Measuring the True ROI of Marketing Events

When measuring the ROI of a marketing event, most companies look only at the exhibition cost. But in order to get a true understanding of the investment and the value it’s provided, you also need to look at the travel and expense spending for everyone attending from your company. Unfortunately this isn’t always as easy as it seems. Late expenses and travel booked outside of a central system obscure the true ROI of participating in marketing events like trade shows and conferences. In this post, we’re shedding light on all of the expenses you should keep track of to calculate the true ROI of exhibiting at events. Exhibiting at a trade show or conference costs more than just the registration fees. From exhibition costs to travel and expense (T&E) spending, there’s a lot more to keep track of than you may initially think.