Why consumer-driven supply chains are the key to success

Kate Patrick | October 03, 2017

Why consumer-driven supply chains are the key to success
Matthew Luhn calls himself a storyteller because he’s worked on the stories of some of the most beloved Pixar classics, including the Toy Story trilogy, Monsters, Inc., Finding Nemo, Cars, Ratatouille and UP. As keynote speaker of the opening session for the CSCMP Edge 2017 conference, Luhn told supply chain companies that they need to be storytellers too. In fact, Luhn’s message aligned with a very strong undercurrent at the conference: the push for a consumer-driven supply chain. Without using the actual phrase “consumer-driven supply chain,” Luhn’s speech exhorted conference attendees to lure new customers by communicating stories to them in their marketing, advertising and company presence. He used examples of good ads created by companies that push good stories and are generally more effective with consumers.

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TWI Group has been appointed by Penton Media , Inc. as the official transportation coordinator and onsite handling agent for exhibitors participating in MRO Europe 2016. On the following pages are specific instructions pertaining to this show including shipping deadline dates and documentation requi

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