Webinara
Supply Chain Marketing can be a haze of buzzwords, with every company in a crowded space endlessly describing their ‘solution’ and ‘platform’ as the best fit. Throw in expensive Magic Quadrants and Forrester Waves and it can seem even more daunting to get your message out there.That’s where third-party validation via targeted analyst and public relations can help companies form an identity that separates from competitors.Your customers are your biggest assets, with your executives close behind. They should tell your stories, giving prospects scenarios they can identify with, featuring experts with an understanding of both the problems and the solutions. To get these stories and perspectives working for you, you need the ear of influencers, and you’ll need to persuade them. This webinar will offer some advice on how to find those influencers and rally them to your cause, creating a mutually beneficial relationship that provides you air cover to do what you do best: sell.
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e2open
As a Freight forwarder or a logistics service provider (LSP) you are challenged with high customer expectations, innovative competition and operational pressures. Digitization is the essential ingredient you need to cook up a great customer experience and maintain market share – but what does it really mean?
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Kinaxis
Organizations with even moderately complex multinational supply chains face significant challenges in today's increasingly complex trade and commerce reality:
- Dealing with a market-driven proliferation of SKUs
- Growing use of contract manufacturers
- Proliferation of commerce channels
- A more uncertain trade environment
- Unprecedented market volatility
- Impact and cost of ongoing legal, regulatory and taxation changes
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Over the past year and a half, we have heard the term “New Normal” being used in all facets of life. As we have seen, the new normal for your supply chain unfortunately means more frequent disruption. COVID-19, along with its direct impacts (lockdowns, border closures, etc.), has sent a domino effect of related disruption, including supply shortages and financial distress – but these aren’t the only threats in town. We are now also seeing an increasing amount of extreme weather events, new laws (Biden Executive Order, EU Supply Chain Due Diligence, etc.) and sustainability requirements.
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