GOING DIRECT: BOLD STRATEGY FOR HEALTHCARE SUPPLY CHAINS

June 25, 2014

Producers of pharmaceutical products and medical devices have long tied their success to the development of innovativeproducts. Now they are under pressure to apply the same bold approach to moving their products to market. While known for pioneering drug development and advanced technology, the life sciences and healthcare industry remains remarkably traditional when it comes to getting product into the hands of its customers, be they hospitals, pharmacies or consumers. Healthcare manufacturers still rely, in large part, on a distribution model that has not changed in decades – despite the fact that the state of the art in supply chain management has evolved radically

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Spotlight

Blue Yonder

Blue Yonder is the world leader in digital supply chain and omni-channel commerce fulfillment. Our intelligent, end-to-end platform enables retailers, manufacturers and logistics providers to seamlessly predict, pivot and fulfill customer demand. With Blue Yonder, you can make more automated, profitable business decisions that deliver greater growth and re-imagined customer experiences. Blue Yonder - Fulfill your Potential

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