XPO Logistics, trust Shippeo to track more than 32 million shipments per year across 110 countries. About 4flow 4flow is a leading global provider of supply chain consulting, software and fourth party logistics (4PL) services. 4flow consulting offers one-stop management consulting, concept development, and implementation support for logistics and supply chain management. 4flow software develops state-of-the-art software for supply chain network and transportation optimization. As a neutral 4PL, 4flow management handles the continued planning, optimization, and operation of customers’ supply chain networks. 4flow research develops practical innovations and conducts supply chain research relevant to the industry. Learn more at www.4flow.com or on LinkedIn. About e2open E2open is the connected supply chain software platform that enables the world’s largest companies to transform the way they make, move, and sell goods and services. With the broadest cloud-native global platform purpose-built for modern supply chains, e2open connects more than 420,000 manufacturing, logistics, channel, and distribution partners as one multi-enterprise network tracking over 14 billion transactions annually. Our SaaS platform anticipates disruptions and opportunities to help companies improve efficiency, reduce waste, and operate sustainably. Moving as one.™ Learn More: www.e2open.com. E2open and “Moving as one.” are the registered trademarks of E2open, LLC. All other trademarks, registered trademarks and service marks are the property of their respective owners. About IBM Consulting IBM Consulting is the catalyst for business transformation. With deep industry expertise spanning strategy, experience design, technology, and operations, we have become the trusted partner to over 3,000 of the world’s most innovative and valuable companies. Our 160,000 consultants embrace an open way of working, bringing a diverse set of voices, experiences and technologies like Hybrid Cloud and AI together to accelerate business transformation. Supported by IBM Garage, our proven co-creation method, we bring speed and scale to innovation with an enduring ecosystem of technology leaders to deliver solutions for some of the world’s most complex challenges. We collaborate closely, ideate freely, and apply breakthrough innovations that drive sustainable change and re-invent how business gets done. Find out more at IBM.com/consulting About Renault Group Renault Group is at the forefront of a mobility that is reinventing itself. Strengthened by its alliance with Nissan and Mitsubishi Motors, and its unique expertise in electrification, Renault Group comprises 4 complementary brands - Renault, Dacia, Alpine and Mobilize - offering sustainable and innovative mobility solutions to its customers. Established in more than 130 countries, the Group has sold 2.1 million vehicles in 2022. It employs nearly 111,000 people who embody its Purpose every day, so that mobility brings people closer. Ready to pursue challenges both on the road and in competition, Renault Group is committed to an ambitious transformation that will generate value. This is centered on the development of new technologies and services, and a new range of even more competitive, balanced and electrified vehicles. In line with environmental challenges, the Group’s ambition is to achieve carbon neutrality in Europe by 2040.

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SUPPLY CHAIN

Infoplus Commerce and eHub Announce Partnership for Full-Suite Logistics and Supply Chain Solution

prnewswire | June 01, 2023

Infoplus Commerce and eHub, two leading providers of software in the logistics and supply chain space, join forces to offer a comprehensive solution for growth in warehousing. The partnership will provide customers with access to the best shipping rates available, a powerful WMS, and a seamless integration between the two softwares, streamlining their operations and increasing their efficiency. "Our partnership with eHub is a natural fit, and we are thrilled to offer our customers a complete end-to-end solution for their logistics and supply chain needs," said Peter Hubert, CEO of Infoplus Commerce. "With our industry-leading WMS and eHub's expertise in supply chain shipping, we are well-positioned to help our customers achieve their goals and stay ahead of the competition." The integration between the two systems will allow customers to manage their inventory, orders, and shipping from a single platform, with real-time updates and tracking information. With access to the best shipping rates, customers can save on shipping costs and increase their margins. Additionally, customers can benefit from the wealth of data available through the combined system, enabling them to make informed decisions about their operations and supply chain management. "We are excited about our partnership with Infoplus Commerce, because of the competitive advantage it will give our customers," said Wade Sleater, CEO of eHub. "Our combined knowledge of logistics and technology, and our focus on customer service and innovation, provides a complete solution for our customers to be successful with their fulfillment." About eHub eHub connects shippers with carriers, shopping carts, and marketplaces to provide flexibility and competitive advantage through a dynamic API. The eHub solutions provide businesses with cost savings and new revenue through competitive rates, responsive customer services, pre-negotiated shipping contracts, and the eHub Network. The eHub Network offers a variety of complementary advantages to merchants looking for the best 3PL value and advantages to 3PLs looking for new business opportunities.

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MANAGEMENT

Emergent Cold Latin America Achieves Status of Largest Regional Warehousing Provider

businesswire | May 31, 2023

Emergent Cold Latin America (Emergent Cold LatAm or the Company), the fastest-growing refrigerated storage and logistics service provider in Latin America, announced today its recognition by the leading industry association as the largest refrigerated warehousing and logistics provider in Latin America and the Caribbean, and the sixth largest provider in the world. These designations by the Global Cold Chain Alliance (GCCA) were determined by total capacity of temperature-controlled space operated by GCCA members as of December 31, 2022. This achievement represents an important milestone in the company’s short history. Emergent Cold LatAm was founded in August 2021 with a vision to reshape the food chain logistics across Latin America. Less than two years later, the Company now operates in 11 countries with more than 60 warehouses and more than 4 million cubic meters of storage capacity. Emergent Cold LatAm accomplished this scale through the completion of 14 acquisitions and 7 new development projects that are now under construction. “When David and I launched this venture in 2021, I could envision the extraordinary growth that we would enjoy, but not necessarily over such a short period of time,” said Neal Rider, CEO and Co-Founder of Emergent Cold LatAm. “This is a testament to the quality and commitment of our leadership team, and the thousands of Emergent Cold LatAm associates working across the region. I am extremely proud of what we’ve accomplished together, and grateful to our Board and investors for their support.” “We never set our sights on being the largest in Latin America, but we purposefully intended to offer differentiated services to our customers wherever they might be located,” said David Palfenier, President and Co-Founder of Emergent Cold LatAm. “It turns out we shared this goal with the founders whose companies are now part of our network. Together, we have assembled a collection of world-class assets and provide strategic solutions for our customers. So much yet to do, but this is a great first milestone for Emergent Cold LatAm.” As the region’s largest and most international cold storage and logistics platform, Emergent Cold LatAm is uniquely positioned to offer integrated solutions for customers across the food supply chain. The Company continues to invest in systems and people to provide a full range of value-added services including transportation and processing. In addition, the Company’s strategic alliance with Lineage Logistics – the world’s largest cold storage operator – creates additional opportunities to enhance customer service. About Emergent Cold LatAm Emergent Cold Latin Americais the largest refrigerated warehousing and logistics provider in Latin America and the Caribbean, building the highest-quality cold chain network to provide end-to-end temperature-controlled logistics solutions to their customers across the region. The company was founded in August 2021 to cover the need for modern cold chain solutions in the market and to meet the increasing demand from domestic and global customers. Emergent Cold LatAm currently operates more than 500 trucks and more than 60 cold storage facilities, including seven new facilities now under construction, to complete a total of 11 countries across Latin America.

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SOFTWARE AND TECHNOLOGY

Shippeo Unveils Transportation Process Automation™, the Future of Transportation Visibility, to Boost Supply Chain Resilience

businesswire | June 05, 2023

Shippeo, a leading provider of superior multimodal shipment visibility, today unveiled Transportation Process Automation™ (TPA™), an innovation set to transform automation in supply chain management, at the Gartner® Supply Chain Symposium/Xpo™ 2023 conference in Barcelona, Spain. With Shippeo’s high-quality real-time transportation visibility data as its foundation, the innovation unlocks new ways of anticipating and mitigating risks, collaborating amongst teams, and automating end-to-end supply chain transportation processes, leading to greater levels of performance, resilience, and customer satisfaction. TPA™-powered solutions will be delivered with launch partners Google Cloud, e2open, IBM Consulting, Snowflake, the Data Cloud company, and 4flow, across all transportation modes and geographies. “For supply chains to thrive and be resilient in the increasingly complex, volatile and uncertain world we live in, transportation needs to be more agile than ever,” says Dr. Anand Medepalli, Chief Product Officer at Shippeo. “To be more agile means having the right information just in time to make decisions, but the problem is that such information either isn’t available or is siloed in other parts of the business. TPA™ bridges these data silos and orchestrates transportation processes all the way from planning through to payments. Underpinned by Shippeo’s high-quality visibility data, TPA™ provides supply chain organizations with a framework to reduce latency, optimize actions, thus allowing users to act on information and make decisions with unprecedented agility.” Renault Group at the forefront of the TPA™ revolution The new and revolutionary Supply Chain Control Tower, developed by global automotive leader Renault Group to manage their inbound logistics across their 35 plants worldwide is an example of how Shippeo’s real-time visibility data empowers new ways of anticipating and mitigating risks on a collaborative platform. Renault Group partnered with Shippeo and Google Cloud to build this cutting edge innovation. “Our Renault Group Supply Chain Control Tower, underpinned by Google Cloud’s AI technology and powered by Shippeo’s visibility data, is helping us be more efficient, cost-effective and provide more consistent service levels for our customers,” says Jean-François Salles, VP Supply Chain at Renault Group. “Take a typical disruption scenario for instance, where a plant is waiting for the delivery of parts, but the transport is delayed. Before, a late delivery meant missed delivery slots, high dwell times, penalties, unhappy customers, or even a production line halt. Now our supply chain control tower helps our production managers avoid all this with timely predictions and just-in-time recommendations to mitigate such disruptions.” The Renault Group Supply Chain Control Tower mitigates the disruption in two steps. First, for all the parts that are being transported, the system produces alerts if their estimated time of arrival is forecasted to happen after the parts shortage date and time in the plant. Second, the platform uses advanced AI and orchestration intelligence to recommend next best actions, with estimated cost data to help the users make the best decision to keep production lines moving. “This dramatically reduces stress levels for our staff, and takes away the anxiety around making a wrong decision,” continues Salles. “We have also reduced expedites, line stops, and unfinished vehicles by 50% since implementing the Supply Chain Control Tower.” Google Cloud’s Director of Global Strategic Industries, Transportation, Logistics and Supply Chain, Louisa Loran, sees the potential in combining the power of cloud and AI to bring efficiencies to global supply chains. “We look at supply chains through the lens of data, and bringing data silos together on a cloud-based platform is the first step to help organizations increase visibility and remove manual processes,” says Loran. “What’s so inspiring about working with Shippeo is their openness to collaboration, their respect of neutrality, and willingness to shape solutions together. This attitude is important in their ambitions to help leading companies automate transportation processes across not only organizations, but also with trading partners across the entire supply chain ecosystem.” Next generation capabilities rely on high quality transportation visibility data Shippeo Chief Executive Officer and Co-founder, Pierre Khoury, believes TPA™ is the next revolution in supply chain management. “The future is exciting, it’s only the beginning, and the possibilities are endless. This vision is only possible with a foundation of reliable and complete, high quality transportation visibility data, which continues to be our North Star. Technologies like control towers and digital twins need high quality visibility data to enable TPA™ and we are proud of supporting Renault Group in their control tower journey.” Shippeo continues to lead the industry with the highest scores in analyst reports and customer surveys for data quality, implementation, and integration tools. “Since our founding, we have been helping organizations get more value from transportation visibility and now with TPA™ we aim to fast track them to resilient supply chains,” continues Khoury. The TPA™ solution builds on Shippeo’s existing machine learning and workflow automation capabilities, that enable proactive carrier and customer communication, delay mitigation resolution and accelerated pre-invoicing. “We have been recently introducing workflow management, automation and advanced collaboration features in our platform,” continues Medepalli, “and over the coming releases, our customers will see us continue our momentum with increased automation capabilities in our platform.” Shippeo continues to be recognized by analysts and customers Shippeo was recently recognized in the Gartner® Magic Quadrant™ for Real-time Transportation Visibility Platforms. The company also has a 95% willingness to recommend rating on Gartner Peer Insights™, receiving the overall rating of 4.8/5*. “We could not be happier to see this level of recognition from our customers, reassuring us that we’re delivering the best value and meaningful innovation,” says Khoury, adding “TPA™ is such an innovation and we invite our customers and supply chain organizations to join us on this journey to Transportation Process Automation™, just as Renault Group and others have already done.” TPA™ launch partners TPA™ animates the supply chain ecosystem and, for this reason, Shippeo has joined forces with launch partners Google Cloud, e2open, Snowflake, IBM Consulting and 4flow, to bring joint TPA™-powered solutions to market. Google Cloud Google Cloud accelerates every organization’s ability to digitally transform its business. We deliver enterprise-grade solutions that leverage Google’s cutting-edge technology – all on the cleanest cloud in the industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems. 4flow 4flow is a leading global provider of supply chain consulting, software and fourth-party logistics (4PL) services. Their end-to-end solutions help customers optimize their supply chains to be prepared for the future. Kai Althoff, Chief Executive Officer: “For many years, we have been strongly driven by the vision of achieving greater agility in end-to-end supply chains and transportation networks. We are thrilled to deepen our partnership with Shippeo to bring TPA™ to market. This initiative will significantly improve the productivity of value chains.” e2open The e2open supply chain platform is helping the world’s largest companies transform the way they make, move, and sell goods and services. They offer an integrated, singular platform to help organizations manage their extended supply chain end-to-end and respond rapidly to challenges in real time. Pawan Joshi, Executive Vice President, Product Management & Strategy: “Transportation visibility is a very important ingredient in determining how operations at origin and destination should be ‘optimized.’ Shippeo’s emphasis on data quality and a rapidly growing carrier network is foundational to innovations such as TPA™ and we look forward to continuing our deep collaboration with Shippeo to bring breakthrough innovations for our clients.” Snowflake Snowflake enables organizations to mobilize their data with Snowflake’s Data Cloud. Customers use the Data Cloud to unite siloed data, discover and securely share data, and execute diverse analytic workloads. Snowflake recently launched its Manufacturing Data Cloud, enabling organizations to build a data foundation for their business, improve supply chain performance, and power smart manufacturing initiatives in today’s digital-industrial world. Tim Long, Global Head of Manufacturing at Snowflake: “Having recently launched our Manufacturing Data Cloud, which is aimed at improving supply chain performance and powering smart manufacturing, we see significant opportunity in better leveraging visibility data to improve supply chain processes. High-quality data, delivered at the right moment and cadence, is foundational to Shippeo’s exciting TPA™ vision. Snowflake’s Manufacturing Data Cloud will help Shippeo deliver on this vision by offering the performance, flexibility, and scalability needed to manage their data across the supply chain ecosystem securely.” IBM Consulting IBM Consulting helps organizations transform everything from business strategy and experience design to technology and operations. This includes building resilient, sustainable supply chains that prepare your business for the future of work, creating greater transparency and improving employee and customer experiences. IBM supply chain consultants apply technology, domain and industry expertise to help clients build resilient, agile and sustainable supply chains for the future. Hermann Adjou, Executive Partner in charge of the Supply Chain & Operations Practice in France: “IBM Consulting is at the forefront of data-led insights, process automation and intelligent workflows as key levers to build supply chain agility and resiliency. We are excited to collaborate with Shippeo to bring their capabilities to scale for our clients, helping them drive efficiency gains and transform the way they do business.” Discover TPA™ at Gartner Supply Chain Symposium/Xpo™ 2023 Join us on June 6th at the Gartner Supply Chain Symposium/Xpo™ 2023 conference in Barcelona, Spain to hear from Quynh-Nhu Neve, Supply Chain General Manager of Process Engineering for Parts Logistics at Renault Group, along with Dr. Anand Medepalli, Chief Product Officer at Shippeo, as they discuss TPA™ and Renault’s innovative visibility-powered control tower. About Gartner Supply Chain Symposium/Xpo Gartner Supply Chain Symposium/Xpo conference delivers must-have insights, strategies and frameworks for chief supply chain officers (CSCOs) and supply chain leaders to think big and drive real impact within their organizations. Join a global community of CSCOs and supply chain executives in 2023. About Shippeo Shippeo is a global leader in real-time multimodal transportation visibility, helping major shippers and logistics service providers operate more resilient, sustainable, and customer-centric supply chains. This is made possible with highly accurate real-time operational visibility and Transport Process Automation™ to streamline transportation processes, reduce latency and improve operational efficiency. Their Multimodal Visibility Network integrates with more than 1,000 TMS, telematics and ELD systems, enabling Shippeo’s platform to provide instant access to real-time shipment tracking across all transport modes, in a single portal, through an intuitive user experience. A proprietary and industry-leading machine learning algorithm offers unmatched ETA accuracy, allowing supply chain companies to quickly anticipate problems, proactively alert customers, efficiently manage exceptions with collaborative workflows, and accurately measure CO2 and GHG emissions from supply chain transport. Hundreds of customers, including global brands like Ahold Delhaize, AkzoNobel, Amazon, Avery Dennison, Carrefour, Coca-Cola HBC, Jaguar Land Rover, Heineken, Kuehne+Nagel, L’Oréal, Renault Group, Sabic, Saint-Gobain, Siemens Energy and XPO Logistics, trust Shippeo to track more than 32 million shipments per year across 110 countries. About 4flow 4flow is a leading global provider of supply chain consulting, software and fourth party logistics (4PL) services. 4flow consulting offers one-stop management consulting, concept development, and implementation support for logistics and supply chain management. 4flow software develops state-of-the-art software for supply chain network and transportation optimization. As a neutral 4PL, 4flow management handles the continued planning, optimization, and operation of customers’ supply chain networks. 4flow research develops practical innovations and conducts supply chain research relevant to the industry. Learn more at www.4flow.com or on LinkedIn. About e2open E2open is the connected supply chain software platform that enables the world’s largest companies to transform the way they make, move, and sell goods and services. With the broadest cloud-native global platform purpose-built for modern supply chains, e2open connects more than 420,000 manufacturing, logistics, channel, and distribution partners as one multi-enterprise network tracking over 14 billion transactions annually. Our SaaS platform anticipates disruptions and opportunities to help companies improve efficiency, reduce waste, and operate sustainably. Moving as one.™ Learn More: www.e2open.com. E2open and “Moving as one.” are the registered trademarks of E2open, LLC. All other trademarks, registered trademarks and service marks are the property of their respective owners. About IBM Consulting IBM Consulting is the catalyst for business transformation. With deep industry expertise spanning strategy, experience design, technology, and operations, we have become the trusted partner to over 3,000 of the world’s most innovative and valuable companies. Our 160,000 consultants embrace an open way of working, bringing a diverse set of voices, experiences and technologies like Hybrid Cloud and AI together to accelerate business transformation. Supported by IBM Garage, our proven co-creation method, we bring speed and scale to innovation with an enduring ecosystem of technology leaders to deliver solutions for some of the world’s most complex challenges. We collaborate closely, ideate freely, and apply breakthrough innovations that drive sustainable change and re-invent how business gets done. Find out more at IBM.com/consulting About Renault Group Renault Group is at the forefront of a mobility that is reinventing itself. Strengthened by its alliance with Nissan and Mitsubishi Motors, and its unique expertise in electrification, Renault Group comprises 4 complementary brands - Renault, Dacia, Alpine and Mobilize - offering sustainable and innovative mobility solutions to its customers. Established in more than 130 countries, the Group has sold 2.1 million vehicles in 2022. It employs nearly 111,000 people who embody its Purpose every day, so that mobility brings people closer. Ready to pursue challenges both on the road and in competition, Renault Group is committed to an ambitious transformation that will generate value. This is centered on the development of new technologies and services, and a new range of even more competitive, balanced and electrified vehicles. In line with environmental challenges, the Group’s ambition is to achieve carbon neutrality in Europe by 2040.

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SUPPLY CHAIN

Infoplus Commerce and eHub Announce Partnership for Full-Suite Logistics and Supply Chain Solution

prnewswire | June 01, 2023

Infoplus Commerce and eHub, two leading providers of software in the logistics and supply chain space, join forces to offer a comprehensive solution for growth in warehousing. The partnership will provide customers with access to the best shipping rates available, a powerful WMS, and a seamless integration between the two softwares, streamlining their operations and increasing their efficiency. "Our partnership with eHub is a natural fit, and we are thrilled to offer our customers a complete end-to-end solution for their logistics and supply chain needs," said Peter Hubert, CEO of Infoplus Commerce. "With our industry-leading WMS and eHub's expertise in supply chain shipping, we are well-positioned to help our customers achieve their goals and stay ahead of the competition." The integration between the two systems will allow customers to manage their inventory, orders, and shipping from a single platform, with real-time updates and tracking information. With access to the best shipping rates, customers can save on shipping costs and increase their margins. Additionally, customers can benefit from the wealth of data available through the combined system, enabling them to make informed decisions about their operations and supply chain management. "We are excited about our partnership with Infoplus Commerce, because of the competitive advantage it will give our customers," said Wade Sleater, CEO of eHub. "Our combined knowledge of logistics and technology, and our focus on customer service and innovation, provides a complete solution for our customers to be successful with their fulfillment." About eHub eHub connects shippers with carriers, shopping carts, and marketplaces to provide flexibility and competitive advantage through a dynamic API. The eHub solutions provide businesses with cost savings and new revenue through competitive rates, responsive customer services, pre-negotiated shipping contracts, and the eHub Network. The eHub Network offers a variety of complementary advantages to merchants looking for the best 3PL value and advantages to 3PLs looking for new business opportunities.

Read More

Spotlight

Aprimo

Aprimo

Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from...

Events

CPG Summit 2023

Conference

EDGE 2023

Conference

Logistik & Transport 2023

Conference

Resources

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SUPPLY CHAIN

Introducing the J.B. Hunt Transport Department of Supply Chain Management

Video

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SUPPLY CHAIN

Introducing the J.B. Hunt Transport Department of Supply Chain Management

Video

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SUPPLY CHAIN

Top 15 Supply Chain Events to Attend in 2023

Article

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SUPPLY CHAIN

How does a Transportation Management System (TMS) Work?

Video

Events

EDGE 2023

Conference