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'Shake up that carrier mix': Shippers need flexibility in logistics, fulfillment for peak-season prep

June 17, 2020 / S.L. Fuller
SHARESHARESHARE

Carrier diversity will be key for shippers preparing for this year’s peak season, panelists said during a webinar Tuesday. "Every retailer should be focusing on diversifying their carriers. Shake up that carrier mix," said DHL eCommerce Solutions Regional Sales Manager Kim Gimble. "All of the carriers are not best at everything." Shippers should look to regional carriers to supplement their main, national carrier, David Sullivan, VP of professional services at Shipware, said on the webinar. Regional networks are, for the most part, built for business-to-consumer operations and have "much less onerous" pickup requirements, he said. Because of the coronavirus, flexibility is also important in fulfillment models. "What we're recommending to folks is, have a backup plan if you lose a facility," said David Glick, CTO at Flexe and former VP of fulfillment technology at Amazon. One case of COVID-19 could take a fulfillment center offline for a number of days, he said.