SailPoint Levels-Up their ABM Strategy with Intent Data

The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are starting to build solutions to address the radical new way customers engage and buy today by collecting and organizing intent data as well as building systems to scale these processes. Phil Tran, Sr. Manager, Marketing Operations at SailPoint, an Austin, Texas-based cybersecurity software company that delivers identity governance to enterprises of all sizes around the world, sat down with me to talk about what led SailPoint to 6sense and how their ABM strategy has improved by uncovering, prioritizing, and engaging with demand to drive more revenue.

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Aalco Metals Ltd

We pride ourselves on offering our customers a responsive and competitive service for supplying anything from single item orders to major JIT contracts. There really is no minimum (or maximum) amount you can order.

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Warehousing and Distribution

The Role of ERP in Supply Chain Management

Article | July 11, 2023

In the past couple of years, supply chain management has witnessed massive disruption. The implications of the pandemic have put pressure on manufacturers to revisit and reimagine how they manage their supply chains. This is why ERP software is so mission critical in supply chain management. It not only helps supply chain chiefs reduce overhead costs but also enhance efficiencies and timely deliveries.Here are a few ways ERP plays a role in supply chain management to keep it moving. Complete Visibility Having a 360-degree view of the supply chain is integral to making the right decisions regarding procurement and purchase of materials and inventory. It also allows suppliers to have complete control and course correct when necessary. The insight into the complete supply cycle allows suppliers to respond to customer queries better. Inventory Tracking ERPs are truly a one stop shop for manufacturers. They feature extensive inventory tracking on one system so manufacturers are in the loop about inventory control and can better optimize their inventory and resources. For manufacturers it is crucial to know where their inventory is, what has been shipped, what is on hand at all times. With ERPs, it becomes cheaper to keep a stock of the inventory and place orders when it’s running low. Vendor Performance Vendor performance is an essential aspect of supply chain management. Being able to compare vendors, measure certain quality and quantity metrics and identify bottle necks help suppliers choose the right vendor as well as gives purchasing departments the power to negotiate for better pricing by consolidating purchase. ERPs allow suppliers to do all the above and more. Procurement Procurement of goods can be a complex process if done without the right tools. It also impacts the whole supply chain so it is doubly imperative to ensure the procuring and supply of goods is on time. This is especially true in an environment of custom manufacturing. Add to that the requirement of procuring products with lengthy lead times, manufacturers need to take into considerations product that need to be ordered long before they are even designed. ERPs allow manufacturers to keep all departments including engineering and warehousing to work in sync and plan to procure goods on time. Real-time Reports Reporting is labor intensive and can be inefficient when it comes to gathering and processing data. With ERPs, manufacturers can generate reports in real-time and all manual data collection processes are replaced with automation, saving time and money in viewing the insights into the movement of products in the supply chain. It enables manufacturers to get a better understanding and make timely decisions that improve the overall efficiency of the supply chain. To Conclude ERP systems offer endless opportunities for manufacturers to improve their processes, save time and resources and optimize and enhance inventory planning. With the right tools, it is possible to establish supply chain management that outperforms and is resilient even in disruptive times.

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Warehousing and Distribution

Inventory Management Best Practices for Supply Chain Distribution

Article | July 17, 2023

Improve supply chain operations with innovative inventory management best practices. Uncover the techniques for achieving exceptional supply chain performance in the B2B competitive marketplace. Effective inventory management is critical for businesses seeking to optimize their supply chain operations and improve their warehousing & supply chain distribution efficiency. By employing demand optimization techniques, inventory management aims to strike the right balance between meeting current and anticipated future demand while minimizing unnecessary inventory costs. Organizations that maintain optimal inventory levels can mitigate challenges associated with inventory, such as overstocking and stockouts. In supply chain management, inventory optimization is vital, as it directly impacts organization’s ability to thrive. For any enterprise selling products, the effective management of goods is essential. Without adequate stock levels for sales or fulfilling customer orders, revenue generation and overall income can be severely hindered. Inefficient inventory management, leading to stock shortages, can create stumbling blocks for businesses. Conversely, improper stock tracking resulting in excess inventory can strain financial resources. As these issues compound, it further contributes to inventory imbalances, eventually leading to bottom-line losses from expired or redundant stock. According to a recent Statista survey, 40% of the supply chain industry has already adopted advanced technologies to optimize its inventory and using networking tools. The above data signifies the importance of optimizing and managing inventory for improved supply chain performance. Inventory analytics, typically overseen by an inventory manager, offer valuable insights that aid in understanding and enhancing inventory performance. Inventory management best practices help achieve effective inventory optimization, crucial data points encompassing products, suppliers, procurement, purchases, and sales that are meticulously tracked within the inventory management system. These data, in turn, serve as the foundation for formulating inventory metrics aimed at demand optimization. This article explains the techniques to optimize and manage inventory with the inventory management best practices that helps overcoming challenges, addressing procedural considerations, and highlighting the significance of implementing these methods. Additionally, it explores the benefits of adopting solution for improved supply chain distribution network. 1. Implementing Standard Inventory Review Systems To enhance supply chain operations, adopting standard inventory review system is essential, which can significantly contribute to inventory optimization efforts. Two effective methods to review systems include the continuous review system and periodic review system. In the continuous review system, fixed quantities of items are ordered in each cycle, providing a steady and consistent approach to inventory management. On the other hand, the periodic review system involves collecting products at predetermined intervals, considering the inventory levels at that specific moment. Embracing these standardized review systems empowers businesses to streamline inventory processes, maintain optimal stock levels, and improve overall supply chain efficiency. 2. Streamline Stocktake Supply chain operations can be improved by streamlining the stocktaking process, which involves meticulously counting and managing inventory. A well-structured stocktake procedure ensures accuracy and prevents losses by keeping staff engaged and focused. To achieve accuracy and earn profits, businesses must: Schedule stocktakes strategically to minimize disruption in regular business operations. Prioritize cleaning and organizing the stockroom before the stocktake to facilitate efficient counting. Clearly define the item count and the counting methods to eliminate guesswork. Conduct comprehensive stock counts, leaving no room for assumptions. By implementing these measures, businesses can optimize inventory management, identify discrepancies promptly, and maintain precise stock records. The streamlined stocktake process contributes to smoother supply chain operations, reduces inventory-related errors, and enhances overall productivity and profitability. 3. Utilize Cloud-Based Inventory Management System Transitioning from Excel inventory management to a cloud-based inventory management system is critical to enhancing supply chain operations. It is considered one of the most used inventory control best practices. Unlike locally-installed applications, cloud-based software offers numerous advantages, enabling businesses to pay for essential features and effortlessly upgrade as needs evolve. Companies can efficiently manage costs with a predictable subscription fee tailored to feature requirements and team size. Seamless upgrades become hassle-free as business growth justifies a move to a more robust platform, ensuring scalability. Additionally, cloud technology provides continuous support, ensuring smooth operations and quick issue resolution. With a dedicated support team on standby, businesses can focus on optimizing inventory management, managing warehouse automation, and driving overall productivity. Embracing cloud-based inventory management is a business-changing decision that unlocks increased agility, accessibility, and cost-effectiveness for long-term success. 4. Implement Adequate Quality Control Practices Enhancing supply chain operations requires the implementation of robust quality control practices. Accurate quality control processes play a pivotal role in maintaining inventory quality, directly impacting customer satisfaction and business growth. Effective steps include developing comprehensive checklists, outlining stock-taking procedures, followed by standard operating procedures to qualify or disqualify products with effective warehouse management systems. By adhering to these protocols, businesses can prevent issues of overstocking or understocking, ensuring customers receive only appropriate merchandise. Companies can strengthen their reputation, increase operational efficiency, and cultivate lasting customer loyalty through this inventory optimization best practice. The seamless integration of quality control practices into the supply chain fosters a thriving business environment built on excellence and customer-centricity. 5. Preparing Well Planned Inventory Budget A well-structured inventory budget is one of the industry-used inventory management best practices to enhance logistics distribution and supply chain processes. Managers commonly utilize an annual inventory budget, meticulously prepared before procuring inventory. The budget is designed to encompass the total cost of ownership for the upcoming accounting period, encompassing materials cost, fixed operational expenses, transportation and logistics charges, redistribution costs, and other miscellaneous expenses impacting the inventory's total cost of ownership. By crafting a comprehensive inventory budget, businesses gain financial clarity, optimize resource allocation, and ensure efficient inventory management throughout the year. A well-planned budget empowers informed decision-making, minimizing financial risks and driving overall supply chain success. 6. Carrying Safety Stock Inventory Operations in the supply chain require safety stock inventory – a strategically maintained surplus of inventory to protect against market demand and lead time fluctuations. By implementing safety stock, businesses can avoid revenue loss, customer attrition, and declining market share that may arise in its absence. Safety stock is vital with the advantages it offers: Protection against sudden surges in demand. Prevention of stockouts, ensuring uninterrupted customer service. Compensation for inaccuracies in market forecasts. A buffer for longer-than-expected lead times, averting production delays. Incorporating safety stock as a fundamental inventory management best practice empowers companies to achieve operational supply chain resilience, optimize customer satisfaction, and maintain a competitive edge in the dynamic market landscape. 7. Optimize Inventory Turnover Rates Optimizing inventory turnover rates is a critical metric that frequently measures inventory sold or used within a specific timeframe, typically a year. Calculating turnover rates provides valuable insights into market demand, identifies obsolete stock, and guides inventory management decisions. Inventory turnover can be improved through various strategies, such as experimenting with pricing to attract more customers and boost sales, liquidating obsolete stock to free up capital and storage space, forecasting customer demand accurately to maintain optimal inventory levels, and redistributing inventory among warehouses for better stock availability. By optimizing inventory turnover rates, businesses can reduce carrying costs, minimize stock obsolescence, and enhance overall supply chain efficiency, as well as gaining competitive advantage in the market. “It’s been my observation that the business world has a weak understanding of inventory management and control. They are trained shallowly, and sometimes they apply only shallow experience to their practices. Sometimes, that works out great. In my 30 years of experience, however, I have seen that a lot of money can be saved by training and managing inventory control in-depth.” -Inventory Control Expert Dr. Pyke Final Thoughts Adopting advanced inventory management best practices is crucial for supply chain optimization in the competitive B2B environment. Standardized inventory review systems and streamlined stocktakes optimize control and accuracy, minimizing disruptions. Cloud-based inventory management offers scalability and continuous support, facilitating data-driven decisions. Adequate quality control ensures inventory quality, driving customer loyalty. Well-planned budgets lead to financial clarity and precise resource allocation. Safety stock inventory and optimized turnover rates fortify businesses against uncertainties, boosting efficiency and profitability. By embracing these practices, logistics professionals can enhance supply chain potential, achieve lasting success, and gain a competitive advantage in the market. With a data-focused approach, these strategies pave the way for streamlined operations, stronger customer relationships, and sustained growth.

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Supply Chain

How to Maximize Efficiency with Supply Chain Planning Systems?

Article | May 26, 2023

Automated supply chain planning maximizes efficiency and helps achieve long-term success by addressing challenges, highlighting the benefits, and offering insights to optimize business performance. Contents 1 Supply Chain Planning System Efficiency Maximization 2 Key Steps of Supply Chain Planning to Boost Efficiency 2.1 Implement Advanced Analytics Tools 2.2 Streamline Communication and Collaboration 2.3 Automate Processes 2.4 Consistency in Performance Improvement 3 Overcoming Major Challenges in the Process to Maximize Efficiency 3.1 Resistance to Change 3.2 Legacy Systems and Siloed Data 3.3 Inadequate Funding 4 Conclusion 1 Supply Chain Planning System Efficiency Maximization To compete and succeed in an ongoing complex and dynamic global market, companies must maximize the efficiency of their supply chain planning systems, which help manage the flow of goods and services from suppliers to customers, optimize resources and information to meet customer demands and minimize costs and risks. An adequate supply chain planning system can increase customer satisfaction, profitability, agility, and risk management. Moreover, by reducing costs, increasing productivity, and enhancing responsiveness to market demands, maximizing efficiency can help businesses remain competitive. As a result, businesses can gain a substantial competitive edge and position the organization for long-term success by optimizing their supply chain planning systems. 2 Key Steps of Supply Chain Planning to Boost Efficiency Businesses can significantly boost efficiency in their supply chain planning by implementing advanced analytics tools, streamlining communication and collaboration, automating processes, and ensuring consistency in performance improvement. 2.1 Implement Advanced Analytics Tools Implementing advanced analytics in supply chain planning is key to improve supply chain efficiency. Advanced analytics tools, including demand forecasting, production planning and inventory management, can help organizations leverage large volumes of data to extract insights that enable better decision-making. The insights can be used to optimize production planning, reducing costs and increasing efficiency. In addition, it also enables businesses to detect and respond to supply chain disruptions on operations. 2.2 Streamline Communication and Collaboration Managing and streamlining communication becomes essential for supply chain businesses, as it leads to greater agility and enables pipelines to adapt to changes in organizational structures. Leveraging cloud-based communication platforms, video conferencing, and collaboration tools enable real-time information sharing and collaboration across different teams and stakeholders. By enhancing communication and collaboration, businesses can better align their supply chain objectives, reduce communication gaps, and enhance decision-making. 2.3 Automate Processes The integration of technologies such as order processing, inventory management, and shipment tracking under warehouse automation and logistics automation produces a vast amount of data, making it challenging for businesses to process data manually. To enhance efficiency, automating supply chain planning processes has become essential. Automating the process has eliminated multitasking, including managing goods flow, tracking road progress, and ensuring safe delivery, which was previously required in the manual process. By automating processes, supply chain management can be streamlined, leading to reduced lead times, minimized costs, and improved efficiency. 2.4 Consistency in Performance Improvement Improving the supply chain is not a one-time fix, but a process that must be reviewed and optimized frequently. By implementing technology, businesses can continuously collect and analyze warehouse inventory management performance to identify areas for further efficiency gains and improved order accuracy. In addition, establishing a framework for continuous optimization involves regular performance reviews, feedback mechanisms, and benchmarking against industry best practices to help identify and address inefficiencies. 3 Overcoming Major Challenges in the Process to Maximize Efficiency 3.1 Resistance to Change Supply chain planning systems are hindered by change resistance. Employees may resist change who are comfortable with the status quo and adopt new technologies and processes less often. Organizations need a comprehensive change management plan to address stakeholder engagement, communication, and training. Implementing a change management plan starts with identifying the key stakeholders and involving them in planning to gain their buy-in and support for the changes, implementing the process of the changes using different channels to reach all stakeholders and in addition, developing training programs to prepare employees for the changes and enable them to use new technologies and processes effectively. 3.2 Legacy Systems and Silos Data Data silos and a lack of supply chain visibility are two problems that can arise when legacy systems and data are used. It also adds roadblocks in maximizing efficiency through supply chain planning software. Investing in older systems makes it challenging to gain a comprehensive view of the supply chain and informed decisions making. In addition, the systems are non-compatible with modern technology and data is stored in disconnected systems. With the help of an integrated system, all relevant information can be collected in one place, streamlining monitoring and decision-making. A data governance policy should be implemented to guarantee data quality and uniformity across all platforms. Data management, data storage, data sharing, regular monitoring and reporting on data quality are all essential components of this policy. 3.3 Inadequate Funding Insufficient funding can affect supply chain planning system efficiency; with budget constraints, organizations may struggle to invest in new technologies, hire skilled workers, or improve processes. Thus, the supply chain planning system may become obsolete, increasing costs, lead times, and customer dissatisfaction. To overcome the challenge of inadequate funding in supply chain planning, organizations must prioritize funding and strategically allocate resources by identifying the areas that require the most investment. Exploring alternative funding sources, such as grants and partnerships, can supplement existing funding and enable organizations to invest in vital initiatives that may not have been possible with limited resources. In addition, cost-cutting measures, such as process optimization and automation, can help to stretch existing funds and boost productivity. 4 Conclusion The supply chain planning system will continue to play a critical role in maximizing efficiency to revolutionize the supply chain professionals leverage emerging technologies such as AI, ML, and blockchain; understanding the process, identifying the challenges and overcoming them using the right strategies helps businesses in effective supply chain planning systems, gain a competitive advantage, improve supply chain performance and position themselves for long-term success. Furthermore, adopting a data-driven approach and a culture of continuous improvement in supply chain management planning can help organizations plan according to the future of supply chain and compete in the ever-changing global market.

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Management

7 Best Practices for Multi-Channel Inventory Management

Article | June 21, 2023

Enhance operational efficiency by implementing industry-approved methods for multi-channel inventory management. Taking a holistic approach to control inventory helps multiple sales channels grow. Multi-channel inventory management is a crucial aspect of the supply chain process that ensures the goods are available to customers through different sales channels. However, with growing penetration of ecommerce technologies and the increasing complexity of supply chain networks, managing inventory across multiple channels has become daunting for businesses. The ability to accurately track inventory levels, ensure stock availability across channels, and optimize fulfillment processes has become critical to achieve success in today's competitive business landscape. Managing inventory across multiple channels require real-time visibility and tracking of inventory levels which further streamlines the complex process. Inaccurate inventory data can lead to stockouts, overstocking, and lost sales, negatively impacting the business's bottom line. To combat these challenges, businesses must implement a robust multi-channel inventory management system to track inventory across all channels, synchronize stock levels, and automate order fulfillment processes. An inventory management system can offer businesses a consolidated view of inventory at various locations, such as warehouses, stores, and even online channels. An organized approach is crucial while managing multi-channel inventory or keeping track of moving inventory. Implementing an effective inventory management procedure, managing multi-channel inventory becomes more streamlined and simplified, as well as provides a comprehensive overview. In addition, as businesses continue to expand their sales channels, multi-channel inventory management has become a vital component of supply chain management. By adopting best practices in multi-channel inventory management, businesses can ensure on-demand access, accurate inventory data, and seamless order fulfilment processes. Additionally, implementing the right procedures will allow organizations to observe an increase in customer satisfaction and experience significant business growth. The article takes an in-depth look at key benefits, potential challenges, procedural considerations, and the significance of multi-channel inventory management. It delves into the impact of this approach on supply chain performance while providing valuable insights into best practices. 1. Centralize Inventory Management Process Centralizing multi-channel inventory helps manage supply chain businesses across various channels and locations. Businesses can gain better visibility and control over their inventory processes by consolidating inventory data. However, centralizing inventory management is not without its challenges. One of the major obstacles faced by organizations is ensuring the accuracy and consistency of data across different locations and channels. Another barrier is integrating various inventory management tools and technologies into a single system. Despite these challenges, centralizing inventory management offers significant benefits, including improved efficiency and reduced costs. In addition, businesses can leverage cloud-based inventory management software and standard operating procedures to centralize and optimize inventory management processes effectively. 2. Adopt Lean Inventory Management Approach The lean inventory management approach is adequate for managing multi-channel inventory in supply chain businesses. This approach involves reducing excess inventory and only stocking items in demand. While implementation of the approach is complex due to the need for accurate demand forecasting and inventory tracking, it offers multiple advantages, such as reduced inventory carrying costs, improved cash flow, and increased customer satisfaction. To implement a lean inventory management approach in the supply chain business, follow these steps: Conduct inventory analysis Categorize items based on value and demand Implement just-in-time (JIT) replenishment Leverage forecasting tools Establish cycle counting and monitoring procedures Strive for continuous process improvement This approach helps businesses achieve better inventory accuracy, increase operational agility, and meet customer demands across multiple channels. 3. Utilize ABC Inventory Analysis ABC inventory analysis is a widely used best practice for multi-channel inventory management in the supply chain. This method categorizes inventory based on its level of importance to the business. ABC inventory analysis categorizes goods into A, B, and C categories based on their impact on overall inventory cost. Category A consists of the most valuable products, category B includes items that fall in between, and category C covers small transactions that are vital for overall profit but have less individual impact. Supply chain businesses can prioritize their resources and make informed decisions by focusing on high-value inventory. However, implementing this method can be challenging, especially when dealing with extensive inventory data. To successfully address challenges associated with implementing ABC inventory analysis for multi-channel inventory management, businesses must focus on accurate data classification, utilization of advanced analytics tools, and fostering effective team collaboration. 4. Optimize Order Management Process Optimizing order management involves automating and streamlining order fulfilment for efficient and accurate processing across sales channels. The process ensures optimal inventory control, minimizes fulfilment time, and enhances customer satisfaction, providing a competitive advantage. Aligning inventory levels with actual demand prevents overstocking and reduces holding costs. Additionally, businesses can efficiently allocate inventory from various sources to fulfil orders, reducing the need for excess storage and transportation. The optimization is achieved by adopting automation, system integration, and data analysis. In addition, comprehensive multi-channel order management system offers multiple benefits, including native e-commerce integrations, flexible order fulfilment options, multi-location inventory management, integrated POS capabilities, data-driven inventory planning, and workflow automation, among others. 5. Integrate Sales Channels Integrating sales channels provides businesses with a unified view of inventory, sales, and customer data, enabling informed decision-making based on real-time information. It helps accurately track products across channels as well as adjust inventory levels based on individual selling rates. The process involves synchronizing channels through a centralized system, ensuring seamless data flow and consistent product information. It includes setting up API integrations, mapping inventory, and conducting thorough testing for smooth order processing. To implement the integration, businesses must utilize technology solutions like inventory management software and enterprise resource planning (ERP) systems. Additionally, it establishes clear communication channels among teams managing different sales channels. 6. Set Cross-Channel Metrics Cross-channel metrics measure and analyze each sales channel's performance, including online & offline sales, and identify areas for improvement. To set cross-channel metrics for multi-channel inventory, businesses must identify relevant metrics, establish benchmarks, and regularly monitor and evaluate performance. Implementing cross-channel metrics allows businesses to make data-driven decisions based on actual performance rather than relying on assumptions or incomplete data. In addition, supply chain businesses can leverage technology solutions, such as cloud-based inventory management software, to manage and consolidate their data sources effectively. Enforcing cross-channel metrics in multi-channel inventory management helps overcome several challenges, such as lack of visibility across sales channels, difficulty in identifying slow-moving products, and inefficiencies in resource allocation. 7. Automate Supply chain Automating the supply chain and implementing advanced software systems helps businesses to optimize supply chain processes. Automation reduces manual errors, enhances efficiency, and improves overall productivity. It enables real-time inventory tracking, seamless order processing, and accurate demand forecasting. Businesses can easily overcome manual inefficiencies, bottlenecks, and data discrepancies by automating the supply chain process. The process includes integration of automation tools like inventory management software, order management systems, and warehouse management systems. The systems integrate with sales channels, suppliers, and logistics partners to automate order processing, inventory tracking, and shipment management tasks. Ultimately, businesses achieve better inventory control, faster order fulfilment, and increased customer satisfaction by automating supply chain operations. Final Thoughts As the supply chain market evolves, businesses must adopt innovative approaches for multi-channel inventory management. Incorporating additional sales channels into conventional brick-and-mortar operations presents a valuable opportunity to expand customer reach, boost sales, and enhance the overall customer experience. To effectively implement multi-channel sales and inventory management within a retail organization, acquiring a robust retail management system capable of efficiently monitoring inventory levels and facilitating business growth becomes essential. The adoption of an effective system can assist businesses to ensure seamless inventory control and propel sustained success in the competitive market.

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Spotlight

Aalco Metals Ltd

We pride ourselves on offering our customers a responsive and competitive service for supplying anything from single item orders to major JIT contracts. There really is no minimum (or maximum) amount you can order.

Related News

6sense Announces Salesforce Pardot Integration for Revenue Teams to Launch Comprehensive ABM Programs

6sense | March 14, 2019

6sense, a leading Account Based Orchestration Platform, powered by AI, extends its relationship with Salesforce to include an all-new integration with Pardot, Salesforce’s marketing automation solution. This integration combines marketing execution from Salesforce Pardot with the time-based predictions on prospect engagement from 6sense. Shared users can easily use 6sense to uncover demand and prioritize accounts with a high buying propensity while engaging buyers with personalized marketing campaigns through the Pardot platform. “Salesforce’s mission is to lessen the divide between sales and marketing through account-based alignment to help our customers grow their business,” said Liam Doyle, Senior Vice President, Product Management, Salesforce Pardot. “Targeting the right accounts is at the root of an integrated marketing campaign, and the 6sense platform makes it easier than ever to identify who those targets should be.” Uncover accounts demonstrating known or anonymous buying signals, and create unified account profiles across this data.Prioritize and segment accounts showing buying signals such as competitive research, predictive in-market scores, website visits, campaign engagement and more.

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6sense Secures $27 Million to Advance Bold Vision in B2B and ABM

6sense | April 16, 2019

6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. “We believe AI insights and orchestration are the future of B2B sales and marketing. I’m humbled by the overwhelming support from our customers and team as we execute on our bold vision,” said Jason Zintak, CEO of 6sense. “This new round of funding will allow us to expand our product, including transforming the traditional email nurture track into multi-channel next-best-action suggestions that adjust in real-time based on buyers’ behavior. This, coupled with our existing capabilities, will allow 6sense customers to infinitely scale their account based marketing programs.” Closing of the funding follows a record-breaking 2018, with 6sense delivering 100 percent revenue growth, expanding its leadership team, doubling headcount, expanding offices to New York and India, growing customer adoption by 10x and acquiring ZenIQ. 6sense shows no signs of slowing based on first quarter 2019 results, closing Q1 by posting the largest revenue, bookings and customer retention numbers in company history, all while being named a leader in The Forrester Wave™: B2B customer analytics, Q1 2019.

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6sense Expands Integration with HubSpot for Heightened Account Based Orchestration

6sense | April 25, 2019

6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. “We believe AI insights and orchestration are the future of B2B sales and marketing. I’m humbled by the overwhelming support from our customers and team as we execute on our bold vision,” said Jason Zintak, CEO of 6sense. “This new round of funding will allow us to expand our product, including transforming the traditional email nurture track into multi-channel next-best-action suggestions that adjust in real-time based on buyers’ behavior. This, coupled with our existing capabilities, will allow 6sense customers to infinitely scale their account based marketing programs. Closing of the funding follows a record-breaking 2018, with 6sense delivering 100 percent revenue growth, expanding its leadership team, doubling headcount, expanding offices to New York and India, growing customer adoption by 10x and acquiring ZenIQ. 6sense shows no signs of slowing based on first quarter 2019 results, closing Q1 by posting the largest revenue, bookings and customer retention numbers in company history, all while being named a leader in The Forrester Wave™: B2B customer analytics, Q1 2019.

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6sense Announces Salesforce Pardot Integration for Revenue Teams to Launch Comprehensive ABM Programs

6sense | March 14, 2019

6sense, a leading Account Based Orchestration Platform, powered by AI, extends its relationship with Salesforce to include an all-new integration with Pardot, Salesforce’s marketing automation solution. This integration combines marketing execution from Salesforce Pardot with the time-based predictions on prospect engagement from 6sense. Shared users can easily use 6sense to uncover demand and prioritize accounts with a high buying propensity while engaging buyers with personalized marketing campaigns through the Pardot platform. “Salesforce’s mission is to lessen the divide between sales and marketing through account-based alignment to help our customers grow their business,” said Liam Doyle, Senior Vice President, Product Management, Salesforce Pardot. “Targeting the right accounts is at the root of an integrated marketing campaign, and the 6sense platform makes it easier than ever to identify who those targets should be.” Uncover accounts demonstrating known or anonymous buying signals, and create unified account profiles across this data.Prioritize and segment accounts showing buying signals such as competitive research, predictive in-market scores, website visits, campaign engagement and more.

Read More

6sense Secures $27 Million to Advance Bold Vision in B2B and ABM

6sense | April 16, 2019

6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. “We believe AI insights and orchestration are the future of B2B sales and marketing. I’m humbled by the overwhelming support from our customers and team as we execute on our bold vision,” said Jason Zintak, CEO of 6sense. “This new round of funding will allow us to expand our product, including transforming the traditional email nurture track into multi-channel next-best-action suggestions that adjust in real-time based on buyers’ behavior. This, coupled with our existing capabilities, will allow 6sense customers to infinitely scale their account based marketing programs.” Closing of the funding follows a record-breaking 2018, with 6sense delivering 100 percent revenue growth, expanding its leadership team, doubling headcount, expanding offices to New York and India, growing customer adoption by 10x and acquiring ZenIQ. 6sense shows no signs of slowing based on first quarter 2019 results, closing Q1 by posting the largest revenue, bookings and customer retention numbers in company history, all while being named a leader in The Forrester Wave™: B2B customer analytics, Q1 2019.

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6sense Expands Integration with HubSpot for Heightened Account Based Orchestration

6sense | April 25, 2019

6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. “We believe AI insights and orchestration are the future of B2B sales and marketing. I’m humbled by the overwhelming support from our customers and team as we execute on our bold vision,” said Jason Zintak, CEO of 6sense. “This new round of funding will allow us to expand our product, including transforming the traditional email nurture track into multi-channel next-best-action suggestions that adjust in real-time based on buyers’ behavior. This, coupled with our existing capabilities, will allow 6sense customers to infinitely scale their account based marketing programs. Closing of the funding follows a record-breaking 2018, with 6sense delivering 100 percent revenue growth, expanding its leadership team, doubling headcount, expanding offices to New York and India, growing customer adoption by 10x and acquiring ZenIQ. 6sense shows no signs of slowing based on first quarter 2019 results, closing Q1 by posting the largest revenue, bookings and customer retention numbers in company history, all while being named a leader in The Forrester Wave™: B2B customer analytics, Q1 2019.

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