SailPoint Levels-Up their ABM Strategy with Intent Data

The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are starting to build solutions to address the radical new way customers engage and buy today by collecting and organizing intent data as well as building systems to scale these processes. Phil Tran, Sr. Manager, Marketing Operations at SailPoint, an Austin, Texas-based cybersecurity software company that delivers identity governance to enterprises of all sizes around the world, sat down with me to talk about what led SailPoint to 6sense and how their ABM strategy has improved by uncovering, prioritizing, and engaging with demand to drive more revenue.

Spotlight

Livingston International

Livingston International simplifies the complexities of importing and exporting, giving businesses the freedom to focus on their core functions. Clients from across the globe turn to Livingston for world-class customs brokerage, trade consulting, global trade management and freight forwarding solutions.

OTHER ARTICLES
Supply Chain

Warehouse Management System – An Integral Part of the Supply Chain

Article | August 17, 2023

Warehouse Management System In Supply Chain, warehouse management acts as the bridge between the supplier and customer. The warehouse facility utilized to consolidate or accumulate products and reduce the transportation cost to achieve economy. Warehouse Management System (WMS) refers to the movement and storage of materials within a warehouse. WMS is part of the Supply Chain Management and concerned with the receipt, shipping and picking of materials. To effectively monitor the flow of products, WMS utilizes technology devices such as Barcode scanners, Bio-Metrics, and RFID to name a few. A seamless link created between the warehouse facility, order processing and logistics management till shipment. Warehouse management just not limited to the warehouse; it can also a component of Supply Chain Management (SCM) and, when done well, provides a competitive advantage to the business or organization.Supply Chain Management is the management of flow of goods and services including raw materials, work-in-process inventory and finished goods. The markets these days are transcending borders and managing the demand-supply quotient is increasingly getting complex. Production centers are setup at locations where the raw materials and labour are cheaper. Raw materials sourcing and finish goods distribution are done globally. Supply Chain Management Thus Supply Chain Management refers to all business processes and activities involved from the procurement of raw materials to the manufacturing and distribution of finished products. SCM in short is the art of providing the right product at the right time, place and cost. As inferred, SCM gets much wider in scope than WMS. However, WMS is perhaps the last mile in the Supply Chain Management system and any hitch in the efficacy of WMS system hampers SCM too. Conclusion The primary aim of Supply Chain Management is to match supply with demand. For this to work, the supply chain should be free from bottlenecks such as errant supplies, difficulty in sourcing etc. There seemed significant confusion about the phrases SCM and WMS until recently, and both frequently used interchangeably. However, it been generally accepted that warehouse management refers to the logistics of warehouse, storing, stocking, and also movement of goods. The term Supply Chain has a much broader focus involving suppliers, manufacturers and retailers.By providing customer centric operations in warehousing, companies gain competitive advantage. SCM tools help manage the supplies effectively keeping inventory at optimum levels. The efficiency of SCM relies to a large extent upon the efficiency of WMS. The SCM’s primary concern is to find out the best storage levels, which the WMS attempts to address. Therefore, it is seen that the SCM & WMS are only complementary in nature and not competing. Warehouse Management system also complements the Sales Management System by shortening the sales cycle through quick data access and delivery of quality service, every time.

Read More
Warehousing and Distribution

Role of Warehouse Management Systems to Drive Productivity & Accuracy

Article | July 17, 2023

Unlock operational efficiency and deliver exceptional customer service with a WMS. Learn how cloud-based WMS improves control, enhances customer service, and prepares businesses to develop & succeed. Contents 1. Importance of Warehouse Management Systems 2. How Warehouse Management Systems Optimize Operations 2.1. Productivity Tracking 2.2. Inventory Control 2.3. Labor Management System 2.4. Slotting 2.5. Batching Logic 3. Essential Warehouse Operations Procedures 3.1. Inbound Logistics Process 3.2. Outbound Logistics Process 5. Conclusion 1. Importance of Warehouse Management Systems A warehouse management system (WMS) is essential for optimizing warehouse operations and delivering exceptional customer service. There are five compelling reasons to consider implementing a WMS. Firstly, it enhances inventory control and management by reducing inventory levels, improving order fulfillment, and increasing accuracy. Secondly, it improves customer service and tracking through improved picking accuracy and automated shipment organization. Thirdly, a WMS boosts company productivity by adding warehouse efficiency and quality control to the fulfillment process. Fourthly, it provides a significant return on investment by improving sales accuracy, reducing errors, providing safe warehouse and simplifying customer support. Lastly, a good WMS integrates seamlessly with existing business management systems and adapts to evolving needs. Additionally, WMS enables businesses to meet compliance regulations through real-time data recording, enhanced business intelligence, and process automation. 2. How Warehouse Management Systems Optimize Operations 2.1. Productivity Tracking Warehouse management systems (WMS) are crucial in optimizing operations by providing comprehensive productivity tracking tools. These systems capture and analyze key performance indicators (KPIs) such as order fulfillment rates, picking accuracy, and labor productivity. Organizations can identify bottlenecks, allocate resources effectively, and implement process improvements by tracking these metrics in real-time and generating insightful reports. With WMS productivity tracking, businesses gain a clear understanding of their operational efficiency and can make data-driven decisions to enhance overall performance. 2.2. Inventory Control Efficient inventory control is essential for logistics warehouse management, and WMS solutions excel in this aspect. WMS provides real-time visibility into inventory levels, locations, and movements. Businesses can accurately track stock levels, monitor expiration dates, and implement automated replenishment warehouse processes. With advanced features like cycle counting and stock level alerts, WMS ensures inventory accuracy and reduces carrying costs. By optimizing inventory control, businesses can avoid stockouts, minimize excess stock, and improve order fulfillment rates, enhancing customer satisfaction. 2.3. Labor Management System WMS incorporates a robust labor management system that enables businesses to allocate and manage their workforce effectively. These systems provide tools for labor planning, task allocation, and performance tracking. WMS optimizes labor allocation by assigning tasks based on employee skills, availability, and workload. By monitoring labor productivity and efficiency, businesses can identify opportunities for improvement and implement training programs to enhance employee performance. With WMS labor management capabilities, organizations optimize labor costs, minimize overtime, and improve overall operational efficiency. 2.4. Slotting Strategic slotting is a critical component of warehouse optimization, and WMS offers advanced slotting capabilities. By analyzing data on product demand, turnover rates, and order frequency, WMS determines the optimal locations for different products within the warehouse. Efficient slotting reduces travel time, minimizes congestion, and streamlines order picking. WMS enables businesses to assign appropriate storage locations based on product size, weight, and velocity. By optimizing slotting strategies, organizations can significantly enhance picking efficiency, reduce errors, and improve overall warehouse productivity. 2.5. Batching Logic Batching logic is a key feature of WMS that enhances order-picking efficiency. WMS intelligently groups multiple orders with similar product requirements, locations, or delivery routes. By consolidating these orders into batches, the system enables batch picking, where a picker can fulfill multiple orders in a single trip through the warehouse. Batching logic reduces travel time, minimizes labor costs, and increases order picking speed. By maximizing picking efficiency, businesses can improve order fulfillment rates, reduce order cycle time, and meet customer expectations effectively. 3. Essential Warehouse Operations Procedures A robust distribution center network serves as the backbone of operations, transforming raw materials into finished products and ensuring their timely delivery to customers. To gain a comprehensive view of logistics network and improve supply chain visibility, it's crucial to understand the distinction between inbound and outbound logistics. 3.1. Inbound Logistics Process Inbound logistics encompasses the services required to bring materials and goods into businesses. This includes transportation, storage, and delivery processes. With the help of warehouse management systems (WMS), purchasing can be streamlined by synchronizing vendor details and inventory control levels. WMS allows efficient receipt scanning and guides warehouse staff to shelve items accurately. It also recommends optimal put-away, slotting, and storage space utilization techniques. Additionally, WMS facilitates reverse logistics by providing real-time information on product availability, enabling timely restocking and preventing stockouts. 3.2. Outbound Logistics Process Outbound logistics focuses on the storage, transportation, and delivery systems that ensures finished products reach their final destination. WMS plays a vital role in this process as well. It enables accurate order picking through barcode or RFID scanners, reducing errors and ensuring the right products are chosen. Warehouse management processes integrated with WMS can automate product packaging, allowing for differentiation across sizes and optimizing packaging channels. Moreover, WMS simplifies printing shipping labels, price tags, logos, and other necessary documentation, eliminating manual data input and reducing human errors. WMS enhances the overall customer experience and minimizes fulfillment errors by ensuring timely delivery and notifying customers. 4. Implementing Cloud Warehouse Management Systems to improve productivity Using a cloud-based warehouse management system offers several advantages for businesses looking to optimize their inventory control and streamline operations in complex distribution environments. Cloud supply chain management solutions provide benefits like multi-warehouse tracking, sales forecasting, and on-time delivery. Here are three key benefits of implementing a cloud WMS: Increased control over business growth: Cloud-based WMS provides real-time visibility into inventory, allowing businesses to manage operations and make informed decisions efficiently. With automatic updates and centralized access, stakeholders can access relevant information anytime, enabling better control over business growth and flexibility to adapt to changing market demands. Improved customer service: A cloud WMS empowers teams to track shipments, update arrival dates, and effectively manage the supply chain. It enables seamless communication and collaboration across the organization, ensuring timely deliveries and enhancing customer satisfaction. Efficiently conveying information leads to better customer service and a competitive edge. Preparedness for upcoming changes: Cloud WMS offers an affordable and scalable warehousing solution. With cloud computing, businesses can easily adjust resources to meet fluctuating demands and seasonal changes. The ‘self-service’ access to WMS applications in the cloud allows for increased agility and quick adaptation to evolving business needs. Unlike traditional self-hosted systems, cloud WMS eliminates the need for upfront hardware investments and provides seamless scalability. 5. Conclusion In the rapidly evolving business landscape, a warehouse management system (WMS) holds immense importance for organizations aiming to optimize their operations. As we look to the future, the role of WMS becomes even more crucial. With advancements in technology and the advent of new platforms, a cloud-based WMS offers unparalleled integration possibilities. By harnessing the power of cloud supply chain planning systems, businesses can gain better control over their inventory and navigate the complexities of modern distribution environments. The benefits are significant: increased control over business growth, improved customer service through real-time tracking, and preparedness for upcoming changes. By embracing cloud, WMS empowers businesses to stay agile, enhance productivity, and drive sustainable success in the dynamic business landscape of the future.

Read More
Transportation

Cloud Technology: A Game Changer in the Logistics Sector

Article | April 26, 2023

The logistics sector is experiencing a significant technological shift similar to that of all other industries due to the growing need for remote work solutions. Social networking, the Internet of Things (IoT), cloud-based logistics, and other technological advancements are reshaping the logistics industry and moving it in a new direction. Additionally, the supply chain and logistics as a whole are greatly influenced by factors like transportation and digital transformation. Modern digital technology is fundamentally altering how various sectors function. Increased connectivity amongst the people has also increased the needs of customers, created new purchasing habits, and gave birth to an entirely new industry as a whole, e-commerce. The Shift Towards the Could Technology Over the past few years, the transportation and logistics industry has witnessed a shift towards digitization as more and more people have access to the internet and computer for day-to-day work. From online grocery stores to local delivery apps and even on-demand airport shuttle services, the adoption of cloud technologies has given a viable solution to customers and businesses at a lower cost than before. As a growing number of businesses reevaluate their use of innovative technologies, cloud computing is becoming an increasingly serious and practical choice. The cloud is of significant use in the world of freight transportation and logistics, as it stores crucial shipping information that can be accessed at any time via transportation management systems from anywhere. The technology is emerging as a game changer for the businesses operating in the logistics industry. Here is a list of benefits cloud technologies offer: Logistical space planning Real-time package updates Leverage artificial intelligence (AI) and machine learning (ML) Vehicle health monitoring E-ticketing management Final Thought Cloud-based solutions have enormous potential to improve operational and financial efficiency in the transportation and logistics industry. Some facets of cloud-based solutions also have the ability to transform the overall shipping experience altogether. Assessing the merits of this technology, a large number of leading businesses are incorporating it for applications such as fleet-specific planning, shipment optimization, faster delivery, and others. In the coming years, cloud-based solutions are likely to become very popular in the supply chain industry as they keep getting better.

Read More
Supply Chain

Top 15 Supply Chain Events to Attend in 2023

Article | May 26, 2023

Enhance professional skills and knowledge in supply chain management by attending top industry events. Gain insights from thought leaders, connect with peers, and stay ahead of the competition. Supply chain and logistics professionals face various challenges in improving supply chain efficiency and overcoming obstacles. The industry is complex and highly competitive, with external forces making it more challenging. Supply chain and logistics conferences help to address these challenges and promote a healthy international supply chain. In addition, the events will offer a comprehensive platform for professionals to understand the latest innovations & technologies and learn about digital transformation within the supply chain. Discover the latest insights, innovations, trends and more at the top 15 supply chain events to be held between May and December in 2023. 1. Swiss Supply Chain & Logistics Conference 2023 May 31- June 1, 2023 | Zurich (Switzerland) The Swiss Supply Chain & Logistics Conference is a comprehensive platform uniting global stakeholders within the industry. The event focuses on presenting cutting-edge innovations and technologies, addressing industry challenges, and promoting environmentally friendly solutions. By fostering networking opportunities, the conference aims to facilitate business collaborations among participants. Attendees representing various stakeholders in the value network can expect to gain insights into creating agile, resilient, and sustainable supply chains while optimizing logistics operations. Esteemed speakers will discuss critical topics such as supply chain digitization, demand forecasting, and sustainable transportation practices, which directly impact businesses' bottom lines. 2. ASCM Connect 2023: Europe June 27-28, 2023 | Belgium (Europe) ASCM is set to host ASCM CONNECT 2023: Europe, a highly anticipated conference in Brussels. The event promises an extensive range of educational sessions covering the latest trends and developments in the supply chain field. Supply chain professionals attending the conference will allow them to connect with peers, gain insights from industry leaders, and explore advancements in the area. In addition, keynote speakers will share their corporate transformation journey, sustainability in the supply chain, resilience while disruptions, and their views on topics related to the digital supply chain. This event offers a platform for networking and knowledge sharing that can positively impact the growth and success of supply chain businesses. 3. Annual European Supply Chain Management Strategies Summit November 7-8, 2023 | Munich (Germany) The European Supply Chain Management Strategies Summit is a premier event that provides a unique platform for senior leadership to explore case studies and solutions in the supply chain industry in Europe and globally. This conference focuses on essential methods to enhance supply chain management. Attendees will gain insights into improving logistics and inventory management, implementing and optimizing IoT and new technologies, fostering collaboration and transparency with suppliers, and mitigating key and emerging risks. In addition, the summit offers an opportunity for supply chain businesses to contribute to the conversation and improve management practices. 4. Empack: The Future of Packaging Technology November 29-30, 2023 | Madrid (Spain) The upcoming 15th edition of Empack Madrid, scheduled at IFEMA, is focused on the future of packaging technology and promises to offer a transformative experience for professionals in the logistics and packaging sector. This innovation-driven event is a hub for networking, knowledge sharing, and business opportunities. Attendees will learn the latest advancements and updates that will optimize their supply chain operations within a few hours. Empack caters explicitly to designers, packaging managers, marketing professionals, product developers, sustainability advocates, and industrial packaging, labelling, printing, weighing, palletizing, and robotics experts. Additionally, the event features a key session with Jose Luis Gallego, a prominent naturalist, environmental disseminator, and writer, who will share valuable insights. 5. Future Supply Chain November 28 - 29, 2023 | Torrey Pines (California) The Logistics & Supply Chain Summit is designed to bring together supply chain and logistics professionals and key industry solution providers. The event provides a platform for engaging in one-to-one business meetings, participating in interactive seminars, and building valuable professional networks with the range of industry experts, including keynote speakers such as Clare Bottle (Chief Executive of UKWA), Richard Lim (Chief Executive Officer of Retail Economics), Jon Brewin (Business Development Manager of AutoStore System), and Jonathan Ogg (Senior Solution Architect of sofco Limited). The seminars and discussions at the summit cover a range of topics, including emerging technologies, innovative logistics solutions, and sustainable supply chain practices. 6. Deutsche Bank's 2023 Transportation Conference August 15-16, 2023 | New York City (United States) Deutsche Bank presents the highly anticipated 2023 Transportation Conference, an event that offers market-leading insights into the global transportation industry. The conference caters to logistics industry professionals with a comprehensive program, including one-on-one and group meetings, engaging fireside chats, and intimate small company dinners for networking. Renowned industry experts, including esteemed key speakers, will share their extensive knowledge and expertise on various logistics and transportation topics. Discussions will cover market dynamics, emerging trends, regulatory developments, and lucrative investment opportunities. The conference provides an invaluable platform for supply chain businesses to gain critical market intelligence, establish strategic partnerships, and capitalize on vast opportunities in the industry. 7. International Conference on Transportation and Development (ICTD 2023) June 14, 2023 | Austin (Texas) ASCE's Transportation & Development Institute (T&DI) has organized the co-located ICTD 2023 and Pavements 2023 conferences in partnership with TxDOT. The collaboration brings together global leaders in transportation, development, and pavements, offering an exceptional networking and knowledge-sharing platform for supply chain businesses. Professionals and researchers worldwide will convene to explore topics such as transportation strategies, cutting-edge technologies, infrastructure solutions, and pavement best practices. In addition, the influential key speakers, including Marc D. Williams, Carlos Braceras, Marie Dominguez, Butch Eley, Roger M. Millar Jr., Diane Gutierrez-Scaccetti, Lorie Tudor, and Eileen M. Velez Vega, will share industry-related insights and experiences. 8. Supply Chain Risk and Resilience Forum 2023 May 30 - June 1, 2023 | Berlin (Germany) The Resilient Supply Chain Summit brings together 35+ experts to discuss new strategies and approaches to manage supply chain risks and build resilience in future crises. The conference provides deep-dive assessments of categories, supplier portfolios, and processes to surface potential issues, better understand risk exposure and vulnerabilities across the supply chain, and identify winning strategies for current and future challenges. Join the summit to gain insights from industry experts and improve your supply chain ecosystem. 9. Gartner Supply Chain Symposium/Xpo June 5-7, 2023 | Barcelona (Spain) In today's changing world, supply chains have become more crucial than ever, given their ability to navigate disruptions and manage risk while maximizing returns. Supply chain leaders can deliver profitably in times of uncertainty by leveraging their credibility, confidence, and commitment. Gartner Supply Chain Symposium/Xpo 2023 will explore big ideas and provide actionable insights to help supply chain leaders develop agile and resilient strategies, mitigate risk, respond to disruptions, pursue digital initiatives that drive growth, develop talent for the future, and prioritize technology investments. 10. Supply Chain USA 2023 June 13-14, 2023 | Chicago (United States) Supply chain professionals, mark your calendars for the upcoming event in Chicago, where 900 executives from the supply chain ecosystem will convene to address the pressing need for resilient, customer-centric, ESG-compliant, cost-effective, and data-driven supply chains. The event is an opportunity to exchange insights, innovative solutions and best practices with industry heavyweights, leading technology providers, forward-thinking logistics organizations, Fortune 500 retailers and manufacturers, and government officials. In addition, the event will help the participants understand how to overcome the glaring weaknesses prevalent in fragmented, siloed, inflexible, and inefficient supply chains and emerge with the right strategies for a successful future. 11. 6th Edition Supply Chain Innovation Summit June 15-16, 2023 | Amsterdam (Netherlands) Supply chain management is undergoing a digital revolution that renders old fundamentals obsolete. As a result, companies must rethink and redesign their strategies to stay ahead of the new trends. The Supply Chain Digitalization Summit 2023 will provide an in-depth exploration of the latest advances and techniques in supply chain technology and innovation. Experts will cover every modern supply chain management aspect, from planning and strategy to risk management and customer focus. Gain insights from industry leaders that will help in transforming supply chain operations. 12. The Future of Supply Chain 2023 June 21-22, 2023 | Cleveland (Ohio) The Future of Supply Chain will bring together executives, academics, and experts to share their knowledge, experience, and vision for the future of supply chain management. The event will feature captivating discussions and fast-paced demonstrations of emerging technologies that will shape the industry's future. In addition, attendees will have a chance to explore interactive sponsor kiosks and network with like-minded professionals. This year's conference will feature special topics such as the circular economy, blockchain, and last-mile delivery. 13. Digital Supply Chain Transformation 2023 October 3-4, 2023 | Biltmore (Miami) The Digital Supply Chain Transformation Assembly is an exclusive gathering of industry experts, thought leaders, and visionaries at the forefront of digital transformation in the supply chain industry. The event provides an opportunity to learn from what the field's experienced and innovative minds share about the experiences for navigating the challenges of the digital era. Through interactive discussions, hands-on workshops, and insightful keynote speeches, attendees will gain practical insights and strategies for transforming their supply chains, improving operational efficiency, and enhancing customer experience. 14. Gartner Supply Chain Planning Summit 2023 November 29-30, 2023 | Phoenix (Arizona) The Gartner Supply Chain Planning Summit 2023 is the right platform for supply chain planning leaders to learn about new strategies, insights and frameworks to tackle the challenges of network complexity, demand volatility, and supply disruptions. The event allows heads of Supply Chain Planning, S&OP, integrated business planning, demand planning and supply/inventory planning to connect and share their future vision. At the summit, attendees will gain actionable insights and drive resiliency to achieve sustainable business outcomes. Join now and shape the future of supply chain planning. 15. Supply Chain & Logistics Transformation Summit 2023 November 29- December 1, 2023 | Phoenix (Arizona) The Resilient and Sustainable Supply Chain Summit will bring supply chain and logistics leaders to address the topics and learn from peers and industry experts how to accelerate digital adoption, transform the supply chain with new technologies, and build the leadership, team skills, and capabilities needed for long-term success. This summit will help professionals to stay ahead of the curve in the ever-changing supply chain management landscape. In addition, it will gain valuable insights into the latest trends, strategies and best practices for building resilient and sustainable supply chains that can withstand disruptions and meet the demands of a rapidly-changing world. Conclusion Professionals in the supply chain and logistics industry face challenges in improving efficiency and overcoming obstacles due to high competition, making it crucial to stay informed about the latest industry developments and best practices to succeed. Attending the top supply chain conferences can provide an opportunity to address challenges, learn about the latest innovations & technologies, and maintain adequate supply chain operations. In addition, attending the events and conferences for supply chain opens up better possibilities for supply chain and logistics professionals to network, gain valuable insights, engage in peer-to-peer discussions and access resources.

Read More

Spotlight

Livingston International

Livingston International simplifies the complexities of importing and exporting, giving businesses the freedom to focus on their core functions. Clients from across the globe turn to Livingston for world-class customs brokerage, trade consulting, global trade management and freight forwarding solutions.

Related News

6sense Announces Salesforce Pardot Integration for Revenue Teams to Launch Comprehensive ABM Programs

6sense | March 14, 2019

6sense, a leading Account Based Orchestration Platform, powered by AI, extends its relationship with Salesforce to include an all-new integration with Pardot, Salesforce’s marketing automation solution. This integration combines marketing execution from Salesforce Pardot with the time-based predictions on prospect engagement from 6sense. Shared users can easily use 6sense to uncover demand and prioritize accounts with a high buying propensity while engaging buyers with personalized marketing campaigns through the Pardot platform. “Salesforce’s mission is to lessen the divide between sales and marketing through account-based alignment to help our customers grow their business,” said Liam Doyle, Senior Vice President, Product Management, Salesforce Pardot. “Targeting the right accounts is at the root of an integrated marketing campaign, and the 6sense platform makes it easier than ever to identify who those targets should be.” Uncover accounts demonstrating known or anonymous buying signals, and create unified account profiles across this data.Prioritize and segment accounts showing buying signals such as competitive research, predictive in-market scores, website visits, campaign engagement and more.

Read More

6sense Secures $27 Million to Advance Bold Vision in B2B and ABM

6sense | April 16, 2019

6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. “We believe AI insights and orchestration are the future of B2B sales and marketing. I’m humbled by the overwhelming support from our customers and team as we execute on our bold vision,” said Jason Zintak, CEO of 6sense. “This new round of funding will allow us to expand our product, including transforming the traditional email nurture track into multi-channel next-best-action suggestions that adjust in real-time based on buyers’ behavior. This, coupled with our existing capabilities, will allow 6sense customers to infinitely scale their account based marketing programs.” Closing of the funding follows a record-breaking 2018, with 6sense delivering 100 percent revenue growth, expanding its leadership team, doubling headcount, expanding offices to New York and India, growing customer adoption by 10x and acquiring ZenIQ. 6sense shows no signs of slowing based on first quarter 2019 results, closing Q1 by posting the largest revenue, bookings and customer retention numbers in company history, all while being named a leader in The Forrester Wave™: B2B customer analytics, Q1 2019.

Read More

6sense Expands Integration with HubSpot for Heightened Account Based Orchestration

6sense | April 25, 2019

6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. “We believe AI insights and orchestration are the future of B2B sales and marketing. I’m humbled by the overwhelming support from our customers and team as we execute on our bold vision,” said Jason Zintak, CEO of 6sense. “This new round of funding will allow us to expand our product, including transforming the traditional email nurture track into multi-channel next-best-action suggestions that adjust in real-time based on buyers’ behavior. This, coupled with our existing capabilities, will allow 6sense customers to infinitely scale their account based marketing programs. Closing of the funding follows a record-breaking 2018, with 6sense delivering 100 percent revenue growth, expanding its leadership team, doubling headcount, expanding offices to New York and India, growing customer adoption by 10x and acquiring ZenIQ. 6sense shows no signs of slowing based on first quarter 2019 results, closing Q1 by posting the largest revenue, bookings and customer retention numbers in company history, all while being named a leader in The Forrester Wave™: B2B customer analytics, Q1 2019.

Read More

6sense Announces Salesforce Pardot Integration for Revenue Teams to Launch Comprehensive ABM Programs

6sense | March 14, 2019

6sense, a leading Account Based Orchestration Platform, powered by AI, extends its relationship with Salesforce to include an all-new integration with Pardot, Salesforce’s marketing automation solution. This integration combines marketing execution from Salesforce Pardot with the time-based predictions on prospect engagement from 6sense. Shared users can easily use 6sense to uncover demand and prioritize accounts with a high buying propensity while engaging buyers with personalized marketing campaigns through the Pardot platform. “Salesforce’s mission is to lessen the divide between sales and marketing through account-based alignment to help our customers grow their business,” said Liam Doyle, Senior Vice President, Product Management, Salesforce Pardot. “Targeting the right accounts is at the root of an integrated marketing campaign, and the 6sense platform makes it easier than ever to identify who those targets should be.” Uncover accounts demonstrating known or anonymous buying signals, and create unified account profiles across this data.Prioritize and segment accounts showing buying signals such as competitive research, predictive in-market scores, website visits, campaign engagement and more.

Read More

6sense Secures $27 Million to Advance Bold Vision in B2B and ABM

6sense | April 16, 2019

6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. “We believe AI insights and orchestration are the future of B2B sales and marketing. I’m humbled by the overwhelming support from our customers and team as we execute on our bold vision,” said Jason Zintak, CEO of 6sense. “This new round of funding will allow us to expand our product, including transforming the traditional email nurture track into multi-channel next-best-action suggestions that adjust in real-time based on buyers’ behavior. This, coupled with our existing capabilities, will allow 6sense customers to infinitely scale their account based marketing programs.” Closing of the funding follows a record-breaking 2018, with 6sense delivering 100 percent revenue growth, expanding its leadership team, doubling headcount, expanding offices to New York and India, growing customer adoption by 10x and acquiring ZenIQ. 6sense shows no signs of slowing based on first quarter 2019 results, closing Q1 by posting the largest revenue, bookings and customer retention numbers in company history, all while being named a leader in The Forrester Wave™: B2B customer analytics, Q1 2019.

Read More

6sense Expands Integration with HubSpot for Heightened Account Based Orchestration

6sense | April 25, 2019

6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. “We believe AI insights and orchestration are the future of B2B sales and marketing. I’m humbled by the overwhelming support from our customers and team as we execute on our bold vision,” said Jason Zintak, CEO of 6sense. “This new round of funding will allow us to expand our product, including transforming the traditional email nurture track into multi-channel next-best-action suggestions that adjust in real-time based on buyers’ behavior. This, coupled with our existing capabilities, will allow 6sense customers to infinitely scale their account based marketing programs. Closing of the funding follows a record-breaking 2018, with 6sense delivering 100 percent revenue growth, expanding its leadership team, doubling headcount, expanding offices to New York and India, growing customer adoption by 10x and acquiring ZenIQ. 6sense shows no signs of slowing based on first quarter 2019 results, closing Q1 by posting the largest revenue, bookings and customer retention numbers in company history, all while being named a leader in The Forrester Wave™: B2B customer analytics, Q1 2019.

Read More

Events