THE RISING DEMAND FOR TRUST & TRANSPARENCY: BLOCKCHAIN FOR FOOD
March 28, 2019 | (9 am)
USA (United States of America)
The global food system is growing rapidly, contributing to the abundance of choices available for consumers and adding complexity to the food supply chain. With numerous connection points and so many participants, there are greater chances for inefficiency, waste and fraud. Consequently, innovators in the food industry are now recognizing the opportunity to modernize and transform the food system, creating greater trust and transparency throughout. Using Blockchain as the underlying technology for a renewed food system, organizations are realizing unique benefits that accompany the digitization of information. In addition to gaining abilities like instant tracebacks, supply chain efficiency and data insights, participants are acquiring brand differentiation, consumer trust and sustainability. Join this free webinar to learn more about how blockchain is meeting the demand for trust in our food.