The Programmatic Supply Chain Deconstructing the Anatomy of a Programmatic CPM

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing.

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Integrated Transport Planning Ltd

ITP is a specialist transport planning consultancy focused on the delivery of integrated sustainable transport. Formed in 1998, we employ dedicated transport professionals with a broad range of technical and social skills. Our skill base ensures that we are equipped to tackle problems in a holistic manner, taking full account of people’s lifestyle and travel needs and of environmental issues.

OTHER WHITEPAPERS
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Improving cyber resilience in maritime industry

whitePaper | November 14, 2022

The guidelines provide high-level recommendations on maritime cyber risk management to safeguard shipping from current and emerging cyber threats and vulnerabilities and include functional elements that support effective cyber risk management. The recommendations can be incorporated into existing risk management processes and are complementary to the safety and security management practices already established by IMO.

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WAREHOUSING WHITE PAPER

whitePaper | March 18, 2022

Recent decades have shown an increase in serious incidents in the Maritime Containerized Supply Chain, involving both onboard incidents and incidents taking place on shore in warehouses where Dangerous Goods are stored and handled in preparation for, or after sea-transport. Warehouse incidents in Tianjin in 2015 with numerous casualties and the latest serious such incident in Beirut in 2020 causing more than 200 deaths, 6000 injured and leaving an estimated 300,000 people homeless, have caused global concern. They have revealed a need for guidance on warehousing, including consolidation, where Dangerous Goods are involved

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Zero Trust Manufacturing how to navigate complex supply chains to build trusted IOT devices

whitePaper | June 11, 2022

The rapid adoption of cloud computing and the Internet of Things (IoT) is ushering in billions of connected devices that, left unsecured, represent a significant risk to businesses and consumers. In 2018, Gartner forcasted that the number for connected things would grow to 25 billion by 2021.1 Connected things include a variety of IoT endpoint devices across several critical infrastructure segments, including utilities, automotive, healthcare, retail, and building automation. In these crucial sectors, Gartner estimates that the installed base of IoT endpoints will reach 5.8 billion by the end of 2020.2

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Transforming CPG Supply Chains in the Digital Era

whitePaper | February 6, 2023

The new wave of digital technologies that connect markets, empower consumers, and incentivizes innovation—has given birth to the omnichannel world. Consumer Packaged Goods companies now gain key insights into the needs and choices of their consumer through omnichannel interactions, and use this data to digitally reimagine their supply chains. Smarter supply networks are simply better at responding to customer demands.

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Blockchain In Transportation

whitePaper | January 19, 2023

Blockchain has already made an impact on various industries — it is poised to change or even replace the infrastructure of the financial services industry, and other industries like transportation can expect disruption as well. Blockchain technology, like many new technologies, can completely transform the way in which we conduct business. Blockchain technology has a number of benefits but an underlying component of it involves trust. Business transactions between two or more parties have already moved from paper to digital in many applications. By leveraging blockchain, an industry can enable secured, digitized transactions with approval granted mutually by participating parties, tracked in a common history, and requiring no central authority.

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Trust Your Supplier

whitePaper | June 20, 2022

This white paper outlines Chainyard’s vision of the future of supply chain management processes, beginning with supplier qualification and onboarding. Reimagining supplier onboarding from the ground up is necessary to leverage critical trends in technology. Key technologies including Blockchain, AI/ML, AR/VR, and IoT will play a significant role in shaping the transformation of supply chains from centrally controlled to decentralized collaborative business networks.

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Spotlight

Integrated Transport Planning Ltd

ITP is a specialist transport planning consultancy focused on the delivery of integrated sustainable transport. Formed in 1998, we employ dedicated transport professionals with a broad range of technical and social skills. Our skill base ensures that we are equipped to tackle problems in a holistic manner, taking full account of people’s lifestyle and travel needs and of environmental issues.

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